Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Erik Buell Racing 1190RR Race Bike Announced – Future World Superbike Contender?

12/04/2009 @ 12:04 pm, by Jensen Beeler39 COMMENTS

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UPDATE: EBR has officially unveiled the Erik Buell Racing 1190RR

As Erik Buell Racing begins to take shape (the company has now taken over the erikbuellracing.com domain), details about the company are starting to come forth. First up is the news that EBR will offer three race versions of the 1125 platform. The most interesting of these three bikes being the 1190RR, an 1190cc race machine made to take advantage of the latest racing rules for v-twins in the Superbike category at the world level.

Erik Buell Explains Erik Buell Racing

11/23/2009 @ 2:00 pm, by Jensen Beeler1 COMMENT

After Buell Motorcycles got the axe by Harley-Davidson, it seemed like Erik Buell’s dreams had come to a crashing halt. However with this past weeks announcement of Erik Buell Racing, Erik and his team appear to be rising out of the shutdown of BMC like a phoenix out of the ashes of a fire.

Elaborating further on the official press release, Erik Buell describes his new venture and sets the date for his last day at Buell Motorcycles.

Erik Buell Leaves Harley-Davidson for New Venture

11/20/2009 @ 5:56 pm, by Jensen Beeler19 COMMENTS

erik-buell-hard-hat

Harley-Davidson, Inc. has just announced that Erik Buell, Chairman and Chief Technical Officer of the soon to be closed Buell Motorcycle Company, will leave the company to establish Erik Buell Racing, an independent motorcycle race shop that will specialize in making 1125R-based racing motorcycles and parts.

UPDATE: Erik has made a video that explains his move to Erik Buell Racing further, and rehashes the information already available in Harley-Davidson’s press release.

Buell Builds Last Motorcycle Before Closing

11/19/2009 @ 4:30 pm, by Jensen Beeler10 COMMENTS

Buell-last-motorcycle-XB12Scg

The last Buell rolled off the East Troy, Wisconsin assembly line this past November 12th, thus closing the final chapter for the American street bike company. After creating 136,923 motorcycles over the last 26 years, it is a Buell Lightning XB12Scg that will be the last motorcycle to bear Erik Buell’s name.

The Good, Bad, And Ugly of the Used Buell Market

11/18/2009 @ 7:57 pm, by Joshua Minix19 COMMENTS

buell-economics

It’s been a few weeks since Harley-Davidson announced the immediate closure of its subsidiary Buell, where dealers began slashing prices both to liquidate stock and to cash-in on Harley’s $5,000 sale incentive. Basic economics dictates that any time a price is raised or lowered it has repercussions to the product’s resale value, and in the case of Buell’s sudden price drop and dumping of basically new bikes into the market, the consequences for current Buell owners seem dreary. Or are they?

In order to find an answer to that question, we asked Joshua Minix, former government think-tank Economist, and current John M. Olin Fellow in Law and Economics at Harvard Law School, to wade through the implications of Buell’s closure, and how it affects the used Buell motorcycle market. Click past the jump for his analysis.

Buell Closeouts: Get’em While They’re Hot!

10/17/2009 @ 6:54 pm, by Jensen Beeler9 COMMENTS

Buell-1125CR-deal-for-sale

If you have time this weekend, you might want to take a stop by your local Buell dealer for a screaming deal. We just got this photo sent to us via A&R Streetlevel, and after calling a few shops in the SF/Bay Area we’ve heard some great prices and negotiating salesman on the other end of the phone. We’ve even heard of deals as low at $3,995 for an 1125CR. At that price, it doesn’t matter if Harley-Davidson honors Buell’s warranties, you can by enough parts bikes to your heart’s content.

An Easy Decision: Harley-Davidson Circles the Wagons Around Milwaukee

10/16/2009 @ 9:01 am, by Jensen Beeler7 COMMENTS

What do you do when the financial arm of your company goes from making $100 million a year to losing $100 million a year? Why you kill off two other brands in your company of course. That is the move the Keith Wandell and the Harley-Davidson board of directors made yesterday with their announcement of shutting down Buell, and selling off MV Agusta. Realizing that the Harley-Davidson brand accounts for the majority of Harley-Davidson Inc.’s income, Harley-Davidson executives saw there being little choice but to sacrifice its other two holdings to save their namesake.

Buell Motorcycles To Go Out of Business

10/15/2009 @ 2:24 pm, by Jensen Beeler22 COMMENTS

After releasing grim third-quarter financials today, Harley-Davidson has also announced that it is discontinuing Buell Motorcycles. In a somber video (posted after the jump), Erik Buell confirms the news, and praises the Buell team for taking on the industry giants with “this little American sportbike company.” Buell will continue to sell its motorcycle stock, and Harley-Davidson will continue to honor any warranties and part needs for Buell motorcycles.

Buell Idles East Troy Plant for November & December

09/11/2009 @ 9:09 am, by Jensen Beeler1 COMMENT

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Buell Motorcycle will be idling its East Troy plant during the months of November and December. During that time, employees will receive 8 days of paid vacation (and be essentially unemployed the rest of the time), but will retain their full medical benefits. The move by Buell isn’t all that uncommon for manufacturers who are experiencing a slow down in production, but surely sucks that “Happy Holidays” cheer out of the non-unionized shop.

Buell Recalls the 2009 XB12SS – 3rd XB12 Recall in Less Than A Year

09/06/2009 @ 9:36 am, by Jensen Beeler1 COMMENT

2009-Buell-Lightning-XB12Ss-Recall

The Buell XB12 series seems to have a few more gremlins than usual, as this is the 3rd time, in less than one year’s time, that the motorcycle has been recalled by Buell and the NHTSA. This is also the 2nd time that the XB12 has been recalled for a front-brake line routing problem, which could cause the line to rub against the front wheel, causing a hole to form, and a complete loss of front-braking power.