Brembo, a company known for helping your bike slow down and stop, is entering into the helmet making business. While we normally associate the Brembo brand with high-performance parts and racing, the company’s first foray into the mainstream consumer market will be your everyday motorcycle/scooter rider and the thing between their ears. Photos and details after the jump.
The Braking gods at Brembo have formed a new joint venture with carbon-fiber supplier, SGL Group, with the specific intent of bringing mass-produced, lower-cost carbon brake discs for widerspread application. Read: beyond the world for Formula1, MotoGP, and $200,000 Porsches.
How could we talk about the fastest man at Mugello, and not touch on the slowest man of Mugello? No we don’t mean Sete Gibernau who has had a remarkably unremarkable season. We mean the Luxors of Late Braking, the Princes of Passing, and the Bastards of Barging in, those rider who hold on for just a split second longer than the rest before grabbing a fistful of brake after a long straight away.
Well, he clever folk at Brembo did some analytic interpretations from the data-logging the teams used at Mugello, and have figured out who the best brakers were at the Italian circuit this weekend. Results after the jump.
Pirelli’s Cyber Tire will provide real-time tire performance information via a chip/transponder setup embedded in the tire tread. The system will send and store a myriad of information such as: operating temperature, pressure, road conditions, and vertical load. The system will work in conjunction with another Pirelli invention, the Cyber Wheel, which will convey wheel information such as hub loads in a similar fashion. While the naming is gruesome, the potential for data logging and analysis could be extremely useful to racing and enthusiasts.
Pirelli has also partnered with Brembo and Magnetti Marelli on the Cyber Tire project. While details are not certain, we’d suspect the partnership would mean a system that quickly transfers information from the tire to the driver, car, and brakes, and allows for more informed and instantaneous performance changes based on driving conditions.
The technology’s use is centered around automobiles, but the mechanics and application could easily be carried-over into motorcycles. Just don’t hold you breath on seeing it soon though. The car version is expected in 2010, with no details on whether there will be a motorcycle version. As we are all well aware, motorcycle tires already cost considerably more than car/truck tires, and last an even shorter amount of time. Presumably the decreased longevity and added costs of the Cyber Tire/Cyber Wheel system would make the technology a bit harder to justify cost-wise in a motorcycle application outside of racing.
After aquiring Indian firm JV KBX from Bosch last October, Brembo has opened the doors of its brand new plant in India this week. The plant will be dedicated to the production of disc brake systems for scooters and motorcycles between the displacement of 125cc and 250cc’s in the Indian market.
The move positions Brembo to challenge the Lombard Group, which currently holds over 50% of the market share for disk brakes of motor vehicles in India. In case you didn’t know, the Indian market is mainly composed motorcycles between 50cc’s and 350cc’s. This makes the acquisition and new factory a huge strategic move for Brembo in a rapidly developing nation.
Brembo is selling the brake products under the name Breco, which is their mark specifically dedicated for motorcycles and scooters with small and medium displacements in developing countries like Brazil, Russia, India, China and in the other nations of Southeast Asia.
Brembo’s activities in India began in 1998 through a license of its technology for the production of brake discs for motorcycles to the Indian Kalayani Brakes, later acquired by Bosch Chassis Systems India Ltd., the Indian subsidiary of the German multinational of a similar name. In 2006 it was turned into KBX, the Joint Venture Joint between Brembo and Bosch.