Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Turbocharged Suzuki Recursion Going into Production?

News from Japan seems to suggest that Suzuki is making a production version of its Recursion concept. For those that don’t remember, the Suzuki Recursion Concept was based around a turbocharged 588cc two-cylinder engine. The idea was to achieve liter-bike power from a middleweight-sized machine, thus offering enthusiasts high-power but nimble machines to ride. The news that Suzuki is putting the Recursion into production isn’t too far-fetching, though the original source does seem to be the not-always-accurate Japanese publication Young Machine. We will let you measure out how much faith to give that report, but make no mistake that a new era in motorcycle motor design is upon us.

2011 Benelli TnT 1130 “Century Racer”

10/29/2010 @ 5:45 am, by Jensen Beeler7 COMMENTS

Founded in 1911, Benelli is celebrating its 100th year anniversary at EICMA this year with special “Century Racer” versions of its Tornado Naked Tre (TnT), the company’s naked three-cylinder street bike. The Benelli TnT 1130 “Century Racer” (a Benelli TnT 899 “Century Racer” is also being made available) features a desaturated green color scheme that honors Renzo Pasolini, and will be on display at the show in Milan. Along with the Century Racers, Benelli will have an exhibit that traces the company’s motorcycling history throughout its years. More details about the company’s 2011 model line after the jump.

Brembo to Supply Suzuki Brakes for Three Years

10/11/2010 @ 10:03 am, by Jensen Beeler4 COMMENTS

When we caught our first glimpse of the 2011 Suzuki GSX-R600 & 2011 Suzuki GSX-R 750 motorcycles, one of the things that struck us about the new bikes, besides the redesigned front fairing and 20lbs of missing mass, was the use of Brembo calipers as an OEM part. A premium part that’s usually reserved for premium brand motorcycles, Brembo and Suzuki have signed at three-year agreement that sees the Italian company supplying the Japanese manufacturer with braking bits for its GSX-R line.

Brembo Helmets Coming in 2010 [UPDATED]

11/11/2009 @ 12:32 pm, by Jensen Beeler13 COMMENTS

Brembo-helmet-1

Brembo, a company known for helping your bike slow down and stop, is entering into the helmet making business. While we normally associate the Brembo brand with high-performance parts and racing, the company’s first foray into the mainstream consumer market will be your everyday motorcycle/scooter rider and the thing between their ears. Photos and details after the jump.

Brembo Joint-Venture to Bring Cheap Carbon-Ceramic Brake Discs

06/04/2009 @ 12:08 pm, by Jensen Beeler1 COMMENT

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The Braking gods at Brembo have formed a new joint venture with carbon-fiber supplier, SGL Group, with the specific intent of bringing mass-produced, lower-cost carbon brake discs for widerspread application. Read: beyond the world for Formula1, MotoGP, and $200,000 Porsches.

Brembo Analytics Show Best Braker at Mugello GP

06/03/2009 @ 5:00 pm, by Jensen Beeler2 COMMENTS

loris-capirossi-best-braker-mugello

How could we talk about the fastest man at Mugello, and not touch on the slowest man of Mugello? No we don’t mean Sete Gibernau who has had a remarkably unremarkable season. We mean the Luxors of Late Braking, the Princes of Passing, and the Bastards of Barging in, those rider who hold on for just a split second longer than the rest before grabbing a fistful of brake after a long straight away.

Well, he clever folk at Brembo did some analytic interpretations from the data-logging the teams used at Mugello, and have figured out who the best brakers were at the Italian circuit this weekend. Results after the jump.

Pirelli Working on a Cyber Tire

02/02/2009 @ 12:53 am, by Jensen BeelerComments Off

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Pirelli’s Cyber Tire will provide real-time tire performance information via a chip/transponder setup embedded in the tire tread. The system will send and store a myriad of information such as: operating temperature, pressure, road conditions, and vertical load. The system will work in conjunction with another Pirelli invention, the Cyber Wheel, which will convey wheel information such as hub loads in a similar fashion. While the naming is gruesome, the potential for data logging and analysis could be extremely useful to racing and enthusiasts.

Pirelli has also partnered with Brembo and Magnetti Marelli on the Cyber Tire project. While details are not certain, we’d suspect the partnership would mean a system that quickly transfers information from the tire to the driver, car, and brakes, and allows for more informed and instantaneous performance changes based on driving conditions.

The technology’s use is centered around automobiles, but the mechanics and application could easily be carried-over into motorcycles. Just don’t hold you breath on seeing it soon though. The car version is expected in 2010, with no details on whether there will be a motorcycle version. As we are all well aware, motorcycle tires already cost considerably more than car/truck tires, and last an even shorter amount of time. Presumably the decreased longevity and added costs of the Cyber Tire/Cyber Wheel system would make the technology a bit harder to justify cost-wise in a motorcycle application outside of racing.

Source: Autoblog

Brembo Opens New Plant in India

01/23/2009 @ 10:46 am, by Jensen BeelerComments Off

After aquiring Indian firm JV KBX from Bosch last October, Brembo has opened the doors of its brand new plant in India this week. The plant will be dedicated to the production of disc brake systems for scooters and motorcycles between the displacement of 125cc and 250cc’s in the Indian market.

The move positions Brembo to challenge the Lombard Group, which currently holds over 50% of the market share for disk brakes of motor vehicles in India. In case you didn’t know, the Indian market is mainly composed motorcycles between 50cc’s and 350cc’s. This makes the acquisition and new factory a huge strategic move for Brembo in a rapidly developing nation.

Brembo is selling the brake products under the name Breco, which is their mark specifically dedicated for motorcycles and scooters with small and medium displacements in developing countries like Brazil, Russia, India, China and in the other nations of Southeast Asia.

Brembo’s activities in India began in 1998 through a license of its technology for the production of brake discs for motorcycles to the Indian Kalayani Brakes, later acquired by Bosch Chassis Systems India Ltd., the Indian subsidiary of the German multinational of a similar name. In 2006 it was turned into KBX, the Joint Venture Joint between Brembo and Bosch.

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