New Kawasaki Ninja ZX-10R Coming for 2016

Superbike fans should rejoice to the news that Kawasaki has an all-new ZX-10R in the works for the upcoming model year. The news comes from Germany’s reliable Speedweek publication, which interviewed Guim Roda, the Team Manager of Kawasaki’s World Superbike racing effort. Talking to Speedwekk, Roda said “we will have a new Kawasaki ZX-10R in 2016. The concept will be the same but, with some details and changes, it will be even more competitive. Given that the current rules are very restricted, the motorbikes have to be developed with an eye on the sport. We are heading on a path that Aprilia, Ducati and BMW have already taken for this year by bringing out new bikes.”

SCTA Cancels Bonneville Speed Week, Again

Bad news continues from the Bonneville Salt Flats, as the SCTA has officially cancelled its upcoming Speed Week event — an event that was cancelled last year as well. As we reported earlier, Speed Week was put into serious doubt because of the conditions of the salt flats, which were shown to have a thin salt layer and wet/muddy conditions that made the historic site unsuitable for land speed racing. Spending Tuesday morning at Bonneville looking for a suitable stretch of salt for a 2.25-mile course, SCTA President/Race Director Bill Lattin & the BNI Chairman Roy Creel deemed the conditions unsafe for a race course, and thus dashed any hopes of the event being salvaged.

Rumors: Ducati 1299 Streetfighter & New Engine Coming?

If you believe everything you read on the internet, then surely you know that Ducati is allegedly getting ready to release a Panigale-based Streetfighter in the next few months. Another potent rumor making the rounds is that Ducati is working on a totally new v-twin engine, which will meet Euro 4 emission standards. The first rumor got its start from Visordown, which says that it has received an invitation for press launch in September that will consist of “a track test for a road bike.” The second rumor comes from Moto-Station, with the French site getting word from a source that Ducati has an all-new Euro 4 compliant engine that it will debut at EICMA this November. They go on to speculate that the engine could have Ducati Variable Timing (DVT), and would fit a sport-touring bike.

More Details on the Husqvarna 701 Supermoto

Husqvarna is getting ready to unleash a 690cc supermoto on the world, in case you’ve missed the Swedish brand’s marketing campaign and dedicated website. Unsurprisingly, the bike is based off a comparable KTM model, though that’s not to say the folks at Husky haven’t improved on the KTM 690 Duke for their purposes. (Re-)Releasing some tech details this week, we again know that the Husqvarna 701 will feature a ride-by-wire throttle (with three engine maps), slipper clutch (because supermoto), premium WP suspension, and what Husqvarna calls “Supermoto ABS” that is really the Bosch 9.1 MP race ABS, which allows one to still lock-up the rear wheel while the front wheel engages the ABS.

MotoGP: Forward Racing Boss Arrested

The Forward Racing team faces an uncertain future. On his return from the German round of MotoGP at the Sachsenring, Forward Racing boss Giovanni Cuzari was arrested by the Swiss authorities on charges of suspected corruption of a public official, and money laundering through sponsorship activities. Cuzari remains under arrest, and is expected to face a hearing on Friday or Saturday. That hearing will determine whether Cuzari will be released, or will have to remain under arrest while the investigation continues. At the heart of the case are allegations that the head of the Ticino tax inspectorate, Libero Galli, accepted bribes in return for special treatment by the Swiss tax authorities. Libero is charged with abuse of authority, passive corruption and improper application of fiscal regulations.

Three New 1,000cc MV Agusta Motorcycles Coming for 2016

We have mentioned already that MV Agusta is getting ready to make an all-new F4 superbike, and from which a new liter-displacement Brutale as well. Today, we get the first official word of these new machines, as Giovanni Castiglioni confirmed the new models at the company’s “Friends of Claudio” yearly gathering. For bonus points, Castiglioni also mentioned that a third “crossover” model would be coming from the Italian brand, making for three all-new 1,000cc models from MV Agusta for 2016. This announcement should be welcomed news for Italian motorcycle fans, as MV Agusta’s four-cylinder offerings have certainly stagnated, while its three-cylinder models have gotten all the attention from the press and riding public.

You Wish You Had Summer School with Ducati

What American child of the 1980’s didn’t dream of going to NASA’s Space Camp? Maybe my dorky self is alone on this one, but as a kid, I always wanted to go to the Kennedy Space Center, get spun around in an Aerotrim, and shoot-off rockets. But, I’m too old to go to Space Camp now (sad trombone), not to mention they closed the USSC in 2002 (double sad trombone), and now I’m also too old to go to the next best thing: Ducati’s Summer School Fisica in Moto. The concept is exactly what you think it is, high school level students learning all about science via motorcycles. For five days, the 25 selected students will enjoy classes with names like “Desmodromic distribution applied to the Panigale 1299 R engine cylinder head” — there’s even a business class taught by Claudio Domenicali himself.

SCTA Speed Week in Peril as Bonneville Loses More Salt

Conditions at the Bonneville Salt Flats continue to deteriorate with each passing year, and 2015 is no different. Testing for the upcoming Speed Week, put on by the Southern California Timing Association (SCTA), has been cancelled, and the salt conditions for the August 8th event are questionable, at best. Readers will remember that last year’s Speed Week was cancelled, after torrential rain flooded the salt flats. This year, the salt layer is so thin that the uneven desert floor is poking through in some spots. Out surveying the salt flats last week, Russ Eyers from the SCTA told the Salt Lake Tribune that he couldn’t find a 7-mile stretch of land suitable to land speed racing on the Bonneville Salt Flats, with some portions still underwater and others where the salt is mixed with mud.

Spending a Morning with Eugene Laverty

Shortly after qualifying for the recent German Grand Prix at Sachsenring, Asphalt & Rubber photographer Tony Goldsmith sat down with Aspar MotoGP Team rider and class rookie Eugene Laverty, to get some insight into how a MotoGP rider prepares for a race.

On race day I also had the opportunity to photograph Eugene in the build up to the race, talk to him about his routine, and discuss the special tribute helmet he was wearing for the late Dr. John Hinds.

Ducati North America Sales Up 12% for First-Half 2015

With global Ducati sales up 22% in the first six months of the year, it comes with no surprise then that Ducati North America has some sales growth to report as well. Selling 6,961 motorcycles in the first-half of the year, Ducati North America is up 12% over last year’s same time period. Helping fuel that increase was an incredibly strong June, where 1,981 motorcycles sold — for a 106% growth over June 2014. “This record is the result of the hard work and dedication of the entire Ducati organization and our network of dealer partners who strive to deliver the most premium motorcycle ownership experience imaginable to our customers,” said Dominique Cheraki, CEO of Ducati North America.

Let’s Hype This Bitch! – 60 Day Wait for the 2010 Ducati Multistrada 1200

05/24/2010 @ 2:30 pm, by Jensen Beeler10 COMMENTS

Ducati has reported that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada’s “four-bikes-in-one” capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right?

Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States & Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?

Harley-Davidson Apparel is “Seriously Dangerous” Down Under

03/31/2010 @ 3:16 pm, by Jensen Beeler23 COMMENTS

Australian Harley-Davidson dealer, Rocky Harley-Davidson, recently released some new videos on the internet to help promote their bar & shield apparel. After all, one can’t merely ride a Harley-Davidson motorcycle, you have to have the appropriate clothing to fit your motorcycle lifestyle. The following is a loose interpretation of what the script looked like for one of those videos.

In our first scene, we see the protagonist dismount his thundering stead, with his Harley-Davidson shirt blazing like a forest fire. Confidently he walks by a bevy of women. Blonde, brunette, red head, it doesn’t matter…they are all powerless to resist the swagger and sex appeal that oozes from his cotton threads. These women are like deer in the headlights, waiting to be hit by his freight train of masculinity. This man, nay…God..walks down the street with his sunglasses firmly on at all times, keeping his gaze under control lest he fire laser from them at his next female victim, just like Cyclops from X-Men. Why? Because he’s seriously dangerous. Check the real thing after the jump, and yes…even a bonus video for the ladies.

Ducati: We’ll Put Our Logo on Anything

03/18/2010 @ 12:49 pm, by Jensen Beeler11 COMMENTS

Ducati owns probably the most valuable brand name in motorcycling, and like many brands Ducati finds ways to monetize this asset by licensing it out to other companies. One great marriage and example of this is the Ducati branded apparel available from Puma, which sees both brands benefitting from a racing/apparel association. One not so great example of this concept however is the Toshiba Satellite U500 Ducati Edition laptop, which sees the vanilla of portable computers get stamped with the mark of Corse Rosa.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Erik Buell Racing Gets A New Logo

01/11/2010 @ 12:20 am, by Jensen Beeler10 COMMENTS

Now that Erik Buell Racing has moved into its new office space, the company has wasted no time in branding itself with a new logo. For the Buell loyal, this symbolism should look familar, as it plays heavily off the fairly fresh Buell Motorcycles logo.

In addition to its new logo, EBR has setup a Facebook fan page, and has begun working on a new website. Still no news on the 1190RR Euro-spec racer, but hopefully we’ll hear and see that soon.

Source: Facebook via SoCal Buell Rider

Ducati Corse Gets a New Logo

11/11/2009 @ 9:47 am, by Jensen Beeler6 COMMENTS

Ducati-Corse-logo-new

After updating their company logo last year at EICMA, Ducati felt it was time to get the Ducati Corse logo in-line with the new company branding. As such, at Milan this week the company announced a new racing logo, which has already begun to show up in the United States, and will work its way into Europe and other markets as they deplete current usage of the old mark.

«