BMW Apollo Streamliner Concept by Mehmet Doruk Erdem

I have had dustbin fairings on the brain lately, and yesterday’s story about golf ball dimples on motorcycle helmets isn’t helping things. From a pure design perspective, there is something I enjoy immensely about streamlining — I think its the sleek lines and low-slung bodywork that hugs the asphalt, looking for any edge over the wind. Despite being something of motorcycling’s past, there is something futuristic about a well-designed dustbin. The streamlining designs that have been catching my fancy lately though are modern takes on an old-school aesthetic and method for cutting through the wind. The first concept to catch my fancy, as such, is the BMW Apollo Streamliner by Turkish designer Mehmet Doruk Erdem.

Could Golf Balls Be the Answer to Helmet Noise?

While we tend to think of helmet safety in terms of crash protection, another aspect, usually overlooked, is considerably important: wind noise. I can tell you as someone who makes his living off riding motorcycles, I am deathly afraid of losing my hearing from bike and helmet noise, and thus always wear earplugs while riding. I have yet to see a helmet on the market that truly eliminates wind noise to a level that can’t cause hearing damage, and of course that comes with a trade-off for ventilation. When given the choice, I’ll take the helmet that breathes, and keep my earplugs at the ready. Louie Amphlett, a recent product design graduate from the University of Brighton in the UK hopes to have a solution for me and my ears though: a helmet with golf ball dimples on its shell, which he calls the Lenza One.

Carl Sorensen Has Died While Practicing at Pikes Peak

Tragic news comes to us today from Colorado, as racer Carl Sorensen died during today’s practice session for the 93rd Pikes Peak International Hill Climb. With the motorcycles on the top section of the mountain, Carl crashed in a fast left-hand turn, known to have a bump on the racing line, near the summit. Familiar with the PPIHC race course, Carl finished last year’s hillclimb an impressive 16th overall, and 10th in the competitive “Open” class on his Kawasaki Ninja ZX-10R. For this year’s race, he made his move into the middleweight class, riding on a Ducati 848 Superbike. An avid motorcycle racer, Carl is survived by his wife and son, and will be sorely missed by all his family, friends, and racing compatriots. Our hearts and thoughts go out to all of those affected by Carl’s passing.

Track-Only KTM RC16 Expected to Cost €140,000

The motorcycle world is still processing Honda’s decision to make a road-going version of its RC213V MotoGP race bike, and whether you think its price tag overwhelms, or its spec-sheet underwhelms, the Honda RC213V-S is a testament to the engineering that HRC is capable of producing for its racers. KTM has a similar philosophy afoot. Though Stefan Pierer has made it clear that there will be no successor to the KTM 1190 RC8 R street bike, the company will be making a track-only customer version of its own MotoGP race bike: the KTM RC16. As we get closer to 2017, we will learn more details about the company’s 1,000 V4-power GP bike, and its customer counterpart as well, which is due in the second-part of 2018. For now, we get word that it will cost a mere €140,000.

NASCAR Powerhouse Could Takeover Laguna Seca Ops

The operation of Mazda Raceway Laguna Seca could be set to change hands, as Monterey County officials have confirmed that they are in negotiations with the France family’s International Speedway Corporation (ISC) to takeover operations at the rack track. ISC should be a familiar name to NASCAR fans, as the corporation not only built Daytona International Speedway, but the company’s primary business is owning and operating NASCAR race tracks (roughly half of the NASCAR season takes place on an ISC-owned track). Owning 13 tracks in all, ISC could add another if its deal with Monterey County goes forward, supplanting the nonprofit Sports Car Racing Association of the Monterey Peninsula (SCRAMP), which has operated Laguna Seca since its inception in 1957.

Monty by XTR Pepo

The “Monty” is the latest build from XTR Pepo, and as you can tell from the styling, this is the work of the same mind that brought us the Radical Ducati. Pepo has since branched out from Ducatis though, taking on other brands, so it shouldn’t surprise us that the Monty started life as a 1978 Laverda 500 Alpino — the name being a nod to the Laverda Montjuic, which was based off the Alpino, and affectionately called “Monty” in-short by its owners. While there are a number of Laverda parts in the build, if you look closely at XTR Pepo’s Monty, you will see the swingarm from a Suzuki Bandit, front forks from a Ducati Monster, a GSX-R600 clutch lever, and Honda CBR600RR footpegs — all in the name of continuing of XTR Pepo’s motorcycle pick-and-pull build style.

How About Some Halo Bike Spec-Sheet Racing?

With the Honda RC213V-S debuting at Catalunya last week, much has already been said about Big Red’s road-going GP bike…especially in terms of how it compares to other halo bike motorcycles that have been 0r currently are on the market. So, in the interest of exploring solely the most basic attributes from a motorcycle’s technical specification sheet, we have compiled a spreadsheet to see how the Honda RC213V-S stacks up against its most analogous street bikes. As such, we have compiled the horsepower, dry weight, and cost of the the Ducati Desmosedici RR, Ducati 1199 Superleggera, Kawasaki Ninja H2R, MV Agusta F4 RC, EBR 1190RS, and Yamaha YZF-R1 motorcycles — you can see the easy-to-read chart (after the jump), and make your own comparisons to the RC213V-S.

Report: KTM 390 Adventure Begins Testing in India

It’s been a while since we heard about the KTM 390 Adventure, the Austrian company’s third installment to its built-in-India small-displacement motorcycle lineup. Based off the KTM 390 Duke, the Adventure model has been a long-time coming, ever since KTM CEO Stefan Pierer lit it slip that the dual-sport would be coming, two and a half years ago. It seems now that KTM is getting closer to production, as the folks at CarTrade are reporting that two test models of the KTM 390 Adventure (codenamed KT22) have been sent to India for R&D, presumably as a prelude to Bajaj beginning production on the budget-friednly machines.

Is This What a Modern Honda NSR250R Would Look Like?

The Honda NSR250R is a special machine. When the 249cc, tw0-stroke, 90° v-twin GP bike with lights first hit the streets of Japan, it cost roughly $7,500 in hard-earned American dollars — a tidy sum back then, especially for a 300 lbs machine that made 40hp stock. A coveted item for motorcycle collectors and discerning track riders a like, you can pick one up for over $10,000, the limited-production road-going version wasn’t terribly different from the 250GP World Championship bikes that factory teams were racing. A topical reminder, if we do say so ourselves… So how do you improve upon such a great machine? Ask the folks at TYGA Performance, who have been tinkering with NSR250R sport bikes since they opened in 2000.

Will MV Agusta Be Reviving the Cagiva Brand? Should It?

Talking to the Varese News, MV Agusta Executive Vice President Giorgio Girelli let slip a number of interesting tidbits about the Italian company — the biggest news of course concerns another company, Cagiva. Acknowledging the circulating rumors about the revival of the historic brand, Girelli was quick to point out that it’s not in the company’s current plan, but that the possibility was certainly there. Going further about the idea, Girelli suggested that Cagiva would make the most sense as a purely off-road brand, which would compliment MV Agusta’s pure on-road offerings.

Let’s Hype This Bitch! – 60 Day Wait for the 2010 Ducati Multistrada 1200

05/24/2010 @ 2:30 pm, by Jensen Beeler10 COMMENTS

Ducati has reported that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada’s “four-bikes-in-one” capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right?

Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States & Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?

Harley-Davidson Apparel is “Seriously Dangerous” Down Under

03/31/2010 @ 3:16 pm, by Jensen Beeler23 COMMENTS

Australian Harley-Davidson dealer, Rocky Harley-Davidson, recently released some new videos on the internet to help promote their bar & shield apparel. After all, one can’t merely ride a Harley-Davidson motorcycle, you have to have the appropriate clothing to fit your motorcycle lifestyle. The following is a loose interpretation of what the script looked like for one of those videos.

In our first scene, we see the protagonist dismount his thundering stead, with his Harley-Davidson shirt blazing like a forest fire. Confidently he walks by a bevy of women. Blonde, brunette, red head, it doesn’t matter…they are all powerless to resist the swagger and sex appeal that oozes from his cotton threads. These women are like deer in the headlights, waiting to be hit by his freight train of masculinity. This man, nay…God..walks down the street with his sunglasses firmly on at all times, keeping his gaze under control lest he fire laser from them at his next female victim, just like Cyclops from X-Men. Why? Because he’s seriously dangerous. Check the real thing after the jump, and yes…even a bonus video for the ladies.

Ducati: We’ll Put Our Logo on Anything

03/18/2010 @ 12:49 pm, by Jensen Beeler11 COMMENTS

Ducati owns probably the most valuable brand name in motorcycling, and like many brands Ducati finds ways to monetize this asset by licensing it out to other companies. One great marriage and example of this is the Ducati branded apparel available from Puma, which sees both brands benefitting from a racing/apparel association. One not so great example of this concept however is the Toshiba Satellite U500 Ducati Edition laptop, which sees the vanilla of portable computers get stamped with the mark of Corse Rosa.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Erik Buell Racing Gets A New Logo

01/11/2010 @ 12:20 am, by Jensen Beeler10 COMMENTS

Now that Erik Buell Racing has moved into its new office space, the company has wasted no time in branding itself with a new logo. For the Buell loyal, this symbolism should look familar, as it plays heavily off the fairly fresh Buell Motorcycles logo.

In addition to its new logo, EBR has setup a Facebook fan page, and has begun working on a new website. Still no news on the 1190RR Euro-spec racer, but hopefully we’ll hear and see that soon.

Source: Facebook via SoCal Buell Rider

Ducati Corse Gets a New Logo

11/11/2009 @ 9:47 am, by Jensen Beeler6 COMMENTS

Ducati-Corse-logo-new

After updating their company logo last year at EICMA, Ducati felt it was time to get the Ducati Corse logo in-line with the new company branding. As such, at Milan this week the company announced a new racing logo, which has already begun to show up in the United States, and will work its way into Europe and other markets as they deplete current usage of the old mark.

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