Enjoy This Yamaha FZ-10 Mega Gallery

The Yamaha FZ-10 is the Japanese brand’s R1-powered streetfighter that looks like it just stumbled off the set of a Michael Bay movie. This Bumblebee lookalike is growing on me though, and it’s easily one of the top new bikes I’ve been itching to try since last year’s EICMA show debut. Before we get into that though, Yamaha has a bevy of high-resolution photos to share with us for our two-wheeled pleasure. These photos represent the finalized USA-spec machine, whereas previous photos you’ve likely seen on Asphalt & Rubber were either of the European-spec Yamaha MT-10, or the non-finalized FZ-10. The differences between the motorcycles are subtle, but we didn’t need much of an excuse to share the photos with you. No doubt, more than a few readers will find their future computer desktop picture in the files below.

David Yurman Forged Carbon Moto by Walt Siegl

Many of you have likely seen Walt Siegl’s “Bol D’Or” custom MV Agusta Brutale 800 with a retro-flare. It is an amazing piece of work, and the basis for today’s post, which brings you a glimpse of the David Yurman Forged Carbon Moto by Walt Siegl. Actually the first model from Walt Siegl’s Bol B’Or line, we are just seeing this motorcycle now because it comes with a twist: it has forged carbon parts, crafted by jewelry maker David Yurman. A lot can be said about forged carbon, enough worthy of its own article, but the tl;dr version is that the composite material is set to replace traditional carbon fiber parts – in a big way. When you add that to an already attractive motorcycle design, well…checkout the hi-res photos yourself.

Skully Investors Oust Founders, Marcus & Mitch Weller

TechCrunch is reporting, and our sources have confirmed, that the investors behind the Skully AR-1 helmet have ousted one of the company’s founders, Marcus Weller, along with his brother Mitch Weller. For those who don’t know, Marcus Weller was Skully’s CEO, while Mitch Weller served as the company’s Chief of Staff. The departure of the Weller brothers comes after Skully continually missed its delivery deadlines with its first product, the Skully AR-1, which is a helmet with an integrated rear-facing camera, small computer system, and heads-up-display oculus. Hopefully this means that Skully will finally get on the right path and begin delivery helmets to its plethora of early backers. We are not holding our breath, however.

2017 Montesa Cota 4RT260 Gets “BNG” – Still Awesome

Normally, we would roast a brand for bringing a “bold new graphics” model to market, but in the case of the 2017 Montesa Cota 4RT260, we will give the Spanish firm a pass…purely because we think trials riding is AWESOME. So, yup…for the 2017 model year, Montessa is brining basically the same machine to market, with the big changes being the red, white, and blue HRC-inspired color scheme, along with the chromed fork tubes that have black-painted lowers. If it counts as a technical change, the kickstarter lever has been made longer than on what is found on the 2016 model, and of course there is a “race replica” version, which drips in carbon fiber, Showa suspension pieces, and has the traditional Repsol livery.

Bottpower BOTT XR1R – The Street Tracker You Deserve

The Bottpower BOTT XR1R is the bike that Harley-Davidson should be building right now, and it’s the kind of machine that actually would have benefitted from Buell’s “innovations” for street bikes. With 150hp and a target weight of 150kg, the BOTT XR1R should be plenty of fun on tight circuits, but still powerful enough for longer courses. And then of course, once you’re done flogging the XR1R for the day, you will still want to spend a couple hours drooling over its titanium frame, carbon fiber bodyworks, and modern-day electronics. We have always been a fan of Bottpower’s work, but it still feels strange to say that the Spanish builder has created the bike that America has been dreaming of for the past decade or more.

Ducati 1299 Panigale S Anniversario – Celebrating 90 Years

Ducati is celebrating its 90th anniversary this year, with the culmination of that celebration happening at World Ducati Week. As we previewed already, Ducati would give a sneak peak of a new model at the event, and debut a limited edition machine as well. Well, we have had more than a sneak peak of the upcoming Ducati Supersport model, and now we get the full monty of the Ducati 1299 Panigale S Anniversario – a special superbike that commemorates 90 years of Ducati motorcycles. Only 500 machines will get the Ducati 1299 Panigale S Anniversario’s limited edition paint job, gold-colored metal pieces, and bevy of technical upgrades. One interesting new feature though is the debut of the EVO version of the Ducati Traction Control (DTC) and Ducati Wheelie Control (DWC) systems.

Some Details on the New Ducati Supersport

You may have already seen the leaked photo from World Ducati Week, which shows that the Ducati Supersport is making a return to Bologna’s lineup. We haven’t seen the “Supersport” sport-touring line in almost a decade, but it will be making a return for the 2017 model year, with two bikes. Since yours truly is at World Ducati Week this year, I was able to get a peak at the Supersport, and can share with you some details on the machine. The Ducati Supersport has a rich history as a sport-tourer; back when that segment actually existed, and was distinct from being just a superbike for the road. This model seems very much a return to that past.

Ducati SuperSport S Spotted at World Ducati Week

Of the many attractions at the Misano World Circuit Marco Simoncelli, Ducati is giving enthusiasts a chance to preview a new bike that will officially debut at the EICMA show in Milan (in addition to the two machines that will unveil tomorrow). The affair is a strictly managed, no cellphones allowed, sort of sneak peak at the new machine – thus, it comes as no surprise that some fan has snapped a photo of the secret bike on a hidden phone. In case you were wondering, this is why we can’t have nice things. You can’t put the cat back in the bag though, so get ready folks because we have good news: the Ducati SuperSport is coming back! As you can see in the photo, the machine in question is called the Ducati Supersport S, an homage to the bikes of the same name that came almost 40 years before it.

The Bullshit Argument That It’s Time to Say Goodbye to the Honda CBR600RR and Other Supersport Machines

British magazines MCN dropped a bombshell on the motorcycle world today, reporting that Honda was set to discontinue the Honda CBR600RR, with no supersport replacement in sight. According to their reports, the main impetus for the Honda CBR600RR being discontinued is the Euro 4 emission standards, which the Honda CBR600RR does not meet. Honda feels too that the demand for a 600cc sport bike is too low to warrant updating the CBR600RR to meet Euro 4 regulations, let alone building an all-new machine for the market that would be Euro 4 compliant.

KTM Is Working on an 800cc Parallel-Twin ADV Bike

“If your quarry goes to ground, leave no ground to go to” seems to be KTM’s marching orders right now, as the Austrian brand is pushing into seemingly every segment and market with its motorcycle lineup. KTM already has a robust off-road lineup, which they have used to launch themselves into the ADV category with great success. As such, the KTM 1190 Adventure series already sees strong sales success with adventure-touring riders, but KTM isn’t resting on those laurels. Set to debut a 800cc parallel-twin platform later this year, KTM CEO Stefan Pierer has revealed, while talking to MCN, that his company will soon have a rival for the Honda Africa Twin.

Wisconsin Offers Harley-Davidson Branded License Plates

04/15/2011 @ 7:09 am, by Jensen Beeler8 COMMENTS

The great State of Wisconsin has begun to offer Harley-Davidson branded vanity license plates to its four-wheeled constituency. With the words “Share the Road” wedged underneath a double-dose of Harley-Davidson branding, the proceeds of the new plates will go to help fund State-sponsored motorcycle safety programs (a worthy cause).

Admittedly, we’re having a hard time with this story. On the one-hand, we love to see that motorcycle safety courses and programs are getting funded. There is a need to educate new riders, and to generally be good stewards for our sport and industry. On the other hand though, we generally frown on the commercialization of public programs, and while Wisconsin is the home of America’s largest motorcycle manufacturer, the whole thing just feels dirty.

Ducati’s Deal with the Devil: A Business Case for the Diavel

03/07/2011 @ 4:38 pm, by Jensen Beeler35 COMMENTS

If you had told me a few years ago that Ducati would build a cruiser-segment motorcycle, I probably would have called you a couple cylinders short of a v-twin. Up until recently, mentioning the thought of the Bologna brand chasing after Harley-Davidson riders would have invited fisticuffs in most Italian motorcycle cafés. And even despite the launch of the Ducati Diavel, you can start a heated debate among loyal Ducatisti by bringing up Italy’s latest power cruiser.

Make no mistake, the 2011 Ducati Diavel is a controversial motorcycle…and that’s putting things lightly (at worst it’s a complete dilution of the Ducati brand). If the Diavel is Ducati’s deal with the Devil, then let me play the Devil’s advocate for a moment, and put forth the business case about why this motorcycle had to be built, and what it means to the Ducati brand — minus the pandering to the Ducati faithful.

Yamaha’s MotoGP Team Still Without A Title Sponsor

12/28/2010 @ 7:46 am, by Jensen Beeler24 COMMENTS

After winning the MotoGP Triple Crown: The Rider, Team, and Manufacturer Championships, the factory Yamaha team finds itself in a difficult position looking for a title sponsor for next year. After Valentino Rossi’s departure to Ducati Corse for the 2011 season, Fiat, the team’s sponsor from 2007 until recently, dropped the Yamaha squad after its loss of the Italian rider (Fiat had long been associated with Yamaha because of the company’s desire to woo Rossi into the Ferrari Formula 1 team…that and the Italian helps sell the Italian made cars).

Perhaps under-appreciating the value of having Rossi on board a Yamaha bike in 2011, the tuning fork brand has now been left scrambling for a marquis name to help foot the bills for the next season. Despite having the reigning MotoGP World Champion Jorge Lorenzo and Rookie of the Year Ben Spies, deals with Petronas, Telefonica, and AirAsia have failed to materialize, despite lengthy rumor, meaning Yamaha’s corporate Blue/White livery might be spotted in Qatar (something reserved usually for non-sponsored wild card riders).

Hello Kitty Oil – Yes, You Read That

06/22/2010 @ 1:05 pm, by Jensen Beeler13 COMMENTS

Branding can be a tricky trade, especially when it comes to putting your mark on someone else’s product. The optimal goal is to find partnerships where both products benefit from being associated with each other. For Agip, the Italian gasoline and oil company, the obvious perfect partnership is one with Hello Kitty, the cute white cat that does $1 billion in business each year. After all, who doesn’t like their 11 year-old Japanese girls mixed with three liters of motor lubricant? Oh yes, we went there.

Let’s Hype This Bitch! – 60 Day Wait for the 2010 Ducati Multistrada 1200

05/24/2010 @ 2:30 pm, by Jensen Beeler10 COMMENTS

Ducati has reported that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada’s “four-bikes-in-one” capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right?

Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States & Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?

Harley-Davidson Apparel is “Seriously Dangerous” Down Under

03/31/2010 @ 3:16 pm, by Jensen Beeler23 COMMENTS

Australian Harley-Davidson dealer, Rocky Harley-Davidson, recently released some new videos on the internet to help promote their bar & shield apparel. After all, one can’t merely ride a Harley-Davidson motorcycle, you have to have the appropriate clothing to fit your motorcycle lifestyle. The following is a loose interpretation of what the script looked like for one of those videos.

In our first scene, we see the protagonist dismount his thundering stead, with his Harley-Davidson shirt blazing like a forest fire. Confidently he walks by a bevy of women. Blonde, brunette, red head, it doesn’t matter…they are all powerless to resist the swagger and sex appeal that oozes from his cotton threads. These women are like deer in the headlights, waiting to be hit by his freight train of masculinity. This man, nay…God..walks down the street with his sunglasses firmly on at all times, keeping his gaze under control lest he fire laser from them at his next female victim, just like Cyclops from X-Men. Why? Because he’s seriously dangerous. Check the real thing after the jump, and yes…even a bonus video for the ladies.

Ducati: We’ll Put Our Logo on Anything

03/18/2010 @ 12:49 pm, by Jensen Beeler11 COMMENTS

Ducati owns probably the most valuable brand name in motorcycling, and like many brands Ducati finds ways to monetize this asset by licensing it out to other companies. One great marriage and example of this is the Ducati branded apparel available from Puma, which sees both brands benefitting from a racing/apparel association. One not so great example of this concept however is the Toshiba Satellite U500 Ducati Edition laptop, which sees the vanilla of portable computers get stamped with the mark of Corse Rosa.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Erik Buell Racing Gets A New Logo

01/11/2010 @ 12:20 am, by Jensen Beeler10 COMMENTS

Now that Erik Buell Racing has moved into its new office space, the company has wasted no time in branding itself with a new logo. For the Buell loyal, this symbolism should look familar, as it plays heavily off the fairly fresh Buell Motorcycles logo.

In addition to its new logo, EBR has setup a Facebook fan page, and has begun working on a new website. Still no news on the 1190RR Euro-spec racer, but hopefully we’ll hear and see that soon.

Source: Facebook via SoCal Buell Rider

Ducati Corse Gets a New Logo

11/11/2009 @ 9:47 am, by Jensen Beeler6 COMMENTS

Ducati-Corse-logo-new

After updating their company logo last year at EICMA, Ducati felt it was time to get the Ducati Corse logo in-line with the new company branding. As such, at Milan this week the company announced a new racing logo, which has already begun to show up in the United States, and will work its way into Europe and other markets as they deplete current usage of the old mark.

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