This Isn’t the 2015 KTM 390 Adventure, But It Is Coming

The autumn trade shows, INTERMOT and EICMA, are nearly upon us, and that means a plethora of new bikes are just weeks away from being unveiled to the public. Some of the bikes we have seen coming for some time now, like the Ducati Scrambler and BMW S1000F (or whatever BMW plans on calling it); other bikes we have only just learned about, like the Yamaha TDM-09 (as the press is calling it) and the Suzuki GSX-S1000; and then there are the motorcycles we can only speculate about. However, no machine has been more leaked, rumored, and anticipated than the KTM 390 Adventure. Like its sport bike counterpart, the KTM RC390, the smaller adventure bike is built around the KTM 390 Duke platform.

Confederate X132 Hellcat Speedster – By Pierre Terblanche

The Confederate X132 Hellcat Speedster is the newest motorcycle from the venerable “Southern” brand, and that’s enough of a pedigree for the machine to grace the pages of Asphalt & Rubber, but this latest incarnation of the Hellcat line also happens to be the first work by a certain Pierre Terblanche, who became Head of Design at Confederate not too long ago. Based around the same 132 cubic inch (2,163cc) v-twin engine as the previous Hellcat models, the Speedster is good for 121hp and 140 lbs•ft of torque. The styling is true to the Confederate canon, though Terblanche’s touches can certainly be seen in the details of the machine.

Report: UK Confirms KTM 1290 Super Adventure Model

British website Visordown is reporting that KTM UK has confirmed the recently spied KTM 1290 Super Adventure as a 2015 model, saying that adventure-tourer will sit alongside the company’s current 1190 Adventure models, as a more premium offering of the ADV bike. Fitted with what we presume will be a variant of the KTM 1290 Super Duke R’s engine, the 2015 KTM 1290 Super Adventure boasts a larger engine displacement, as the name suggests, which accounts for the larger air vents on the bike’s bodywork as well. KTM UK says that the machine will have more luxury than the current Adventure bikes, likely similar to how the Ducati Multistarda 1200 Granturismo sits in Ducati’s lineup.

A Yamaha FZ-09 Based Sport-Tourer – A TDM Cometh?

Trademark applications with the European Union have revealed a new sport-tourer model from Yamaha, which uses the FZ-09 / MT-09 three-cylinder standard as its basis, and looks very similar to the old Yamaha TDM models. The model seems to be very similar to what was envisioned by designer Oberdan Bezzi, which saw the MT-09 / FZ-09 platform turned into a pair of convincing adventure-touring motorcycles, with a TDM variant as well. Yamaha has made no secret about its plans to develop more three-cylinder machines, as the Japanese company tries to breath life back into its sales figures and model lineup, post-economic meltdown. With this new sport-touring triple now out of the bag, could the writing be on the wall for loyal FZ1 owners?

Dorna & Wayne Rainey Looking to Develop American Racing

There has been so much smoke lately about Dorna doing something in the American market for road racing, that surely there must be some fire. Our sources, and the consensus in the MotoGP paddock is that Carmelo Ezpeleta has his eyes on a North American Championship, of sorts — a move designed to side-step issues with DMG and AMA Pro Road Racing. Talking to Fox Sports 1, Ezpeleta tipped his hand on what he envisioned for the US market, saying that he has been talking to “relevant people” to create a program that will develop American riders for the Grand Prix Championship. Helping him spearhead that plan is none other than a certain Mr. Wayne Rainey.

Suzuki GSX-S1000 Naked Bike Spotted in the Wild

It appears that reports of a 2015 Suzuki GSX-S1000 debuting later this year are true, as we bring to you a couple photos of the streetfighter in the flesh. Based off the Suzuki GSX-R1000 platform, the Suzuki GSX-S1000 features the same chassis and four-cylinder engine (likely in a different state of tune than the one found in the superbike), though with a more upright sitting position. From what we can see in the photos, the GSX-S1000 will continue the aggressive styling we’ve seen coming out of Japan lately, especially in the liter-bike naked segment, and it seems Suzuki has opted to continue to partner with Brembo for its braking components. Other features are rumored to include ABS and traction control, with the wheel-discs for those electronics are visible in the photo above.

She’z Racing at Suzuka — Game Face, Race Day (Days 3 & 4)

It’s Day 3 at Suzuka. We had a short practice in the morning and very soon after, I had qualifying. I started out on the bike, got a few laps in, and then it was Melissa’s turn. I got the “Pit” sign on my pit board and came in to the pits, using my pit speed limiter for the first time in a race situation, and we practiced our pit stop. Melissa took off and wrapped up the rest of practice. My qualifying came quick and it was a short one, I got something like seven laps total, including my out lap and in lap. We tried a bit different of a setup for me this time, handlebars out a little more and the shifter lower, so I was more comfortable. We were riding Melissa’s setup, so they made it better for me for my qualifying. Wasn’t much time to get up to speed, but I was at least remembering the track.

KTM 1290 Super Adventure — A New Beast from Austria?

It wasn’t too long ago that we showed you what appeared to be an updated KTM 1190 Adventure for the 2015 model year. The bike had all the bits that we’ve seen on the KTM 1190 Adventure R, though the Austrian brand had noticeably reworked the fairing to allow for more air to flow through the machine. Getting a spy shot today though, we can understand the reason why, as the model is seen wearing a “KTM 1290 Super Adventure” livery, giving a nod to the likelihood that KTM has upgraded the Adventure with the Super Duke’s “beast” of a 1,301cc v-twin engine. It’s not clear how much of the Super Duke’s 177hp will remain on the Super Adventure, though the idea of KTM blowing away the competition with a near 180hp ADV is the sort of crazy that we would expect from the Austrian brand.

BMW Q2 2014 Sales Up 5.1% – Another Record Quarter

BMW Motorrad’s second-quarter sales results are in, and the German brand has not only another record quarter to report, but also an all-time six-month top-sales record as well. Selling 42,259 units in Q2 2014, BMW Motorrad sales are up 5.1%, with revenue up 11.2% to €528 million (€55 million EBIT). This sales volume represents an all-time second-quarter high for BMW motorcycles sales. The news also makes the first half of 2014 the best six-month period, in the 90 years of BMW Motorrad’s history, of BMW motorcycle sales, with revenue up 9.8% to €1 billion, and unit sales up 9.3% to 70,978 units.

Yet Another Ducati Scrambler Photo (Not Claymation)

Photos of the upcoming Ducati Scrambler seem to be a dime a dozen these days, especially after the still unreleased model was snapped by an attendee at the World Ducati Week 2014 gathering. And now today we get perhaps our best glimpse yet…and no, we’re not talking about the claymation video from Ducati’s marketing, which has been making the rounds this week already (an eyeroll for even having to say that). Caught again at Borgo Panigale, this picture seems to be a ready-for-production version of the Ducati Scrambler, which we can expect to officially debut in a few months’ time. It’s perhaps not worth rehashing everything we’ve said and speculated about this new model from Ducati, so we’ll leave you with this simple question: do you like?

I’m Ducati Superbike 1199 Superquadrata, Bitch.

08/05/2011 @ 5:35 pm, by Jensen Beeler4 COMMENTS

Im Ducati Superbike 1199 Superquadrata, Bitch. 2012 Ducati Superbike 1199 Mugello spy photo

The tale that Facebook CEO Mark Zuckerberg’s business card at one point read “I’m CEO, Bitch” is in fact true. Perhaps tired of dealing with investors and businessmen that didn’t take him seriously, or perhaps the young entrepreneur faced a tough time telling industry specialists twice or three times his age how the world was about to change, ol’Zuck was surely responding to the titles others had placed on him. Enervated at hearing phrases like “that kid” or “the Harvard dropout”, Zuckerberg’s “I’m CEO, Bitch” business card was not only about the young CEO having an equal seat at the table, but also about his personal brand, and reminded whomever held the card that were talking to the creator of one of most popular websites ever on the internet.

If we can stretch that metaphor a bit further, the new Ducati Superbike has its own identity crisis in the eyes of the public. Like the Ducati Vyper and Ducati Cayenne that came before it, we were first introduced to Ducati’s new flagship with its internal name: Xtreme. Whether out of the desire to drive webpage hits by creating controversy, or just actually being that gullible/naive about the story, mainstream outlets began using the nomenclature as if the Bologna brand had adopted product names that tugged on a common heart strings from the Twilight faithful.

Cleverly deciphering Ducati’s secret model numbering scheme, more educated publications latched onto the more likely Superbike 1199 verbiage. There was over course precedent for this +1 trend, after watching the Superbike 998 become the 999. Knowing that Ducati would be releasing a ridiculously over-square v-twin motor with the new Superbike, we also learned early on that the new power plant would be known as the Superquadrata, which sounds far more clever in Italian than its translated English. With all these different names being banded about for the same machine, we wanted to definitely put the business card wars to bed, and say conclusively that the new flagship from Bologna will be called the Ducati Superbike 1199 Superquadrata.

Wisconsin Offers Harley-Davidson Branded License Plates

04/15/2011 @ 7:09 am, by Jensen Beeler8 COMMENTS

Wisconsin Offers Harley Davidson Branded License Plates Wisconsin Harley Davidson license plateThe great State of Wisconsin has begun to offer Harley-Davidson branded vanity license plates to its four-wheeled constituency. With the words “Share the Road” wedged underneath a double-dose of Harley-Davidson branding, the proceeds of the new plates will go to help fund State-sponsored motorcycle safety programs (a worthy cause).

Admittedly, we’re having a hard time with this story. On the one-hand, we love to see that motorcycle safety courses and programs are getting funded. There is a need to educate new riders, and to generally be good stewards for our sport and industry. On the other hand though, we generally frown on the commercialization of public programs, and while Wisconsin is the home of America’s largest motorcycle manufacturer, the whole thing just feels dirty.

Ducati’s Deal with the Devil: A Business Case for the Diavel

03/07/2011 @ 4:38 pm, by Jensen Beeler35 COMMENTS

Ducatis Deal with the Devil: A Business Case for the Diavel Ducati Diavel key 635x424

If you had told me a few years ago that Ducati would build a cruiser-segment motorcycle, I probably would have called you a couple cylinders short of a v-twin. Up until recently, mentioning the thought of the Bologna brand chasing after Harley-Davidson riders would have invited fisticuffs in most Italian motorcycle cafés. And even despite the launch of the Ducati Diavel, you can start a heated debate among loyal Ducatisti by bringing up Italy’s latest power cruiser.

Make no mistake, the 2011 Ducati Diavel is a controversial motorcycle…and that’s putting things lightly (at worst it’s a complete dilution of the Ducati brand). If the Diavel is Ducati’s deal with the Devil, then let me play the Devil’s advocate for a moment, and put forth the business case about why this motorcycle had to be built, and what it means to the Ducati brand — minus the pandering to the Ducati faithful.

Yamaha’s MotoGP Team Still Without A Title Sponsor

12/28/2010 @ 7:46 am, by Jensen Beeler24 COMMENTS

Yamahas MotoGP Team Still Without A Title Sponsor Jorge Lorenzo number 1 plate 635x423

After winning the MotoGP Triple Crown: The Rider, Team, and Manufacturer Championships, the factory Yamaha team finds itself in a difficult position looking for a title sponsor for next year. After Valentino Rossi’s departure to Ducati Corse for the 2011 season, Fiat, the team’s sponsor from 2007 until recently, dropped the Yamaha squad after its loss of the Italian rider (Fiat had long been associated with Yamaha because of the company’s desire to woo Rossi into the Ferrari Formula 1 team…that and the Italian helps sell the Italian made cars).

Perhaps under-appreciating the value of having Rossi on board a Yamaha bike in 2011, the tuning fork brand has now been left scrambling for a marquis name to help foot the bills for the next season. Despite having the reigning MotoGP World Champion Jorge Lorenzo and Rookie of the Year Ben Spies, deals with Petronas, Telefonica, and AirAsia have failed to materialize, despite lengthy rumor, meaning Yamaha’s corporate Blue/White livery might be spotted in Qatar (something reserved usually for non-sponsored wild card riders).

Hello Kitty Oil – Yes, You Read That

06/22/2010 @ 1:05 pm, by Jensen Beeler13 COMMENTS

Hello Kitty Oil   Yes, You Read That Hello Kitty Agip oil 1

Branding can be a tricky trade, especially when it comes to putting your mark on someone else’s product. The optimal goal is to find partnerships where both products benefit from being associated with each other. For Agip, the Italian gasoline and oil company, the obvious perfect partnership is one with Hello Kitty, the cute white cat that does $1 billion in business each year. After all, who doesn’t like their 11 year-old Japanese girls mixed with three liters of motor lubricant? Oh yes, we went there.

Let’s Hype This Bitch! – 60 Day Wait for the 2010 Ducati Multistrada 1200

05/24/2010 @ 2:30 pm, by Jensen Beeler10 COMMENTS

Lets Hype This Bitch!   60 Day Wait for the 2010 Ducati Multistrada 1200 2010 ducati multistrada 1200 canary islands 2 560x373

Ducati has reported that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada’s “four-bikes-in-one” capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right?

Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States & Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?

Harley-Davidson Apparel is “Seriously Dangerous” Down Under

03/31/2010 @ 3:16 pm, by Jensen Beeler23 COMMENTS

Harley Davidson Apparel is Seriously Dangerous Down Under cyclops harley davidson 560x420

Australian Harley-Davidson dealer, Rocky Harley-Davidson, recently released some new videos on the internet to help promote their bar & shield apparel. After all, one can’t merely ride a Harley-Davidson motorcycle, you have to have the appropriate clothing to fit your motorcycle lifestyle. The following is a loose interpretation of what the script looked like for one of those videos.

In our first scene, we see the protagonist dismount his thundering stead, with his Harley-Davidson shirt blazing like a forest fire. Confidently he walks by a bevy of women. Blonde, brunette, red head, it doesn’t matter…they are all powerless to resist the swagger and sex appeal that oozes from his cotton threads. These women are like deer in the headlights, waiting to be hit by his freight train of masculinity. This man, nay…God..walks down the street with his sunglasses firmly on at all times, keeping his gaze under control lest he fire laser from them at his next female victim, just like Cyclops from X-Men. Why? Because he’s seriously dangerous. Check the real thing after the jump, and yes…even a bonus video for the ladies.

Ducati: We’ll Put Our Logo on Anything

03/18/2010 @ 12:49 pm, by Jensen Beeler11 COMMENTS

Ducati: Well Put Our Logo on Anything Toshiba Ducati laptop 560x420

Ducati owns probably the most valuable brand name in motorcycling, and like many brands Ducati finds ways to monetize this asset by licensing it out to other companies. One great marriage and example of this is the Ducati branded apparel available from Puma, which sees both brands benefitting from a racing/apparel association. One not so great example of this concept however is the Toshiba Satellite U500 Ducati Edition laptop, which sees the vanilla of portable computers get stamped with the mark of Corse Rosa.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

How to Save Harley Davidson   Step 1: Redefine and Reposition The Way You Market Your Brand Harley Davidson adBlasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Erik Buell Racing Gets A New Logo

01/11/2010 @ 12:20 am, by Jensen Beeler10 COMMENTS

Erik Buell Racing Gets A New Logo Erik Buell Racing logo 560x331

Now that Erik Buell Racing has moved into its new office space, the company has wasted no time in branding itself with a new logo. For the Buell loyal, this symbolism should look familar, as it plays heavily off the fairly fresh Buell Motorcycles logo.

In addition to its new logo, EBR has setup a Facebook fan page, and has begun working on a new website. Still no news on the 1190RR Euro-spec racer, but hopefully we’ll hear and see that soon.

Source: Facebook via SoCal Buell Rider