Photos: Valentino Rossi’s Special Misano Helmet, 2014

The San Marino GP is truly Valentino Rossi’s home MotoGP round, and tradition sees him sporting yet another special helmet for the event. This year Aldo Drudi has focused his design on the people close to Rossi’s life, with the helmet also sporting the phrase “Misano ci dà una mano”, meaning “Misano gives you a hand”. A colorful piece, Rossi’s AGV Pista helmet is adorned with the handprints of the mechanics of the Movistar Yamaha MotoGP team. There are also the paw prints of his beloved dogs Cesare and Cecilia, as well as his cat Rossano. You will also notice two sets of lips, from the two women currently in Rossi’s life, his mother Stefania and his girlfriend Linda. The last mark is a thumbprint from Aldo Drudi himself, a long time friend and designer for The Doctor.

2015 Yamaha FJ-09 Spotted in CARB Filings

We were already tipped off to the Yamaha FJ-09 in Yamaha’s trademark filings with the US government, the bike’s design has also recently been outed in European trademark filings, and now the supposed three-cylinder sport-tourer has been confirmed for 2015 by the California Air Resources Board. Featuring the same displacement as the Yamaha FZ-09, it is a safe bet that Yamaha’s triple goes unchanged for the FJ-09, with the differences between the two bikes likely being mostly aesthetic. The CARB filing also lists two model numbers, which the astute will notice as being two color options for the FJ-09; and not two separate models coming from Yamaha, as other reports have indicated. This is normal from Yamaha North America.

Aprilia Will Return to MotoGP in 2015 with Gresini Racing

It is to be a weekend of announcements, most of them already widely expected. The most widely trailed move has now been confirmed officially: from 2015, Aprilia is to return to MotoGP with the Gresini Racing team. Aprilia and Gresini have reached agreement for the next four seasons, with Gresini running the Italian factory’s team through 2018. The partnership benefits both sides: by entering via Gresini, Aprilia will save €3.4 million in their first year in the class, an important saving which will allow them to spend more resources on development. The partnership was important to Gresini, as having lost their sponsorship from Go&Fun, the future of the team’s places in MotoGP was under severe threat. Aprilia’s funding will now keep them in the premier class.

Q&A: Mike Leitner – Pedrosa’s Crew Chief Talks Strategy

Leitner talks about how Pedrosa was the first rider to realize that pushing hard from the earliest laps could be a profitable strategy, and how other riders have now followed his lead. He talks about the potential and the dangers of the Bridgestone tires, and how crucial the starts have become in MotoGP. What Leitner does not talk about is the possibility that Pedrosa could decide to look for a new crew chief for 2015 and beyond. It was a question I would have liked to have asked, but I was told that the topic was officially off limits, including tangential questions (such as how Leitner felt the crew chief change had worked out for Valentino Rossi). Despite not being able to ask directly about that question, the interview with Leitner provided a fascinating insight into MotoGP racing.

Mercedes-AMG to Take a Minority Interest in MV Agusta?

News of Mercedes-AMG eyeing an acquisition of MV Agusta have been circulating for some time now, likely as the deal has continued to evolve between the two parties. Now, Italy’s reliable Motociclismo is reporting that AMG has agreed to purchase a minority position, likely around 20% of the company, the announcement of which will be made at the EICMA show in Milan, Italy. The deal shouldn’t see too much involvement from Mercedes-AMG in the affairs of MV Agusta, however the stock purchase will certainly put some much need capital in the Italian motorcycle company’s coffers.

2015 Honda VFR800X Crossrunner – More Than an Update

For the 2015 model year, the Honda VFR800X Crossrunner is getting a massive update from Big Red. As such, the 800cc V4 engine on the Crossrunner sees more horsepower (104.6 peak) and more mid-range torque added, new design aesthetics, longer suspension (+25mm) , and new wheels and brakes also get updates for 2015. Other highlights for the 2015 Honda VFR800X Crossrunner include Honda’s Selectable Torque Control system (HTSC), ABS brakes, full LED lighting, self-cancelling indicators, and heated grips, which Honda hopes will help ADV buyers consider the Japanese brand. With these changes, the 2015 Honda Crossrunner pushes further into the adventure side of the touring equation, making the Crossrunner an attractive sport/ADV model from Honda.

Matchless Model X Reloaded – Blending Old with New

Two years ago we spoke of the rebirth of the Matchless motorcycle brand, and today we see the first fruits of that company’s labor. Debuting three renderings that depict a future model, we get to see our first glimpse of the Matchless Model X Reloaded – a motorcycle that blends both the modern technology of today with the iconic lines of the British marque’s past. Borrowing its name from the Matchless Model X, the Model X Reloaded keeps some of the 1920′s motorcycle’s aesthetic, helping connect the brand of the past to the company of the future. Other details are thin, though we do know that the Matchless Model X Reloaded will have an S&S X-Wedge v-twin motor with 1,916cc of displacement.

Honda Is Recalling 126,000 Goldwings

American Honda has filed a recall with NHTSA, which sees the recall of 126,000 Honda Goldwing motorcycles. The recall comes about because the rear brake of the Honda Goldwing may drag after the brakes have been released. With 533+ bikes already experiencing the problem, Honda’s recall affects GL1800 bikes built between 2001 and 2010, and also affects GL1800A bikes built between 2001 and 2005. Since dragging the rear brake could cause a crash, and because the added heat generation could cause a fire (four instances have already occurred), Honda has recalled the Goldwing, though has not determined a remedy at this time for the situation.

TrakTape – Track Riders, You’ll Want to See This

Straight from the department of “now why didn’t I think of that” we bring you the miracle of TrakTape. Pre-cut model-specific adhesive covers for your headlight, tail light, and signals, TrakTape makes getting your bike onto the track a snap, and looks aces in the process. For now, TrakTape seems to only have a few Ducati models in its arsenal, though it seems logical to see other makes and model hitting their store in the future. At $20/sheet, you might balk at the price, though consider that a roll of good gaffer tape runs close to $30 — so, the four pack at $70 might make more sense for the budget racers. The only thing we’d like to see from TrakTape would be sheets for just headlights, just tail lights, just signals, etc. I can remember taping my bike’s headlight and tail light all the time, but usually removed the signals.

Yamaha MT-09 Triple Cross Over Concept by Oberdan Bezzi

We’re really digging the FZ-07/FZ-09 based concepts from Oberdan Bezzi, if you haven’t noticed. It is probably because the FZ-09 is such an affordable, yet potent package, from Yamaha that it begs to be built-up and modded upon. We’ve already seen street tracker and world crosser concepts from Bezzi, and this “Triple Cross Over” design builds upon the same themes as before. We already know that Yamaha has gotten the hint, and is expected to show a TDM-style version of the FZ-09/MT-09 at this year’s trade shows, but here is another design to whet our appetites and pique our imaginations. The Triple Cross Over fills the gap left by the upcoming TDM model, and is more of a scrambler than an ADV bike.

The Chrysanthemum and the Sword

12/22/2011 @ 9:11 pm, by Jensen Beeler105 COMMENTS

The Chrysanthemum and the Sword Nicolas Petit Honda VTR 1200 concept 02 635x368

Talking to a colleague the other day, we came to a frank discussion about how the European motorcycle brands weathered the recession better when compared to their Japanese counterparts. While there are many factors at play in this statement, there is at least a component of truth to the idea that strong brand integration helped spur the Europeans into setting record months, quarters, and years during a global economic downturn, while companies like Honda, Kawasaki, Suzuki, and Yamaha saw their businesses virtually collapse.

It is not that the Japanese manufacturers don’t have strong brands, it is just that their brands stand for something fundamentally different from those being forged by the Europeans. While companies like Ducati, KTM, and Triumph are building entire communities and lifestyles around their motorcycles (hat tip to Harley-Davidson for showing them how), the Japanese continue to hang their hats on the attributes of their products. Well-engineered, bulletproof, and relatively cheap, Japanese motorcycles tick all the right boxes when one is objectively measuring a motorcycle, but they are sufficiently lacking when it comes to creating lasting ties to their owners.

I’m Ducati Superbike 1199 Superquadrata, Bitch.

08/05/2011 @ 5:35 pm, by Jensen Beeler4 COMMENTS

Im Ducati Superbike 1199 Superquadrata, Bitch. 2012 Ducati Superbike 1199 Mugello spy photo

The tale that Facebook CEO Mark Zuckerberg’s business card at one point read “I’m CEO, Bitch” is in fact true. Perhaps tired of dealing with investors and businessmen that didn’t take him seriously, or perhaps the young entrepreneur faced a tough time telling industry specialists twice or three times his age how the world was about to change, ol’Zuck was surely responding to the titles others had placed on him. Enervated at hearing phrases like “that kid” or “the Harvard dropout”, Zuckerberg’s “I’m CEO, Bitch” business card was not only about the young CEO having an equal seat at the table, but also about his personal brand, and reminded whomever held the card that were talking to the creator of one of most popular websites ever on the internet.

If we can stretch that metaphor a bit further, the new Ducati Superbike has its own identity crisis in the eyes of the public. Like the Ducati Vyper and Ducati Cayenne that came before it, we were first introduced to Ducati’s new flagship with its internal name: Xtreme. Whether out of the desire to drive webpage hits by creating controversy, or just actually being that gullible/naive about the story, mainstream outlets began using the nomenclature as if the Bologna brand had adopted product names that tugged on a common heart strings from the Twilight faithful.

Cleverly deciphering Ducati’s secret model numbering scheme, more educated publications latched onto the more likely Superbike 1199 verbiage. There was over course precedent for this +1 trend, after watching the Superbike 998 become the 999. Knowing that Ducati would be releasing a ridiculously over-square v-twin motor with the new Superbike, we also learned early on that the new power plant would be known as the Superquadrata, which sounds far more clever in Italian than its translated English. With all these different names being banded about for the same machine, we wanted to definitely put the business card wars to bed, and say conclusively that the new flagship from Bologna will be called the Ducati Superbike 1199 Superquadrata.

Wisconsin Offers Harley-Davidson Branded License Plates

04/15/2011 @ 7:09 am, by Jensen Beeler8 COMMENTS

Wisconsin Offers Harley Davidson Branded License Plates Wisconsin Harley Davidson license plateThe great State of Wisconsin has begun to offer Harley-Davidson branded vanity license plates to its four-wheeled constituency. With the words “Share the Road” wedged underneath a double-dose of Harley-Davidson branding, the proceeds of the new plates will go to help fund State-sponsored motorcycle safety programs (a worthy cause).

Admittedly, we’re having a hard time with this story. On the one-hand, we love to see that motorcycle safety courses and programs are getting funded. There is a need to educate new riders, and to generally be good stewards for our sport and industry. On the other hand though, we generally frown on the commercialization of public programs, and while Wisconsin is the home of America’s largest motorcycle manufacturer, the whole thing just feels dirty.

Ducati’s Deal with the Devil: A Business Case for the Diavel

03/07/2011 @ 4:38 pm, by Jensen Beeler35 COMMENTS

Ducatis Deal with the Devil: A Business Case for the Diavel Ducati Diavel key 635x424

If you had told me a few years ago that Ducati would build a cruiser-segment motorcycle, I probably would have called you a couple cylinders short of a v-twin. Up until recently, mentioning the thought of the Bologna brand chasing after Harley-Davidson riders would have invited fisticuffs in most Italian motorcycle cafés. And even despite the launch of the Ducati Diavel, you can start a heated debate among loyal Ducatisti by bringing up Italy’s latest power cruiser.

Make no mistake, the 2011 Ducati Diavel is a controversial motorcycle…and that’s putting things lightly (at worst it’s a complete dilution of the Ducati brand). If the Diavel is Ducati’s deal with the Devil, then let me play the Devil’s advocate for a moment, and put forth the business case about why this motorcycle had to be built, and what it means to the Ducati brand — minus the pandering to the Ducati faithful.

Yamaha’s MotoGP Team Still Without A Title Sponsor

12/28/2010 @ 7:46 am, by Jensen Beeler24 COMMENTS

Yamahas MotoGP Team Still Without A Title Sponsor Jorge Lorenzo number 1 plate 635x423

After winning the MotoGP Triple Crown: The Rider, Team, and Manufacturer Championships, the factory Yamaha team finds itself in a difficult position looking for a title sponsor for next year. After Valentino Rossi’s departure to Ducati Corse for the 2011 season, Fiat, the team’s sponsor from 2007 until recently, dropped the Yamaha squad after its loss of the Italian rider (Fiat had long been associated with Yamaha because of the company’s desire to woo Rossi into the Ferrari Formula 1 team…that and the Italian helps sell the Italian made cars).

Perhaps under-appreciating the value of having Rossi on board a Yamaha bike in 2011, the tuning fork brand has now been left scrambling for a marquis name to help foot the bills for the next season. Despite having the reigning MotoGP World Champion Jorge Lorenzo and Rookie of the Year Ben Spies, deals with Petronas, Telefonica, and AirAsia have failed to materialize, despite lengthy rumor, meaning Yamaha’s corporate Blue/White livery might be spotted in Qatar (something reserved usually for non-sponsored wild card riders).

Hello Kitty Oil – Yes, You Read That

06/22/2010 @ 1:05 pm, by Jensen Beeler13 COMMENTS

Hello Kitty Oil   Yes, You Read That Hello Kitty Agip oil 1

Branding can be a tricky trade, especially when it comes to putting your mark on someone else’s product. The optimal goal is to find partnerships where both products benefit from being associated with each other. For Agip, the Italian gasoline and oil company, the obvious perfect partnership is one with Hello Kitty, the cute white cat that does $1 billion in business each year. After all, who doesn’t like their 11 year-old Japanese girls mixed with three liters of motor lubricant? Oh yes, we went there.

Let’s Hype This Bitch! – 60 Day Wait for the 2010 Ducati Multistrada 1200

05/24/2010 @ 2:30 pm, by Jensen Beeler10 COMMENTS

Lets Hype This Bitch!   60 Day Wait for the 2010 Ducati Multistrada 1200 2010 ducati multistrada 1200 canary islands 2 560x373

Ducati has reported that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada’s “four-bikes-in-one” capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right?

Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States & Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?

Harley-Davidson Apparel is “Seriously Dangerous” Down Under

03/31/2010 @ 3:16 pm, by Jensen Beeler23 COMMENTS

Harley Davidson Apparel is Seriously Dangerous Down Under cyclops harley davidson 560x420

Australian Harley-Davidson dealer, Rocky Harley-Davidson, recently released some new videos on the internet to help promote their bar & shield apparel. After all, one can’t merely ride a Harley-Davidson motorcycle, you have to have the appropriate clothing to fit your motorcycle lifestyle. The following is a loose interpretation of what the script looked like for one of those videos.

In our first scene, we see the protagonist dismount his thundering stead, with his Harley-Davidson shirt blazing like a forest fire. Confidently he walks by a bevy of women. Blonde, brunette, red head, it doesn’t matter…they are all powerless to resist the swagger and sex appeal that oozes from his cotton threads. These women are like deer in the headlights, waiting to be hit by his freight train of masculinity. This man, nay…God..walks down the street with his sunglasses firmly on at all times, keeping his gaze under control lest he fire laser from them at his next female victim, just like Cyclops from X-Men. Why? Because he’s seriously dangerous. Check the real thing after the jump, and yes…even a bonus video for the ladies.

Ducati: We’ll Put Our Logo on Anything

03/18/2010 @ 12:49 pm, by Jensen Beeler11 COMMENTS

Ducati: Well Put Our Logo on Anything Toshiba Ducati laptop 560x420

Ducati owns probably the most valuable brand name in motorcycling, and like many brands Ducati finds ways to monetize this asset by licensing it out to other companies. One great marriage and example of this is the Ducati branded apparel available from Puma, which sees both brands benefitting from a racing/apparel association. One not so great example of this concept however is the Toshiba Satellite U500 Ducati Edition laptop, which sees the vanilla of portable computers get stamped with the mark of Corse Rosa.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

How to Save Harley Davidson   Step 1: Redefine and Reposition The Way You Market Your Brand Harley Davidson adBlasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.