<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>Asphalt &#38; Rubber &#187; branding News</title> <atom:link href="http://www.asphaltandrubber.com/tag/branding/feed/" rel="self" type="application/rss+xml" /><link>http://www.asphaltandrubber.com</link> <description></description> <lastBuildDate>Wed, 08 Feb 2012 23:14:44 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3</generator> <item><title>Harley-Davidson Makes the Interbrand 100 for Another Year</title><link>http://www.asphaltandrubber.com/news/harley-davidson-interbrand-100-2011/</link> <comments>http://www.asphaltandrubber.com/news/harley-davidson-interbrand-100-2011/#comments</comments> <pubDate>Tue, 17 Jan 2012 19:03:23 +0000</pubDate> <dc:creator>Jensen Beeler</dc:creator> <category><![CDATA[News]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[brand value]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[business]]></category> <category><![CDATA[global marketing]]></category> <category><![CDATA[Harley-Davidson]]></category> <category><![CDATA[Interbrand]]></category> <category><![CDATA[Interbrand 100]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[ranking]]></category> <category><![CDATA[Top 100 Brands]]></category><guid isPermaLink="false">http://www.asphaltandrubber.com/?p=27558</guid> <description><![CDATA[Every year Interbrand releases a list of the Top 100 global brands &#8211; ranking each company on its brand value and then assigning a dollar amount to that value. As such over the years, the Interbrand 100 has become the de facto metric on the strength of a company&#8217;s brand. For some time Harley-Davidson has been a stalwart of the Interbrand 100, with the Bar &#38; Shield brand regularly getting the nod from the consultancy&#8217;s specialists &#8212; ...]]></description> <wfw:commentRss>http://www.asphaltandrubber.com/news/harley-davidson-interbrand-100-2011/feed/</wfw:commentRss> <slash:comments>11</slash:comments> </item> <item><title>S1000RR Still BMW&#8217;s Top-Selling Bike in the USA</title><link>http://www.asphaltandrubber.com/news/bmw-s1000rr-top-selling-motorcycle-usa/</link> <comments>http://www.asphaltandrubber.com/news/bmw-s1000rr-top-selling-motorcycle-usa/#comments</comments> <pubDate>Fri, 13 Jan 2012 23:33:01 +0000</pubDate> <dc:creator>Jensen Beeler</dc:creator> <category><![CDATA[News]]></category> <category><![CDATA[Popular]]></category> <category><![CDATA[2012 BMW S1000RR]]></category> <category><![CDATA[BMW]]></category> <category><![CDATA[BMW Motorrad]]></category> <category><![CDATA[BMW Motorrad USA]]></category> <category><![CDATA[BMW S1000RR]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[demand generation]]></category> <category><![CDATA[economy]]></category> <category><![CDATA[growth]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[North America]]></category> <category><![CDATA[S1000RR]]></category> <category><![CDATA[sales]]></category> <category><![CDATA[USA]]></category><guid isPermaLink="false">http://www.asphaltandrubber.com/?p=27482</guid> <description><![CDATA[BMW Motorrad crushed it last year by posting its best sales year ever, and finishing in sales 6.4% over 2010. With the United States being one of BMW's largest motorcycle markets, it comes as no surprise then that the German brand posted strong sales here in the US. Up 7.4% over last year, BMW Motorrad USA continues to weather the rough economy for the Bavarians, which is perhaps unsurprising considering how zie Germans have faired the past few years. What is surprising though is which model topped BMW's sales sheets, and in case you are blind and didn't see this story's headline, it was not the venerable GS.]]></description> <wfw:commentRss>http://www.asphaltandrubber.com/news/bmw-s1000rr-top-selling-motorcycle-usa/feed/</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>The Chrysanthemum and the Sword</title><link>http://www.asphaltandrubber.com/oped/honda-rc51-concept-nicolas-petit/</link> <comments>http://www.asphaltandrubber.com/oped/honda-rc51-concept-nicolas-petit/#comments</comments> <pubDate>Fri, 23 Dec 2011 05:11:48 +0000</pubDate> <dc:creator>Jensen Beeler</dc:creator> <category><![CDATA[Opinion/Editorial]]></category> <category><![CDATA[Popular]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[brand values]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[business]]></category> <category><![CDATA[demand creation]]></category> <category><![CDATA[editorial]]></category> <category><![CDATA[Honda]]></category> <category><![CDATA[Honda RC51]]></category> <category><![CDATA[Honda RVT1000]]></category> <category><![CDATA[Honda VTR1000]]></category> <category><![CDATA[Kawasaki]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[Nicolas Petit]]></category> <category><![CDATA[op-ed]]></category> <category><![CDATA[opinion]]></category> <category><![CDATA[opinion-editorial]]></category> <category><![CDATA[photos]]></category> <category><![CDATA[Suzuki]]></category> <category><![CDATA[Yamaha]]></category><guid isPermaLink="false">http://www.asphaltandrubber.com/?p=27092</guid> <description><![CDATA[It is not that the Japanese manufacturers don't have strong brands, it is just that their brands stand for something fundamentally different from those being forged by the Europeans. While companies like Ducati, KTM, and Triumph are building entire communities and lifestyles around their motorcycles (hat tip to Harley-Davidson for showing them how), the Japanese continue to hang their hats on the attributes of their products. Well-engineered, bulletproof, and relatively cheap, Japanese motorcycles tick all the right boxes when one is objectively measuring a motorcycle, but they are sufficiently lacking when it comes to creating lasting ties to their owners.]]></description> <wfw:commentRss>http://www.asphaltandrubber.com/oped/honda-rc51-concept-nicolas-petit/feed/</wfw:commentRss> <slash:comments>104</slash:comments> </item> <item><title>I&#8217;m Ducati Superbike 1199 Superquadrata, Bitch.</title><link>http://www.asphaltandrubber.com/news/ducati-superbike-1199-superquadrata/</link> <comments>http://www.asphaltandrubber.com/news/ducati-superbike-1199-superquadrata/#comments</comments> <pubDate>Sat, 06 Aug 2011 00:35:19 +0000</pubDate> <dc:creator>Jensen Beeler</dc:creator> <category><![CDATA[News]]></category> <category><![CDATA[Popular]]></category> <category><![CDATA[1199 Superquadrata]]></category> <category><![CDATA[2012 Ducati Superbike 1199 Superquadrata]]></category> <category><![CDATA[Bologna]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[Cayenne]]></category> <category><![CDATA[Ducati]]></category> <category><![CDATA[Ducati Superbike 1199 Superquadrata]]></category> <category><![CDATA[Ducati Vyper]]></category> <category><![CDATA[Mark Zuckerberg]]></category> <category><![CDATA[name]]></category> <category><![CDATA[naming]]></category> <category><![CDATA[naming convention]]></category> <category><![CDATA[Pierre Terblance]]></category> <category><![CDATA[Porsche]]></category> <category><![CDATA[Porsche Cayenne]]></category> <category><![CDATA[superbike]]></category> <category><![CDATA[Superbike 1199 Superquadrata]]></category> <category><![CDATA[Superquadrata]]></category> <category><![CDATA[Testastretta]]></category><guid isPermaLink="false">http://www.asphaltandrubber.com/?p=24084</guid> <description><![CDATA[Cleverly deciphering Ducati's secret model numbering scheme, more educated publications latched onto the more likely Superbike 1199 verbiage. There was over course precedent for this +1 trend, after watching the Superbike 998 become the 999. Knowing that Ducati would be releasing a ridiculously over-square v-twin motor with the new Superbike, we also learned early on that the new power plant would be known as the Superquadrata, which sounds far more clever in Italian than its translated English. With all these different names being banded about for the same machine, we wanted to definitely put the business card wars to bed, and say conclusively that the new flagship from Bologna will be called the Ducati Superbike 1199 Superquadrata.]]></description> <wfw:commentRss>http://www.asphaltandrubber.com/news/ducati-superbike-1199-superquadrata/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Wisconsin Offers Harley-Davidson Branded License Plates</title><link>http://www.asphaltandrubber.com/news/wisconsin-harley-davidson-license-plates/</link> <comments>http://www.asphaltandrubber.com/news/wisconsin-harley-davidson-license-plates/#comments</comments> <pubDate>Fri, 15 Apr 2011 14:09:19 +0000</pubDate> <dc:creator>Jensen Beeler</dc:creator> <category><![CDATA[News]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[business]]></category> <category><![CDATA[government]]></category> <category><![CDATA[Harley-Davidson]]></category> <category><![CDATA[license plate]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[MSF]]></category> <category><![CDATA[vanity plate]]></category> <category><![CDATA[Wisconsin]]></category> <category><![CDATA[WisDOT]]></category><guid isPermaLink="false">http://www.asphaltandrubber.com/?p=20972</guid> <description><![CDATA[The great State of Wisconsin has begun to offer Harley-Davidson branded vanity license plates to its four-wheeled constituency. With the words &#8220;Share the Road&#8221; wedged underneath a double-dose of Harley-Davidson branding, the proceeds of the new plates will go to help fund State-sponsored motorcycle safety programs (a worthy cause). Admittedly, we&#8217;re having a hard time with this story. On the one-hand, we love to see that motorcycle safety courses and programs are getting funded. There ...]]></description> <wfw:commentRss>http://www.asphaltandrubber.com/news/wisconsin-harley-davidson-license-plates/feed/</wfw:commentRss> <slash:comments>8</slash:comments> </item> <item><title>Ducati&#8217;s Deal with the Devil: A Business Case for the Diavel</title><link>http://www.asphaltandrubber.com/oped/ducati-diavel-business-case/</link> <comments>http://www.asphaltandrubber.com/oped/ducati-diavel-business-case/#comments</comments> <pubDate>Tue, 08 Mar 2011 00:38:41 +0000</pubDate> <dc:creator>Jensen Beeler</dc:creator> <category><![CDATA[Opinion/Editorial]]></category> <category><![CDATA[Popular]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[brand value]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[business]]></category> <category><![CDATA[business case]]></category> <category><![CDATA[Deal with the Devil]]></category> <category><![CDATA[Devil]]></category> <category><![CDATA[Devil's Advocate]]></category> <category><![CDATA[Diavel]]></category> <category><![CDATA[dilution]]></category> <category><![CDATA[diversification]]></category> <category><![CDATA[Ducati]]></category> <category><![CDATA[Ducati Diavel]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[opinion]]></category> <category><![CDATA[product line extension]]></category> <category><![CDATA[stakeholder]]></category><guid isPermaLink="false">http://www.asphaltandrubber.com/?p=19461</guid> <description><![CDATA[If you had told me a few years ago that Ducati would build a cruiser-segment motorcycle, I probably would have called you a couple cylinders short of a v-twin. Make no mistake, the 2011 Ducati Diavel is a controversial motorcycle...and that's putting things lightly (at worst it's a complete dilution of the Ducati brand). If the Diavel is Ducati's deal with the Devil, then let me play the Devil's advocate for a moment, and put forth the business case about why this motorcycle had to be built, and what it means to the Ducati brand -- minus the pandering to the Ducati faithful.]]></description> <wfw:commentRss>http://www.asphaltandrubber.com/oped/ducati-diavel-business-case/feed/</wfw:commentRss> <slash:comments>34</slash:comments> </item> <item><title>Yamaha&#8217;s MotoGP Team Still Without A Title Sponsor</title><link>http://www.asphaltandrubber.com/racing/yamaha-title-sponsor-problem/</link> <comments>http://www.asphaltandrubber.com/racing/yamaha-title-sponsor-problem/#comments</comments> <pubDate>Tue, 28 Dec 2010 15:46:57 +0000</pubDate> <dc:creator>Jensen Beeler</dc:creator> <category><![CDATA[Popular]]></category> <category><![CDATA[Racing]]></category> <category><![CDATA[AMG]]></category> <category><![CDATA[Ben Spies]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[Ducati]]></category> <category><![CDATA[Ducati Corse]]></category> <category><![CDATA[Fiat]]></category> <category><![CDATA[Jorge Lorenzo]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[MotoGP]]></category> <category><![CDATA[personal brand]]></category> <category><![CDATA[sponsorship]]></category> <category><![CDATA[Valentino Rossi]]></category> <category><![CDATA[Yamaha]]></category> <category><![CDATA[Yamaha Racing]]></category><guid isPermaLink="false">http://www.asphaltandrubber.com/?p=17251</guid> <description><![CDATA[After winning the MotoGP Triple Crown: The Rider, Team, and Manufacturer Championships, the factory Yamaha team finds itself in a difficult position looking for a title sponsor for next year. Perhaps under-appreciating the value of having Rossi on board a Yamaha bike in 2011, the tuning fork brand has now been left scrambling for a marquis name to help foot the bills for the next season. Despite having the reigning MotoGP World Champion Jorge Lorenzo and Rookie of the Year Ben Spies, deals with Petronas, Telefonica, and AirAsia have failed to materialize, despite lengthy rumor, meaning Yamaha's corporate Blue/White livery might be spotted in Qatar.]]></description> <wfw:commentRss>http://www.asphaltandrubber.com/racing/yamaha-title-sponsor-problem/feed/</wfw:commentRss> <slash:comments>24</slash:comments> </item> <item><title>Hello Kitty Oil &#8211; Yes, You Read That</title><link>http://www.asphaltandrubber.com/news/hello-kitty-oil/</link> <comments>http://www.asphaltandrubber.com/news/hello-kitty-oil/#comments</comments> <pubDate>Tue, 22 Jun 2010 20:05:20 +0000</pubDate> <dc:creator>Jenny Gun</dc:creator> <category><![CDATA[News]]></category> <category><![CDATA[Popular]]></category> <category><![CDATA[Agip]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[brand management]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[Hello Kitty]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[oil]]></category> <category><![CDATA[otter]]></category> <category><![CDATA[You win universe]]></category><guid isPermaLink="false">http://www.asphaltandrubber.com/?p=11841</guid> <description><![CDATA[Branding can be a tricky trade, especially when it comes to putting your mark on someone else's product. The optimal goal is to find partnerships where both products benefit from being associated with each other. For Agip, the Italian gasoline and oil company, the obvious perfect partnership is one with Hello Kitty, the cute white cat that does $1 billion in business each year. After all, who doesn't like their 11 year-old Japanese girls mixed with three liters of motor lubricant? Oh yes, we went there.]]></description> <wfw:commentRss>http://www.asphaltandrubber.com/news/hello-kitty-oil/feed/</wfw:commentRss> <slash:comments>10</slash:comments> </item> <item><title>Let&#8217;s Hype This Bitch! &#8211; 60 Day Wait for the 2010 Ducati Multistrada 1200</title><link>http://www.asphaltandrubber.com/oped/ducati-multistrada-1200-pumping-the-hype-machine/</link> <comments>http://www.asphaltandrubber.com/oped/ducati-multistrada-1200-pumping-the-hype-machine/#comments</comments> <pubDate>Mon, 24 May 2010 21:30:40 +0000</pubDate> <dc:creator>Jensen Beeler</dc:creator> <category><![CDATA[Opinion/Editorial]]></category> <category><![CDATA[2010 Ducati Multistrada 1200]]></category> <category><![CDATA[brand]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[buzz]]></category> <category><![CDATA[buzz media]]></category> <category><![CDATA[Ducati]]></category> <category><![CDATA[Ducati Multistrada 1200]]></category> <category><![CDATA[editorial]]></category> <category><![CDATA[hype]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[Multistrada]]></category> <category><![CDATA[Multistrada 1200]]></category> <category><![CDATA[op-ed]]></category> <category><![CDATA[opinion]]></category> <category><![CDATA[supply chain management]]></category><guid isPermaLink="false">http://www.asphaltandrubber.com/?p=11076</guid> <description><![CDATA[Ducati is reporting that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada's "four-bikes-in-one" capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right? Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States &#038; Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?]]></description> <wfw:commentRss>http://www.asphaltandrubber.com/oped/ducati-multistrada-1200-pumping-the-hype-machine/feed/</wfw:commentRss> <slash:comments>10</slash:comments> </item> <item><title>Harley-Davidson Apparel is &#8220;Seriously Dangerous&#8221; Down Under</title><link>http://www.asphaltandrubber.com/banter/rocky-harley-davidson-seriously-dangerous-apparel/</link> <comments>http://www.asphaltandrubber.com/banter/rocky-harley-davidson-seriously-dangerous-apparel/#comments</comments> <pubDate>Wed, 31 Mar 2010 22:16:55 +0000</pubDate> <dc:creator>Jenny Gun</dc:creator> <category><![CDATA[Banter]]></category> <category><![CDATA[apparel]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[Harley-Davidson]]></category> <category><![CDATA[lifestyle brand]]></category> <category><![CDATA[parody]]></category> <category><![CDATA[Seriously Dangerous]]></category> <category><![CDATA[shirts]]></category> <category><![CDATA[video]]></category> <category><![CDATA[videos]]></category><guid isPermaLink="false">http://www.asphaltandrubber.com/?p=9835</guid> <description><![CDATA[Australian Harley-Davidson dealer, Rocky Harley-Davidson, recently released some new videos on the internet to help promote their bar &#38; shield apparel. After all, one can&#8217;t merely ride a Harley-Davidson motorcycle, you have to have the appropriate clothing to fit your motorcycle lifestyle. The following is a loose interpretation of what the script looked like for one of those videos. In our first scene, we see the protagonist dismount his thundering stead, with his Harley-Davidson shirt ...]]></description> <wfw:commentRss>http://www.asphaltandrubber.com/banter/rocky-harley-davidson-seriously-dangerous-apparel/feed/</wfw:commentRss> <slash:comments>23</slash:comments> </item> </channel> </rss>
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