DR Moto – The Ultimate Yamaha R1 Track Bike

The Yamaha YZF-R1 is a fantastic machine, in just about any iteration you can find. A potent weapon on the track, the R1 might not have all the bells and whistles that are found on European superbikes, but the Japanese liter-bike makes up for it with precision handling, great reliability, and gobs of tractable power. This is great for two-wheeled enthusiasts, who ride the twisties or at local track days, but Yamaha’s crown jewel poses as a tough mark to beat when someone goes looking for something “more” from the design. DR Moto might have that answer though, for track enthusiasts who want something closer to what they see on Sunday’s race day, without the compromises that come with production/street machines.

More Power for the Suzuki GSX-R600 & GSX-R750 in 2015?

It looks like Suzuki is getting ready to update its sport bike offering, as Suzuki Motor America has gotten new emissions filings from the California Air Resources Board (CARB) for the 2015 Suzuki GSX-R600 and 2015 Suzuki GSX-R750. New CARB emissions are required when manufacturers make modifications to the engines of the machines that they are selling in the Golden State, which means that we can expect updates for the Suzuki GSX-R600 & Suzuki GSX-R750 (with no change in CARB’s weird weight measurement figures, an entirely new model is unlikely). We will certainly have to wait until the autumn motorbike shows to see officially what Suzuki has in store for its middleweight Gixxers, though judging from the rise in emissions quoted, a power boost is certainly on the cards.

BMW S1000RR Gets Updated for 2015

Despite being five years old, the BMW S1000RR remains one of the best sport bikes you can buy on the market. This is do largely to BMW bringing a bevy of European top-tier features to the superbike, but pricing it inline with its Japanese counterparts, thus creating tremendous bang for the buck for sport bike enthusiasts. For the 2013 model year, the Bavarians raised their game with its more exclusive BMW HP4 offering, which brought semi-active suspension into liter-bike mix. Now with the Bosch MSC cornering ABS module, BMW continues to raise the game in what was once a segment that lived solely in the Land of the Rising Sun. Now for 2015, it seems that BMW is set to update the S1000RR, as a revised version of the bike has been spotted in Germany, sporting noticeably different bodywork and other features.

Photos: Here is the 2015 BMW S1000XR

It has taken various names in the press (e.g. the BMW S1000F), but trademark applications in Germany and in the USA tell us that the Bavarians have settled on calling their new sport-tourer the BMW S1000XR — and it is debuting in just a few weeks’ time at the INTERMOT show in Cologne. Luckily for us, a spy photographer has caught the 2015 BMW S1000XR out testing ahead of its debut, with only the badges and headlights covered in tape. While we already had a good view of the BMW S1000XR when it was testing, these photos reveal the off-the-assemblyline shape of the latest Bavarian machine, and we like what we see.

The First Official Photo of the KTM 1290 Super Adventure

The 2015 KTM 1290 Super Adventure is one of the machines we know for sure we’ll see at the fall motorcycle shows, and it looks like KTM is ready to show us this upgraded ADV ahead of time. Giving us our first official photo of the 1290 Super Adventure, KTM says that the machine features a larger motor and larger fuel tank, amongst other changes. Positioned as a more high-end option to KTM’s current Adventure line, the KTM 1290 Super Adventure comes with Bosch’s Motorcycle Stability Control (MSC) system, traction control, and ABS — as we predicted. We’ll have more details on the bike at the INTERMOT show in Cologne, Germany, on September 30th.

More Renders of the Bottpower BOTT XC1 Café Racer

Forget the Honda CB350 or the old BMW R-Series machines, this is a proper modern café racer. We have brought you the work of Bottpower before, and have even already shown you renders of the BOTT XC1, but the firm has made another twist on its Buell-powered café. Adding a half-fairing to the front, and reworking the fuel tank and tail into a more modern shapes, this variant of the BOTT XC1 draws from both newer and older thoughts for inspiration. And if your tastes vary day-to-day, Version 3, as it’s being called, can still be easily turned into the BOTT XR1 street track machine, as most of the changes are only skin deep.

This Isn’t the 2015 KTM 390 Adventure, But It Is Coming

The autumn trade shows, INTERMOT and EICMA, are nearly upon us, and that means a plethora of new bikes are just weeks away from being unveiled to the public. Some of the bikes we have seen coming for some time now, like the Ducati Scrambler and BMW S1000F (or whatever BMW plans on calling it); other bikes we have only just learned about, like the Yamaha TDM-09 (as the press is calling it) and the Suzuki GSX-S1000; and then there are the motorcycles we can only speculate about. However, no machine has been more leaked, rumored, and anticipated than the KTM 390 Adventure. Like its sport bike counterpart, the KTM RC390, the smaller adventure bike is built around the KTM 390 Duke platform.

Confederate X132 Hellcat Speedster – By Pierre Terblanche

The Confederate X132 Hellcat Speedster is the newest motorcycle from the venerable “Southern” brand, and that’s enough of a pedigree for the machine to grace the pages of Asphalt & Rubber, but this latest incarnation of the Hellcat line also happens to be the first work by a certain Pierre Terblanche, who became Head of Design at Confederate not too long ago. Based around the same 132 cubic inch (2,163cc) v-twin engine as the previous Hellcat models, the Speedster is good for 121hp and 140 lbs•ft of torque. The styling is true to the Confederate canon, though Terblanche’s touches can certainly be seen in the details of the machine.

Report: UK Confirms KTM 1290 Super Adventure Model

British website Visordown is reporting that KTM UK has confirmed the recently spied KTM 1290 Super Adventure as a 2015 model, saying that adventure-tourer will sit alongside the company’s current 1190 Adventure models, as a more premium offering of the ADV bike. Fitted with what we presume will be a variant of the KTM 1290 Super Duke R’s engine, the 2015 KTM 1290 Super Adventure boasts a larger engine displacement, as the name suggests, which accounts for the larger air vents on the bike’s bodywork as well. KTM UK says that the machine will have more luxury than the current Adventure bikes, likely similar to how the Ducati Multistarda 1200 Granturismo sits in Ducati’s lineup.

A Yamaha FZ-09 Based Sport-Tourer – A TDM Cometh?

Trademark applications with the European Union have revealed a new sport-tourer model from Yamaha, which uses the FZ-09 / MT-09 three-cylinder standard as its basis, and looks very similar to the old Yamaha TDM models. The model seems to be very similar to what was envisioned by designer Oberdan Bezzi, which saw the MT-09 / FZ-09 platform turned into a pair of convincing adventure-touring motorcycles, with a TDM variant as well. Yamaha has made no secret about its plans to develop more three-cylinder machines, as the Japanese company tries to breath life back into its sales figures and model lineup, post-economic meltdown. With this new sport-touring triple now out of the bag, could the writing be on the wall for loyal FZ1 owners?

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

How to Save Harley Davidson   Step 1: Redefine and Reposition The Way You Market Your Brand Harley Davidson adBlasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Erik Buell Racing Gets A New Logo

01/11/2010 @ 12:20 am, by Jensen Beeler10 COMMENTS

Erik Buell Racing Gets A New Logo Erik Buell Racing logo 560x331

Now that Erik Buell Racing has moved into its new office space, the company has wasted no time in branding itself with a new logo. For the Buell loyal, this symbolism should look familar, as it plays heavily off the fairly fresh Buell Motorcycles logo.

In addition to its new logo, EBR has setup a Facebook fan page, and has begun working on a new website. Still no news on the 1190RR Euro-spec racer, but hopefully we’ll hear and see that soon.

Source: Facebook via SoCal Buell Rider

An Easy Decision: Harley-Davidson Circles the Wagons Around Milwaukee

10/16/2009 @ 9:01 am, by Jensen Beeler7 COMMENTS

An Easy Decision: Harley Davidson Circles the Wagons Around Milwaukee cirlce the wagons 635x315

What do you do when the financial arm of your company goes from making $100 million a year to losing $100 million a year? Why you kill off two other brands in your company of course. That is the move the Keith Wandell and the Harley-Davidson board of directors made yesterday with their announcement of shutting down Buell, and selling off MV Agusta. Realizing that the Harley-Davidson brand accounts for the majority of Harley-Davidson Inc.’s income, Harley-Davidson executives saw there being little choice but to sacrifice its other two holdings to save their namesake.

Olivier Henrichot Pens Ducati/Fila Shoes

09/03/2009 @ 3:51 am, by Jensen Beeler1 COMMENT

Olivier Henrichot Pens Ducati/Fila Shoes Ducati Fila Shoe render Olivier Henrichot 1 560x284

Taking cues from the Ducati Monster, Olivier Henrichot has put his photoshop skills towards creating a Ducati & Fila branded athletic shoe that takes the Monster’s frame and fuel tank visuals, and incorporated them into the shoe’s design elements.

Tagged under: , , , , , ,

Buell Junks the Blast – Turns It into a Crushed Cube

07/27/2009 @ 2:08 pm, by Jensen Beeler2 COMMENTS

Buell Junks the Blast   Turns It into a Crushed Cube Buell Blast crushed cube1 635x385

Noticeably missing from the 2010 Buell line-up, is the Buell Blast. The quirky, modest, and reasonably priced entry-level motorcycle that not only powers the bikes from Mac Motorcycles, but also sheds insight on what would happen if Tonka made a two-wheeler. While the bike provided a nice stepping stone for anyone that wanted to enter the world of motorcycling, it never fit into Buell’s image as an “American Sportbike” company. So Erik Buell crushed it.

Harley Davidson Makes First Influences on How MV Agusta is Run

05/14/2009 @ 10:40 am, by Jensen Beeler1 COMMENT

Harley Davidson Makes First Influences on How MV Agusta is Run mv agusta 312 560x343

Things have been quiet on the Italian front after Harley-Davidson acquired premium sportbike manufacturer MV Agusta last year, with the American company apparently leaving the brand alone for a while after its purchase. The company we love to hate from Milwaukee has finally started to make some changes in the old Italian brand, drawing a clear line between what product lines will focus on a premium road bike experience for the rider, and what products will be developed for track day weaponry for the weekend warrior.

The Return of Cagiva?

12/31/2008 @ 3:19 pm, by Jensen Beeler1 COMMENT

The Return of Cagiva? Cagiva Elefant Logo 635x476

Spanish magazine Solo Moto has gotten word that Harley-Davidson has put together a plan to revive the Cagiva brand. Cagiva, like many Italian marks, has struggled the past years because of poor financing and business management. In its deal to acquire MV Agusta, Harley-Davidson also acquired Cagiva with that hopes that the American company could provide a remedy to these problems, and has recently laid out its plan on how it is going to achieve those goals. Read more about their road map for Cagiva after the jump.

Aprilia Launches Aprilia.com Anew, iPod Not Included

10/29/2008 @ 9:13 am, by Jensen BeelerComments Off

Aprilia Launches Aprilia.com Anew, iPod Not Included apriliasite

Aprilia has relaunched aprilia.com with a much needed redesign, complete with media richness. For some time now Aprilia has been making beautiful and stylish bikes, without lending the same attention to detail to the rest of their corporate branding. The new site is bold, red, and clearly designed by someone who spends a lot of time in Apple’s iTunes.

Source: Aprilia.com

Looking good Aprilia, now call me when you have your supply chain figured out.

«