2015 Ducati Panigale R Mega Gallery

I was recently corrected by Ducati as to the proper naming of its pinnacle Superbike model, now that it does not share the 1,299cc displacement with the other models of that name. Officially the 2015 Ducati Panigale R, the 1,199cc v-twin superbike is the top of the line model from Bologna, and it has some major differences from its “S” and base model siblings to fit that special designation. The 2015 Ducati Panigale R is equipped with an IMU, cornering ABS, and Ducati’s GPS-using data acquisition system — making it a very tech-savvy package. While we were fairly unmoved by the 2013 Ducati Panigale R, mostly because it didn’t seem to offer enough exotica to justify its added price, the 2015 model certainly fits the bill. We have 92 high-resolution photos of it, after the jump. Enjoy!

Even More Photos of the Honda Africa Twin

After a few grayscale photos of the new Africa Twin hit the internet from Honda’s Australian patent filing, now even more photos have emerged, which show the adventure-tourer from every angle…literally. The Honda CRF1000L, as it is designated, will features a 1,000cc parallel-twin engine, an option dual-clutch transmission that has been tuned for road use, and a setup very similar to Honda’s Dakar stage-winning bike. If the hype is to be believed, the Africa Twin is going to be a very capable off-road ADV bike, something that the machine’s 21-inch front wheel hints at with a purpose.

A KTM 1290 Super Duke Tourer?

We have already seen “spy photos” of the KTM 1290 Super Duke based tourer. Some more photos are making the rounds again, you’ve probably seen them on other sites. We stumbled upon this render of the new model, and think it looks pretty spot-on to what the general public can expect to see later this year, when undoubtedly the new model debuts. Whether you call it an SMT or a Grand Tourer, this new model looks simply to be a Super Duke with a windscreen and luggage options — an interesting choice from the Austrian brand. On the plus side, using the 1290 Super Duke platform allows KTM to rapidly produce a sporty touring model, which should help KTM keep a horse in the sport-touring category.

Honda Africa Twin Revealed in Photos

After Honda first released heavily cropped and vignetted photos of the 2016 Honda Africa Twin, we have been wanting to know more about the 1,000cc ADV bike. It helps that a video leaked of the Africa Twin out playing in the dirt, but of course we know that the CRF1000L (as Honda designates it) will be very similar to the True Adventure prototype that Honda brought to EICMA. But like the spoiled children we the media are, we want to open all our Christmas presents right now, so we go digging through the interwebs for every little clue. Luckily, patent applications for the Honda Africa Twin’s design show the new off-roader in all its glory, sans color unfortunately. Still, this is our first glimpse at the final design of the Africa Twin, which will be in US dealers early next year.

Victory Entering an Electric Race Bike at Isle of Man TT

It looks like we were only partially correct in our news that Brammo would be returning to the Isle of Man TT, as the brand’s sister company, Victory Motorcycles, will in fact be racing an electric entry — one that looks like a rebadged Brammo Empulse RR — in the TT Zero event at the historic road race. According to its press release, Victory Motorcycles will field a two-rider team, comprised of William Dunlop and Lee Johnston (a photo of “General Lee” testing a Brammo superbike is what initially sparked this news). While Victory is calling its racing platform a “Victory electric race prototype motorcycle” the chassis and fairings give way to a shape we recognize as the Brammo Empulse RR electric superbike.

Honda Africa Twin Confirmed – CRF1000L Coming for 2016

American Honda dropped a bombshell today, confirming that the teased “True Adventure” ADV model will enter production, and be named the “Africa Twin”, as expected. Officially designated at the Honda CRF1000L, the Africa Twin will be a 2016 model (in dealerships early next year), and best of all, it will be coming to the USA. The 2016 Honda Africa Twin draws upon a legacy of rugged off-road race-proven machines that also wore its name, a sign that Honda intends the CRF1000L to be very capable off-road, and thus not follow the road-going adventure-sport trend.

As Expected, The Scrambler is Killing It for Ducati

April 2015 was the best sales month ever for Ducati Motor Holding, with the Italian firm delivering 7,309 units to customers. This figure is up 29% compared to last year, and tops Ducati’s previous best month ever by 800 units (April 2014 with 6,500 motorcycles). Why the sudden spurt in sales for the Bologna Brand? We have two words for you: Ducati Scrambler. Unsurprisingly, the budget-priced Scrambler range is seeing a strong market response, and of course its getting some help from the all-new Ducati Multistrada 1200 and the Ducati 1299 Panigale line. For the first four months of the year, Ducati is reporting that sales in 2015 are up 10% over last year’s models, with 17,881 motorcycles sold between the start of January and the end of April.

MotoGP in 2017 & Beyond – Towards a Brighter Future?

The MotoGP grid is looking in surprisingly good health in 2015. The series has come a long way in the five years since 2010, when there were just 17 full-time entries on the grid, and Suzuki was teetering on the brink of withdrawal. Dorna’s CRT gambit has paid off: the much-maligned production-based bikes may not have been competitive, but they did spur the manufacturers into action to actually supply more competitive machinery to the private teams. The CRT bikes became Open class bikes, and Dorna’s pet project of standardized electronics has been adopted into the MotoGP rules. From 2016, there will be one class again, with everyone on the same electronics, the same fuel allowance, and the same tires. A bigger change is coming for 2017.

Miller Motorsports Park To Cease Operations

It is a sad day for motorsports fans near Salt Lake City, as Miller Motorsports Park will cease operations at the end of October this year, the track has announced. The news comes from the Larry H. Miller Group (LHM), the track operator, which has decided not to renew its lease with Toole County on the property, thus effectively closing the track and ceasing its operations. This news will not affect the schedule of racing events (including the MotoAmerica round in June), driving schools, public karting access, and other group activities that are currently planned at the facility, but it does raise some question marks regarding what will happen to the space once the LHM is no longer running it.

BMW S1000XR Mega Gallery

One of the highlights of the 2014 EICMA show, the BMW S1000XR is Germany’s direct assault on the Ducati Multistrada 1200 et al. That move is an interesting one, considering bikes like the Multistrada 1200 were in response to the popularity of the BMW R1200GS — thus making the adventure-touring-sport segment one big dog chasing its tail, but we digress. The S1000XR is also on A&R’s short list of new bikes to try this year, and it looks like BMW is finally close to granting us that wish. After rumors of production delays, the 2015 BMW S1000XR finally seems ready for showtime. As such, we have a mega gallery of 302 hi-res photos for you, after the jump.

Volkswagen Motorcycle Could be NSU Comeback?

04/15/2010 @ 3:10 pm, by Jensen Beeler9 COMMENTS

This rumor just doesn’t want to die (maybe there’s some truth in it then?), but talk continues about a possible Volkswagen motorcycle. This time the speculation centers around NSU an old german brand that VW bought back in the 1960’s. Known for its wankel-style rotary motors, NSU was the world’s largest motorcycle manufacturer in 1955, but sadly went out of business in 1969 when the failing brand (primarily due to its automobile division) was acquired by Volkswagen, never to be seen again or so it would seem.

Ducati Multistrada 1200 Video Recap

04/14/2010 @ 9:16 am, by Jensen Beeler1 COMMENT

How important is the 2010 Ducati Multistrada 1200 to the Italian company? Consider this, despite releasing a bevy of new and revised motorcycles for the 2010 model year, only the Multistrada 1200 has seen the Bologna company bend over backwards to market its sport-tourer with a bevy of videos. Part of this is due to the extra pocket change seen in the adventure segment of motorcycling, but an even more important reason for Ducati’s aggressive media push is the need for the Italian brand to stand for something more than just expensive sport bikes.

Before there were Hypermotards and Multistrada 1200’s, Ducati still saw the lion’s share of its sales come from the Monster line, despite the company being better known for its Superbike line. Unlike some other companies, Ducati was fortunate enough to realize that you can’t play in only one market segment, and began looking for new ways to expand it’s product lineup…thus the Multistrada 1200 was born. In an effort to keep up with all the marketing around the beak-nosed bike, we’ve compiled all of the Ducati Multistrada 1200 videos we could find, so sit back, grab a beverage, and enjoy them after the jump.

How to Save Harley-Davidson – Step 2: Shift Your Product Lineup into New Segments

04/07/2010 @ 5:54 am, by Jensen Beeler66 COMMENTS

35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where many large production motorcycle companies might have 30 or so motorcycles that span the entire gamut of motorcycling’s different sub-markets, Harley-Davidson has put all of its eggs in the heavy cruiser market. This singular pursuit of one market segment has not only been the cause for Harley’s success, but also a significant contributing factor to the company’s recent downfall, which has led to a recently rumored leveraged buyout.

As the old idiom goes, one should not put all their eggs in one basket, which is exactly the faux pas being committed here by Harley-Davidson in its product offering. Businesses, especially public ones, should always have an eye on sustained long-term growth, and a key element to that goal is a well-diversified position in their appropriate industry. Taking this lens and applying it to Harley-Davidson, one can immediately see a portfolio that has been extensively mismanaged by focusing on only one segment of the total motorcycle industry: the heavy cruiser market.

What this has effectively created is a motorcycle company that looks like Alfred Hitchcock’s take on Baskin Robins: 31 flavors, but they’re all Rocky Road.

Ducati: We’ll Put Our Logo on Anything

03/18/2010 @ 12:49 pm, by Jensen Beeler11 COMMENTS

Ducati owns probably the most valuable brand name in motorcycling, and like many brands Ducati finds ways to monetize this asset by licensing it out to other companies. One great marriage and example of this is the Ducati branded apparel available from Puma, which sees both brands benefitting from a racing/apparel association. One not so great example of this concept however is the Toshiba Satellite U500 Ducati Edition laptop, which sees the vanilla of portable computers get stamped with the mark of Corse Rosa.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Erik Buell Racing Gets A New Logo

01/11/2010 @ 12:20 am, by Jensen Beeler10 COMMENTS

Now that Erik Buell Racing has moved into its new office space, the company has wasted no time in branding itself with a new logo. For the Buell loyal, this symbolism should look familar, as it plays heavily off the fairly fresh Buell Motorcycles logo.

In addition to its new logo, EBR has setup a Facebook fan page, and has begun working on a new website. Still no news on the 1190RR Euro-spec racer, but hopefully we’ll hear and see that soon.

Source: Facebook via SoCal Buell Rider

An Easy Decision: Harley-Davidson Circles the Wagons Around Milwaukee

10/16/2009 @ 9:01 am, by Jensen Beeler7 COMMENTS

What do you do when the financial arm of your company goes from making $100 million a year to losing $100 million a year? Why you kill off two other brands in your company of course. That is the move the Keith Wandell and the Harley-Davidson board of directors made yesterday with their announcement of shutting down Buell, and selling off MV Agusta. Realizing that the Harley-Davidson brand accounts for the majority of Harley-Davidson Inc.’s income, Harley-Davidson executives saw there being little choice but to sacrifice its other two holdings to save their namesake.

Olivier Henrichot Pens Ducati/Fila Shoes

09/03/2009 @ 3:51 am, by Jensen Beeler1 COMMENT

Ducati-Fila-Shoe-render-Olivier-Henrichot-1

Taking cues from the Ducati Monster, Olivier Henrichot has put his photoshop skills towards creating a Ducati & Fila branded athletic shoe that takes the Monster’s frame and fuel tank visuals, and incorporated them into the shoe’s design elements.

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Buell Junks the Blast – Turns It into a Crushed Cube

07/27/2009 @ 2:08 pm, by Jensen Beeler2 COMMENTS

Noticeably missing from the 2010 Buell line-up, is the Buell Blast. The quirky, modest, and reasonably priced entry-level motorcycle that not only powers the bikes from Mac Motorcycles, but also sheds insight on what would happen if Tonka made a two-wheeler. While the bike provided a nice stepping stone for anyone that wanted to enter the world of motorcycling, it never fit into Buell’s image as an “American Sportbike” company. So Erik Buell crushed it.

Harley Davidson Makes First Influences on How MV Agusta is Run

05/14/2009 @ 10:40 am, by Jensen Beeler1 COMMENT

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Things have been quiet on the Italian front after Harley-Davidson acquired premium sportbike manufacturer MV Agusta last year, with the American company apparently leaving the brand alone for a while after its purchase. The company we love to hate from Milwaukee has finally started to make some changes in the old Italian brand, drawing a clear line between what product lines will focus on a premium road bike experience for the rider, and what products will be developed for track day weaponry for the weekend warrior.