A Naked Yamaha YZF-R25 Is Coming Soon?

If you believe the reports coming out of India and Southeast Asia, Yamaha is working on a naked version of its YZF-R25 sport bike. Presumably to be call the Yamaha MT-25, the naked bike would continue Yamaha’s trend of making naked version of its fully faired sport bikes, similar to the recently released Yamaha MT-125 that is available for the European market. With images of the machine testing on public roads abounding, the MT-25 seems likely to see production, so the real intrigue will be in what markets Yamaha makes the machine available. With Honda already offering faired (Honda CBR300R) and unfaired versions (Honda CB300F) of its small-displacement motorcycle in the US, Yamaha could easily go head-to-head with Big Red with the YZF-R3 and an FZ-03 variant, based off the R3 design.

Kawasaki Applies for Electric Motorcycle Patent

Need further proof that the future of motorcycling will include electrics? Take this recently published patent application from Kawasaki, that the Japanese OEM filed for back in 2011. The claims are fairly rudimentary, though they do include a transmission, with Kawasaki’s lawyers mostly outlining the basics of a motorcycle powered by an electric motor, of course the news is less about the contents of the patent application, and more about the fact that it was applied for, in the first place. When will we see an electric motorcycle concept from Kawasaki is anyone’s guess, though there are two big motorcycle shows coming up in Japan in a couple weeks’ time. In reality, we doubt we’ll see something so soon from Kawasaki, but if the Kawasaki H2 has shown us anything, it is that anything is possible from Kawasaki right now.

Is KTM Planning a V4-Powered Sport Bike?

Why would KTM be riding around on a camouflaged Aprilia Tuono V4? That is the question of the day, after a spy photographer caught the Austrian company testing in Spain with such a machine. The answer of course points to KTM working on a V4 street bike platform, which shouldn’t be too surprising since KTM CEO Stefan Pierer already tipped the media off to the fact that it is working on a MotoGP entry that would be based around a beastly V4 engine called the RC16. While Pierer confirmed the MotoGP, as well as a track-only consumer version of the GP bike, zie Austrians have been mum about other motorcycles in KTM’s lineup sharing the new V4 powerplant.

Honda CRF250 Rally Concept Breaks Cover in Japan

Adventure riders, you prayers have been answered. Honda is set to debut a new off-road model at the Osaka Motorcycle Show, the Honda CRF250 Rally. Based off the Honda CRF250L platform, the Rally concept is basically the CRF250L with rally-styled bodywork. The Honda CRF250 Rally concept will get its worldwide debut alongside the Honda True Adventure concept, which we first saw at last year’s EICMA show. This makes for an interesting dichotomy, as the CRF250 Rally is set to look like the CRF450 Rally race bike, while the True Adventure (cough, Africa Twin, cough) borrows heavily from the race bike’s technology package. With Honda showing a 250cc ADV model and a 1,000cc model at the same show, one has to wonder when a consumer-level version of the CRF450 Rally race bike will be ready as well.

Honda SFA Concept Gets Japanese Debut

After it first debuted in Indonesia last October, the Honda SFA concept motorcycle seems to be getting serious, as Honda will be showing the up-market bike at this weekend’s Osaka Motorcycle Show and next weekend’s Tokyo Motorcycle Show. While Honda only mentions that the SFA concept is a “street-fighter style light-weight motorcycle with a single cylinder engine mounted on a trellis frame,” sources in Indonesia say the fetching small-displacement machine is built around the 150cc CB150R for that market. Whether this means that Honda will make more premium-focused 150cc machines, and bring them to markets outside of Asia remains to be seen, though it is clear that the Japanese firm is taking such an approach under serious consideration.

Bimota Racing at IOMTT with American Brandon Cretu

Italy’s favorite boutique brand will be back at the Isle of Man TT races this year, with a two rider team that includes American Brandon Cretu. Cretu and his teammate Ben Wylie will campaign for Bimota at the big four road races (North West 200, Isle of Man TT, Ulster Grand Prix, and Macau GP) on-board the Bimota BB3 superbike. This is not the first time that Cretu and Wylie have raced together, having shared a pit while at the Wylie Racing team during the 2011 and 2012 Isle of Man TT races. Though the Bimota BB3 was ruled ineligible for FIM events, the international road racing scene has no hang-ups letting the S1000RR-powered superbikes lineup on the starting grid.

MV Agusta F4 RC Leaks Again with More “AMG”

We are still waiting for the 2015 MV Agusta F4 RC to break cover officially, but the top-of-the-line superbike from Varese continues to make itself sneakily available to the public. First there were the leaked studio photos, which looked spot-on to the photos MV Agusta USA teased us with at its press launch earlier this year. Now, we have more photos of the F4 RC leaking, though with some changes to the design — namely more prominent “AMG” badging, for MV Agusta’s newest minority partner. The 2015 MV Agusta F4 RC isn’t supposed to arrive at dealerships until June 2015; and when it does, it will be in limited numbers. The F4 RC is MV Agusta’s homologation special for World Superbike and domestic superbike racing classes.

Q&A: Romano Albesiano – “We Know It Takes Three Years to Be Competitive in MotoGP”

Aprilia Racing boss Romano Albesiano has big shoes to fill. Taking over from Gigi Dall’Igna, Albesiano must continue the legacy of success which his predecessor left for him. He got off to a good start, Sylvain Guintoli lifting the World Superbike title in Albesiano’s first year at the helm. Now comes the hard part, following up on that success and expanding into MotoGP. A small group of journalists spoke to Albesiano at the Aprilia launch in Milan. In a wide-ranging conversation, the Aprilia boss covered many topics, including explaining why the Noale firm came back to MotoGP a year ahead of schedule, touching on what the new bike Aprilia is working on for 2016 and beyond might look like, and the 2016 rules in MotoGP.

Ducati CEO Leaves the Door Open for a Scooter Model

In a recent interview by Moto.it with Claudio Domenicali, the Ducati CEO fielded a number of questions about the Italian company’s business and its relationship with its German owners (read it here in Google English), but one question was of particular interest: a Ducati Scooter. The often rumored, often debated, and often denied subject is perhaps the most feared topics for Ducatisti, and it ranks generally just below discussions on which oil to use, which tires are best, and how to break-in a motorcycle engine properly. That being said, it seems we are headed for another round of debate, as Domenicali is quoted as saying the following to Moto.it: “a scooter marked Ducati is not blasphemy.”

Interesting Entries for the 2015 Pikes Peak Hill Climb

The 93rd running of the Pikes Peak International Hill Climb may be over three months away, but the historic American road race released its official entry list this week, with some interesting participants for 2015’s Race to the Clouds. So far with 78 motorcycle entries confirmed, our attention was piqued with the entry of a 2015 Kawasaki H2 sport bike by Japan’s Takahiro Itami. Bringing things more locally, Colorado-based Ronin Motorcycles has an entry with one the company’s 47 heavily modified Buells, with Pikes Peak class-winner Travis Newbold at the helm. While Pikes Peak has several “To Be Determined” motorcycle entries still to disclose, noticeably absent from the entry list are many of the race’s recent top-finishers.

Ducati Multistrada 1200 Video Recap

04/14/2010 @ 9:16 am, by Jensen Beeler1 COMMENT

How important is the 2010 Ducati Multistrada 1200 to the Italian company? Consider this, despite releasing a bevy of new and revised motorcycles for the 2010 model year, only the Multistrada 1200 has seen the Bologna company bend over backwards to market its sport-tourer with a bevy of videos. Part of this is due to the extra pocket change seen in the adventure segment of motorcycling, but an even more important reason for Ducati’s aggressive media push is the need for the Italian brand to stand for something more than just expensive sport bikes.

Before there were Hypermotards and Multistrada 1200’s, Ducati still saw the lion’s share of its sales come from the Monster line, despite the company being better known for its Superbike line. Unlike some other companies, Ducati was fortunate enough to realize that you can’t play in only one market segment, and began looking for new ways to expand it’s product lineup…thus the Multistrada 1200 was born. In an effort to keep up with all the marketing around the beak-nosed bike, we’ve compiled all of the Ducati Multistrada 1200 videos we could find, so sit back, grab a beverage, and enjoy them after the jump.

How to Save Harley-Davidson – Step 2: Shift Your Product Lineup into New Segments

04/07/2010 @ 5:54 am, by Jensen Beeler66 COMMENTS

35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where many large production motorcycle companies might have 30 or so motorcycles that span the entire gamut of motorcycling’s different sub-markets, Harley-Davidson has put all of its eggs in the heavy cruiser market. This singular pursuit of one market segment has not only been the cause for Harley’s success, but also a significant contributing factor to the company’s recent downfall, which has led to a recently rumored leveraged buyout.

As the old idiom goes, one should not put all their eggs in one basket, which is exactly the faux pas being committed here by Harley-Davidson in its product offering. Businesses, especially public ones, should always have an eye on sustained long-term growth, and a key element to that goal is a well-diversified position in their appropriate industry. Taking this lens and applying it to Harley-Davidson, one can immediately see a portfolio that has been extensively mismanaged by focusing on only one segment of the total motorcycle industry: the heavy cruiser market.

What this has effectively created is a motorcycle company that looks like Alfred Hitchcock’s take on Baskin Robins: 31 flavors, but they’re all Rocky Road.

Ducati: We’ll Put Our Logo on Anything

03/18/2010 @ 12:49 pm, by Jensen Beeler11 COMMENTS

Ducati owns probably the most valuable brand name in motorcycling, and like many brands Ducati finds ways to monetize this asset by licensing it out to other companies. One great marriage and example of this is the Ducati branded apparel available from Puma, which sees both brands benefitting from a racing/apparel association. One not so great example of this concept however is the Toshiba Satellite U500 Ducati Edition laptop, which sees the vanilla of portable computers get stamped with the mark of Corse Rosa.

How to Save Harley-Davidson – Step 1: Redefine and Reposition The Way You Market Your Brand

03/08/2010 @ 6:50 am, by Jensen Beeler112 COMMENTS

Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

Erik Buell Racing Gets A New Logo

01/11/2010 @ 12:20 am, by Jensen Beeler10 COMMENTS

Now that Erik Buell Racing has moved into its new office space, the company has wasted no time in branding itself with a new logo. For the Buell loyal, this symbolism should look familar, as it plays heavily off the fairly fresh Buell Motorcycles logo.

In addition to its new logo, EBR has setup a Facebook fan page, and has begun working on a new website. Still no news on the 1190RR Euro-spec racer, but hopefully we’ll hear and see that soon.

Source: Facebook via SoCal Buell Rider

An Easy Decision: Harley-Davidson Circles the Wagons Around Milwaukee

10/16/2009 @ 9:01 am, by Jensen Beeler7 COMMENTS

What do you do when the financial arm of your company goes from making $100 million a year to losing $100 million a year? Why you kill off two other brands in your company of course. That is the move the Keith Wandell and the Harley-Davidson board of directors made yesterday with their announcement of shutting down Buell, and selling off MV Agusta. Realizing that the Harley-Davidson brand accounts for the majority of Harley-Davidson Inc.’s income, Harley-Davidson executives saw there being little choice but to sacrifice its other two holdings to save their namesake.

Olivier Henrichot Pens Ducati/Fila Shoes

09/03/2009 @ 3:51 am, by Jensen Beeler1 COMMENT

Ducati-Fila-Shoe-render-Olivier-Henrichot-1

Taking cues from the Ducati Monster, Olivier Henrichot has put his photoshop skills towards creating a Ducati & Fila branded athletic shoe that takes the Monster’s frame and fuel tank visuals, and incorporated them into the shoe’s design elements.

Tagged under: , , , , , ,

Buell Junks the Blast – Turns It into a Crushed Cube

07/27/2009 @ 2:08 pm, by Jensen Beeler2 COMMENTS

Noticeably missing from the 2010 Buell line-up, is the Buell Blast. The quirky, modest, and reasonably priced entry-level motorcycle that not only powers the bikes from Mac Motorcycles, but also sheds insight on what would happen if Tonka made a two-wheeler. While the bike provided a nice stepping stone for anyone that wanted to enter the world of motorcycling, it never fit into Buell’s image as an “American Sportbike” company. So Erik Buell crushed it.

Harley Davidson Makes First Influences on How MV Agusta is Run

05/14/2009 @ 10:40 am, by Jensen Beeler1 COMMENT

mv-agusta-312

Things have been quiet on the Italian front after Harley-Davidson acquired premium sportbike manufacturer MV Agusta last year, with the American company apparently leaving the brand alone for a while after its purchase. The company we love to hate from Milwaukee has finally started to make some changes in the old Italian brand, drawing a clear line between what product lines will focus on a premium road bike experience for the rider, and what products will be developed for track day weaponry for the weekend warrior.

The Return of Cagiva?

12/31/2008 @ 3:19 pm, by Jensen Beeler1 COMMENT

Spanish magazine Solo Moto has gotten word that Harley-Davidson has put together a plan to revive the Cagiva brand. Cagiva, like many Italian marks, has struggled the past years because of poor financing and business management. In its deal to acquire MV Agusta, Harley-Davidson also acquired Cagiva with that hopes that the American company could provide a remedy to these problems, and has recently laid out its plan on how it is going to achieve those goals. Read more about their road map for Cagiva after the jump.