Yes, Winter Traction Tires Exist for Motorcycles

If you are in a region that gets all four of the seasons, you are likely counting down the days to the coming snow-thaw. As such, this article might be coming to you a little late for this season, but for next winter you should consider mounting some winter traction tires to your motorcycle. Yes, such things exist. To be fair, I too was unaware that you could get a motorcycle tire that met the criteria from the DOT, in order for it to carry the “mountain/snowflake” symbol, but apparently Turkish tire-maker Anlas has such tires in its line-up. That’s right, for regions of the world that require special tires during the snowy months, there is a tire out there to keep you riding all-season.

SWM Motorcycles Targets 6,000 Units in 2017

You probably haven’t heard of SWM Motorcycles, the off-road brand that carries on where Husqvarna left off in Italy. Built from the parts that KTM didn’t want when it bought the Swedish brand in 2013, SWM Motorcycles is based outside of Milan, Italy and produces a variety of off-road focused machines using pre-BMW Husqvarna engine designs. Many members of the company’s team are former Husqvarna employees, including the company’s CEO, Ampelio Macchi – all of whom were left out in the cold when the German brand sold Husqvarna to KTM. But, with a new production facility, support from the local government and worker unions, along with Chinese financing (from the Shineray Group), SWM Motorcycles has taken on a new life with a promising future.

How Dorna Is Ending the Spanish Armada in MotoGP

It is terribly fashionable in some circles to regard Dorna as a blight on the face of motorcycle racing. Their alleged crimes are both heinous and manifold. They have dumbed down the sport by exerting an ever tighter grip over the technical regulations. They killed off the two-strokes in favor of four-strokes. They have aggressively pursued copyright and trademark claims, at the cost of broadening the appeal of the sport. They have been relentless in their pursuit of financial gain over the spirit of the sport. They have meddled in the sport to favor one rider, or one nationality over the rest. Most of these complaints are either baseless, or an expression of anger at how the sport has changed over the years.

The 2017 Aprilia RS-GP MotoGP Race Bike Debuts

The final factory MotoGP to debut its 2017 MotoGP Championship race bike, Aprilia has finally debuted the 2017 Aprilia RS-GP that Aleix Espargaro and Sam Lowes will campaign this year. The Italian outfit continues to make quiet strides in its development with the RS-GP, though the efforts from Suzuki and KTM tend to dominate the headlines. For the 2017 season, Aprilia looks ready to take another step forward, especially with Aleix Espargaro at the helm. The biggest task for the 2017 will be to bring more horsepower to the Aprilia RS-GP. The machine reportedly handles quite well, though that is often an item of praise that changes as the power increases.

The Subtle Big Deal That Is Ducati Premier Financing

Ducati released a new financing program this week, maybe you saw the announcement already. If you even bothered to read one of the copy/paste jobs on this announcement, you probably got three sentences into it, and then realized you just lost a minute or two of your life, which you will never get back. It is hard to make this topic sexy, and motorcycle journalists are lazy creatures (myself included)…which is why you probably just saw the press release reprinted on a website, with some Ducati advertising placed next to it, just for good measure. The Ducati Premier Financing program is a big deal though, just not in a way that is immediately sexy to the casual motorcycle buyer.

Washington Lane-Splitting Bill Passes State Senate

Legalizing lane-splitting in Washington State just got a step closer to reality, as the State Senate of the Washington State Legislature has passed a bill that would allow lane-splitting under very specific circumstances. Senate Bill 5378 (SB 5378) would allow lane-splitting only during slow traffic conditions – up to 10mph faster than the flow of traffic, but no faster than 25 mph – and only on numbered highways that have a median and multiple lanes of traffic in each direction. The bill passed the senate with 32 “yea” votes from both Republicans and Democrats, while the 17 “nay” votes came solely from Democrat members.

Indian Working on an Electric Motorcycle?

Polaris Industries says it is working on a new electric motorcycle, to replace the now discontinued Victory Empulse TT model that was scrapped when the Minnesota company closed the doors to the Victory brand earlier this year. According to a report from Reuters, the new electric motorcycle will be released under the Indian Motorcycle brand name, and will be focused towards riders who ride for pleasure, rather than those who commute or do long-distance trips. The report says that Polaris is targeting a 120 to 140 mile range – almost double of what was available from the Empulse TT – from this new electric motorcycle model, when ridden at an aggressive pace.

Indian’s Flat Track Racer Now Available to Mere Mortals

When the Indian Scout FTR750 flat track race bike debuted, our comments section was filled with enthusiasts screaming for a production version of the water-cooled 750cc machine. Well my friends, your prayers have been answered…in part. Indian is making the Scout FTR750 available to anyone who has the coin to spend, with a couple caveats: 1) you will need to pony up $50,000 in order to purchas the bike, and 2) it will be a race-only model. Still, the news should be exciting for privateer flat track racers who are keen to use Indian’s very trick racing package, which looks to be far more purpose-built than Harley-Davidson’s Street 750 based offering.

Report Says Sport Bike Sales in USA Dropped 4.7%

The data continues to support the notion that sport bike sales are contracting, with Powersports Business releasing a report that sport bike sales dropped by 4.7% over a 12-month period that ended in October 2016. According to the dataset put together by Statistical Surveys Inc., 75,469 sport bikes were registered in the United States during last year’s time period, compared to the 79,225 motorcycles that were registered the previous year. While the general trend across the country is a drop in sport bike sales, the research also showed some interesting locations where sport bike sales actually increased dramatically, showing that there may be a location element to the demise of the sport bike.

A Honda RVF1000 V4 Superbike for 2019?

Since before I started Asphalt & Rubber, the scribe’s at MCN have been predicting a MotoGP-derived V4 superbike from Honda – I think the original rumor started with a V5 power plant, if that gives you an idea of how long this story has been making the circuit. The hands on the clock are finally starting to meet with reality though, and the British magazine now says that a more affordable version of the Honda RC213V-S could hit dealerships in time for the 2019 model year. This information echoes similar news that we saw before the launch of the updated Honda CBR1000RR – that Honda was working in parallel on a new Fireblade as well as a V4 superbike project. Though now, MCN now points to recent patents filed by Honda, as well as sourced information that the bike is a couple model years away.

Brand Confusion? Brand Reversion by Graham Smith

07/19/2011 @ 4:15 pm, by Jensen Beeler8 COMMENTS

Artist Graham Smith is helping play with our brand awareness today, as the British graphic designer has done up several companies’ logos with the name of another (usually a competitor). The effect is an interesting one, as your mind tries to sort out the shapes it recognizes with the name it actually sees, much like the Stroop Effect in psychology studies – an interesting phenomena where names of colors were shown in a font whose color was different than the name. When subjects were asked to say out loud the color used for the font, it often resulted in the tendency to want to say word shown instead. We had the same effect looking at Smith’s work, making this an interesting take on logo design and a bit of fun psychology all wrapped-up into one. Examples after the jump.

Moto Morini Finally Sold at Auction – €1.96 Million

07/19/2011 @ 1:03 pm, by Jensen Beeler4 COMMENTS

Finally finding a purchaser at its second auction, Moto Morini has seemingly been given a new lease on life after finding a pair of investors willing to back the Italian brand. Buying the company’s assets, but not the property where it resides, entrepreneurs Sandro Capotosti and Ruggeromassimo Jannuzzelli paid €1.96 million for the Moto Morini name, IP, and other proprietary assets.

With both investors saying they have an emotional tie to Moto Morini motorcycles, they also both come with some serious business acumen. For instance, Capotosti is the former chairman of the Banca Profilo and Jannuzzelli was the former VP and Group CEO of Camuzzi, an Italian energy group.

The Indian Gambit – Polaris Puts Harley-Davidson on Notice

04/20/2011 @ 6:33 pm, by Jensen Beeler27 COMMENTS

Before yesterday afternoon, I had a hard time getting excited about Polaris. I think they make snowmobiles…but I’m not sure. This is how engaged with their brands I was, but of course this has all changed with the news that Polaris Industries, Inc. has acquired Indian Motorcycle for still undisclosed terms. Covering the business strategy side of motorcycling for the past two and a half years, I can tell you that there are few moves or decisions that strike me as truly inspired, but that events of the past 24 hours are surly Mensa-worthy.

Before I can talk about Polaris and Indian, I have to talk about another motorcycle company: Harley-Davidson. Kingdoms are fated to topple, but looking at Harley-Davdion and its dominance in the American motorcycle scene, let alone in popular culture, the legacy of the Milwaukee company seems assured to endure the test of time. So many companies have tried to be the next Harley, and all of their failures reinforce that concept that no company does “Harley” better than Harley-Davidson. Virtually creating the the legacy cruiser segment, and Harley-Davidson’s success in this regard is also the double-edged sword that is slowly prostrating the Milwaukee brand.

If I had to give one piece of advice to a company wanting to compete with Harley-Davidson, it would be real simple: don’t. Seemingly at the risk of painting itself into a corner, Harley-Davidson has refined its marketing message so thoroughly that it has honed in on a particular type of rider, and exhibits such a distinct persona of motorcycling that the company’s identity has found itself heading full-speed down a one-way street of branding. Thus the low-hanging fruit of competing with Harley-Davidson is to go after the brand where it cannot go.

Ducati’s Deal with the Devil: A Business Case for the Diavel

03/07/2011 @ 4:38 pm, by Jensen Beeler35 COMMENTS

If you had told me a few years ago that Ducati would build a cruiser-segment motorcycle, I probably would have called you a couple cylinders short of a v-twin. Up until recently, mentioning the thought of the Bologna brand chasing after Harley-Davidson riders would have invited fisticuffs in most Italian motorcycle cafés. And even despite the launch of the Ducati Diavel, you can start a heated debate among loyal Ducatisti by bringing up Italy’s latest power cruiser.

Make no mistake, the 2011 Ducati Diavel is a controversial motorcycle…and that’s putting things lightly (at worst it’s a complete dilution of the Ducati brand). If the Diavel is Ducati’s deal with the Devil, then let me play the Devil’s advocate for a moment, and put forth the business case about why this motorcycle had to be built, and what it means to the Ducati brand — minus the pandering to the Ducati faithful.

Pierre Terblanche Leaves Piaggio for Norton

01/13/2011 @ 9:37 pm, by Jensen Beeler18 COMMENTS

While Norton Motorcycles finds itself currently in the middle of a relaunch period, having recently resurrected the brand at its Donington Park headquarters, being widely rumored to contend in MotoGP for the 2012 season, and just a month ago announcing that it would return to the North American motorcycle market, more changes seem in store for the historic British company. Announced today was the surprise move that sees famed South African motorcycle designer Pierre Terblanche moving from Piaggio, where he was working on revamping the Moto Guzzi line, to Norton Motorcycles.

Harley-Davidson Brand Drops 24% in Value – Threatens to Fall Off The Interbrand 100

09/19/2010 @ 4:19 pm, by Jensen Beeler26 COMMENTS

Interbrand, the leader in brand consultancy, ranks the Top 100 brands each year according to their brand value, with brands like Google, Coca-Cola, and McDonalds usually taking the top honors. Interbrand’s method looks at the ongoing investment and management of the brand as a business asset, and then assigns a dollar value to that asset.

In motorcycling no brand is worth more than the Bar & Shield of Harley-Davidson, and the Milwaukee-based company is an Interbrand 100 regular. Dropping nearly 24% of its brand value this year (the most out of all the Interbrand 100 companies), Harley-Davidson fell from 76th on 2009 rankings to 98th in 2010, losing over a billion dollars in brand value in the process.

Help Name That KTM 125

06/22/2010 @ 2:51 pm, by Jensen Beeler6 COMMENTS

KTM is looking for some help in naming its 125 Race and 125 Stunt bikes that were debuted at the 2009 EICMA show. When we saw these bikes launched in Milan, we couldn’t help but want one…even if they’re targeted towards kids. Knowing that the Austrian company’s relatively bland naming nomenclature isn’t likely to resonate with the kids of today, KTM is looking for some insight on how to capture this younger audience, and if they pick your entry you can claim a 125 Race or Stunt bike for your very own.

Hello Kitty Oil – Yes, You Read That

06/22/2010 @ 1:05 pm, by Jensen Beeler13 COMMENTS

Branding can be a tricky trade, especially when it comes to putting your mark on someone else’s product. The optimal goal is to find partnerships where both products benefit from being associated with each other. For Agip, the Italian gasoline and oil company, the obvious perfect partnership is one with Hello Kitty, the cute white cat that does $1 billion in business each year. After all, who doesn’t like their 11 year-old Japanese girls mixed with three liters of motor lubricant? Oh yes, we went there.

Let’s Hype This Bitch! – 60 Day Wait for the 2010 Ducati Multistrada 1200

05/24/2010 @ 2:30 pm, by Jensen Beeler10 COMMENTS

Ducati has reported that the first 500 initial pre-orders for the 2010 Ducati Multistrada 1200 have been filled, and there is now a 60 day waiting period for the new sport-tourer. Citing a strong reception to the Multistrada’s “four-bikes-in-one” capability, Ducati sees an additional 500 units to be sold in the coming months. This last statement seems sort of like a no-brainer, after-all another 500 bikes will be sold eventually, right?

Actually, the entire statement is sort of strange when you consider what 500 pre-sold orders really entails in a markets like the United States & Canada. With a plethora of dealers in these countries, the reality is that this statement amounts to dealerships pre-selling their initial inventory, which consisted of one or two motorcycles. Yes, the Ducati Multistrada 1200 is sold-out for the next two month, but when you ship only 500 units to the entire North American market, you can almost guarantee being sold out on a bike during its release, right?

Volkswagen Motorcycle Could be NSU Comeback?

04/15/2010 @ 3:10 pm, by Jensen Beeler9 COMMENTS

This rumor just doesn’t want to die (maybe there’s some truth in it then?), but talk continues about a possible Volkswagen motorcycle. This time the speculation centers around NSU an old german brand that VW bought back in the 1960’s. Known for its wankel-style rotary motors, NSU was the world’s largest motorcycle manufacturer in 1955, but sadly went out of business in 1969 when the failing brand (primarily due to its automobile division) was acquired by Volkswagen, never to be seen again or so it would seem.