BMW Apollo Streamliner Concept by Mehmet Doruk Erdem

I have had dustbin fairings on the brain lately, and yesterday’s story about golf ball dimples on motorcycle helmets isn’t helping things. From a pure design perspective, there is something I enjoy immensely about streamlining — I think its the sleek lines and low-slung bodywork that hugs the asphalt, looking for any edge over the wind. Despite being something of motorcycling’s past, there is something futuristic about a well-designed dustbin. The streamlining designs that have been catching my fancy lately though are modern takes on an old-school aesthetic and method for cutting through the wind. The first concept to catch my fancy, as such, is the BMW Apollo Streamliner by Turkish designer Mehmet Doruk Erdem.

Could Golf Balls Be the Answer to Helmet Noise?

While we tend to think of helmet safety in terms of crash protection, another aspect, usually overlooked, is considerably important: wind noise. I can tell you as someone who makes his living off riding motorcycles, I am deathly afraid of losing my hearing from bike and helmet noise, and thus always wear earplugs while riding. I have yet to see a helmet on the market that truly eliminates wind noise to a level that can’t cause hearing damage, and of course that comes with a trade-off for ventilation. When given the choice, I’ll take the helmet that breathes, and keep my earplugs at the ready. Louie Amphlett, a recent product design graduate from the University of Brighton in the UK hopes to have a solution for me and my ears though: a helmet with golf ball dimples on its shell, which he calls the Lenza One.

Carl Sorensen Has Died While Practicing at Pikes Peak

Tragic news comes to us today from Colorado, as racer Carl Sorensen died during today’s practice session for the 93rd Pikes Peak International Hill Climb. With the motorcycles on the top section of the mountain, Carl crashed in a fast left-hand turn, known to have a bump on the racing line, near the summit. Familiar with the PPIHC race course, Carl finished last year’s hillclimb an impressive 16th overall, and 10th in the competitive “Open” class on his Kawasaki Ninja ZX-10R. For this year’s race, he made his move into the middleweight class, riding on a Ducati 848 Superbike. An avid motorcycle racer, Carl is survived by his wife and son, and will be sorely missed by all his family, friends, and racing compatriots. Our hearts and thoughts go out to all of those affected by Carl’s passing.

Track-Only KTM RC16 Expected to Cost €140,000

The motorcycle world is still processing Honda’s decision to make a road-going version of its RC213V MotoGP race bike, and whether you think its price tag overwhelms, or its spec-sheet underwhelms, the Honda RC213V-S is a testament to the engineering that HRC is capable of producing for its racers. KTM has a similar philosophy afoot. Though Stefan Pierer has made it clear that there will be no successor to the KTM 1190 RC8 R street bike, the company will be making a track-only customer version of its own MotoGP race bike: the KTM RC16. As we get closer to 2017, we will learn more details about the company’s 1,000 V4-power GP bike, and its customer counterpart as well, which is due in the second-part of 2018. For now, we get word that it will cost a mere €140,000.

NASCAR Powerhouse Could Takeover Laguna Seca Ops

The operation of Mazda Raceway Laguna Seca could be set to change hands, as Monterey County officials have confirmed that they are in negotiations with the France family’s International Speedway Corporation (ISC) to takeover operations at the rack track. ISC should be a familiar name to NASCAR fans, as the corporation not only built Daytona International Speedway, but the company’s primary business is owning and operating NASCAR race tracks (roughly half of the NASCAR season takes place on an ISC-owned track). Owning 13 tracks in all, ISC could add another if its deal with Monterey County goes forward, supplanting the nonprofit Sports Car Racing Association of the Monterey Peninsula (SCRAMP), which has operated Laguna Seca since its inception in 1957.

Monty by XTR Pepo

The “Monty” is the latest build from XTR Pepo, and as you can tell from the styling, this is the work of the same mind that brought us the Radical Ducati. Pepo has since branched out from Ducatis though, taking on other brands, so it shouldn’t surprise us that the Monty started life as a 1978 Laverda 500 Alpino — the name being a nod to the Laverda Montjuic, which was based off the Alpino, and affectionately called “Monty” in-short by its owners. While there are a number of Laverda parts in the build, if you look closely at XTR Pepo’s Monty, you will see the swingarm from a Suzuki Bandit, front forks from a Ducati Monster, a GSX-R600 clutch lever, and Honda CBR600RR footpegs — all in the name of continuing of XTR Pepo’s motorcycle pick-and-pull build style.

How About Some Halo Bike Spec-Sheet Racing?

With the Honda RC213V-S debuting at Catalunya last week, much has already been said about Big Red’s road-going GP bike…especially in terms of how it compares to other halo bike motorcycles that have been 0r currently are on the market. So, in the interest of exploring solely the most basic attributes from a motorcycle’s technical specification sheet, we have compiled a spreadsheet to see how the Honda RC213V-S stacks up against its most analogous street bikes. As such, we have compiled the horsepower, dry weight, and cost of the the Ducati Desmosedici RR, Ducati 1199 Superleggera, Kawasaki Ninja H2R, MV Agusta F4 RC, EBR 1190RS, and Yamaha YZF-R1 motorcycles — you can see the easy-to-read chart (after the jump), and make your own comparisons to the RC213V-S.

Report: KTM 390 Adventure Begins Testing in India

It’s been a while since we heard about the KTM 390 Adventure, the Austrian company’s third installment to its built-in-India small-displacement motorcycle lineup. Based off the KTM 390 Duke, the Adventure model has been a long-time coming, ever since KTM CEO Stefan Pierer lit it slip that the dual-sport would be coming, two and a half years ago. It seems now that KTM is getting closer to production, as the folks at CarTrade are reporting that two test models of the KTM 390 Adventure (codenamed KT22) have been sent to India for R&D, presumably as a prelude to Bajaj beginning production on the budget-friednly machines.

Is This What a Modern Honda NSR250R Would Look Like?

The Honda NSR250R is a special machine. When the 249cc, tw0-stroke, 90° v-twin GP bike with lights first hit the streets of Japan, it cost roughly $7,500 in hard-earned American dollars — a tidy sum back then, especially for a 300 lbs machine that made 40hp stock. A coveted item for motorcycle collectors and discerning track riders a like, you can pick one up for over $10,000, the limited-production road-going version wasn’t terribly different from the 250GP World Championship bikes that factory teams were racing. A topical reminder, if we do say so ourselves… So how do you improve upon such a great machine? Ask the folks at TYGA Performance, who have been tinkering with NSR250R sport bikes since they opened in 2000.

Will MV Agusta Be Reviving the Cagiva Brand? Should It?

Talking to the Varese News, MV Agusta Executive Vice President Giorgio Girelli let slip a number of interesting tidbits about the Italian company — the biggest news of course concerns another company, Cagiva. Acknowledging the circulating rumors about the revival of the historic brand, Girelli was quick to point out that it’s not in the company’s current plan, but that the possibility was certainly there. Going further about the idea, Girelli suggested that Cagiva would make the most sense as a purely off-road brand, which would compliment MV Agusta’s pure on-road offerings.

The Business Case for the Husqvarna Nuda

09/20/2011 @ 2:56 pm, by Jensen Beeler7 COMMENTS

Not too different of an analysis from the one I did regarding the Ducati Diavel, the business case surrounding the Husqvarna Nuda is all about extending brand attributes, reaching new demographics, and putting more volume into sales figures. While I will reserve judgment on what the Nuda 900 is as a motorcycle for when A&R actually gets a chance to swing a leg over one, the positioning and reasoning behind Husqvarna’s first true-blooded street bike can be analyzed by us before the Nuda hits dealership floors early next year.

A Swedish brand based in Italy and owned by German company, there can be little wonder as to why Husqvarna suffers from an identity crisis. When the small, but eclectic, dirt bike manufacturer was brought into the folds of BMW, many loyal to the Husqvarna brand wondered and were concerned about what was in store for the company.

If brand loyalists were waiting for the first shoe to drop, then surely the release of the Husqvarna Nuda 900 & 900R is that moment. A departure from a history of motorcycles that like to get grime under their fingernails, the Nuda 900 represents Husqvarna’s attempt at a pure-street offering — a move both Husqvarna and BMW hope will pave the way for more street models, and thus more sales volume. The positioning and branding of the Nuda 900 is also especially interesting, as adding a street dimension to the Husqvarna name is certainly a new dynamic to the brand, but how to do so with parent company BMW looking over one’s shoulder is another affair all together.

I’m Ducati Superbike 1199 Superquadrata, Bitch.

08/05/2011 @ 5:35 pm, by Jensen Beeler4 COMMENTS

The tale that Facebook CEO Mark Zuckerberg’s business card at one point read “I’m CEO, Bitch” is in fact true. Perhaps tired of dealing with investors and businessmen that didn’t take him seriously, or perhaps the young entrepreneur faced a tough time telling industry specialists twice or three times his age how the world was about to change, ol’Zuck was surely responding to the titles others had placed on him. Enervated at hearing phrases like “that kid” or “the Harvard dropout”, Zuckerberg’s “I’m CEO, Bitch” business card was not only about the young CEO having an equal seat at the table, but also about his personal brand, and reminded whomever held the card that were talking to the creator of one of most popular websites ever on the internet.

If we can stretch that metaphor a bit further, the new Ducati Superbike has its own identity crisis in the eyes of the public. Like the Ducati Vyper and Ducati Cayenne that came before it, we were first introduced to Ducati’s new flagship with its internal name: Xtreme. Whether out of the desire to drive webpage hits by creating controversy, or just actually being that gullible/naive about the story, mainstream outlets began using the nomenclature as if the Bologna brand had adopted product names that tugged on a common heart strings from the Twilight faithful.

Cleverly deciphering Ducati’s secret model numbering scheme, more educated publications latched onto the more likely Superbike 1199 verbiage. There was over course precedent for this +1 trend, after watching the Superbike 998 become the 999. Knowing that Ducati would be releasing a ridiculously over-square v-twin motor with the new Superbike, we also learned early on that the new power plant would be known as the Superquadrata, which sounds far more clever in Italian than its translated English. With all these different names being banded about for the same machine, we wanted to definitely put the business card wars to bed, and say conclusively that the new flagship from Bologna will be called the Ducati Superbike 1199 Superquadrata.

Brand Confusion? Brand Reversion by Graham Smith

07/19/2011 @ 4:15 pm, by Jensen Beeler8 COMMENTS

Artist Graham Smith is helping play with our brand awareness today, as the British graphic designer has done up several companies’ logos with the name of another (usually a competitor). The effect is an interesting one, as your mind tries to sort out the shapes it recognizes with the name it actually sees, much like the Stroop Effect in psychology studies – an interesting phenomena where names of colors were shown in a font whose color was different than the name. When subjects were asked to say out loud the color used for the font, it often resulted in the tendency to want to say word shown instead. We had the same effect looking at Smith’s work, making this an interesting take on logo design and a bit of fun psychology all wrapped-up into one. Examples after the jump.

Moto Morini Finally Sold at Auction – €1.96 Million

07/19/2011 @ 1:03 pm, by Jensen Beeler4 COMMENTS

Finally finding a purchaser at its second auction, Moto Morini has seemingly been given a new lease on life after finding a pair of investors willing to back the Italian brand. Buying the company’s assets, but not the property where it resides, entrepreneurs Sandro Capotosti and Ruggeromassimo Jannuzzelli paid €1.96 million for the Moto Morini name, IP, and other proprietary assets.

With both investors saying they have an emotional tie to Moto Morini motorcycles, they also both come with some serious business acumen. For instance, Capotosti is the former chairman of the Banca Profilo and Jannuzzelli was the former VP and Group CEO of Camuzzi, an Italian energy group.

The Indian Gambit – Polaris Puts Harley-Davidson on Notice

04/20/2011 @ 6:33 pm, by Jensen Beeler27 COMMENTS

Before yesterday afternoon, I had a hard time getting excited about Polaris. I think they make snowmobiles…but I’m not sure. This is how engaged with their brands I was, but of course this has all changed with the news that Polaris Industries, Inc. has acquired Indian Motorcycle for still undisclosed terms. Covering the business strategy side of motorcycling for the past two and a half years, I can tell you that there are few moves or decisions that strike me as truly inspired, but that events of the past 24 hours are surly Mensa-worthy.

Before I can talk about Polaris and Indian, I have to talk about another motorcycle company: Harley-Davidson. Kingdoms are fated to topple, but looking at Harley-Davdion and its dominance in the American motorcycle scene, let alone in popular culture, the legacy of the Milwaukee company seems assured to endure the test of time. So many companies have tried to be the next Harley, and all of their failures reinforce that concept that no company does “Harley” better than Harley-Davidson. Virtually creating the the legacy cruiser segment, and Harley-Davidson’s success in this regard is also the double-edged sword that is slowly prostrating the Milwaukee brand.

If I had to give one piece of advice to a company wanting to compete with Harley-Davidson, it would be real simple: don’t. Seemingly at the risk of painting itself into a corner, Harley-Davidson has refined its marketing message so thoroughly that it has honed in on a particular type of rider, and exhibits such a distinct persona of motorcycling that the company’s identity has found itself heading full-speed down a one-way street of branding. Thus the low-hanging fruit of competing with Harley-Davidson is to go after the brand where it cannot go.

Ducati’s Deal with the Devil: A Business Case for the Diavel

03/07/2011 @ 4:38 pm, by Jensen Beeler35 COMMENTS

If you had told me a few years ago that Ducati would build a cruiser-segment motorcycle, I probably would have called you a couple cylinders short of a v-twin. Up until recently, mentioning the thought of the Bologna brand chasing after Harley-Davidson riders would have invited fisticuffs in most Italian motorcycle cafés. And even despite the launch of the Ducati Diavel, you can start a heated debate among loyal Ducatisti by bringing up Italy’s latest power cruiser.

Make no mistake, the 2011 Ducati Diavel is a controversial motorcycle…and that’s putting things lightly (at worst it’s a complete dilution of the Ducati brand). If the Diavel is Ducati’s deal with the Devil, then let me play the Devil’s advocate for a moment, and put forth the business case about why this motorcycle had to be built, and what it means to the Ducati brand — minus the pandering to the Ducati faithful.

Pierre Terblanche Leaves Piaggio for Norton

01/13/2011 @ 9:37 pm, by Jensen Beeler18 COMMENTS

While Norton Motorcycles finds itself currently in the middle of a relaunch period, having recently resurrected the brand at its Donington Park headquarters, being widely rumored to contend in MotoGP for the 2012 season, and just a month ago announcing that it would return to the North American motorcycle market, more changes seem in store for the historic British company. Announced today was the surprise move that sees famed South African motorcycle designer Pierre Terblanche moving from Piaggio, where he was working on revamping the Moto Guzzi line, to Norton Motorcycles.

Harley-Davidson Brand Drops 24% in Value – Threatens to Fall Off The Interbrand 100

09/19/2010 @ 4:19 pm, by Jensen Beeler26 COMMENTS

Interbrand, the leader in brand consultancy, ranks the Top 100 brands each year according to their brand value, with brands like Google, Coca-Cola, and McDonalds usually taking the top honors. Interbrand’s method looks at the ongoing investment and management of the brand as a business asset, and then assigns a dollar value to that asset.

In motorcycling no brand is worth more than the Bar & Shield of Harley-Davidson, and the Milwaukee-based company is an Interbrand 100 regular. Dropping nearly 24% of its brand value this year (the most out of all the Interbrand 100 companies), Harley-Davidson fell from 76th on 2009 rankings to 98th in 2010, losing over a billion dollars in brand value in the process.

Help Name That KTM 125

06/22/2010 @ 2:51 pm, by Jensen Beeler6 COMMENTS

KTM is looking for some help in naming its 125 Race and 125 Stunt bikes that were debuted at the 2009 EICMA show. When we saw these bikes launched in Milan, we couldn’t help but want one…even if they’re targeted towards kids. Knowing that the Austrian company’s relatively bland naming nomenclature isn’t likely to resonate with the kids of today, KTM is looking for some insight on how to capture this younger audience, and if they pick your entry you can claim a 125 Race or Stunt bike for your very own.

Hello Kitty Oil – Yes, You Read That

06/22/2010 @ 1:05 pm, by Jensen Beeler13 COMMENTS

Branding can be a tricky trade, especially when it comes to putting your mark on someone else’s product. The optimal goal is to find partnerships where both products benefit from being associated with each other. For Agip, the Italian gasoline and oil company, the obvious perfect partnership is one with Hello Kitty, the cute white cat that does $1 billion in business each year. After all, who doesn’t like their 11 year-old Japanese girls mixed with three liters of motor lubricant? Oh yes, we went there.