BMW S1000RR Gets Updated for 2015

Despite being five years old, the BMW S1000RR remains one of the best sport bikes you can buy on the market. This is do largely to BMW bringing a bevy of European top-tier features to the superbike, but pricing it inline with its Japanese counterparts, thus creating tremendous bang for the buck for sport bike enthusiasts. For the 2013 model year, the Bavarians raised their game with its more exclusive BMW HP4 offering, which brought semi-active suspension into liter-bike mix. Now with the Bosch MSC cornering ABS module, BMW continues to raise the game in what was once a segment that lived solely in the Land of the Rising Sun. Now for 2015, it seems that BMW is set to update the S1000RR, as a revised version of the bike has been spotted in Germany, sporting noticeably different bodywork and other features.

Photos: Here is the 2015 BMW S1000XR

It has taken various names in the press (e.g. the BMW S1000F), but trademark applications in Germany and in the USA tell us that the Bavarians have settled on calling their new sport-tourer the BMW S1000XR — and it is debuting in just a few weeks’ time at the INTERMOT show in Cologne. Luckily for us, a spy photographer has caught the 2015 BMW S1000XR out testing ahead of its debut, with only the badges and headlights covered in tape. While we already had a good view of the BMW S1000XR when it was testing, these photos reveal the off-the-assemblyline shape of the latest Bavarian machine, and we like what we see.

The First Official Photo of the KTM 1290 Super Adventure

The 2015 KTM 1290 Super Adventure is one of the machines we know for sure we’ll see at the fall motorcycle shows, and it looks like KTM is ready to show us this upgraded ADV ahead of time. Giving us our first official photo of the 1290 Super Adventure, KTM says that the machine features a larger motor and larger fuel tank, amongst other changes. Positioned as a more high-end option to KTM’s current Adventure line, the KTM 1290 Super Adventure comes with Bosch’s Motorcycle Stability Control (MSC) system, traction control, and ABS — as we predicted. We’ll have more details on the bike at the INTERMOT show in Cologne, Germany, on September 30th.

More Renders of the Bottpower BOTT XC1 Café Racer

Forget the Honda CB350 or the old BMW R-Series machines, this is a proper modern café racer. We have brought you the work of Bottpower before, and have even already shown you renders of the BOTT XC1, but the firm has made another twist on its Buell-powered café. Adding a half-fairing to the front, and reworking the fuel tank and tail into a more modern shapes, this variant of the BOTT XC1 draws from both newer and older thoughts for inspiration. And if your tastes vary day-to-day, Version 3, as it’s being called, can still be easily turned into the BOTT XR1 street track machine, as most of the changes are only skin deep.

This Isn’t the 2015 KTM 390 Adventure, But It Is Coming

The autumn trade shows, INTERMOT and EICMA, are nearly upon us, and that means a plethora of new bikes are just weeks away from being unveiled to the public. Some of the bikes we have seen coming for some time now, like the Ducati Scrambler and BMW S1000F (or whatever BMW plans on calling it); other bikes we have only just learned about, like the Yamaha TDM-09 (as the press is calling it) and the Suzuki GSX-S1000; and then there are the motorcycles we can only speculate about. However, no machine has been more leaked, rumored, and anticipated than the KTM 390 Adventure. Like its sport bike counterpart, the KTM RC390, the smaller adventure bike is built around the KTM 390 Duke platform.

Confederate X132 Hellcat Speedster – By Pierre Terblanche

The Confederate X132 Hellcat Speedster is the newest motorcycle from the venerable “Southern” brand, and that’s enough of a pedigree for the machine to grace the pages of Asphalt & Rubber, but this latest incarnation of the Hellcat line also happens to be the first work by a certain Pierre Terblanche, who became Head of Design at Confederate not too long ago. Based around the same 132 cubic inch (2,163cc) v-twin engine as the previous Hellcat models, the Speedster is good for 121hp and 140 lbs•ft of torque. The styling is true to the Confederate canon, though Terblanche’s touches can certainly be seen in the details of the machine.

Report: UK Confirms KTM 1290 Super Adventure Model

British website Visordown is reporting that KTM UK has confirmed the recently spied KTM 1290 Super Adventure as a 2015 model, saying that adventure-tourer will sit alongside the company’s current 1190 Adventure models, as a more premium offering of the ADV bike. Fitted with what we presume will be a variant of the KTM 1290 Super Duke R’s engine, the 2015 KTM 1290 Super Adventure boasts a larger engine displacement, as the name suggests, which accounts for the larger air vents on the bike’s bodywork as well. KTM UK says that the machine will have more luxury than the current Adventure bikes, likely similar to how the Ducati Multistarda 1200 Granturismo sits in Ducati’s lineup.

A Yamaha FZ-09 Based Sport-Tourer – A TDM Cometh?

Trademark applications with the European Union have revealed a new sport-tourer model from Yamaha, which uses the FZ-09 / MT-09 three-cylinder standard as its basis, and looks very similar to the old Yamaha TDM models. The model seems to be very similar to what was envisioned by designer Oberdan Bezzi, which saw the MT-09 / FZ-09 platform turned into a pair of convincing adventure-touring motorcycles, with a TDM variant as well. Yamaha has made no secret about its plans to develop more three-cylinder machines, as the Japanese company tries to breath life back into its sales figures and model lineup, post-economic meltdown. With this new sport-touring triple now out of the bag, could the writing be on the wall for loyal FZ1 owners?

Dorna & Wayne Rainey Looking to Develop American Racing

There has been so much smoke lately about Dorna doing something in the American market for road racing, that surely there must be some fire. Our sources, and the consensus in the MotoGP paddock is that Carmelo Ezpeleta has his eyes on a North American Championship, of sorts — a move designed to side-step issues with DMG and AMA Pro Road Racing. Talking to Fox Sports 1, Ezpeleta tipped his hand on what he envisioned for the US market, saying that he has been talking to “relevant people” to create a program that will develop American riders for the Grand Prix Championship. Helping him spearhead that plan is none other than a certain Mr. Wayne Rainey.

Suzuki GSX-S1000 Naked Bike Spotted in the Wild

It appears that reports of a 2015 Suzuki GSX-S1000 debuting later this year are true, as we bring to you a couple photos of the streetfighter in the flesh. Based off the Suzuki GSX-R1000 platform, the Suzuki GSX-S1000 features the same chassis and four-cylinder engine (likely in a different state of tune than the one found in the superbike), though with a more upright sitting position. From what we can see in the photos, the GSX-S1000 will continue the aggressive styling we’ve seen coming out of Japan lately, especially in the liter-bike naked segment, and it seems Suzuki has opted to continue to partner with Brembo for its braking components. Other features are rumored to include ABS and traction control, with the wheel-discs for those electronics are visible in the photo above.

Willie G. Davidson Retires from Harley-Davidson

03/16/2012 @ 6:18 pm, by Jensen Beeler11 COMMENTS

Willie G. Davidson Retires from Harley Davidson Willie G Davidson Harley Davidson 635x889

Grandson to William A. Davidson, one of the founders of Harley-Davidson, and son to William H. Davidson, Harley-Davidson’s second President, Willie G. Davidson is the personification of the Harley-Davidson brand as we know it, and has been the personal link between Harley-Davidson motorcycle owners and the corporate entity.

Both literally and figuratively the brand’s goodwill ambassador, Willie G. has spent the past 49 years helping forge the iconic brand of Harley-Davidson, and has defined the Harley-Davidson aesthetic by serving as the company’s Chief Styling Officer.

Announcing his retirement today in a company press release, Willie G. will stay on as an ambassador of sorts, and also retain the title Chief Styling Officer Emeritus, though his day-to-day duties at the Bar & Shield brand will be over, effective April 30th, 2012.

Why Today is the Most Important Day for Ducati…Ever

01/24/2012 @ 4:13 pm, by Jensen Beeler33 COMMENTS

Why Today is the Most Important Day for Ducati...Ever Ducati 1199 Panigale assembly line factory 02 635x418

The first Ducati 1199 Panigale rolled off the assembly line at Ducati’s Borgo Panigale factory today, officially starting production of the Italian company’s flagship model. While maybe the the production of the first Panigale is not the most newsworthy of subjects, make no mistake at how important this motorcycle is for both Ducati and sport bikes in general going into the future. Featuring a new step in production motorcycle chassis design, we’ve also already talked at length about the number of firsts that the 1199 Panigale is bringing to the production motorcycle market.

With a hybrid chain/gear-driven camshaft, titanium valves, a wet slipper clutch, a ride-by-wire throttle, rider-selectable “riding mode” system, and 15,000 mile major service intervals, the Superquadro v-twin motor alone is a major step for Ducati with its Superbike engine design. And, if you add in the first full-LED headlight on a produciton motorcycle, the first electronically-adjustable suspension on a sport bike, the first motorcycle engine braking control system, as well as the first GPS-assisted data acquisition system for a production motorcycle, the total package of the 1199 redefines the word “superbike” and takes the next logical technological step forward in this market segment.

However features aside, what will truly be the most important aspect of the Ducati 1199 Panigale is whether or not the flagship model can live up to the hype that has been generated around the machine. While most of the attention to-date regarding the Panigale has centered on whether Ducati’s monocoque chassis design can work on the production motorcycle, after it has failed so miserably in MotoGP, the real issue for the Italian brand has nothing at all to do with the 1199′s race track prowess.

Harley-Davidson Makes the Interbrand 100 for Another Year

01/17/2012 @ 11:03 am, by Jensen Beeler11 COMMENTS

Harley Davidson Makes the Interbrand 100 for Another Year harley davidson interbrand 100

Every year Interbrand releases a list of the Top 100 global brands – ranking each company on its brand value and then assigning a dollar amount to that value. As such over the years, the Interbrand 100 has become the de facto metric on the strength of a company’s brand. For some time Harley-Davidson has been a stalwart of the Interbrand 100, with the Bar & Shield brand regularly getting the nod from the consultancy’s specialists — after all, how many brands are responsible for enthusiasts tattooing its logo on their body? However the past few years have seen a worrisome trend, as slowly Harley-Davidson has fallen farther and farther down the Interbrand 100 rankings.

The Chrysanthemum and the Sword

12/22/2011 @ 9:11 pm, by Jensen Beeler105 COMMENTS

The Chrysanthemum and the Sword Nicolas Petit Honda VTR 1200 concept 02 635x368

Talking to a colleague the other day, we came to a frank discussion about how the European motorcycle brands weathered the recession better when compared to their Japanese counterparts. While there are many factors at play in this statement, there is at least a component of truth to the idea that strong brand integration helped spur the Europeans into setting record months, quarters, and years during a global economic downturn, while companies like Honda, Kawasaki, Suzuki, and Yamaha saw their businesses virtually collapse.

It is not that the Japanese manufacturers don’t have strong brands, it is just that their brands stand for something fundamentally different from those being forged by the Europeans. While companies like Ducati, KTM, and Triumph are building entire communities and lifestyles around their motorcycles (hat tip to Harley-Davidson for showing them how), the Japanese continue to hang their hats on the attributes of their products. Well-engineered, bulletproof, and relatively cheap, Japanese motorcycles tick all the right boxes when one is objectively measuring a motorcycle, but they are sufficiently lacking when it comes to creating lasting ties to their owners.

Valentino Rossi Finally Joins the 21st Century & Twitter

10/11/2011 @ 9:00 pm, by Jensen Beeler19 COMMENTS

Valentino Rossi Finally Joins the 21st Century & Twitter Wheres Valentino Rossi crowd Scott Jones

For being a motorcycle mega-brand in his own right, Valentino Rossi has been slow to adapt to this crazy new thing called the internet. A series of tubes, the internet has been a remarkable breakthrough on a variety of levels, changing the paradigm of how we eat, sleep, and waste our lunch breaks at work. Helping teenage girls gossip about their latest crushes, aiding in the massive distribution of pornography to middle-aged men who hide in their basements from their wives and children, and allowing no-talent journalistic hacks to masquerade around as proper motorcycle journalists, there is literally no telling how the internet will change our lives next, and what industries it will turn on their head.

Well get ready for another shockwave ladies and gentlemen, as the G.O.A.T. himself, Valentino Rossi, has hopped on this interweb bandwagon with full 0 & 1 force, first by finally creating his own official website, and now by signing up for a thing called Twitter. Tweeting, twatting, twittering so far in only Italian, Rossi was one of the last hold-outs of MotoGP riders to embrace the micro-blogging service (Randy de Puniet just got on Twitter this week too we might add. Thanks Lauren). Rossi’s move is sure to create a stir with the VR46 crowd, as his legion of fans can now take time out from their busy days of lathering neon yellow paint all of their bodies, and hang onto every one of Rossi’s 140 character messages.

So far, Rossi has tweeted about go-karting, his injured finger, and traveling to Melbourne. We wait with bated breath to see what photo the nine-time World Champion first tweets from his account. Bellissima.

The Business Case for the Husqvarna Nuda

09/20/2011 @ 2:56 pm, by Jensen Beeler7 COMMENTS

The Business Case for the Husqvarna Nuda husqvarna nuda 900 street bike motor 635x772

Not too different of an analysis from the one I did regarding the Ducati Diavel, the business case surrounding the Husqvarna Nuda is all about extending brand attributes, reaching new demographics, and putting more volume into sales figures. While I will reserve judgment on what the Nuda 900 is as a motorcycle for when A&R actually gets a chance to swing a leg over one, the positioning and reasoning behind Husqvarna’s first true-blooded street bike can be analyzed by us before the Nuda hits dealership floors early next year.

A Swedish brand based in Italy and owned by German company, there can be little wonder as to why Husqvarna suffers from an identity crisis. When the small, but eclectic, dirt bike manufacturer was brought into the folds of BMW, many loyal to the Husqvarna brand wondered and were concerned about what was in store for the company.

If brand loyalists were waiting for the first shoe to drop, then surely the release of the Husqvarna Nuda 900 & 900R is that moment. A departure from a history of motorcycles that like to get grime under their fingernails, the Nuda 900 represents Husqvarna’s attempt at a pure-street offering — a move both Husqvarna and BMW hope will pave the way for more street models, and thus more sales volume. The positioning and branding of the Nuda 900 is also especially interesting, as adding a street dimension to the Husqvarna name is certainly a new dynamic to the brand, but how to do so with parent company BMW looking over one’s shoulder is another affair all together.

I’m Ducati Superbike 1199 Superquadrata, Bitch.

08/05/2011 @ 5:35 pm, by Jensen Beeler4 COMMENTS

Im Ducati Superbike 1199 Superquadrata, Bitch. 2012 Ducati Superbike 1199 Mugello spy photo

The tale that Facebook CEO Mark Zuckerberg’s business card at one point read “I’m CEO, Bitch” is in fact true. Perhaps tired of dealing with investors and businessmen that didn’t take him seriously, or perhaps the young entrepreneur faced a tough time telling industry specialists twice or three times his age how the world was about to change, ol’Zuck was surely responding to the titles others had placed on him. Enervated at hearing phrases like “that kid” or “the Harvard dropout”, Zuckerberg’s “I’m CEO, Bitch” business card was not only about the young CEO having an equal seat at the table, but also about his personal brand, and reminded whomever held the card that were talking to the creator of one of most popular websites ever on the internet.

If we can stretch that metaphor a bit further, the new Ducati Superbike has its own identity crisis in the eyes of the public. Like the Ducati Vyper and Ducati Cayenne that came before it, we were first introduced to Ducati’s new flagship with its internal name: Xtreme. Whether out of the desire to drive webpage hits by creating controversy, or just actually being that gullible/naive about the story, mainstream outlets began using the nomenclature as if the Bologna brand had adopted product names that tugged on a common heart strings from the Twilight faithful.

Cleverly deciphering Ducati’s secret model numbering scheme, more educated publications latched onto the more likely Superbike 1199 verbiage. There was over course precedent for this +1 trend, after watching the Superbike 998 become the 999. Knowing that Ducati would be releasing a ridiculously over-square v-twin motor with the new Superbike, we also learned early on that the new power plant would be known as the Superquadrata, which sounds far more clever in Italian than its translated English. With all these different names being banded about for the same machine, we wanted to definitely put the business card wars to bed, and say conclusively that the new flagship from Bologna will be called the Ducati Superbike 1199 Superquadrata.

Brand Confusion? Brand Reversion by Graham Smith

07/19/2011 @ 4:15 pm, by Jensen Beeler8 COMMENTS

Brand Confusion? Brand Reversion by Graham Smith moto guzzi harley davidson reversion 635x352

Artist Graham Smith is helping play with our brand awareness today, as the British graphic designer has done up several companies’ logos with the name of another (usually a competitor). The effect is an interesting one, as your mind tries to sort out the shapes it recognizes with the name it actually sees, much like the Stroop Effect in psychology studies – an interesting phenomena where names of colors were shown in a font whose color was different than the name. When subjects were asked to say out loud the color used for the font, it often resulted in the tendency to want to say word shown instead. We had the same effect looking at Smith’s work, making this an interesting take on logo design and a bit of fun psychology all wrapped-up into one. Examples after the jump.

Moto Morini Finally Sold at Auction – €1.96 Million

07/19/2011 @ 1:03 pm, by Jensen Beeler4 COMMENTS

Moto Morini Finally Sold at Auction   €1.96 Million Moto Morini sold 635x508

Finally finding a purchaser at its second auction, Moto Morini has seemingly been given a new lease on life after finding a pair of investors willing to back the Italian brand. Buying the company’s assets, but not the property where it resides, entrepreneurs Sandro Capotosti and Ruggeromassimo Jannuzzelli paid €1.96 million for the Moto Morini name, IP, and other proprietary assets.

With both investors saying they have an emotional tie to Moto Morini motorcycles, they also both come with some serious business acumen. For instance, Capotosti is the former chairman of the Banca Profilo and Jannuzzelli was the former VP and Group CEO of Camuzzi, an Italian energy group.

The Indian Gambit – Polaris Puts Harley-Davidson on Notice

04/20/2011 @ 6:33 pm, by Jensen Beeler27 COMMENTS

The Indian Gambit   Polaris Puts Harley Davidson on Notice chess gambit 635x476

Before yesterday afternoon, I had a hard time getting excited about Polaris. I think they make snowmobiles…but I’m not sure. This is how engaged with their brands I was, but of course this has all changed with the news that Polaris Industries, Inc. has acquired Indian Motorcycle for still undisclosed terms. Covering the business strategy side of motorcycling for the past two and a half years, I can tell you that there are few moves or decisions that strike me as truly inspired, but that events of the past 24 hours are surly Mensa-worthy.

Before I can talk about Polaris and Indian, I have to talk about another motorcycle company: Harley-Davidson. Kingdoms are fated to topple, but looking at Harley-Davdion and its dominance in the American motorcycle scene, let alone in popular culture, the legacy of the Milwaukee company seems assured to endure the test of time. So many companies have tried to be the next Harley, and all of their failures reinforce that concept that no company does “Harley” better than Harley-Davidson. Virtually creating the the legacy cruiser segment, and Harley-Davidson’s success in this regard is also the double-edged sword that is slowly prostrating the Milwaukee brand.

If I had to give one piece of advice to a company wanting to compete with Harley-Davidson, it would be real simple: don’t. Seemingly at the risk of painting itself into a corner, Harley-Davidson has refined its marketing message so thoroughly that it has honed in on a particular type of rider, and exhibits such a distinct persona of motorcycling that the company’s identity has found itself heading full-speed down a one-way street of branding. Thus the low-hanging fruit of competing with Harley-Davidson is to go after the brand where it cannot go.