Yamaha R1M Café Racer by Holographic Hammer

Even if most of it is just manipulating pixels, we are big fans of the work being done by the guys at Holographic Hammer, as they are bringing something fresh and unique to the industry, which is always a good thing. That being said, we wanted to take a minute to talk about one of HH’s recent pieces: a café racer design based off of the Yamaha R1M superbike. The idea is sort of out there, but yet also makes a reasonable amount of sense. Let’s be frank, the idea of using an R1 for a café racer concept is our kind of crazy. But, the design also makes some sense when you look at Yamaha’s recent focus on its “sport heritage” lineup, which is an attempt to appeal to the post-authentic crowd.

BMW Brings Emergency SOS “eCall” System to Motorcycles

In an effort to improve safety for motorcyclists, BMW Motorrad has developed what it calls an “Intelligent Emergency Call” system, which allows motorcyclists to call for help with the touch of a button on their motorcycle. The system is part of a larger push in Europe for an “eCall” emergency SOS program that would alert emergency personnel to a vehicle crash with greater expediency and efficiency. According to the pan-European eCall trial, systems like BMW’s can bring emergency services to a crash scene 40% to 50% faster, and the European Commission estimates that an eCall system like BMW’s could save up to 2,500 lives each year (saving €26 billion in the process, as well).

More Electronic Rider Aids Comes to the Dirt – Husqvarna’s 2017 Motocross Line Features Traction Control

The rise of electronic rider aids has come to consumer-level dirt bikes, with Husqvarna now offering traction control on all of its four-stroke motocross motorcycles for the 2017 model year. Traction control on dirt bikes isn’t a new concept, with racing machines featuring the technology for almost a decade now (in some form or another, and depsite what the rules say), but Husqvarna’s foray into the use of electronics marks a new era for consumer dirt bikes. As we see already in the on-road segments, traction control and other electronics are proving themselves to be the new horsepower.

What the Honda Kumamoto Factory Closure Means for You

After devastating tremors in the region, Honda’s Kumamoto factory, as well as the facilities of their nearby suppliers, were closed for equipment and structural repairs. Making progress on those repairs, Honda partially re-opened its Kumamoto facility two weeks ago, though the factory’s production capabilities currently remain limited. Now, the latest word from Honda is that Kumamoto will be back to full capacity by mid-August of this year, though it goes without saying that the production time will affect the rollout of several Honda machines. For those who don’t know, the Kumamoto factory is Honda’s flagship installation, and it produces many of Honda’s top motorcycles (Gold Wing, CBR1000RR, VFR1200F, CRF250X, etc).

Ride in Peace, Michael Czysz

It is with a heavy heart that we report the passing of Michael Czysz, who finally succumbed to his years-long battle with cancer today. Michael is known best in our two-wheeled circles for starting the MotoCzysz C1 MotoGP project, which eventually morphed into the Isle of Man TT winning electric motorcycle race team of the same name. However, Michael’s accomplishments outside of the motorcycle industry are perhaps even more impressive, as he was a prominent designer for the rich and famous through his Architropolis design firm. I think it is Michael’s vision for ingenuity in the design world that fueled his work with motorcycles, as Michael’s machines featured a number of innovations of his own creation, which surely flowed from his creative personality.

Tamburini T12 Massimo – The Maestro’s Last Work

It has been exactly two years since we lost Massimo Tamburini, the father of iconic motorcycles like the Ducati 916 Superbike and the MV Agusta F4. Despite his passing, the Italian designer’s influence can still be felt in the motorcycle industry today, and his creations continue to be highly coveted pieces for motorcycle collectors around the world. Many know that Tamburini was the “ta” in Bimota, which saw The Maestro team up with Valerio Bianchi and Giuseppe Morri, and together the three pillars of the industry would create countless exotic two-wheeled examples. In essence, Tamburini’s name can be linked to the most lust-worthy motorcycles in the modern era, and we are about to add one more machine to that list.

Ducati Tops Pied Piper Dealer Rankings, Yet Again

Yet once again, Ducati has topped Pied Piper Prospect Satisfaction Index (PSI) – showing the continued prowess of Ducati dealerships in the United States. For those that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of dealership network experience, and acts as a bellwether as to how a brand is performing while facing the consumer. As such, the PSI takes into account a mixture of “mystery shopper” experiences along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network. This is the third year a row that Pied Piper has ranked Ducati as its top brand (its Ducati’s 10th year in the Top 3), and its easy to see why.

Yamaha Folds Star Motorcycles Back into Its Core Brand

The eagle eyes at Motorcycle.com have noticed that Yamaha Motor Corporation is in the process of folding its Star Motorcycles cruiser brand back into the company’s core motorcycle business, under the Yamaha name. The move is a tectonic shift for the space, as Star Motorcycles was Yamaha’s attempt to give Harley-Davidson a run for its money with superior “metric cruiser” offerings. As such, the brand was originally set aside from Yamaha’s other motorcycle models, in an attempt to set Star Motorcycles away from the “Jap Bike” mentality that existed at the time in the cruiser demographic. Yamaha, along with Honda, Kawasaki, and Suzuki have had limited success in this regard, despite offering superior machinery on virtual every metric, save one: their bikes are not from the Bar & Shield brand.

Praëm BMW S1000RR – Getting Modern with Retros

We really like what we’ve seen so far from the guys at Praëm. Their first proper build, based off a Honda RC-51, was waaaay outside the box, and featured some really interesting design elements for us to chew on. Their follow-up to that work is no different. The Praëm BMW S1000RR is a modern riff on the classic superbike design – think of it as a 21st century take on late-20th century racing. As the name suggests, the donor bike is a BMW S1000RR, but the styling comes from something you would see in the 1980s – perhaps at the Suzuka 8-Hour endurance race, as Praëm suggests in their text. The “Optimus Praëm” build is a logical, yet a highly more functional, response to what we have seen in the café racer scene as of late.

MV Agusta Looking to Part Ways with Mercedes-AMG

The story of MV Agusta continues with even more interesting developments, as the Italian motorcycle manufacturer seems intent on buying back its shares from Mercedes-AMG, and recapitalizing with new investors. Talking this week to Italy’s Il Giorno, MV Agusta CEO Giovanni Castiglioni said that he is “negotiating a buy-back of shares,” though that might be a task easier said than done for the Italian CEO. This is because MV Agusta’s current financial predicament is due primarily from the company’s massive debt accumulation, which now totals over €40 million. To complicate matters further, some of that debt was secured by the involvement of AMG, and its investment contract stipulates that if AMG doesn’t own 20% or more of MV Agusta then the loaned sum is due immediately.

Brammo Empulse Spotted “Testing” Six-Speed Gearbox

01/03/2012 @ 4:03 pm, by Jensen Beeler38 COMMENTS

Teased, delayed, and dismayed, fans of the Empulse should be able finally to get their hands on the Brammo Empulse in 2012, as the Oregonian company has been busy finalizing the Empulse’s design and technical specifications for its street bike release. Rumored to incorporate the six-speed SMRE-designed integrated electric transmission (IET) found on the Brammo Engage and Brammo Encite, a video has cropped-up that shows a test mule Brammo Empulse with the IET gearbox fitted to it. Naturally one of the testing requirements is a fat parking lot burnout.

The Eleven of 2011 – A Year in Review

01/02/2012 @ 5:27 pm, by Jensen Beeler18 COMMENTS

Well, 2011 as a year is finally over, and for the motorcycling community it was quite a year. As we begin 2012, we here at Asphalt & Rubber are of course not immune to the desire to summarize and highlight the passing of 2011. So we accordingly assembled 11 of the most important events that shaped motorcycling this past year and changed the way the sport, the industry, and the community will grow in the years to come.

Picking only eleven moments in a single year is no easy feat, though some of the events in our selection are obvious choices because of their magnitude. However, some of the less obvious picks (and we are sure there will be suggestions for alternatives in the comments), stem from the theory that 2011 saw moments whose importance has yet to be fully appreciated at this point in time. Enjoy and a Happy New Year to our loyal A&R readers.

Polaris Invests in Brammo’s $28 Million Series B Round

10/26/2011 @ 7:56 am, by Jensen Beeler5 COMMENTS

After being courted by several major OEMs according to our sources, electric motorcycle manufacturer Brammo received a minority investment by  Polaris Industries today. The move will give Polaris access to Brammo’s proprietary electric powertrain technology, and positions the large OEM to enter further into the electric motorcycle market as a strategic partner to the Oregonian company. In the process of this investment, Brammo has also closed a $28 million Series B round of funding that also included contributions from repeat investor Alpine Energy and first-time Brammo investor NorthPort Investments, LLC.

Polaris has already been aggressively expanding into new market segments this year by buying both Indian Motorcycles and electric car manufacturer GEM. Polaris’s investment in Brammo, the two companies will form a strategic partnership that will presumably see Brammo’s electric drivetrain in different Polaris Industry products, which gives the American company a formidable ally in the move to electric-powered vehicles. For Brammo, the news bodes well as it not only means an infusion of fresh capital, a roadmap to further funding, and a step closer to a possible exit, but Polaris will also be sharing its vast array of technical, sales, and support knowledge to the electric startup.

Brammo Acquires Electric Dirt Bike Park Company Quantyaparx – Aptly Renames it BrammoParx

09/21/2011 @ 11:56 am, by Jensen Beeler2 COMMENTS

Brammo has announced its acquisition of Quantyaparx, an electric dirt bike park concept that used to feature rival Quantya’s electric motorcycles. Renaming the venture to suit the company’s brand, BrammoParx will continue with the business model of providing a unique park-riding environment, which will now rent and Brammo’s upcoming dirt bike line comprised of the Brammo Engage & Brammo Encite. Currently available in Germany, Austria, Spain, Sweden, and the UK, Brammo hopes to franchise more locations in the coming months, including some in the United States.

Brammo Building a Dealer Network – Hires Jim Marcolina from Harley-Davidson

06/08/2011 @ 9:23 am, by Jensen Beeler6 COMMENTS

It seems like only two months ago that I wrote that the “Great Distribution Experiment is Over“, and that electric motorcycle companies Brammo and Zero Motorcycles need to get on-board with established motorcycle distribution methods. As I mentioned in what I’m sure many found to be a snooze fest of an article, there are of course drawbacks and flaws to the dealership model, but for early-stage cash-strapped companies like the ones in the E2V market, this is a battle of the middleman is best to be fought another day.

I have to apologize to my regular readers, as I’m sure the relevancy of such an article to your daily “eat, sleep, ride” lifestyle was dubious at best, but from time-to-time the words on this site are meant for a select group, but better aired publicly (even if it does land me in a heap of trouble from time-to-time). As such, it’s refreshing to see then that Zero has recently announced its signing of several key dealerships, and now we get word that Brammo has hired Jim Marcolina away from Harley-Davidson, to build the Ashland, Oregon company’s dealer development team. So…umm…group hug?

What Does a Record TTXGP Lap at Infineon Look Like?

05/23/2011 @ 6:29 pm, by Jensen Beeler19 COMMENTS

The 2011 TTXGP season-opener at Infineon Raceway got off to a less than enthralling start, with only four bikes showing up for racing on Saturday, and three bikes remaining for Sunday’s race. Nevertheless, the event was the first time we’ve gotten to see the Brammo Empulse RR in its race livery, and taking some laps in public. Though the racing wasn’t close, the shining star during the weekend was Steve Atlas taking the Brammo Empulse RR on an outright lap record for electrics at the Sonoma, California based track.

With a time of 1:55.15, Brammo is the team to beat currently, and there’s hope that Lightning, Mission Motors, and MotoCzysz will give the Oregonian company a run for its money later on in the season. Until those teams unveil their bikes in a race, Brammo retains the bragging rights to being the fastest on the track. Check out Brammo’s record run after the jump.

TTXGP: Brammo Sets Track Record at Infineon

05/15/2011 @ 1:57 pm, by Jensen Beeler15 COMMENTS

The California sun gods were in our favor this morning, as the rainy heavens over Infineon Raceway parted long enough to dry out the Sonoma track, and allow racing to commence under cloudy skies. After a thrilling ambulance race (Infineon Raceway had all its four-wheelers out drying the tarmac and racing line), Race Direction deemed the course fit for racing, and the slower-paced electrics were first on the card to try out the dryness of the track. Fielding three bikes for Race 2, we saw a return of Brammo, Moto Electra, and VOLT to the starting grid, as Ely Schless and his Proto Moto was a scratch for today’s event.

With such a large spread in the field, things sorted their way out much like on Saturday, with Brammo taking the early lead and never looking back. Thad Wolff made an impressive showing, but was no match for the faster Brammo Empulse RR. Meanwhile in the Formula TTX75 class, Kenyon Kluge rode to a solo victory with no other competitor fielding a 7.5 kWh machine.

Perhaps in response to some remarks by an unscrupulous blogger, Brammo put to rest any doubts about its efforts, as Steve Atlas set a track record for electric motorcycles on the Empulse RR. With a 1:55.150 race lap time, the Brammo team shaved nearly 19 seconds off his overall race time from yesterday. Breaking the record for electric motorcycles at Infineon with authority, Atlas posted 1:55 and 1:56 lap times throughout the race, setting a new bar in the TTXGP series.

TTXGP: Brammo Wins at Infineon

05/14/2011 @ 7:19 pm, by Jensen Beeler11 COMMENTS

With rain threatening to put the kibosh on the West Coast Moto Jam’s Sunday events, the first of two scheduled TTXGP races was moved up to Saturday afternoon under the cooling wine country skies of Sonoma. With only four bikes taking to the starting grid (Lightning Motors’ two bikes were scratches, as was the Mission R by Mission Motors), it was a sparse showing for the first electric race of the 2011 season, which was disappointing considering Infineon’s proximity to a number of strong electric motorcycle entities.

Taking the overall win was Brammo Racing, which had motorcycle-racer-turned-motorcycle-journalist Steve Atlas at the helm of the Brammo Empulse RR. Brammo competed with Moto Electra’s Thad Wolff for the overall unlimited TTXGP class, while Kenyon Kluge on the VOLT bike finished third overall, besting Ely Schless and his Proto Moto bike in the Formula TTX75 class. Completing eight laps, Atlas took the Brammo Empulse RR to the winner’s circle with a 25 second gap and a best lap time of 1:57.875.

Up-Close with the Brammo Empulse RR at Infineon Raceway

05/13/2011 @ 1:52 pm, by Jensen Beeler5 COMMENTS

Getting ready for the first practice session of the 2011 TTXGP season, the Brammo Empulse RR is on hand at Infineon now we got a chance to take some photos and talk to Director of Product Development Brian Wismann. We already brought you the first photo of the revised Empulse RR, standing in front of the Brammo offices in Ashland, Oregon, where we saw the newly revised race livery (now in Brammo Racing Green). Photos and details of the Brammo Empulse RR after the jump.

First Look: Brammo Empulse RR Race Bike for TTXGP

05/13/2011 @ 8:40 am, by Jensen Beeler9 COMMENTS

Sitting outside of Brammo HQ in Ashland, here’s the first photo of the Brammo Empulse RR in its 2011 TTXGP livery. The green, white, and black paint scheme is a welcomed change from the red we’ve seen on the Empulse RR in the past, and should make it easy to spot the Brammo Empulse RR at Infineon this weekend, as Steve Atlas will be vying for the top step against the other five bikes that will be on the grid.

As we head up to the Sonoma track for the weekend, Asphalt & Rubber should get some more glimpses of the electric race bike, and bring you the first photos of it lapping the raceway-formerly-known-as-Sears-Point. We should also be getting our first glimpses of the Lightning Motors machines, but unfortunately will only be seeing the Mission R in the paddock, as Mission Motors has decided not to race this weekend.

Source: Brammo