Getting ready for the first practice session of the 2011 TTXGP season, the Brammo Empulse RR is on hand at Infineon now we got a chance to take some photos and talk to Director of Product Development Brian Wismann. We already brought you the first photo of the revised Empulse RR, standing in front of the Brammo offices in Ashland, Oregon, where we saw the newly revised race livery (now in Brammo Racing Green). Photos and details of the Brammo Empulse RR after the jump.
Sitting outside of Brammo HQ in Ashland, here’s the first photo of the Brammo Empulse RR in its 2011 TTXGP livery. The green, white, and black paint scheme is a welcomed change from the red we’ve seen on the Empulse RR in the past, and should make it easy to spot the Brammo Empulse RR at Infineon this weekend, as Steve Atlas will be vying for the top step against the other five bikes that will be on the grid.
As we head up to the Sonoma track for the weekend, Asphalt & Rubber should get some more glimpses of the electric race bike, and bring you the first photos of it lapping the raceway-formerly-known-as-Sears-Point. We should also be getting our first glimpses of the Lightning Motors machines, but unfortunately will only be seeing the Mission R in the paddock, as Mission Motors has decided not to race this weekend.
Unless you were there, you probably missed the AMA Mini Moto SX racing action last Friday in Las Vegas, which saw the debut of two bikes by Brammo, an electric mini moto the Brammo Encite, along with the full-sized Brammo Engage dirt bike. Featuring the company’s Integrated Electric Transmission (IET), Brammo took to the dirt to compete with some Zero electric bikes (Quantya seemingly abstained from the event), as well as a field of traditional gasoline-powered mini motos.
With footage from aboard Trevor Doniak’s Zero MX, we get to see what racing in the Vegas Mini Moto SX was like from behind the handlebars. Besides having a traffic jam of slower gas-powered bikes start ahead of them (it’s creepy how quiet the start for the electrics was in comparison), the old addage that “rubbin’ is racing” comes to mind as we see our protagonist hit the dirt, not once, not twice, but three times, seemingly always with a Brammo rider nearby.
We’re not saying that Doniak’s Zero was intentionally looking to take out the Brammo of Kris Keefer, thus assuring a podium sweep by Zero, but others are. Video after the jump.
Our good friend Ted Dillard from The Electric Chronicles got an interesting email from Brammo CEO Craig Bramscher this past week, in which the Oregonian company stated that it will be pushing deliveries of the Brammo Empulse back yet another year to 2012, and then fairly bluntly hinted that the revamped Empulse would be fitted with the company’s newly licensed Integrated Electric Transmission (IET).
In his email to Dillard, Bramscher states that “Brammo teams and suppliers across the globe are working hard to deliver you a motorcycle of the level of quality Brammo riders have come to expect. We had a tough decision to make recently: Deliver the Empulse this riding season, or integrate our latest technology and deliver a superior bike in 2012. After much deliberation, we decided to be true to our values and build the best bike we can.”
A part of Brammo’s announcement that it will be entering the electric dirt bike scene, the Brammo Engage is the cornerstone of the Ashland, Oregon company’s off-road line. Featuring the S.M.R.E. designed Integrated Electronic Transmission (IET), Brammo is not only getting into the dirt bike and supermoto scene with the Engage (going squarely after players like Zero and Quantya), but is raising the ante by offering a six-speed transmission specifically designed for electric motors.
Details and specifics are still coming together about the Brammo Engage, and even the photos given to the press are of pre-production machines that are based-off S.M.R.E. prototypes. However, early speculation is that the IET system will also feature regenerative braking, another first for the Oregonian company. Photos, video, and more after the jump.
Another model announced during Brammo’s intention to get into the electric dirt bike scene is the Brammo Encite. Like its larger cousin the Brammo Engage, the pre-production Encite is based off the S.M.R.E. prototype electric motorcycle, which features the six-speed Integrated Electronic Transmission (IET). Seemingly designed with racing in mind, Brammo will be entering its Encite MMX into the upcoming AMA Mini Moto SX event being held in Las Vegas — a story we broke last week.
A purpose-built race bike, there is no word on pricing yet for the pint-sized Encite, likely due to the fact that Brammo wants to gauge interest on the machine, and perhaps judge whether the mini-moto can be built in an affordable enough manner. Despite this setback, interested buyers can pre-order a Brammo Encite from the company’s webpage — Christmas is only seven months away after all.
Well it didn’t take us long to get to the bottom of the reason as to why Brammo will be racing at the AMA Mini Moto SX in Las Vegas this week, as we speculated the Ashland-based company has got dirt bikes on the mind, and today is launching its dirt/supermoto line of electric motorcycles. Debuting with the full-sized Brammo Engage MX & Supermoto, along with the Brammo Encite MMX mini moto, Brammo has a robust off-road offering to its name now.
Behind the new product launch is another big step in the electric motorcycle industry, as the Oregonian company is debuting its new Brammo Engage and Brammo Encite motorcycles with an Integrated Electronic Transmission (IET). Developed by Italian engineering firm S.M.R.E., the IET is basically a six-speed gearbox designed specifically for use on electric motorcycles, and should help lure current ICE rides to the dark side of electrification. With today’s news, we think someone just put Zero Motorcycles on notice.
The Asphalt & Rubber Bothan spies were hard at work over the weekend. Taking a break from finding ALL of the Easter Eggs in the A&R office, the Bothans did what they do best, and found the entry list to the AMA Mini Moto SX that’s going on next week in Las Vegas.
Sure enough in the paperwork was our favorite Ashland-based motorcycle company, which isn’t surprising since Brammo likes to go racing, but raises some eyebrows since you might recall the Mini Moto event is an off-road supercross-style race. Since a company doesn’t just decide to go racing on a whim, this surely must mean that Brammo has dirt bikes on the brain.
MotorcycleUSA has let it slip that it will be competing in the first round of the North American TTXGP series on-board the Brammo Empulse RR. Taking to the electric race motorcycle with be MotoUSA editor Steve Atlas, who will get the honors of piloting the Empulse RR in its first race outing (Brammo had to sit out its attempt to race a the FIM e-Power race at Laguna Seca last year after having a technical issue).
Brammo has been testing its Empulse RR for almost a year now, so the Oregonian company’s race package should be well-polished for the race at Infineon. When we saw the Empulse RR testing at Thunderhill Raceway earlier this year, the electric bike seemed capable of some good lap times, but of course we’ll have to wait and see how it compares to the competition that arrives later this May.
As for Atlas, the last we heard was that he single-handedly changing the well-earned stigma that motorcycle journalists don’t know how to ride motorcycles, which should make for some good racing for the TTXGP/AMA fans. Some photos of the Brammo Empulse RR are after the jump.
As we write the timeline on the evolution of the electric motorcycle, the bullet points for 2011 will note a few key events, and one of them surely will be the adoption of a traditional sales distribution scheme. It’s not a sexy event, but it’s an important one in the growth of this side of the industry. You see when resourced-backed electric motorcycle manufacturers entered the scene, the idea was that a new drivetrain meant a new set of rules, and from that a new playbook was drafted. The idea of selling electric motorcycles at traditional motorcycle dealerships was abandoned, and in its place these companies tried new approaches — some clever, and some not so much.
Direct-to-consumer sales approaches, online purchasing, ad hoc customer sales leads, and even Best Buy all entered into these new models of how to get a motorcycle into a purchaser’s hands…and they all failed. It is no small feat to start a motorcycle company, and it is an even taller order to make an electric one. Not only do you have to sell your would-be-buyer on the features of your motorcycle, but you then also have to sell them on why their purchase should be an electric motorcycle, and not its ICE equivalent.
The undertaking of proving out a new method of selling motorcycles is a burden in its own right for an established motorcycle manufacturer, let alone a startup, so its failure should come as little surprise to those in the industry with this experience. It is therefore not surprising that we get news that both Zero Motorcycles and Brammo have abandoned their previous sales distribution schemes, in favor of adopting a more traditional dealer network approach.