Report: Honda RC213V-S Priced at ¥20 Million

According to a report made by The Asahi Shimbun, Japan’s second largest daily newspaper, Honda has green-lit the RC213V-S project, with a price tag of 20 million yen — roughly $170,000 USD. The Honda RC213V-S debuted at the 2014 EICMA show, and was as advertised: a MotoGP race bike with lights and mirrors added to it. Honda teased show-goers and the media by say that the RC213V-S model was only a prototype, adding more fuel to the speculation regarding whether the Japanese firm would actually produce the long-awaited model. Since its inception, price figures have been rumored and banded about, almost all of which were in the six-figure category.

Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Brammo Encite – Electric Mini Moto MMX Racer

05/04/2011 @ 4:01 am, by Jensen BeelerComments Off

Another model announced during Brammo’s intention to get into the electric dirt bike scene is the Brammo Encite. Like its larger cousin the Brammo Engage, the pre-production Encite is based off the S.M.R.E. prototype electric motorcycle, which features the six-speed Integrated Electronic Transmission (IET). Seemingly designed with racing in mind, Brammo will be entering its Encite MMX into the upcoming AMA Mini Moto SX event being held in Las Vegas — a story we broke last week.

A purpose-built race bike, there is no word on pricing yet for the pint-sized Encite, likely due to the fact that Brammo wants to gauge interest on the machine, and perhaps judge whether the mini-moto can be built in an affordable enough manner. Despite this setback, interested buyers can pre-order a Brammo Encite from the company’s webpage — Christmas is only seven months away after all.

Brammo Launches Dirt Bike Product Line – Features Integrated Electronic Transmission (IET)

05/04/2011 @ 4:00 am, by Jensen Beeler3 COMMENTS

Well it didn’t take us long to get to the bottom of the reason as to why Brammo will be racing at the AMA Mini Moto SX in Las Vegas this week, as we speculated the Ashland-based company has got dirt bikes on the mind, and today is launching its dirt/supermoto line of electric motorcycles. Debuting with the full-sized Brammo Engage MX & Supermoto, along with the Brammo Encite MMX mini moto, Brammo has a robust off-road offering to its name now.

Behind the new product launch is another big step in the electric motorcycle industry, as the Oregonian company is debuting its new Brammo Engage and Brammo Encite motorcycles with an Integrated Electronic Transmission (IET). Developed by Italian engineering firm S.M.R.E., the IET is basically a six-speed gearbox designed specifically for use on electric motorcycles, and should help lure current ICE rides to the dark side of electrification. With today’s news, we think someone just put Zero Motorcycles on notice.

Brammo Going Racing at the AMA Mini Moto SX

04/26/2011 @ 5:04 pm, by Jensen Beeler4 COMMENTS

The Asphalt & Rubber Bothan spies were hard at work over the weekend. Taking a break from finding ALL of the Easter Eggs in the A&R office, the Bothans did what they do best, and found the entry list to the AMA Mini Moto SX that’s going on next week in Las Vegas.

Sure enough in the paperwork was our favorite Ashland-based motorcycle company, which isn’t surprising since Brammo likes to go racing, but raises some eyebrows since you might recall the Mini Moto event is an off-road supercross-style race. Since a company doesn’t just decide to go racing on a whim, this surely must mean that Brammo has dirt bikes on the brain.

Brammo Empulse to Race at Infineon with MotorcycleUSA

04/19/2011 @ 7:40 pm, by Jensen Beeler5 COMMENTS

MotorcycleUSA has let it slip that it will be competing in the first round of the North American TTXGP series on-board the Brammo Empulse RR. Taking to the electric race motorcycle with be MotoUSA editor Steve Atlas, who will get the honors of piloting the Empulse RR in its first race outing (Brammo had to sit out its attempt to race a the FIM e-Power race at Laguna Seca last year after having a technical issue).

Brammo has been testing its Empulse RR for almost a year now, so the Oregonian company’s race package should be well-polished for the race at Infineon. When we saw the Empulse RR testing at Thunderhill Raceway earlier this year, the electric bike seemed capable of some good lap times, but of course we’ll have to wait and see how it compares to the competition that arrives later this May.

As for Atlas, the last we heard was that he single-handedly changing the well-earned stigma that motorcycle journalists don’t know how to ride motorcycles, which should make for some good racing for the TTXGP/AMA fans. Some photos of the Brammo Empulse RR are after the jump.

The Great Distribution Experiment is Over

04/12/2011 @ 1:27 pm, by Jensen Beeler12 COMMENTS

As we write the timeline on the evolution of the electric motorcycle, the bullet points for 2011 will note a few key events, and one of them surely will be the adoption of a traditional sales distribution scheme. It’s not a sexy event, but it’s an important one in the growth of this side of the industry. You see when resourced-backed electric motorcycle manufacturers entered the scene, the idea was that a new drivetrain meant a new set of rules, and from that a new playbook was drafted. The idea of selling electric motorcycles at traditional motorcycle dealerships was abandoned, and in its place these companies tried new approaches — some clever, and some not so much.

Direct-to-consumer sales approaches, online purchasing, ad hoc customer sales leads, and even Best Buy all entered into these new models of how to get a motorcycle into a purchaser’s hands…and they all failed. It is no small feat to start a motorcycle company, and it is an even taller order to make an electric one. Not only do you have to sell your would-be-buyer on the features of your motorcycle, but you then also have to sell them on why their purchase should be an electric motorcycle, and not its ICE equivalent.

The undertaking of proving out a new method of selling motorcycles is a burden in its own right for an established motorcycle manufacturer, let alone a startup, so its failure should come as little surprise to those in the industry with this experience. It is therefore not surprising that we get news that both Zero Motorcycles and Brammo have abandoned their previous sales distribution schemes, in favor of adopting a more traditional dealer network approach.

Gas Prices by County in the United States

03/09/2011 @ 3:35 pm, by Jensen Beeler11 COMMENTS

In case you haven’t been to a pump recently, gas prices are getting more and more expensive lately, thanks mostly in part to the civil unrest in the Middle East (Libya in particular). While the current sticker shock on gas prices is due to temporary issues, the United States is still bracing itself for $5.00/gallon gasoline this summer, which our friends abroad would love to see in their home countries as they pay nearly double that price for only a litre of fuel. Curious to see how gas prices breakdown by state and by county? Check out this cool widget that Brammo is hosting on its website.

Spy Shots: Brammo Empulse RR Testing at Thunderhill

01/28/2011 @ 4:37 pm, by Jensen Beeler11 COMMENTS

Yesterday was a sunny day in the San Francisco/Bay Area, with weather in the mid-60’s. Just recently getting my bike back from a tune-up, I was itching for a ride and decided to pack things up early for the day, and go for a quick jaunt up to Thunderhill Raceway to gatecrash Brammo’s latest testing session with the Empulse RR electric race bike (close-up shots from Laguna Seca last year here).

Using my best ear-to-ear smile at the front gate, I rode into the paddock to see Brammo’s Director of Product Development Brian Wismann shaking his head upon my arrival, and muttering something about someone posting the session’s schedule online. Always a good-sport, Wismann graciously allowed me to stick around for the remaining day’s sessions, while Brammo’s CEO Craig Bramscher definitively removed me from his Christmas card list (you’ll still get a card from me though Craig).

Kawasaki Tests Costco Sales Program

01/04/2011 @ 2:28 pm, by Jensen Beeler15 COMMENTS

Wholesale discounter Costco might be one of the great staples of free-market capitalism, allowing Americans to buy beef jerky in convenient seven gallon portions throughout the seasons (because you need that much jerky in your diet America). Steadfast to the rule that more must be better, it excites us to find out that Kawasaki has been testing a program since November with Costco, which sees the Japanese bike maker selling its motorcycles through 15 Southern California Costco warehouse stores. Taking place in Los Angeles, Orange, and San Diego counties, several Kawasaki dealerships have been working with local Costco stores on the pilot grogram, which includes having a Kawasaki motorcycle on display (starting with Team Green’s KX dirt bikes) at the Costco stores, along with other promotional materials.

Video: Brammo Empulse RR Testing

11/29/2010 @ 4:19 pm, by Jensen Beeler13 COMMENTS

The guys up in Ashland have been busy testing their Brammo Empulse RR electric race bike. Taking some laps around Thunderhill Raceway, and hitting the curves around the Ashland area, Brammo’s Director of Product Development Brian Wismann was at the helm of the Empulse RR in these videos. Surely gearing up for the 2011 racing season, Brammo was testing the Empulse RR’s systems, and from the looks of it, the Empulse RR has some moves. Videos after the jump.

Brammo Enertia Plus: The 80 Mile Commuter

10/19/2010 @ 6:00 am, by Jensen Beeler17 COMMENTS

Brammo has another product announcement for us today, as the Oregon-based company is ready to reveal that it is adding the Brammo Enertia Plus to its 2011 line-up. Basically a Brammo Enertia with a power-pack similar to the Brammo Empulse 80, the Brammo Enertia Plus doubles the range of Brammo’s original model from 40 to 80 miles on a single charge.

This moves comes as Brammo attempts to address the “60-mile barrier” that Brammo believes is holding some customers back from pulling the trigger on an electric motorcycle. With 6.0 kWh on-board, the Brammo Enertia Plus still tips the scales at 324lbs like the original model, and pricing will start at $8,995 MSRP. More info, photos, and a video after the jump.