Officially Official: MV Agusta Brutale Dragster 800 RR

We already brought you the first high-resolution photos of the MV Agusta Brutale Dragster 800 RR (say that three times fast!) yesterday, which were sent to us by our Bothan Spies. In response, MV Agusta has unveiled the Dragster RR and Brutale RR today, ahead of the EICMA show. Like the updated Brutale 800 RR, the Brutale Dragster 800 RR features a revised 798cc three-cylinder engine, which makes 140hp at the 13,100 rpm, and a very peaky 63 lbs•ft of torque at 10,100 rpm. Numerous visual cues have been changed, included red-anodized fork tubes, red-painted cylinder heads, and aluminum tubeless wire-spoked wheels. An eight-way adjustable steering damper continues the noticeable changes, to the 370 lbs machine (dry).

MV Agusta Brutale 800 RR — 140hp & MVICS 2.0

Along with the new Dragster RR, MV Agusta has debuted the Brutale RR, ahead of the EICMA show. Like its hot rod cousin, the MV Agusta Brutale 800 RR gets a 15hp increase, which makes for 140hp at the 13,100 rpm peak. A very peaky motor indeed, maximum torque arrives at 10,100 rpm at 63 lbs•ft. The Brutale RR also features the MVICS 2.0 electronics package, which first debuted on the still unreleased MV Agusta Turismo Veloce. An update to the already robust MVICS package, the key feature in the 2.0 revision is the quickshift operation, both for upshifts and downshifts. Equipped with EAS 2.0 and ABS as standard, we see the Brutale 800 RR priced at a modest €13,980 for the European market, while the similarly equipped MV Agusta Brutale 800 EAS ABS has a €2,300 price advantage, at €11,680 MSRP.

Ducati Scrambler Will Be “Made in Thailand”

Almost four years ago, we reported on Ducati opening a new assembly plant in Thailand. The move, which peeved Ducati’s factory workers, would see bikes destined for the Southeast Asian market assembled in the Thai plant, thus side-stepping many of the region’s aggressive tariffs on motorcycles. Nearing the end of 2014 now, and our Bothan Spies report that the Ducati Scrambler models will be the first motorcycles assembled in Ducati’s Thai plant that will then be shipped to the world market — a move that comes right after Ducati reached a new contract with its workers and unions, which sees the factory employees working fewer hours at higher wages.

Up-Close with the Yamaha YZF-R3

This week we not only go a chance to see the 2015 Yamaha YZF-R3 unveiled at the AIMExpo, but also we had the chance to see the R3 up-close in the flesh. The budget-minded sport bike shows the obvious signs of more cost-effecient construction and fitted components, yet retains the fit-and-finish you would expect from a Yamaha motorcycle. This makes the R3 a prime candidate for aspirational riders, who want an affordable first motorcycle that looks the part of a proper sport bike. Track enthusiasts and veteran riders though will be disappointed with the Yamaha YZF-R3’s non-adjustable KYB suspension, box swingarm design, and bulky chassis — this is still a 368lbs (wet) motorcycle.

Even More Photos of the 2015 Yamaha FJ-09 Leak

Yesterday we brought you the first official photo of the Yamaha FJ-09 tourer, which had been accidentally added to the Yamaha FZ-09 gallery on the Yamaha NA press site. Today it seems that leaks in Yamaha continue for the FJ-09, as our Dutch friends at Nieuwsmotor have discovered a bevy of press images, ahead of the 2015 Yamaha FJ-09’s debut at EICMA next month. Based around the FZ-09/MT-09 platform, the FJ-09 uses a similar three-cylinder engine as the sport nakeds, though looks to have more suspension travel and other touring elements. Picking up where the Yamaha TDM left off as a middleweight sport/adventure-tourer, the Yamaha FJ-09 could be a very interesting addition to Yamaha’s lineup.

Up-Close with the Kawasaki Ninja H2R

Asphalt & Rubber was on-hand for the AIMExpo in Orlando, covering the new bikes that are debuting on North American soil. We’ve already seen the new Yamaha YZF-R3 released here, as well as the Alta RedShift electric motorcycles (formerly BRD Motorcycles). While both bikes are impressive, and are massively important to the American motorcycle scene, the buzz remains about the Kawasaki Ninja H2R. The AIMExpo is the first venue for Americans to get a glimpse of Kawasaki’s hyperbike, and the H2R sits like a praying mantis, waiting to strike you with its supercharged charms. Naturally, we had to get a closer look…and bring you a bevy of high-resolution detail shots from the trades how floor. Enjoy!

2015 Yamaha FJ-09 Leaked ahead of EICMA

Someone at Yamaha is going to get a stern talking to today, as it seems a photo of the still unreleased Yamaha FJ-09 made its way to Yamaha’s press site accidentally, and didn’t yank it down before our friends at Common Tread caught a glimpse of it. Mixed in with photos of the Yamaha FZ-09, the photo of the 2015 Yamaha FJ-09 doesn’t really give too much away from the machine, as we’ve seen the same shot in black & white already. However, since it’s the new bike season, and Yamaha has already shown the YZF-R3 and teased the all-new YZF-R1, we thought it would be appropriate to show you this new model in all its glory. Based off the FZ-09 platform, the FJ-09 will be Yamaha’s budget-minded sport/ADV-touring machine, picking up were the old Yamaha TDM left off.

Ducati 1299 Will Have “Tiptronic-Like” Shifting

If there is a common thread for Ducati’s upcoming EICMA reveal, it is the influence and benefits of owner Audi AG. We have already seen the German car manufacturer’s variable valve timing technology find its way into the Testastretta engine, in the form of Desmodromic Variable Timing (DVT). Our sources say that the all-new Ducati Multistrada, which will debut in just a few weeks’ time, will be the first model equipped with DVT. While Ducati ups its ante in the ADV market, our Bothan spies have tipped us off to another piece of Audi tech that will find its way onto a Ducati motorcycle, as the 1299 will received a “Tiptronic-like” gearbox that allows for touch-button upshifts and downshifts.

Yamaha YZF-R3 Revealed – 321cc Twin Coming to the USA

The rumors were true, Yamaha is bringing a special small-displacement model to market, the Yamaha YZF-R3. As the name indicates, the new R3 gets a fuel-injected displacement bump over the R25, to the tune of 321cc. Debuted at the AIMExpo today, the Yamaha YZF-R3 is coming to the USA, with a price tag of $4,990. Said by Yamaha to have “class-leading power”, the new R3 finally adds a small-displacement sport bike to Yamaha’s North American lineup, and makes an attractive offering when compared to the other 250cc/300cc machines from the other Japanese manufacturers. Expect to see it in Yamaha dealers, starting January 2014. Yamaha North America expects the YZF-R3 to be the volume leader for the company in the USA and Canada, and rightfully so.

Ducati Announces DVT — Desmodromic Variable Timing

As was teased, Ducati is unveiling its “DVT” technology today, which stands for Desmodromic Variable Timing, and to showcase that technology (borrowed from Volkswagen), Ducati has produced the first motorcycle engine with variable valve timing on both the intake and exhaust camshafts. Adapted to the now-called Ducati Testastretta DVT engine, which we reported will debut first on the new Ducati Multistrada for 2015, Ducati’s new v-twin powerplant can change the intake and exhaust timing independently, and throughout the rev range. This means that the Ducati Testastretta DVT engine can be optimized for peak power at high rpms, while maintaing rideability and smoothness at lower rpms — not to mention keeping with emission and noise regulations throughout the rev range.

Brammo Launches Dirt Bike Product Line – Features Integrated Electronic Transmission (IET)

05/04/2011 @ 4:00 am, by Jensen Beeler3 COMMENTS

Brammo Launches Dirt Bike Product Line   Features Integrated Electronic Transmission (IET) Brammo Engage 635x423

Well it didn’t take us long to get to the bottom of the reason as to why Brammo will be racing at the AMA Mini Moto SX in Las Vegas this week, as we speculated the Ashland-based company has got dirt bikes on the mind, and today is launching its dirt/supermoto line of electric motorcycles. Debuting with the full-sized Brammo Engage MX & Supermoto, along with the Brammo Encite MMX mini moto, Brammo has a robust off-road offering to its name now.

Behind the new product launch is another big step in the electric motorcycle industry, as the Oregonian company is debuting its new Brammo Engage and Brammo Encite motorcycles with an Integrated Electronic Transmission (IET). Developed by Italian engineering firm S.M.R.E., the IET is basically a six-speed gearbox designed specifically for use on electric motorcycles, and should help lure current ICE rides to the dark side of electrification. With today’s news, we think someone just put Zero Motorcycles on notice.

Brammo Going Racing at the AMA Mini Moto SX

04/26/2011 @ 5:04 pm, by Jensen Beeler4 COMMENTS

Brammo Going Racing at the AMA Mini Moto SX dirt supercross course 635x367

The Asphalt & Rubber Bothan spies were hard at work over the weekend. Taking a break from finding ALL of the Easter Eggs in the A&R office, the Bothans did what they do best, and found the entry list to the AMA Mini Moto SX that’s going on next week in Las Vegas.

Sure enough in the paperwork was our favorite Ashland-based motorcycle company, which isn’t surprising since Brammo likes to go racing, but raises some eyebrows since you might recall the Mini Moto event is an off-road supercross-style race. Since a company doesn’t just decide to go racing on a whim, this surely must mean that Brammo has dirt bikes on the brain.

Brammo Empulse to Race at Infineon with MotorcycleUSA

04/19/2011 @ 7:40 pm, by Jensen Beeler5 COMMENTS

Brammo Empulse to Race at Infineon with MotorcycleUSA Brammo Empulse RR Thunderhill test 635x456

MotorcycleUSA has let it slip that it will be competing in the first round of the North American TTXGP series on-board the Brammo Empulse RR. Taking to the electric race motorcycle with be MotoUSA editor Steve Atlas, who will get the honors of piloting the Empulse RR in its first race outing (Brammo had to sit out its attempt to race a the FIM e-Power race at Laguna Seca last year after having a technical issue).

Brammo has been testing its Empulse RR for almost a year now, so the Oregonian company’s race package should be well-polished for the race at Infineon. When we saw the Empulse RR testing at Thunderhill Raceway earlier this year, the electric bike seemed capable of some good lap times, but of course we’ll have to wait and see how it compares to the competition that arrives later this May.

As for Atlas, the last we heard was that he single-handedly changing the well-earned stigma that motorcycle journalists don’t know how to ride motorcycles, which should make for some good racing for the TTXGP/AMA fans. Some photos of the Brammo Empulse RR are after the jump.

The Great Distribution Experiment is Over

04/12/2011 @ 1:27 pm, by Jensen Beeler12 COMMENTS

The Great Distribution Experiment is Over the great experiment 635x423

As we write the timeline on the evolution of the electric motorcycle, the bullet points for 2011 will note a few key events, and one of them surely will be the adoption of a traditional sales distribution scheme. It’s not a sexy event, but it’s an important one in the growth of this side of the industry. You see when resourced-backed electric motorcycle manufacturers entered the scene, the idea was that a new drivetrain meant a new set of rules, and from that a new playbook was drafted. The idea of selling electric motorcycles at traditional motorcycle dealerships was abandoned, and in its place these companies tried new approaches — some clever, and some not so much.

Direct-to-consumer sales approaches, online purchasing, ad hoc customer sales leads, and even Best Buy all entered into these new models of how to get a motorcycle into a purchaser’s hands…and they all failed. It is no small feat to start a motorcycle company, and it is an even taller order to make an electric one. Not only do you have to sell your would-be-buyer on the features of your motorcycle, but you then also have to sell them on why their purchase should be an electric motorcycle, and not its ICE equivalent.

The undertaking of proving out a new method of selling motorcycles is a burden in its own right for an established motorcycle manufacturer, let alone a startup, so its failure should come as little surprise to those in the industry with this experience. It is therefore not surprising that we get news that both Zero Motorcycles and Brammo have abandoned their previous sales distribution schemes, in favor of adopting a more traditional dealer network approach.

Gas Prices by County in the United States

03/09/2011 @ 3:35 pm, by Jensen Beeler11 COMMENTS

Gas Prices by County in the United States Gas price heat map 635x421

In case you haven’t been to a pump recently, gas prices are getting more and more expensive lately, thanks mostly in part to the civil unrest in the Middle East (Libya in particular). While the current sticker shock on gas prices is due to temporary issues, the United States is still bracing itself for $5.00/gallon gasoline this summer, which our friends abroad would love to see in their home countries as they pay nearly double that price for only a litre of fuel. Curious to see how gas prices breakdown by state and by county? Check out this cool widget that Brammo is hosting on its website.

Spy Shots: Brammo Empulse RR Testing at Thunderhill

01/28/2011 @ 4:37 pm, by Jensen Beeler11 COMMENTS

Spy Shots: Brammo Empulse RR Testing at Thunderhill Brammo Empulse Thunderhill Jan 2011 test 10 635x423

Yesterday was a sunny day in the San Francisco/Bay Area, with weather in the mid-60’s. Just recently getting my bike back from a tune-up, I was itching for a ride and decided to pack things up early for the day, and go for a quick jaunt up to Thunderhill Raceway to gatecrash Brammo’s latest testing session with the Empulse RR electric race bike (close-up shots from Laguna Seca last year here).

Using my best ear-to-ear smile at the front gate, I rode into the paddock to see Brammo’s Director of Product Development Brian Wismann shaking his head upon my arrival, and muttering something about someone posting the session’s schedule online. Always a good-sport, Wismann graciously allowed me to stick around for the remaining day’s sessions, while Brammo’s CEO Craig Bramscher definitively removed me from his Christmas card list (you’ll still get a card from me though Craig).

Kawasaki Tests Costco Sales Program

01/04/2011 @ 2:28 pm, by Jensen Beeler15 COMMENTS

Kawasaki Tests Costco Sales Program costco kawasaki 635x421

Wholesale discounter Costco might be one of the great staples of free-market capitalism, allowing Americans to buy beef jerky in convenient seven gallon portions throughout the seasons (because you need that much jerky in your diet America). Steadfast to the rule that more must be better, it excites us to find out that Kawasaki has been testing a program since November with Costco, which sees the Japanese bike maker selling its motorcycles through 15 Southern California Costco warehouse stores. Taking place in Los Angeles, Orange, and San Diego counties, several Kawasaki dealerships have been working with local Costco stores on the pilot grogram, which includes having a Kawasaki motorcycle on display (starting with Team Green’s KX dirt bikes) at the Costco stores, along with other promotional materials.

Video: Brammo Empulse RR Testing

11/29/2010 @ 4:19 pm, by Jensen Beeler13 COMMENTS

Video: Brammo Empulse RR Testing Brammo Empulse RR laguna seca 1 635x425

The guys up in Ashland have been busy testing their Brammo Empulse RR electric race bike. Taking some laps around Thunderhill Raceway, and hitting the curves around the Ashland area, Brammo’s Director of Product Development Brian Wismann was at the helm of the Empulse RR in these videos. Surely gearing up for the 2011 racing season, Brammo was testing the Empulse RR’s systems, and from the looks of it, the Empulse RR has some moves. Videos after the jump.

Brammo Enertia Plus: The 80 Mile Commuter

10/19/2010 @ 6:00 am, by Jensen Beeler17 COMMENTS

Brammo Enertia Plus: The 80 Mile Commuter 2011 Brammo Enertia Plus 1 635x423

Brammo has another product announcement for us today, as the Oregon-based company is ready to reveal that it is adding the Brammo Enertia Plus to its 2011 line-up. Basically a Brammo Enertia with a power-pack similar to the Brammo Empulse 80, the Brammo Enertia Plus doubles the range of Brammo’s original model from 40 to 80 miles on a single charge.

This moves comes as Brammo attempts to address the “60-mile barrier” that Brammo believes is holding some customers back from pulling the trigger on an electric motorcycle. With 6.0 kWh on-board, the Brammo Enertia Plus still tips the scales at 324lbs like the original model, and pricing will start at $8,995 MSRP. More info, photos, and a video after the jump.

Brammo Raises $12.4 Million in Series B Funds

09/22/2010 @ 10:56 am, by Jensen Beeler1 COMMENT

Brammo Raises $12.4 Million in Series B Funds 2011 brammo empulse helicopter 1 560x373

Brammo Inc. filed the appropriate forms with the SEC yesterday stating that it has raised $12.4 million in Series B funds, in what is still an open round of financing. Brammo hopes to raise a total of $30 million in the Series B offering, with the use of funds likely going towards expanding Brammo’s reach into the Asian and European markets, as well as building out the company’s product line into other target segments.

Also in the Form D filing with the SEC we get a glimpse of the people behind the company’s management, which includes a presence from Brammo’s initial investors Best Buy & the clean-tech venture capital group Chrysalix, as well as Brammo’s CFO Bruce Gilpin. New to the ranks is David Kurtz from Alpine Inc., an oil and gas exploration and development firm that is leading the Series B round with another firm that is so far unknown.