Brammo has announced its acquisition of Quantyaparx, an electric dirt bike park concept that used to feature rival Quantya’s electric motorcycles. Renaming the venture to suit the company’s brand, BrammoParx will continue with the business model of providing a unique park-riding environment, which will now rent and Brammo’s upcoming dirt bike line comprised of the Brammo Engage & Brammo Encite. Currently available in Germany, Austria, Spain, Sweden, and the UK, Brammo hopes to franchise more locations in the coming months, including some in the United States.
It seems like only two months ago that I wrote that the “Great Distribution Experiment is Over“, and that electric motorcycle companies Brammo and Zero Motorcycles need to get on-board with established motorcycle distribution methods. As I mentioned in what I’m sure many found to be a snooze fest of an article, there are of course drawbacks and flaws to the dealership model, but for early-stage cash-strapped companies like the ones in the E2V market, this is a battle of the middleman is best to be fought another day.
I have to apologize to my regular readers, as I’m sure the relevancy of such an article to your daily “eat, sleep, ride” lifestyle was dubious at best, but from time-to-time the words on this site are meant for a select group, but better aired publicly (even if it does land me in a heap of trouble from time-to-time). As such, it’s refreshing to see then that Zero has recently announced its signing of several key dealerships, and now we get word that Brammo has hired Jim Marcolina away from Harley-Davidson, to build the Ashland, Oregon company’s dealer development team. So…umm…group hug?
The 2011 TTXGP season-opener at Infineon Raceway got off to a less than enthralling start, with only four bikes showing up for racing on Saturday, and three bikes remaining for Sunday’s race. Nevertheless, the event was the first time we’ve gotten to see the Brammo Empulse RR in its race livery, and taking some laps in public. Though the racing wasn’t close, the shining star during the weekend was Steve Atlas taking the Brammo Empulse RR on an outright lap record for electrics at the Sonoma, California based track.
With a time of 1:55.15, Brammo is the team to beat currently, and there’s hope that Lightning, Mission Motors, and MotoCzysz will give the Oregonian company a run for its money later on in the season. Until those teams unveil their bikes in a race, Brammo retains the bragging rights to being the fastest on the track. Check out Brammo’s record run after the jump.
The California sun gods were in our favor this morning, as the rainy heavens over Infineon Raceway parted long enough to dry out the Sonoma track, and allow racing to commence under cloudy skies. After a thrilling ambulance race (Infineon Raceway had all its four-wheelers out drying the tarmac and racing line), Race Direction deemed the course fit for racing, and the slower-paced electrics were first on the card to try out the dryness of the track. Fielding three bikes for Race 2, we saw a return of Brammo, Moto Electra, and VOLT to the starting grid, as Ely Schless and his Proto Moto was a scratch for today’s event.
With such a large spread in the field, things sorted their way out much like on Saturday, with Brammo taking the early lead and never looking back. Thad Wolff made an impressive showing, but was no match for the faster Brammo Empulse RR. Meanwhile in the Formula TTX75 class, Kenyon Kluge rode to a solo victory with no other competitor fielding a 7.5 kWh machine.
Perhaps in response to some remarks by an unscrupulous blogger, Brammo put to rest any doubts about its efforts, as Steve Atlas set a track record for electric motorcycles on the Empulse RR. With a 1:55.150 race lap time, the Brammo team shaved nearly 19 seconds off his overall race time from yesterday. Breaking the record for electric motorcycles at Infineon with authority, Atlas posted 1:55 and 1:56 lap times throughout the race, setting a new bar in the TTXGP series.
With rain threatening to put the kibosh on the West Coast Moto Jam’s Sunday events, the first of two scheduled TTXGP races was moved up to Saturday afternoon under the cooling wine country skies of Sonoma. With only four bikes taking to the starting grid (Lightning Motors’ two bikes were scratches, as was the Mission R by Mission Motors), it was a sparse showing for the first electric race of the 2011 season, which was disappointing considering Infineon’s proximity to a number of strong electric motorcycle entities.
Taking the overall win was Brammo Racing, which had motorcycle-racer-turned-motorcycle-journalist Steve Atlas at the helm of the Brammo Empulse RR. Brammo competed with Moto Electra’s Thad Wolff for the overall unlimited TTXGP class, while Kenyon Kluge on the VOLT bike finished third overall, besting Ely Schless and his Proto Moto bike in the Formula TTX75 class. Completing eight laps, Atlas took the Brammo Empulse RR to the winner’s circle with a 25 second gap and a best lap time of 1:57.875.
Getting ready for the first practice session of the 2011 TTXGP season, the Brammo Empulse RR is on hand at Infineon now we got a chance to take some photos and talk to Director of Product Development Brian Wismann. We already brought you the first photo of the revised Empulse RR, standing in front of the Brammo offices in Ashland, Oregon, where we saw the newly revised race livery (now in Brammo Racing Green). Photos and details of the Brammo Empulse RR after the jump.
Sitting outside of Brammo HQ in Ashland, here’s the first photo of the Brammo Empulse RR in its 2011 TTXGP livery. The green, white, and black paint scheme is a welcomed change from the red we’ve seen on the Empulse RR in the past, and should make it easy to spot the Brammo Empulse RR at Infineon this weekend, as Steve Atlas will be vying for the top step against the other five bikes that will be on the grid.
As we head up to the Sonoma track for the weekend, Asphalt & Rubber should get some more glimpses of the electric race bike, and bring you the first photos of it lapping the raceway-formerly-known-as-Sears-Point. We should also be getting our first glimpses of the Lightning Motors machines, but unfortunately will only be seeing the Mission R in the paddock, as Mission Motors has decided not to race this weekend.
Unless you were there, you probably missed the AMA Mini Moto SX racing action last Friday in Las Vegas, which saw the debut of two bikes by Brammo, an electric mini moto the Brammo Encite, along with the full-sized Brammo Engage dirt bike. Featuring the company’s Integrated Electric Transmission (IET), Brammo took to the dirt to compete with some Zero electric bikes (Quantya seemingly abstained from the event), as well as a field of traditional gasoline-powered mini motos.
With footage from aboard Trevor Doniak’s Zero MX, we get to see what racing in the Vegas Mini Moto SX was like from behind the handlebars. Besides having a traffic jam of slower gas-powered bikes start ahead of them (it’s creepy how quiet the start for the electrics was in comparison), the old addage that “rubbin’ is racing” comes to mind as we see our protagonist hit the dirt, not once, not twice, but three times, seemingly always with a Brammo rider nearby.
We’re not saying that Doniak’s Zero was intentionally looking to take out the Brammo of Kris Keefer, thus assuring a podium sweep by Zero, but others are. Video after the jump.
Our good friend Ted Dillard from The Electric Chronicles got an interesting email from Brammo CEO Craig Bramscher this past week, in which the Oregonian company stated that it will be pushing deliveries of the Brammo Empulse back yet another year to 2012, and then fairly bluntly hinted that the revamped Empulse would be fitted with the company’s newly licensed Integrated Electric Transmission (IET).
In his email to Dillard, Bramscher states that “Brammo teams and suppliers across the globe are working hard to deliver you a motorcycle of the level of quality Brammo riders have come to expect. We had a tough decision to make recently: Deliver the Empulse this riding season, or integrate our latest technology and deliver a superior bike in 2012. After much deliberation, we decided to be true to our values and build the best bike we can.”
A part of Brammo’s announcement that it will be entering the electric dirt bike scene, the Brammo Engage is the cornerstone of the Ashland, Oregon company’s off-road line. Featuring the S.M.R.E. designed Integrated Electronic Transmission (IET), Brammo is not only getting into the dirt bike and supermoto scene with the Engage (going squarely after players like Zero and Quantya), but is raising the ante by offering a six-speed transmission specifically designed for electric motors.
Details and specifics are still coming together about the Brammo Engage, and even the photos given to the press are of pre-production machines that are based-off S.M.R.E. prototypes. However, early speculation is that the IET system will also feature regenerative braking, another first for the Oregonian company. Photos, video, and more after the jump.