Yamaha R1M Café Racer by Holographic Hammer

Even if most of it is just manipulating pixels, we are big fans of the work being done by the guys at Holographic Hammer, as they are bringing something fresh and unique to the industry, which is always a good thing. That being said, we wanted to take a minute to talk about one of HH’s recent pieces: a café racer design based off of the Yamaha R1M superbike. The idea is sort of out there, but yet also makes a reasonable amount of sense. Let’s be frank, the idea of using an R1 for a café racer concept is our kind of crazy. But, the design also makes some sense when you look at Yamaha’s recent focus on its “sport heritage” lineup, which is an attempt to appeal to the post-authentic crowd.

BMW Brings Emergency SOS “eCall” System to Motorcycles

In an effort to improve safety for motorcyclists, BMW Motorrad has developed what it calls an “Intelligent Emergency Call” system, which allows motorcyclists to call for help with the touch of a button on their motorcycle. The system is part of a larger push in Europe for an “eCall” emergency SOS program that would alert emergency personnel to a vehicle crash with greater expediency and efficiency. According to the pan-European eCall trial, systems like BMW’s can bring emergency services to a crash scene 40% to 50% faster, and the European Commission estimates that an eCall system like BMW’s could save up to 2,500 lives each year (saving €26 billion in the process, as well).

More Electronic Rider Aids Comes to the Dirt – Husqvarna’s 2017 Motocross Line Features Traction Control

The rise of electronic rider aids has come to consumer-level dirt bikes, with Husqvarna now offering traction control on all of its four-stroke motocross motorcycles for the 2017 model year. Traction control on dirt bikes isn’t a new concept, with racing machines featuring the technology for almost a decade now (in some form or another, and depsite what the rules say), but Husqvarna’s foray into the use of electronics marks a new era for consumer dirt bikes. As we see already in the on-road segments, traction control and other electronics are proving themselves to be the new horsepower.

What the Honda Kumamoto Factory Closure Means for You

After devastating tremors in the region, Honda’s Kumamoto factory, as well as the facilities of their nearby suppliers, were closed for equipment and structural repairs. Making progress on those repairs, Honda partially re-opened its Kumamoto facility two weeks ago, though the factory’s production capabilities currently remain limited. Now, the latest word from Honda is that Kumamoto will be back to full capacity by mid-August of this year, though it goes without saying that the production time will affect the rollout of several Honda machines. For those who don’t know, the Kumamoto factory is Honda’s flagship installation, and it produces many of Honda’s top motorcycles (Gold Wing, CBR1000RR, VFR1200F, CRF250X, etc).

Ride in Peace, Michael Czysz

It is with a heavy heart that we report the passing of Michael Czysz, who finally succumbed to his years-long battle with cancer today. Michael is known best in our two-wheeled circles for starting the MotoCzysz C1 MotoGP project, which eventually morphed into the Isle of Man TT winning electric motorcycle race team of the same name. However, Michael’s accomplishments outside of the motorcycle industry are perhaps even more impressive, as he was a prominent designer for the rich and famous through his Architropolis design firm. I think it is Michael’s vision for ingenuity in the design world that fueled his work with motorcycles, as Michael’s machines featured a number of innovations of his own creation, which surely flowed from his creative personality.

Tamburini T12 Massimo – The Maestro’s Last Work

It has been exactly two years since we lost Massimo Tamburini, the father of iconic motorcycles like the Ducati 916 Superbike and the MV Agusta F4. Despite his passing, the Italian designer’s influence can still be felt in the motorcycle industry today, and his creations continue to be highly coveted pieces for motorcycle collectors around the world. Many know that Tamburini was the “ta” in Bimota, which saw The Maestro team up with Valerio Bianchi and Giuseppe Morri, and together the three pillars of the industry would create countless exotic two-wheeled examples. In essence, Tamburini’s name can be linked to the most lust-worthy motorcycles in the modern era, and we are about to add one more machine to that list.

Ducati Tops Pied Piper Dealer Rankings, Yet Again

Yet once again, Ducati has topped Pied Piper Prospect Satisfaction Index (PSI) – showing the continued prowess of Ducati dealerships in the United States. For those that aren’t familiar with Pied Piper, the company’s Prospect Satisfaction Index is sort of the Consumer Reports of dealership network experience, and acts as a bellwether as to how a brand is performing while facing the consumer. As such, the PSI takes into account a mixture of “mystery shopper” experiences along with actual sales success for each brand, thus giving a mixture of subjective and objective measurement for a company’s dealer network. This is the third year a row that Pied Piper has ranked Ducati as its top brand (its Ducati’s 10th year in the Top 3), and its easy to see why.

Yamaha Folds Star Motorcycles Back into Its Core Brand

The eagle eyes at Motorcycle.com have noticed that Yamaha Motor Corporation is in the process of folding its Star Motorcycles cruiser brand back into the company’s core motorcycle business, under the Yamaha name. The move is a tectonic shift for the space, as Star Motorcycles was Yamaha’s attempt to give Harley-Davidson a run for its money with superior “metric cruiser” offerings. As such, the brand was originally set aside from Yamaha’s other motorcycle models, in an attempt to set Star Motorcycles away from the “Jap Bike” mentality that existed at the time in the cruiser demographic. Yamaha, along with Honda, Kawasaki, and Suzuki have had limited success in this regard, despite offering superior machinery on virtual every metric, save one: their bikes are not from the Bar & Shield brand.

Praëm BMW S1000RR – Getting Modern with Retros

We really like what we’ve seen so far from the guys at Praëm. Their first proper build, based off a Honda RC-51, was waaaay outside the box, and featured some really interesting design elements for us to chew on. Their follow-up to that work is no different. The Praëm BMW S1000RR is a modern riff on the classic superbike design – think of it as a 21st century take on late-20th century racing. As the name suggests, the donor bike is a BMW S1000RR, but the styling comes from something you would see in the 1980s – perhaps at the Suzuka 8-Hour endurance race, as Praëm suggests in their text. The “Optimus Praëm” build is a logical, yet a highly more functional, response to what we have seen in the café racer scene as of late.

MV Agusta Looking to Part Ways with Mercedes-AMG

The story of MV Agusta continues with even more interesting developments, as the Italian motorcycle manufacturer seems intent on buying back its shares from Mercedes-AMG, and recapitalizing with new investors. Talking this week to Italy’s Il Giorno, MV Agusta CEO Giovanni Castiglioni said that he is “negotiating a buy-back of shares,” though that might be a task easier said than done for the Italian CEO. This is because MV Agusta’s current financial predicament is due primarily from the company’s massive debt accumulation, which now totals over €40 million. To complicate matters further, some of that debt was secured by the involvement of AMG, and its investment contract stipulates that if AMG doesn’t own 20% or more of MV Agusta then the loaned sum is due immediately.

IOMTT: Kawasaki-Zytek ZX10ev Breaks Cover with 134hp, Six-Speed Gearbox, & Kawasaki Motors UK

05/22/2012 @ 5:29 pm, by Jensen Beeler5 COMMENTS

With Honda’s electric motorcycle racing effort thinly disguised as the Mugen Shinden and getting a tremendous amount of attention, the motorcycle racing press missed the very subtle joint-entry by Zytek Automotive and Bournemouth Kawasaki Racing into the 2012 TT Zero. Already incorporating one of the most advanced technology groups in electric and hybrid automotive technology, as well as one of the top Isle of Man TT racing teams, the Kawasaki-Zytek ZX10ev race bike also benefits from another important element: the backing of Kawasaki Motors UK.

Using one of Zytek’s 100 kW (134 hp) permanent magnet oil-cooled KERS motors for its power plant, the Kawasaki-Zytek ZX10ev has the added benefit of a six-speed gearbox, which like the bike’s chassis, is a recycled component from the Kawasaki Ninja ZX-10R donor bike the electric racer is built from. Using the firm’s automotive racing experience to its benefit, Zytek’s motor design has previously been used on the company’s Hybrid Le-Mans 24 hour race-winning car, and uses technology similar to Zytek KERS system used in the 2009 Formula 1 Championship.

Powering the motor will be four 15Ah LiFeP04 cylindrical cell battery packs, which have been located in the ZX-10R’s fuel tank, airbox, radiator, & exhaust for a total of 11.8 kWh in energy storage. “The shape of the Ninja ZX-10R frame is designed to curve around a conventional engine, and does not lend itself naturally to the fitment of a battery,” said Zytek Project Manager Des Hill. “We have ended up filling the area normally use by the tank, air-box, radiator and exhaust with four sculpted packs. In total we have 240 power cells carefully distributed around the bike.”

2012 Brammo Empulse R – Was It Worth the Wait?

05/09/2012 @ 11:24 am, by Jensen Beeler41 COMMENTS

Launching last night in downtown Los Angeles, the 2012 Brammo Empulse R & 2013 Brammo Empulse broke their cover and officially debuted. Right off the bat from the designations, you can see that Brammo intends for the Empulse R to be a 2012 model, with the base model Emuplse coming out next year (more on that further down). As we expected, the Brammo Empulse R got quite the price bump after its 22-month marination, and will be $18,995 MSRP. Meanwhile when the Brammo Empulse becomes available next year, it will have a slightly more palatable $16,995 price tag.

Featuring a six-speed gearbox the Brammo Empulse R comes with a 54hp motor, 10.2 kWh battery pack (9.31 kWh nominal), and a bevy of brand-name components like Marchesini wheels, Brembo brakes, Marzocchi forks, a Sachs rear shock, and a few carbon pieces (read the full technical specifications here). Getting a revised look, the basic Empulse design is still there with some subtle changes (some for the better, some of the worse, in our humble opinion). Touting 56 highway miles and 120 city miles, the Empulse is going to suffer from the same range-limiting use that other electric bikes on the market are facing, though Brammo has thought to include J1772 Level 2 capability on the bike, which should make for some more rapid charges away from the mothership. We like that.

Photos: One Crashed 2012 Brammo Empulse RR

05/06/2012 @ 1:25 am, by Jensen Beeler6 COMMENTS

Retaining the same basic shape as last year’s bike, the 2012 Brammo Empulse RR is still a looker, due mainly to its very “Iconic” livery scheme. Keeping things an Oregonian affair, the addition of Portland-based Icon as a sponsor to the Brammo racing effort bodes well for the team, and brings more validity to the budding electric motorcycle racing scene. It’s just a shame the color scheme lasted all of a few hours for Team Icon Brammo at Sears Point Raceway this weekend.

Crashing in yesterday’s first TTXGP practice session, Steve Atlas was diagnosed with six fractured vertebrae. With a thrashed bike, the Brammo squad managed to cobble together the race bike again, and thanks to its busy black & white design, one could barely see the black gaffer tape and white electrical tape that was keeping things together. Now with 130 hp at the rear wheel, as well as 35 lbs less poundage on its bulk, the revised Empulse RR clearly has a problem with people named Steve, as the electric motorcycle once again bucked a rider off, also again in Turn 7 at Sears Point.

Highsiding Steve Rapp during Saturday’s qualifying session, it is not clear what caused the rear wheel of the Empulse RR to spool up, as Rapp said he was still straight up and down with the bike when he went airborn. With fluid dripping from the bike afterwards, and Rapp stopping a lap earlier or two earlier because of the bike cutting out, the Brammo team is surely still pouring over the data as we type. That effort will do little to change the fact that Rapp has likely broken his hand from the incident, and will be out of racing the rest of the weekend, much to the chagrin to the Attack Performance AMA Superbike team, which Rapp took to a sixth place finish that same day in Superbike Race 1.

As you can see from the photos after the jump, the damage does not look too extensive to the bike — though, our assessment is only skin deep. Two riders, two highsides, one corner…no bueno. Surely not the result the Ashland-based crew wanted before it launches the street-bike version of the Brammo Empulse on Tuesday next week, it’s not clear if Brammo will try and race tomorrow, or if they even can race sans a healthy rider who lapped during Saturday’s qualifying.

TTXGP: Barnes Takes Lightning to Pole Position During Qualifying, While Brammo Sends Another Steve to the Medic

05/05/2012 @ 11:29 pm, by Jensen Beeler1 COMMENT

The first North American TTXGP round is this weekend, piggybacking off AMA Pro Racing’s stop at Infineon RacewaySears Point. Lightning has been quietly putting in impressive lap times this year. On the #80 bike is veteran Banana rider Michael Barnes, whose 1’47 lap times would place him in the back third of the AMA Supersport class this weekend. Meanwhile on the #89 bike is WERA top-man Tim Hunt, who has had the dubious task of learning Sears Point on a 240hp machine. Hunt’s times have been seven to eight seconds off Barnes, though were ahead of Rapp’s before his crash.

While Lightning has shown considerably more polish than in past rounds, the team has had its own setbacks with reliability, including one incident which saw the chain adjuster bolts on the Lightning Mk. II sheer apart, dropping the chain off the sprocket, and locking up the rear wheel of Barney’s bike. Barnes was not pleased with this, but fared better than the two Steve’s on-board the 2012 Brammo Empulse RR.

Up-Close with the 2012 Brammo Empulse RR

05/04/2012 @ 11:41 pm, by Jensen Beeler8 COMMENTS

Brammo is back for electric motorcycle racing in the North American TTXGP series, as the Ashland-based company is set to defend it’s #1 plate this year with Steve Atlas on board ( Shelina Moreda is slated to join the team later in the season). Gaining a title sponsorship from Icon, Brammo arrived at Infineon Raceway Sears Point with some edgy graphics on the 2012 Brammo Empulse RR. Dropping roughly 35 lbs in weight, and gaining roughly 50hp over the bike they ran at last year’s season opener, Brammo is making most of those gains in its revised motor and power inverter for the newest Empulse RR.

The chassis is noticeably the same to last year’s bike, and sans some minor improvements here and there, the bike is technically very similar to last year’s lap-record setter. Unlike the Brammo Empulse R that will debut Tuesday next week, the Empulse RR does not use the six-speed IET gearbox. Brammo’s Brian Wismann explained to A&R that the high-voltage system that the Empulse RR uses does not benefit as much from the IET gearbox as the lower voltage street bike does, and thus hasn’t made it to the race bike…yet.

With these pictures taken just a couple hours before Steve Atlas had a highside crash at Sears Point, we imagine the 2012 Brammo Empulse RR doesn’t look as good as when we last saw it. Atlas took a pretty big hit, but is said to be ok (UPDATE: Atlas has six fractured vertebrae, and will be out for the weekend). The bike on the other hand…well, hopefully the Brammo crew can get it ready in time for this weekend’s two TTXGP races in wine country. More drool material after the jump.

Sticker Shock: Brammo Empulse R Priced at $20,000?

05/03/2012 @ 5:10 pm, by Jensen Beeler11 COMMENTS

A Bothan spy just dropped off a note in the A&R inbox saying that the soon-to-be-released and recently-spotted Brammo Empulse R is to come with quite the price tag. Said to be priced just shy of $20,000, the R-spec Empulse would be commanding a $6,000 premium over the $14,000 MSRP that was quoted when the Brammo Empulse first hit the newswires 22 months ago. Considering the $13,995 price tag offered by the Zero S ZF9, the $20,000 figure being bantered about sounds very high to our ears, at least initially.

Spy Photos: Brammo Empulse R Caught in the Wild

05/01/2012 @ 10:49 am, by Jensen Beeler8 COMMENTS

Next week we will get to see the Brammo Empulse R officially and publicly unveiled in Los Angeles, but the eagle-eyed lens of Brenda Priddy & Co. and the pages of AutoMoto have caught the electric motorcycle during a movie shoot for its upcoming launch. With an “R” emblazoned on the side, you can be sure this Empulse R and not the base model Empulse we have looked at for the past 22 months, though the two bikes seem to share a bit of similarity.

Zero Is Working on a Brammo-Killer for 2013

04/20/2012 @ 2:54 pm, by Jensen Beeler19 COMMENTS

The nearly two-year wait for the Brammo Empulse is nearly over, as the Ashland-based company is set to debut the Brammo Empulse and Brammo Empulse R in Los Angeles (and online) May 8th. It should come as no surprise then that the A&R Bothan spy network is picking up on murmurings from Zero Motorcycles, and that the Californian company is working on an Empulse-killer for the 2013 model year.

Said to be building a proper electric sport bike, as well as suitable electric dirt bike package, Zero is seemingly finally on the verge of sunsetting its current motorcycle designs for more mature motorcycle offerings, and is putting companies like Brammo and BRD squarely in its sights.

2012 Brammo Empulse R Technical Specifications Revealed

04/18/2012 @ 1:04 pm, by Jensen Beeler29 COMMENTS

Right on schedule, Brammo has released the technical specifications of the Brammo Empulse & Brammo Empulse R electric street bikes. Featuring a 54hp water-cooled Permanent Magnet AC (PMAC) motor, the Empulse will come with a 10 kWh (9.3 kWh nominal) battery pack, and of course the Oregonian company’s six-speed gearbox. With fully-adjustable Marzoochi front forks, a fully-adjustable Sachs rear shock, Brembo brakes, & Marchesini wheels, Brammo has included some nice kit on the Empulse, though the company hasn’t tipped off to what the “R” designation will mean for consumers.

Our best guess is the Brammo Empulse will be a naked version that is very similar to the Empulse prototype we’ve seen from day one, with some cosmetic updates of course, while the Brammo Empulse R will be a fully-faired sport bike that strikes a similar line to the Brammo Empulse RR electric race bike.

Asphalt & Rubber‘s Bothan spies report that the gearbox works incredibly well, allowing the Empulse to operate just like a standard street bike with shifting and gearing control. There’s still some debate as to whether electrics need trasmissions, let alone close-ratio six-speed transmissions, but we’ll leave that debate for another day.

Still not releasing any images of the new Empulse and Empulse R, Brammo will be taking the wraps off its latest bike on May 8th at an event to be held in Los Angeles. The unveiling will also be live-streamed on the web as well. Click after the jump for the full technical specifications of the 2012 Brammo Empulse R.

Don’t Call It Vaporware – Brammo Empulse Coming May 8th

04/11/2012 @ 12:57 pm, by Jensen Beeler7 COMMENTS

Taking nearly two years to go from vaporware to reality, Brammo has announced that its true second model in its lineup is finally ready for primetime. Set to be unveiled May 8th, with technical details to be released April 18th, the Brammo Empulse will finally become a consumer reality, as well as Brammo’s a six-speed gearbox.

Touting a 100 mph top speed and 100 mile range, the Brammo Empulse on paper should be a market-leading machine (the Zero S tops out at 88mph and 114 mile range). Though it will remain to be seen under what conditions those figures are achieved (Zero’s range figure is at in-town speeds only), as over-promising has been the calling-card of the electric motorcycle manufacturers thus far.