Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Turbocharged Suzuki Recursion Going into Production?

News from Japan seems to suggest that Suzuki is making a production version of its Recursion concept. For those that don’t remember, the Suzuki Recursion Concept was based around a turbocharged 588cc two-cylinder engine. The idea was to achieve liter-bike power from a middleweight-sized machine, thus offering enthusiasts high-power but nimble machines to ride. The news that Suzuki is putting the Recursion into production isn’t too far-fetching, though the original source does seem to be the not-always-accurate Japanese publication Young Machine. We will let you measure out how much faith to give that report, but make no mistake that a new era in motorcycle motor design is upon us.

Brammo Acquires Electric Dirt Bike Park Company Quantyaparx – Aptly Renames it BrammoParx

09/21/2011 @ 11:56 am, by Jensen Beeler2 COMMENTS

Brammo has announced its acquisition of Quantyaparx, an electric dirt bike park concept that used to feature rival Quantya’s electric motorcycles. Renaming the venture to suit the company’s brand, BrammoParx will continue with the business model of providing a unique park-riding environment, which will now rent and Brammo’s upcoming dirt bike line comprised of the Brammo Engage & Brammo Encite. Currently available in Germany, Austria, Spain, Sweden, and the UK, Brammo hopes to franchise more locations in the coming months, including some in the United States.

Brammo Building a Dealer Network – Hires Jim Marcolina from Harley-Davidson

06/08/2011 @ 9:23 am, by Jensen Beeler6 COMMENTS

It seems like only two months ago that I wrote that the “Great Distribution Experiment is Over“, and that electric motorcycle companies Brammo and Zero Motorcycles need to get on-board with established motorcycle distribution methods. As I mentioned in what I’m sure many found to be a snooze fest of an article, there are of course drawbacks and flaws to the dealership model, but for early-stage cash-strapped companies like the ones in the E2V market, this is a battle of the middleman is best to be fought another day.

I have to apologize to my regular readers, as I’m sure the relevancy of such an article to your daily “eat, sleep, ride” lifestyle was dubious at best, but from time-to-time the words on this site are meant for a select group, but better aired publicly (even if it does land me in a heap of trouble from time-to-time). As such, it’s refreshing to see then that Zero has recently announced its signing of several key dealerships, and now we get word that Brammo has hired Jim Marcolina away from Harley-Davidson, to build the Ashland, Oregon company’s dealer development team. So…umm…group hug?

What Does a Record TTXGP Lap at Infineon Look Like?

05/23/2011 @ 6:29 pm, by Jensen Beeler19 COMMENTS

The 2011 TTXGP season-opener at Infineon Raceway got off to a less than enthralling start, with only four bikes showing up for racing on Saturday, and three bikes remaining for Sunday’s race. Nevertheless, the event was the first time we’ve gotten to see the Brammo Empulse RR in its race livery, and taking some laps in public. Though the racing wasn’t close, the shining star during the weekend was Steve Atlas taking the Brammo Empulse RR on an outright lap record for electrics at the Sonoma, California based track.

With a time of 1:55.15, Brammo is the team to beat currently, and there’s hope that Lightning, Mission Motors, and MotoCzysz will give the Oregonian company a run for its money later on in the season. Until those teams unveil their bikes in a race, Brammo retains the bragging rights to being the fastest on the track. Check out Brammo’s record run after the jump.

TTXGP: Brammo Sets Track Record at Infineon

05/15/2011 @ 1:57 pm, by Jensen Beeler15 COMMENTS

The California sun gods were in our favor this morning, as the rainy heavens over Infineon Raceway parted long enough to dry out the Sonoma track, and allow racing to commence under cloudy skies. After a thrilling ambulance race (Infineon Raceway had all its four-wheelers out drying the tarmac and racing line), Race Direction deemed the course fit for racing, and the slower-paced electrics were first on the card to try out the dryness of the track. Fielding three bikes for Race 2, we saw a return of Brammo, Moto Electra, and VOLT to the starting grid, as Ely Schless and his Proto Moto was a scratch for today’s event.

With such a large spread in the field, things sorted their way out much like on Saturday, with Brammo taking the early lead and never looking back. Thad Wolff made an impressive showing, but was no match for the faster Brammo Empulse RR. Meanwhile in the Formula TTX75 class, Kenyon Kluge rode to a solo victory with no other competitor fielding a 7.5 kWh machine.

Perhaps in response to some remarks by an unscrupulous blogger, Brammo put to rest any doubts about its efforts, as Steve Atlas set a track record for electric motorcycles on the Empulse RR. With a 1:55.150 race lap time, the Brammo team shaved nearly 19 seconds off his overall race time from yesterday. Breaking the record for electric motorcycles at Infineon with authority, Atlas posted 1:55 and 1:56 lap times throughout the race, setting a new bar in the TTXGP series.

TTXGP: Brammo Wins at Infineon

05/14/2011 @ 7:19 pm, by Jensen Beeler11 COMMENTS

With rain threatening to put the kibosh on the West Coast Moto Jam’s Sunday events, the first of two scheduled TTXGP races was moved up to Saturday afternoon under the cooling wine country skies of Sonoma. With only four bikes taking to the starting grid (Lightning Motors’ two bikes were scratches, as was the Mission R by Mission Motors), it was a sparse showing for the first electric race of the 2011 season, which was disappointing considering Infineon’s proximity to a number of strong electric motorcycle entities.

Taking the overall win was Brammo Racing, which had motorcycle-racer-turned-motorcycle-journalist Steve Atlas at the helm of the Brammo Empulse RR. Brammo competed with Moto Electra’s Thad Wolff for the overall unlimited TTXGP class, while Kenyon Kluge on the VOLT bike finished third overall, besting Ely Schless and his Proto Moto bike in the Formula TTX75 class. Completing eight laps, Atlas took the Brammo Empulse RR to the winner’s circle with a 25 second gap and a best lap time of 1:57.875.

Up-Close with the Brammo Empulse RR at Infineon Raceway

05/13/2011 @ 1:52 pm, by Jensen Beeler5 COMMENTS

Getting ready for the first practice session of the 2011 TTXGP season, the Brammo Empulse RR is on hand at Infineon now we got a chance to take some photos and talk to Director of Product Development Brian Wismann. We already brought you the first photo of the revised Empulse RR, standing in front of the Brammo offices in Ashland, Oregon, where we saw the newly revised race livery (now in Brammo Racing Green). Photos and details of the Brammo Empulse RR after the jump.

First Look: Brammo Empulse RR Race Bike for TTXGP

05/13/2011 @ 8:40 am, by Jensen Beeler9 COMMENTS

Sitting outside of Brammo HQ in Ashland, here’s the first photo of the Brammo Empulse RR in its 2011 TTXGP livery. The green, white, and black paint scheme is a welcomed change from the red we’ve seen on the Empulse RR in the past, and should make it easy to spot the Brammo Empulse RR at Infineon this weekend, as Steve Atlas will be vying for the top step against the other five bikes that will be on the grid.

As we head up to the Sonoma track for the weekend, Asphalt & Rubber should get some more glimpses of the electric race bike, and bring you the first photos of it lapping the raceway-formerly-known-as-Sears-Point. We should also be getting our first glimpses of the Lightning Motors machines, but unfortunately will only be seeing the Mission R in the paddock, as Mission Motors has decided not to race this weekend.

Source: Brammo

This is What Electric Mini Moto Racing Looks Like

05/12/2011 @ 6:59 am, by Jensen Beeler6 COMMENTS

Unless you were there, you probably missed the AMA Mini Moto SX racing action last Friday in Las Vegas, which saw the debut of two bikes by Brammo, an electric mini moto the Brammo Encite, along with the full-sized Brammo Engage dirt bike. Featuring the company’s Integrated Electric Transmission (IET), Brammo took to the dirt to compete with some Zero electric bikes (Quantya seemingly abstained from the event), as well as a field of traditional gasoline-powered mini motos.

With footage from aboard Trevor Doniak’s Zero MX, we get to see what racing in the Vegas Mini Moto SX was like from behind the handlebars. Besides having a traffic jam of slower gas-powered bikes start ahead of them (it’s creepy how quiet the start for the electrics was in comparison), the old addage that “rubbin’ is racing” comes to mind as we see our protagonist hit the dirt, not once, not twice, but three times, seemingly always with a Brammo rider nearby.

We’re not saying that Doniak’s Zero was intentionally looking to take out the Brammo of Kris Keefer, thus assuring a podium sweep by Zero, but others are. Video after the jump.

Brammo Empulse Delivery Delayed to 2012 – IET Coming?

05/06/2011 @ 5:00 pm, by Jensen Beeler13 COMMENTS

Our good friend Ted Dillard from The Electric Chronicles got an interesting email from Brammo CEO Craig Bramscher this past week, in which the Oregonian company stated that it will be pushing deliveries of the Brammo Empulse back yet another year to 2012, and then fairly bluntly hinted that the revamped Empulse would be fitted with the company’s newly licensed Integrated Electric Transmission (IET).

In his email to Dillard, Bramscher states that “Brammo teams and suppliers across the globe are working hard to deliver you a motorcycle of the level of quality Brammo riders have come to expect. We had a tough decision to make recently: Deliver the Empulse this riding season, or integrate our latest technology and deliver a superior bike in 2012. After much deliberation, we decided to be true to our values and build the best bike we can.”

Brammo Engage – Electric MX & Supermoto from Ashland

05/04/2011 @ 4:02 am, by Jensen Beeler12 COMMENTS

A part of Brammo’s announcement that it will be entering the electric dirt bike scene, the Brammo Engage is the cornerstone of the Ashland, Oregon company’s off-road line. Featuring the S.M.R.E. designed Integrated Electronic Transmission (IET), Brammo is not only getting into the dirt bike and supermoto scene with the Engage (going squarely after players like Zero and Quantya), but is raising the ante by offering a six-speed transmission specifically designed for electric motors.

Details and specifics are still coming together about the Brammo Engage, and even the photos given to the press are of pre-production machines that are based-off S.M.R.E. prototypes. However, early speculation is that the IET system will also feature regenerative braking, another first for the Oregonian company. Photos, video, and more after the jump.