Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Gabriele del Torchio Leaving Ducati for Alitalia?

04/15/2013 @ 12:58 pm, by Jensen Beeler7 COMMENTS

Gabriele-Del-Torchio-Ducati

I thought I could hold onto this one over the weekend, but I guess I was wrong. Asphalt & Rubber, along with several other publications it would seem, have gotten news that Gabriele del Torchio, CEO of Ducati Motor Holding, could be leaving the company for a position with Italian airline Alitalia.

Still an unconfirmed rumor at this point, Del Torchio’s move would mark the end to a major chapter in Ducati’s history, as the Bologna company has flurished under the Italian’s command. Though this transition that has been hinted at since Audi AG bought Ducati Motor Holding from Investindustrial, the news perhaps isn’t surprising, but it does raise some interesting question marks for the future.

Say Hello to the 2013 Aprilia Caponord 1200…Again

11/08/2012 @ 7:05 pm, by Jensen Beeler10 COMMENTS

Leaked well ahead of the 2012 EICMA show, the Aprilia Caponord 1200 again finds its way to the interwebs, albeit in a clearer and more official way. Taking heavy styling cues from the Aprilia RSV4 sport bike, which has become something of the paterfamilias of design at the Italian brand, the 2013 Aprilia Caponord 1200 shares a chassis and motor with the Aprilia Dorsoduro 1200, and will be the Noale brand’s big offering against the sportier side of the adventure-touring market.

Featuring 17″ wheels, selectable fuel mapping, traction control, and ABS brakes, the new Aprilia Caponord 1200 has all the basic amenities you would expect in increasingly competitive adventure bike market — and if rumors are to be believed, Aprilia will offer a Caponord 1200 with semi-active suspension as well (Aprilia Dynamic Damping, or ADD…no seriously).

2013 Ducati 1199 Panigale R Coming Soon

09/28/2012 @ 6:36 am, by Jensen Beeler23 COMMENTS

In about six weeks, Ducati will be unveiling its 2013 model line-up. The star of the show will be the new liquid-cooled Hypermotard, but the Italian brand has several other new models it plans on debuting as well. We have already seen the updated 2013 Ducati Multistrada 1200, with its implementation of the Ducati Skyhook Suspension (DSS), as semi-active suspension package developed by Sachs.

The updated Ducati Multistrada 1200 also features the second-generation Testastretta 11° DS engine, which uses a dual-spark configuration to boost mid-range power, as well as clean up some of the v-twin motor’s emissions. At Milan, we will also more than likely see a middleweight displacement Ducati Multistrada, and our Bothan spies confirm to us that a Ducati 1199 Panigale R will also be making its debut at Milan.

Rumor: Vectrix to Debut an Electric Superbike at EICMA?

09/11/2012 @ 1:30 pm, by Jensen Beeler8 COMMENTS

With all the hype that surrounds the electric motorcycle industry, it is easy to forget the company that basically paved the way for the current batch electric motorcycle OEMs. Depending on how closely you follow the space, Vectrix may or may not be a name that is familiar to you, but it should be. By our last count, the American-based, now Chinese-owned (it went bankrupt in 2009), EV company had put more electric two-wheelers on the road in the USA than Brammo and Zero Motorcycles…combined.

Sticker Shock: Brammo Empulse R Priced at $20,000?

05/03/2012 @ 5:10 pm, by Jensen Beeler11 COMMENTS

A Bothan spy just dropped off a note in the A&R inbox saying that the soon-to-be-released and recently-spotted Brammo Empulse R is to come with quite the price tag. Said to be priced just shy of $20,000, the R-spec Empulse would be commanding a $6,000 premium over the $14,000 MSRP that was quoted when the Brammo Empulse first hit the newswires 22 months ago. Considering the $13,995 price tag offered by the Zero S ZF9, the $20,000 figure being bantered about sounds very high to our ears, at least initially.

Zero Is Working on a Brammo-Killer for 2013

04/20/2012 @ 2:54 pm, by Jensen Beeler19 COMMENTS

The nearly two-year wait for the Brammo Empulse is nearly over, as the Ashland-based company is set to debut the Brammo Empulse and Brammo Empulse R in Los Angeles (and online) May 8th. It should come as no surprise then that the A&R Bothan spy network is picking up on murmurings from Zero Motorcycles, and that the Californian company is working on an Empulse-killer for the 2013 model year.

Said to be building a proper electric sport bike, as well as suitable electric dirt bike package, Zero is seemingly finally on the verge of sunsetting its current motorcycle designs for more mature motorcycle offerings, and is putting companies like Brammo and BRD squarely in its sights.

Rumor: Ducati 799 Supersport for 2013?

01/09/2012 @ 4:13 pm, by Jensen Beeler13 COMMENTS

Now that the 2012 model year motorcycles have debuted (though we still expect a few mid-year releases), the speculation can now begin for the 2013 model year machines. Wasting no time in this process, the Italian press is afire with rumors of a Ducati 799 superbike model to compliment the recently released Ducati 1199 Panigale.

A rumor of this nature, this early in the year, is certainly an interesting one. There should be little debate over the fact that Borgo Panigale has a supersport variant of the 1199 superbike already figured out, tested, & ready for prime time, and our Bothan spies confirm just as much to us. The details of such a bike though, now that’s where the devil resides.

Leaked: 2012 Zero Motorcycles Model Range Is Set to Debut Brammo Empulse Killer

11/06/2011 @ 12:53 pm, by Jensen Beeler33 COMMENTS

Our first proper leak ahead of the upcoming EICMA show in Milan is now officially in the bag, as Asphalt & Rubber has gotten word on Zero Motorcycles’ 2012 electric motorcycles. Completely revamping its model range, our sources tell us that the 2012 Zero Motorcycles will have all-new motors, battery packs, and bodywork. Talking in numbers, the battery pack options will be 6kWh & 9kWh, with prices expected to be $11,000 and $13,000 respectively. Perhaps the most compelling news (and there’s plenty to be compelled about with this news) is that Zero Motorcycles plans to have the new models under production in December, and on dealer floors by January.

Ducati Superbike 848 EVO Corse for 2012

09/28/2011 @ 12:13 pm, by Jensen Beeler12 COMMENTS

Asphalt & Rubber has learned that Ducati will debut a Corse version of the Ducati Superbike 848 EVO for the 2012 model year. Similar to the Ducati Superbike 1198 S Corse SE & Ducati Superbike 1198 R Corse SE, the Superbike 848 EVO Corse will feature Ducati’s tricolor corse paint scheme, and a bevy of go-fast performance parts. Expected to have at least a slipper clutch and Termignoni racing exhaust, it is also presumable that Ducati will add-on its Ducati Traction Control (DTC) and Ducati Data Acquisition (DDA), and round out the package with carbon fiber bits and premium suspension pieces.

Rumors of TT Zero’s Death Have Been Greatly Exaggerated

08/31/2011 @ 11:55 am, by Jensen Beeler2 COMMENTS

Getting word from our sources close to the Isle of Man TT, the TT Zero race will make its third consecutive appearance on the TT schedule despite the fact that the event is still mysteriously absent from the 2012 IOMTT preliminary schedule (as noted by the astute Mark Gardiner). With a £10,000 check still up for grabs to the first electric-powered sportbike to crack a 100 mph average lap speed, plans for the 2012 TT Zero are apparently still being put together by TT officials, and will be announced once they have been finalized.