The Moto Morini emblem may be an eagle, but today it might be more fitting if the Bologna-based company used a phoenix instead. Coming out of the ashes of bankruptcy, Moto Morini was auctioned off for €1.96 million earlier this year. Now the company says it will be going back into production in the new year, almost a year after its purchase. Initially offering the 9 ½, Corsaro 1200, Granpasso, and the Scrambler models, Moto Morini says it is poised to release a fifth new model in the spring of 2012.
One of the nice things about actually going to motorcycle events, instead of phoning it in like many publications seem to do these days, is that you get to see all the treasure trove items that didn’t find their way onto some press release mill for mass consumption.
Such is the case of the Pierobon X60R, a custom sportbike that will surely cause some revisions to your Christmas wish list to Santa. We’ve featured Pierobon’s work before, with the Bologna company’s Pierobon F042 causing quite a stir earlier this year.
Like the F042, the Pierobon X60R features an air-cooled Ducati v-twin power plant, and the tuning firm’s own proprietary chassis design. There are plenty of performance parts and carbon fiber to drool over, and the design strikes as one that would have occurred had Ducati made a true air-cooled sportbike.
With Pierbon’s extensive experience in the racing scene, we can imagine how much fun an X60R would be on the track, we’ll just have to wait and see if a street model also makes a debut. If you’re a Ducatista and want to stand out from the cappuccino crowd, there are some photos after the jump that might interest you.
The tale that Facebook CEO Mark Zuckerberg’s business card at one point read “I’m CEO, Bitch” is in fact true. Perhaps tired of dealing with investors and businessmen that didn’t take him seriously, or perhaps the young entrepreneur faced a tough time telling industry specialists twice or three times his age how the world was about to change, ol’Zuck was surely responding to the titles others had placed on him. Enervated at hearing phrases like “that kid” or “the Harvard dropout”, Zuckerberg’s “I’m CEO, Bitch” business card was not only about the young CEO having an equal seat at the table, but also about his personal brand, and reminded whomever held the card that were talking to the creator of one of most popular websites ever on the internet.
If we can stretch that metaphor a bit further, the new Ducati Superbike has its own identity crisis in the eyes of the public. Like the Ducati Vyper and Ducati Cayenne that came before it, we were first introduced to Ducati’s new flagship with its internal name: Xtreme. Whether out of the desire to drive webpage hits by creating controversy, or just actually being that gullible/naive about the story, mainstream outlets began using the nomenclature as if the Bologna brand had adopted product names that tugged on a common heart strings from the Twilight faithful.
Cleverly deciphering Ducati’s secret model numbering scheme, more educated publications latched onto the more likely Superbike 1199 verbiage. There was over course precedent for this +1 trend, after watching the Superbike 998 become the 999. Knowing that Ducati would be releasing a ridiculously over-square v-twin motor with the new Superbike, we also learned early on that the new power plant would be known as the Superquadrata, which sounds far more clever in Italian than its translated English. With all these different names being banded about for the same machine, we wanted to definitely put the business card wars to bed, and say conclusively that the new flagship from Bologna will be called the Ducati Superbike 1199 Superquadrata.
Finally finding a purchaser at its second auction, Moto Morini has seemingly been given a new lease on life after finding a pair of investors willing to back the Italian brand. Buying the company’s assets, but not the property where it resides, entrepreneurs Sandro Capotosti and Ruggeromassimo Jannuzzelli paid €1.96 million for the Moto Morini name, IP, and other proprietary assets.
With both investors saying they have an emotional tie to Moto Morini motorcycles, they also both come with some serious business acumen. For instance, Capotosti is the former chairman of the Banca Profilo and Jannuzzelli was the former VP and Group CEO of Camuzzi, an Italian energy group.
If Moto Morini was a household dog, someone would have taken it out to the backwoods and put the damn thing down already. Yet, Administrators in charge of handling the bankrupt company’s assets are gearing up for yet another attempt to auction the brand, building, anything in order to get some euros back for Moto Morini’s creditors. Set to take place on July 19th, the auction aims to sell the company and its premises for €4.65 million (down from €5.5 million), but will strike a deal on the assets for a cool €1.95 million (also down from €2.6 million). Will this make a difference? Probably not.
Zero. Nada. None. That’s the number of offers made on Moto Morni and its facilities during today’s bankruptcy auction proceedings. The beleaguered Italian motorcycle manufacturer has had a rough time of things, since its closure hit the newswires back in December 2009. Several suitors have come to the company’s door, trying to woo it into acquisition. First it was Paolo Berlusconi, who came close to finalizing a purchase of Moto Morini, before the unionized labor put the kibosh on the transaction, and Berlusconi walked from the business deal.
Perhaps unsurprisingly was the failure of any offer from Thomas Bleiner to materialize, despite the Austrain businessman’s great lengths to publicize his intentions of purchasing Moto Morini. Bleiner’s plan involved supplementing the motorcycle company’s income with a bank of solar panels, made by Bleiner’s other venture, that would be affixed to the Bologna factory’s rooftop. As was thought at the time, this announcement appears to be just a move to drum up some publicity for the photovoltic enterprise, and not a serious interest in Moto Morini.
As Moto Morini marches closer to its April 13th auction date, a new potential buyer has come out of the woodwork for the troubled Italian company. Thomas Bleiner, an Austrian entrepreneur, has his eyes set on the Moto Morini facility with an interesting idea or two up his sleeve.
The proposal for the purchase is expected to be an interesting one, as Bleiner and his partner Gianni Farneda plan on making the dollar and cents of the deal work by installing a 1.1 megawatt photoelectric power system on the roof of the Bologna facility. Bleiner and Farneda have been heavily involved in the solar industry, developing a new photoelectric paint that uses nano technology.
Bleiner and his group believe they could have the factory up and running as early as June with at least eight employees returning to work. With the Granferro and Corsair lines seemingly to be ready to roll, Bleiner says the company could even make a November EICMA appearance. If this sounds a bit too good to be true, then perhaps it is, as Bleiner and his partners have yet to actually submit a bid to Moto Morini’s receiver, despite making the rounds to the Italian magazines and newspapers about their intent to purchase the brand.
We were hoping to hear something definitive about the Moto Morini acquisition early this week, and the news arrived right on schedule…but just not what we thought we’d hear. Unable to reach an agreement with the trade unions, Paolo Berlusconi’s company, New Garelli, which was created specifically for the takeover of Moto Morini, has backed out of the acquisition of the historic Italian brand.
In their statement, New Garelli cites the company’s inability to reach a mutual agreement with the labor unions as it’s main reason for backing out of the deal. With no other buyers in the mix, and the trade unions seemingly an immovable object, Moto Morini seems destined for the dead pool. Find the company’s statement after the jump.
After getting his first offer to purchase Moto Morini rejected by the local unions, Paolo Berlusconi looks to have overcome the setback, and could finalize the purchase of the other Bologna brand by as early as next week. This news comes after provincial administrators called an emergency meeting, which resulted in some concession by Berlusconi.
At the center of the controversy is the number of workers Berlusconi will keep on at the Bologna-based plant. According to reports, this number has been increased from 20 to 26, out of total of 57 workers who worked at the plant before it entered into receivership. This concession does not come without consequences though.
You have to love labor unions sometimes. Faced with the prospect of being completely out of work, the labor union negotiators have rejected a proposal from Paolo Berlusconi that would save Moto Morini from going completely out of business. Of course us Americans can relate to this plight, as we just recently watched the UAW try to pull the same tactic while the US automotive industry crumbled around them. The blocked agreement is obviously bad news for Moto Morini, but Berlesconi is likely not done pursuing the troubled Italian manufacturer.