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Crunching the Numbers of BMW’s Record Sales Year

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BMW Motorrad set another record year of sales in 2015, seemingly along with all the European motorcycle manufacturers (Husqvarna, Ducati, & KTM). BMW quotes that 136,963 motorcycles and maxi-scooters were sold last year, and thankfully the Bavarian brand is fairly forthright with its sales data.

This allows us to make some interesting points of observation about BMW Motorrad, the most potent of which is the brand’s success in the sport bike market, which accounts for 16% of all BMW motorcycles sold last year.

Equally interesting is the fact that BMW’s boxer-engine machines, the R-Series, accounts for over half of BMW Motorrad’s sales (see the chart above) – a strong signal to the power of BMW’s iconic past.

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News

BMW Motorrad Sold 136,963 Motorcycles in 2015

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After hearing of the sales growth from BMW Motorrad USA for 2015, we speculated that we would soon here from the German marque on its yearly results internationally, and it seems we were right.

As such, BMW Motorrad is happy to report its fifth consecutive all-time best sales year, with 2015 seeing 136,963 motorcycles and maxi-scooters sold by the German brand. That figure is an impressive 10.9% gain over the sales from 2014, and BMW shows no signs of slowing down.

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BMW Motorrad Grew 9% in the USA for 2015

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News from BMW Motorrad shows that the Germans did quite well in the United States last year, selling 16,330 units in 2015. That figure is up 9.3% from the 14,945 units that BMW Motorrad sold in 2014, in the USA.

Perhaps unsurprisingly, BMW Motorrad USA’s best model was its liter-bike offering, the BMW S1000RR, which accounted for 13.3% of BMW’s total sales in the USA – roughly 2,170 units.

The S1000RR has often rivaled the BMW R1200GS for the top-billing in the US market, with the R1200GS Adventure taking 12.2% of BMW sales and the R1200GS with 11.5%, (roughly 2,000 units and 1,900 units, respectively).

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Bikes

Build Your Own Bimota BB3 – Kits Now Available

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Bimota has a history of providing do-it-yourself kits to customers, allowing racers and owners the ability to use their own engines with Bimota chassis. And now, you can do that with the Bimota BB3, as the boutique brand is offering its BMW S1000RR powered superbike in kit form.

All you need to provide is the 1,000cc inline-four engine from the S1000RR, as well as its wiring and electronics, and the Bimota BB3 kit provides the rest.

While the package should be an affordable way for collectors, enthusiasts, and racers to come about owning a Bimota BB3, the kits genesis is very much grounded from adversity in the business realm.

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Bikes

BMW eRR Electric Superbike Breaks Cover

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BMW Motorrad is ready to get into the electric motorcycle world, and as such has debuted an electric superbike concept, the BMW eRR.

Built in collaboration with the Technical University of Munich, the project explores the German brand’s options when it comes to electric motorcycles.

BMW Motorrad is pretty light on details when it comes to the eRR, and even states that it will announce technical details on the BMW eRR at a later date.

Considering how much vaporware is already in this space from up-start companies, it is a little surprising to see some coming from BMW, a company that is normally very forthwith on its plans.

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News

BMW “Cornering ABS” Now Available on Older Models

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Last year, BMW made the Bosch MSC “cornering ABS” system available as a retrofit for the BMW HP4, branding the advanced safety feature as ABS Pro. Now BMW is making the ABS Pro safety package available as a retrofit to a number of BMW model that came with an ABS unit.

Most excitably, the upgrade kit can be used on the 2012-2014 BMW S1000RR, with the 2015-2016 BMW S1000RR kit in development as well. The addition of the ABS Pro on the 2015 S1000RR will include the “Race” riding mode, as well. The slip threshold and brake pressure gradient have been set at a higher level for use on roads with high friction coefficients compared to the “Rain” and “Sport” modes.

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BMW Motorrad Sales Up 10.5% in First Half of 2015

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Not to let Ducati have all the half-year fun, BMW Motorrad too is posting impressive sales figures for the first half of the year, with the German marque reporting a 10.5% sales increase in the first six month of 2015, compared to the equivalent time period last year.

BMW has sold 78,418 motorcycles and maxi-scooters, from January to June, with sales up 31% in June alone (15,490 units) — another record month for BMW Motorrad.

With last year being the best ever for BMW Motorrad, this news of course means that the German company is on-track to have another record-setting year of sales.

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Racing

IOMTT: Michael Dunlop Leaves Yamaha for BMW

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The big news out of the Isle of Man TT today is that Michael Dunlop is dumping the Milwaukee Yamaha team, and its 2015 Yamaha YZF-R1 race package, in favor for a BMW S1000RR in Stuart Hicken’s Buildbase BMW team.

The move comes after critical practice days were lost to bad weather on the Isle of Man, which in-turn caused Dunlop to feel that he could not tame the R1 in time for the 1,000cc bike races.

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News

Yet Another Yearly Sales Record for BMW Motorrad

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We already know that BMW Motorrad broke last year’s sales record…in November, so it is no surprise then that we report that 2014 was another sales record for the Bavarian brand.

Selling 123,495 units last year in total, this means that BMW Motorrad is up another 7.2% in sales — strong and steady growth for the German company, with December selling 7,032 units (+10.9%).

“We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles,” said Stephan Schaller, President of BMW Motorrad

“This is an increase of 7.2% compared to the already outstanding result of the previous year and is the fourth year of record sales in a row. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad.”

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BMW Motorrad USA Posts Strong 2014 Sales Figures

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BMW Motorrad USA has finished the books on 2014, and the American subsidiary is able to report one of its best sales years in the past decade. Up 5.4% over 2013’s sales figures, BMW Motorrad USA saw strong sales from is S-Series of bikes (S1000RR and S1000R), which were up 80% with 254 units.

The R-Series was another strong performer, up 17% with 477 units sold. The 2014 BMW R1200RT was BMW Motorrad USA’s best-selling motorcycle as well, despite the tourer’s suspension issues, which kept the bikes sidelined for several months.

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