Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Photos: Ducati Desmosedici GP15

The Ducati Desmosedici GP15 is a machine that has been long in the making. It represents Gigi Dall’Igna’s next step forward for the wayward Ducati Corse MotoGP team, and it is the dubious honor of holding the hopes of Ducati fans around the world, who see the machine as the silver bullet that will return Ducati to the forefront of racing prowess — no pressure. The most obvious change that can be seen on the GP15 is the re-routing of the exhaust, with the undertail pipes collecting on the right-hand side of the machine, rather than coming in from both sides and meeting in the middle. Can you spot any other changes in the high-resolution photos after the jump? Let us know in the comments.

Politics & Corruption: Why There Isn’t a Race in Indonesia

If anyone needed any further proof that Indonesia is important to the Japanese motorcycle manufacturers, the fact the Repsol Honda team chose Bali as the location to launch their 2015 MotoGP project should remove any doubt. But if Indonesia is so important to the manufacturers, and to MotoGP, why is there not a race there? Over the course of the MotoGP test at Sepang, I had a few conversations with people on the subject. On the record, the story was always the same: we need a suitable track, and as soon as one exists we will be happy to go there. Off the record, however, they were much less optimistic.

A Requiem for Kenji Ekuan & The Kando of GK Design

Industrial design is not a commonly known, much less well understood, profession. To some it suggests arranging equipment inside factories, to others it means some kind of product engineering. In reality it is the search for, and expression of, human satisfaction in inanimate objects that are mass produced. That’s quite a mouthful, and to the average person it may sound like jiberish written for some pretentious coffee table book, but it is the truth. At least, it is one version of the truth as seen by the GK Design Group of Tokyo, Japan. If you ride motorcycles, then you are intimately familiar with the work of this large and internationally respected studio. Since only its second production bike, the indigenously designed YA-1, every Yamaha motorcycle since 1958 has been crafted by GK.

Are You The MV Agusta F4 RC?

What look to be official photos of the MV Agusta F4 RC have leaked out onto the internet, along with a slide from MV Agusta’s media presentation on the machine. The photos give us our first glimpse into Varese’s homologation special, complete with a special two-can exhaust by Termignoni. The leaked slide confirms some of the numbers being thrown around about the F4 RC, namely that it will have 212hp, 81.86 lbs•ft of torque, weigh 175kg dry, and cost €36,900 (we already know that the MV Agusta F4 RC will cost $46,000 in the USA). Information from a leaked slide last year has already told us that MV Agusta has radically overhauled the F4 RC’s engine, designing a new cylinder heard, new crankshaft, new camshaft, as well as adding bigger fuel injectors, lighter pistons, and titanium connecting rods.

Kenji Ekuan, Designer of the Yamaha VMAX Has Died

Mainstream news is mourning the death of Kenji Ekuan today, as the 85-year-old Japanese industrial designer is one of the most influential artists in Japan’s modern era, and is most well-known for his designing of the iconic Kikkoman soy sauce bottle. Ekuan’s lesser-known works though include a number of motorcycle designs for Yamaha, including the now 30-year-old Yamaha VMAX motorcycle, which makes his passing even more meaningful to motorcyclists around the world. Kenji Ekuan founded GK Industrial Design after WWII, and his company helped shape the way Japan rebuilt itself after the world war.

Ride Review: KTM 1290 Super Adventure

Despite its huge dimensions, not to mention a 30 liter fuel tank, the 2015 KTM 1290 Super Adventure never looks big or bulky. In fact, it is only when you mount the hard luggage that you can tell this bike can really cover long distances. Apart from a dorky little exposed wire from the heated grips near the throttle, the fit and finish is very high-end, especially the integrated curved lighting in the tank — it is quite a sight. At first glance the Super Adventure doesn’t have the massive personality and stance of its German rival, the BMW R1200GS Adventure, but that is in part due to the white color scheme and the absence of the typical beak as a front mudguard. KTM is going about things differently, and that is something that appeals to many riders…including us.

Yamaha VMAX Carbon – Celebrating 30 Years of VMAX

It is hard to believe that the venerable Yamaha VMAX has been around for 30 years (it is even harder to believe that the VMAX has only seen one design revision in that timeframe as well), and so Yamaha is bringing out a special edition model to celebrate this special motorcycle. The 2015 Yamaha VMAX Carbon is exactly as the name implies: a VMAX drag bike laden with lightweight carbon fiber. In total, the VMAX Carbon’s tank cover, front and rear fenders, and side covers are all made from carbon fiber. Yamaha has teamed up with Akrapovic as well, and as such the Slovenian company’s slip-on mufflers complete the exhaust system and the changes to this beastly drag bike.

LEAKED: Here is the 2016 Indian Chief Dark Horse

Cruisers aren’t really our forté, here at Asphalt & Rubber, but breaking stories is…so, without all the typical fanfare, we bring you the first full photos of the upcoming 2016 Indian Chief Dark Horse. The Stead is murdered out and visually appealing, with black engine covers, black fenders, black forks…hell, even the tires are black. Under the hood is Indian’s Thunder Stroke 111 engine, which is an air-cooled 1,811cc v-twin good for 73hp and 100 lbs•ft.More technical features include ABS as standard, a keyless ignition system, cast wheels, and a solo seat. Our Bothan Spies suggest an MSRP of $17,000, and more accessories (all black, natch) than you can fit into the belly of a Tauntaun. Expect to see the Indian Chief Dark Horse launch officially on February 13th elsewhere.

Washington State Weighs Pro Lane-Splitting Law

The Washington State Legislature has a pro lane-splitting bill on its 2015-2016 docket, HB 1515. The law is moderately written, adopting a 10 mph speed differential between the motorcycle and traffic, with a 35 mph speed cap, as acceptable during lane-splitting activities. Loyal Asphalt & Rubber readers will recognize these provisions as being more restrictive than the California Highway Patrol’s now defunct guidelines. Lane-splitting is a near-and-dear topic to us here at A&R, as we believe a national effort to legalize the practice should be mission #1 for the American Motorcyclist Association.

BMW Motorrad Posts Best Month Ever – BMW R1200GS Leads the Way with 27% of Company Sales

05/13/2013 @ 4:15 pm, by Jensen Beeler3 COMMENTS

2013-BMW-R1200GS-engine

Record months, quarters, and years are becoming an old hat for BMW Motorrad, and last month continues the trend for the German brand. Selling 14,587 motorcycles in April 2013, BMW Motorrad says that it saw an 11.5% sales increase over April 2012.

The primary contributor for that sales boost is the 2013 BMW R1200GS, which has been completely redesigned from its venerable predecessor, and now includes “strategic” liquid-cooling for the cylinder heads, and a bevy of other enhancements (A&R will be swinging a leg over one shortly).

2013 BMW R1200GS Priced at $15,800* for the USA

02/20/2013 @ 10:11 am, by Jensen Beeler1 COMMENT

2013-bmw-r1200gs

Adopting a liquid-cooled 1170cc boxer engine for its next generation adventure-touring bike, BMW Motorrad is hoping to continue the magic with the 2013 BMW R1200GS, and has finally release North American pricing on the newest GS: $15,800 base.

Of course, BMW Motorrad’s package pricing game is well at hand here, and several trim levels and feature packages are available on the new R1200GS. We break them down for you after the jump, but as you can expect, you have to pay a princely sum to get a machine from zie Germans with all the bells and whistles.

Pitching the BMW R1200GS – OEMs, Take Note

10/02/2012 @ 2:03 pm, by Jensen Beeler16 COMMENTS

Making effective market communications in the motorcycle industry should be a relatively straight-forward and easy task. After all, motorcycles in North America and Europe have a strong personal component that revolves around self-expression and a rider personal identity. Making things easier, the motorcycle industry is littered with enthusiasts who themselves ride on a daily basis, and should understand this concept first-hand.

The idea that an ad or campaign should reach out and grab the intended consumer is not a novel concept, and motorcycle marketing professionals have their job simplified since they need only to develop and publish creative that would speak to them personally, in order to be successful. For whatever reason though, motorcycle industry marketers, by-in-large, were absent the day they taught marketing in business school…and it shows.

It is a subject I rail on about far too often, probably because it just simply baffles me how it occurs in the first place. How a motorcycle enthusiast fails to connect with people just like himself or herself boggles my mind, and yet it routinely happens in the motorcycle industry. However, every now and then, an OEM puts together something that renews my faith in the establishment, and for a split-second I have a vision that this whole two-wheeled thing isn’t going to hell in a hand basket. Such is the case with this promo video done by BMW TV.

The 2013 BMW R1200GS in 293 Hi-Res Photos

10/02/2012 @ 6:54 am, by Jensen Beeler7 COMMENTS

The big news out of the INTERMOT show in Cologne, Germany is the public unveiling of the 2013 BMW R1200GS — the liquid-cooled progeny of the venerable air-cooled GS line. The bike that continues to define the adventure-touring market, the R1200GS not only gets a mechanical makeover for 2013, but a cosemetic one as well.

Wanting to give us the utmost insight into the design and engineering process that went into the new BMW R1200GS, the Bavarians have dumped nearly 300 photos into their media site for our consumption.

Naturally, we’ve uploaded them all here to Asphalt & Rubber because we loves us some tasty photos. Chances are the image viewing lightbox is too big for your monitor, so right-click as you see fit. We’ve picked our favorites out, and have them on display after the jump.

2013 BMW R1200GS – A Water-Cooled Icon

10/02/2012 @ 3:45 am, by Jensen Beeler13 COMMENTS

Building off of three decades of tradition and 170,000 units sold worldwide, the 2013 BMW R1200GS has some big shoes to fill. Officially debuting today at the INTERMOT show, the Bavarians have kept most of what makes a GS a “GS” intact, while of course adding a much speculated, hyped, and rumored water-cooled boxer-twin motor into the mix.

The big push with the new model is its ability to meet stricter noise and emission standards, hence the move to liquid-cooling. Though, BMW says it also aimed to improve the R1200GS’s on & off-road performance, increase the bike’s safety, and of course continue the GS heritage that has basically defined the segment.

Using “precision cooling” derived from Formula 1, the 2013 BMW R1200GS only uses liquid cooling on the parts of the motor that need the additional heat exchange, thus allowing the engine still to use a high-degree of air-cooling, which BMW says helps justify the continued use of the boxer-twin motor design. Other changes include a wet slipper clutch and left-hand side cardan shaft drive. As we reported earlier, power is 123hp and 92 ft•lbs of torque at 6,500 rpm, while the curb weight is 525 lbs (238 kg) without fuel.

First Look of the Water-Cooled 2013 BMW R1200GS

10/01/2012 @ 12:58 pm, by Jensen Beeler11 COMMENTS

Getting spotted a day ahead of schedule, the 2013 BMW R1200GS has broken cover with most of its water-cooled glory, sort of. The good folks at Oliepeil.nl managed to get onto the show floor at INTERMOT, and grabbed a few photos of the BMW kiosk displays for the new GS.

Visually similar to the current R1200GS, the new water-cooled 1,170cc BMW R1200GS makes 123hp and 92 ft•lbs of torque at 6,500 rpm. That makes for a noticeable bump over the current model’s 110hp and 88 lbs•ft of torque. That added power comes with some added weight though, as the the 2013 BMW R1200GS tips the scales at 525 lbs at the curb, roughly 20 lbs heavier than the outgoing model.

We will have to wait until tomorrow to get the full details and official photos of the 2013 BMW R1200GS, but this should whet your adventure-touring appetite until then. Has the king retained its crown? More photos after the jump.

BMW R1200GS Successor to be Unveiled October 2nd

08/30/2012 @ 9:54 am, by Jensen Beeler9 COMMENTS

We have known for some time now that BMW was working on a successor to its wildly popular BMW R1200GS motorcycle. Expected to be a water-cooled boxer-twin, the new GS is an incredibly important machine for the German brand, and BMW is wasting no time hyping its unveiling. Set to break cover in just over a month at the INTERMOT show in Cologne, our wait to see the next iteration of the GS line is now almost at an end.

The Anatomy Behind BMW Motorrad’s Sales Dominion

01/16/2012 @ 6:03 pm, by Jensen Beeler16 COMMENTS

We already told you that 2011 was BMW Motorrad’s best sales year ever, and that the BMW S1000RR topped the Bavarian brand’s charts here in the United States. Zie Germans must be feeling rather pleases with themselves right now (and rightfully so), as BMW has released more details about its all-time motorcycle sales record. Pushing out 104,286 units in 2011, BMW Motorrad was up 6.4% in 2011 over 2010, with each of the 2011’s twelve months outselling its 2010 counterpart. Toppling its previous sales record from 2007 (the height of the world economy), it says something about BMW’s current business strategy that it can best that figure in an economy that is still exceedingly weak in comparison.

It is interesting to note in which markets, and in which segments, BMW is finding this growth, because the answers are not necessarily our usual suspects. Basically doubling its worldwide 500+cc market share over the past four years, BMW now accounts for 12% of the worlds “big” displacement motorcycles by units sold per annum. This goes counter to the trend that we’ve seen, where small-displacement are being cast as the sales leaders for large brands (namely the Japanese Four).

Rendered: 2012 BMW R1200GS

09/09/2011 @ 2:20 pm, by Jensen Beeler4 COMMENTS

Our friend Luca Bar did these renders for Infomotori that shed some light on what the 2012 BMW R1200GS could look like once the German manufacturer takes the duct tape and camouflage off the water-cooled boxer-twin adventure bike. With emission standards putting increased pressure on air-cooled motors, and the adventure bike segment becoming more competitive, BMW has finally had to tinker with the good thing it has going, updating the big boy GS to a water-cooled power plant for the 2012 model year.

With spy shots of the 2012 BMW R1200GS already hitting the interwebs, we have at least a basic understanding of what the new R1200GS will look like, and it would seem that BMW hasn’t moved too far from its best-selling design. As such, Bar had plenty to work from in the spy photos and current GS to create a series of renders that show what the new GS could look like at its unveiling later this year. As always it is top-notch work, check out Luca’s work after the jump.

BMW’s New Liquid-Cooled Boxer Spotted in the Wild

02/04/2011 @ 11:43 am, by Jensen Beeler5 COMMENTS

The writing has been on the wall for some time for BMW to replace its air-cooled boxer twin with an updated liquid-cooled version, and that hallmark day appears to be coming, as SoloMoto (additional photos on their website) has captured the next-generation German motor out testing in the wild (enhanced photo above) on the Spanish roads near Tarragona. This photo appears to confirm reports that BMW is testing a new R1200GS model, which will feature the liquid-cooled boxer twin, and has obvious differences from its air-cooled predecessor.