When Husqvarna debuted the at the start of this year, it was tipped that the Husqvarna Baja Concept, which was modern take on the Husqvarna Cross 400, could make it into production. We rejoiced. Eleven months later, Husqvarna has returned with the Husqvarna Baja 650 Concept at the EICMA show, and the design has gone a great deal forward from its avant garde angles, to something that is a bit more rounded.

Looking like a bike that is ready for production, it wouldn’t surprise us to hear that the German-owned brand will bring the Baja to market in 2013. Based around the same 652cc BMW engine that is found in the Husqvarna Strada, the Husqvarna Baja 650 Concept uses a steel tube frame for the chassis.

We are barely two hours into the official start of the 2012 EICMA show, and I am already filling out the report card for BMW Motorrad: Fail. After debuting a number of machines at the INTERMOT show in Germany, zie Germans have apparently saved nothing for the show in Milan. No naked S1000RR, no Lo-Rider production models, not even an updated R1200RT with the company’s new semi-liquid-cooled boxer engine design.

In fact, the only real news to come from the BMW Group was the announcement of an upcoming announcement (no, seriously). Stating that at a latter date, the company would release details on an air-cooled model that would commemorate the 90th Anniversary of BMW Motorrad. Pure speculation, but we would expect something along the lines of an updated café racer / standard. Press release after the jump.

To help celebrate 30 years of BMW K-bikes, BMW Motorrad will present a special 30th Anniversary Edition of the BMW K1300S. The BMW K1300S “30 Jahre K-Modelle” is mostly a cosmetic exercise, with the big highlights being the bike’s Alpine White, Racing Red, and Sapphire Black metallic paint scheme, along with its stock Akrapovič exhaust.

Other features include ABS brakes, BMW’s second-generation electronic suspension adjustment (ESA II), and automatic stability control (ASC). For photos and a full list of features to the BMW K1300S “30 Jahre K-Modelle” that will debut at EICMA, click past the jump.

Making effective market communications in the motorcycle industry should be a relatively straight-forward and easy task. After all, motorcycles in North America and Europe have a strong personal component that revolves around self-expression and a rider personal identity. Making things easier, the motorcycle industry is littered with enthusiasts who themselves ride on a daily basis, and should understand this concept first-hand.

The idea that an ad or campaign should reach out and grab the intended consumer is not a novel concept, and motorcycle marketing professionals have their job simplified since they need only to develop and publish creative that would speak to them personally, in order to be successful. For whatever reason though, motorcycle industry marketers, by-in-large, were absent the day they taught marketing in business school…and it shows.

It is a subject I rail on about far too often, probably because it just simply baffles me how it occurs in the first place. How a motorcycle enthusiast fails to connect with people just like himself or herself boggles my mind, and yet it routinely happens in the motorcycle industry. However, every now and then, an OEM puts together something that renews my faith in the establishment, and for a split-second I have a vision that this whole two-wheeled thing isn’t going to hell in a hand basket. Such is the case with this promo video done by BMW TV.

Possibly the most lust-worthy sport bike of the year, the BMW HP4 has finally been priced by the Bavarians for the North American market. Clocking a $19,990 price tag MSRP, as usual, there is more to BMW’s pricing scheme than meets the eye.

While BMW plays its usual tricks, what is interesting is that despite all the add-ons, the BMW HP4 remains a relatively affordable premium sport bike. Punching just above the Ducati 1199 Panigale’s price tag, the German steed could easily justify its added cost with the inclusion of BMW’s Dynamic Damping Control, a semi-active suspension system.

Available in Q4 2012, the BMW HP4 comes with a variety of packages that significantly boost the HP4′s price into the mid-$20,000 range. We break down the cost of the packages and what you get with them, after the jump (mega photo gallery here).

Discussion as to whom will be teammate to Marco Melandri has now ceased, as Chaz Davies has been signed by zie Germans for the 2013 World Superbike Championship season. Currently riding for the ParkinGo Aprilia team in WSBK, Davies has been tapped to move into the now consolidated BMW Motorrad racing effort in WSBK.

Riding for the factory squad, which will be run by BMW Motorrad Italia, the 25-year-old Davies displaces his fellow countryman Leon Haslam, who is said to be moving to the factory Honda team that is run by Ten Kate. The news comes on the heels of Davies winning Race 2 at Nürburgring, in what has been an increasingly impressive season for the Welshman.

We don’t usually do the whole “girl on a motorcycle” pin-up thing here at A&R, but we’ll make an exception for Manuela Raffaeta. Thanks to a certain Italian TV director’s not-so-secret love affair, Manuela rivals Marco Melandri, her boyfriend, for airtime on the WSBK live feed on just about any WSBK weekend. We can understand World Superbike’s obsession with this boxum beauty, as Manuela is not only quite the looker, but she is also a total sweetheart when you talk to her in person.

With her man on a tear in the WSBK Championship with the BMW S1000RR, along with her newfound TV fame, Manuela has also picked up some modeling work with BMW Motorrad, posing this week at the BMW Museum. Classic BMW bikes, modern Italian beauty — what’s not to like? Photos of Manuela standing next Steve McLaughlin’s BMW R90S, after the jump.

World Superbike’s next stop is Silverstone, and BMW Motorrad’s resident Brit was willing enough to bear all to help promote WSBK’s stop at his home round. Stripping his leathers down to his waist, Leon Haslam got his torso and arms painted by by double World Body Painting Champion Carolyn Roper. Taking three hours to complete the effect, Roper’s work is pretty phenomenal, as was Leon’s patience.

“It was frustrating having to stand in one place for three hours and not see what was going on, but I couldn’t believe it when Carolyn had finished applying the paint and I was finally allowed to look in the mirror,” said Haslam. “The body paint was unbelievably realistic and the attention to detail, right down to the sponsors’ badges, was incredible. Carolyn is amazingly talented.”

Check after the jump for the superb photos by the UK’s renowned photographer Gary Prior, along with a time-lapse video of the whole process. Don’t worry ladies, we have embedded the full-resolution photos in the post, while the “smaller” 2000px photos are in the gallery.

In an effort to reduce costs and focus resources, BMW Motorrad announced today that it would be consolidating its World Superbike racing program for the 2013 Championship. Folding the factory BMW Motorrad team into the current BMW Italia squad, the Italain arm of the German company will run the WSBK program, developing the chassis, finding sponsors, and handling all race-related items, while Munich will develop the WSBK-spec BMW S1000RR’s powertrain and electronics package.

As often happens when a major manufacturer decides to take a major leap by participating in a World Championship series the media goes crazy, which is exactly what happened when BMW Motorrad decided to descend on the tracks of the WSBK Championship. At the time, there were those who said that the BMW bike would have never been able to win a race, but the majority of the voices in and out of the paddock were pretty united in the concept that “if BMW decides it wants to win, sooner or later it will reach its objective,” something that as we have seen that happened in relatively little time.

After three seasons of “apprenticeship” that were necessary to get all the cogs working smoothly and to acquire the necessary experience on the track, BMW has finally reached the necessary competitive edge to reach the front of the pack, and from the beginning of the 2012 season the S1000RR has established itself as a contender at the top of the leaderboards. BMW Motorrad for the third year in a row, has given its most accredited journalists the possibility to try its racebikes mid-season, and we were clearly not going to let this opportunity slip by us.

The first time we were given this opportunity, it was BMW Motorrad Italy who gave us the handlebars of the S1000RR Superstock bike with which Andrea Badovini dominated the FIM Superstock Cup, and the success of this journalist test was so great that BMW Motorrad proper (the Germans) decided to open up the test to the official team bikes. In the meantime the Italian BMW team had debuted in WSBK, and so in 2011 we had the incredible opportunity to try all three types of racebikes.

So here we are in 2012, with the S1000RR which won its first victories in the WSBK Championship. More competitive and intriguing than ever and as has become a tradition, we are again ready to try the newest racing bikes with the famous BMW propeller on their tanks. The location may be different, as we now find ourselves in Misano Adriatico (which should make the Monza track haters among us quite happy), but everything else remains basically the same.

For the format, there are now four bikes to try. The warm-up laps to learn the track will be done on a stock S1000RR street bike, followed by a ride on the Superstock bike belonging to Sylvain Barrier and Lorenzo Baroni. Following these we get some laps aboard the BMW Motorrad factory bikes of Leon Haslam and Marco Melandri, and the day on the BMW Motorrad Italia machines that are campaigned by Ayrton Badovini and Michel Fabrizio.