Tag

BMW i Ventures

Browsing

Rever, the popular motorcycle route tracking app for smartphones, just got a serious boost today. The news sees BMW’s investing arm, BMW i Ventures, investing in the social media company, while BMW Motorrad will form a strategic partnership with Rever as well.

Details about the deal are a bit vague beyond the aforementioned, though one can logically deduce that BMW will be able to use the Rever platform for its riders, adding a connected social element for BMW Motorrad.

Of course for Rever, this means the startup has the backing of one of the strongest motorcycle brands in the world, along with a strategic investment – a two-fer for the Colorado company.