Artist Graham Smith is helping play with our brand awareness today, as the British graphic designer has done up several companies’ logos with the name of another (usually a competitor). The effect is an interesting one, as your mind tries to sort out the shapes it recognizes with the name it actually sees, much like the Stroop Effect in psychology studies – an interesting phenomena where names of colors were shown in a font whose color was different than the name. When subjects were asked to say out loud the color used for the font, it often resulted in the tendency to want to say word shown instead. We had the same effect looking at Smith’s work, making this an interesting take on logo design and a bit of fun psychology all wrapped-up into one. Examples after the jump.
We brought you some of the first pictures of the 2011 Benelli TnT R160 all the way back from the 2009 EICMA show. Originally slated as 2010 model-year bike, the R160 has taken a while to make its way into dealer showrooms. The pinnacle of the TnT line, the R160 is presumably worth the wait with its 157.8hp, 88.5 lbs•ft of torque, and 474 lbs ready-to-ride curb weight. As with anything though, the devil is in the details, and the Benelli TnT R160 is no different.
There’s something about Adrian Morton’s design with the TnT that we’re drawn to like a moth to flame, nearly bringing one into this author’s stable of motorcycles (I wouldn’t mind a Benelli Tornado Tre 1130 too). Plagued with electrical issues though, the TnT line perpetuates the Italian stereotype of finicky and unreliable motorcycles trapped in otherwise gorgeous veneers. Seeing the Benelli TnT R160 in 2009, we were disappointed on the fit-and-finish of the bike, as the pitted and cloudy carbon exterior seemingly matched the interior: unrefined.
With the 2011 Benelli TnT R160 now ready for dealer showrooms, Benelli’s top streetfighter seems to have benefited from a better build process, and we hear that some of the electrical issues have even been resolved. While we’ll reserve judgment as to whether the bike can maintain a positive net charge at a stand-still, it sure is stunning in its final form. There are 55 high-resolution photos of the new Benelli TnT R160 waiting for you after the jump.
Founded in 1911, Benelli is celebrating its 100th year anniversary at EICMA this year with special “Century Racer” versions of its Tornado Naked Tre (TnT), the company’s naked three-cylinder street bike. The Benelli TnT 1130 “Century Racer” (a Benelli TnT 899 “Century Racer” is also being made available) features a desaturated green color scheme that honors Renzo Pasolini, and will be on display at the show in Milan. Along with the Century Racers, Benelli will have an exhibit that traces the company’s motorcycling history throughout its years. More details about the company’s 2011 model line after the jump.
Benelli has announced that Claudio Consonni has taken-on the role of Technical Director at Benelli QJ. As a former manager of Yamaha Motor Italy, Consonni was repsonsible for the tuning fork brand’s production, research & development, quality after sales divisions over his 20 years at Yamaha…all things Benelli needs in spades right now as its Chinese owners look to turn-around the company.
Italian designer Oberdan Bezzi is at it again with hit imagination and design tools in hand. Taking the iconic Italian brand of Benelli, Bezzi has put together an imagined flat-track ready version of the fabled Benelli 2ue (Due?) motorcycle that he calls the Benelli 2 TechnoTracker.
As promised, here are our impressions and up-close photos of the new Benelli TnT R160, which was launched at EICMA this year. As we noted earlier, the 2010 Benelli TnT R160 gets more power and more carbon fiber bodywork. And as expected, the bike from afar is stunning.
We make no secret about how much we lust over the TnT’s lines, and the R160 accentuates those not-so-secret desires even more so. However, up-close the bike has some peculiar, to put it kindly, or shoddy, to put it bluntly, finishes to its carbon pieces. Photos and more after the jump.
At the EICMA motorcycle show in Milan, Benelli finally gave the public a glimpse at its new TnT 899 Cafe Racer, after teasing us with spy photos of the bike out testing. While this was our first opportunity to see the bike in person, it was also the first time that Benelli released the 2010 Benelli TnT 899 Cafe Racer’s technical specifications. With 120hp at the crank, the baby TnT packs some power, and it will need it if it wants to haul around the 454lbs (wet) motorcycle it’s attached to. Pictures and more after the jump.
Stopping by the Benelli display at EICMA, we got our first chance to check out the rarely talked about Benelli 2ue. We first spotted the finalized version of the 2ue earlier this year without its fairings on, but for Milan the bike was fully dressed. While seemingly similar to last-year’s concept, Benelli left 2ue completely out of its press information. What few details we have on the 2ue 756 are after the jump, along with more photos of the 2ue up-close.
In addition to the 2010 Benelli TnT 899 Cafe Racer, Benelli also launched the 2010 Benellli TnT R160, it’s latest iteration of the 1130cc TnT platform. The new R160 is the pinnacle of Benelli’s naked motorcycle line, boasting not only the most power in the TnT class, but it’s also laden with tons of tasty carbon bits. More details and photos after the jump.
Like a young kid that sneaks down to the family room on the night of Christmas Eve, spying on Santa Clause as he delivers his bounty of presents, we’ve gone and spoiled maybe the biggest announcement to come out of Benelli for 2010. After catching the 2010 Benelli TnT 899 Cafe Racer out in the wild testing, it comes as no surprise that the bike has now been officially made public at EICMA.