Aprilia has the dubious distinction of having some of the most compelling motorcycles in its product lineup, which are mated to some of the worst market communications in the industry, but the Italian manufacturer certainly seems to be trying this year. Getting ready to launch the Aprilia Tuono V4 APRC in the US later this month, Aprilia is trying to expose more riders to the Italian brand and its racing heritage.

While we were less-than-impressed with the company’s more recent strategy of hiring motorcycle blogs to create online commercials for the brand, this latest media effort seems more genuine and original. Find after the jump an ever-so-trendy infographic on Aprilia’s racing heritage, APRC electronics system, and V4 engine, and RSV & Tuono motorcycles. Click on it for an even bigger version, it’s actually pretty interesting.

It seems a bit silly to be talking about the 2014 model year when we are only into our second month of 2012. However, such is the case today because a certain Max Biaggi let it slip during the Aprilia Racing Team’s World Superbike presentation that 2012 would be the penultimate season for the Aprilia RSV4 Factory APRC. Adding that Aprilia would not be developing its race bike for the 2013 season, the signs would seemingly indicate that a new liter bike model from the Italian manufacturer is on the horizon for 2014.

Aprilia was in Milan today, unveiling its 2012 World Superbike team with Max Biaggi and Eugene Laverty. For this season, Aprilia Racing is outfitting its RSV4 race bikes with the company’s classic black & red livery, a break from the white Alitalia paint scheme from last year. Unable to defend his #1 plate, the 40-year-old Max Biaggi will return to racing with his “3″ on the front of his RSV4.

Eager to regain World Superbike’s top position, Biaggi’s toughest competition could come from his own teammate. His second season in World Superbike, Laverty has shown a great deal of promise already on the Aprilia. Keep your eye on the Irishman for some podiums in 2012. Technicals specifications and 14 hi-res photos of the WSBK-spec 2012 Aprilia RSV4 are after the jump.

Launched at Piaggio’s dealer meeting in Monte Carlo, the Aprilia Caponord 1200 (AKA the Aprilia Tuareg 1200) has shown its face to the public, and a recognizable face it is. Clearly based on the Dorsoduro 1200 platform, the new Caponord 1200 draws its design cues from the Aprilia RSV4, which like the punch-drunk frat boy that it is, has spread its seed into the likes of the RS4 50, RS4 125, and SRV850 maxi-scooter, making for a budding family of bikes that look suspiciously similar. Strong brand marketing across the model line, or incestuous ideas at the drawing board? You make the call.

Aprilia’s bid to race in the Moto2 Championship was apparently very short-lived, as Italian moto site Infomoto2 has uncovered a photo of the project, that is of course before Piaggio executives killed the racing effort. Hoping to continue the brand’s domination in the middle-class of GP racing, Aprilia’s Moto2 effort surely suffered from the fact that a Honda CBR motor would reside inside the Italian company’s prototype machine. The conflict of interest is surely understandable, although admittedly Aprilia had no 600cc motor of its own to use for the Moto2 class. Still, a piece of “what could have been” racing history, if you squint hard enough you can see some of Aprilia’s other GP racing efforts in the bike’s design.

You wouldn’t know that the Aprilia Tuono V4 R even existed if you went to Aprilia’s USA website, though the fire sale of the older Tuono 1000 should at least raise an eyebrow. That being said, Aprilia USA is set to bring the new, as in debuted at EICMA last year, Aprilia Tuono V4 R to our American shores. Set to hit dealers in March 2012, Aprilia USA has at least gotten one thing right with the 2012 Aprilia Tuono V4 R, and priced the streetfightered RSV4 with $14,999 MSRP.

That puts the base model Aprilia Tuono V4 R a full $4,000 cheaper than the $18,995 MSRP 2012 Ducati Streetfighter S, and $2,000 more than the $12,995 MSRP Ducati Streetfighter 848. With that price point, Aprilia has aggressively positioned the Tuono V4 R against Ducati, its biggest competition in the performance-oriented street-naked segment. With 167hp on tap, there is plenty to get excited about with the Aprilia Tuono V4 R, and true to its ethos, the Tuono V4 R is basically a de-tuned Aprilia RSV4 R superbike without its fairings.

To say Randy de Puniet had a tough season this year might be an understatement. Seemingly finding his groove at LCR Honda during the 2010 season, RdP found himself going into the 2011 known more for his well-raced finishes than gravel trap disappointments. The Frenchman showed a new maturity with his riding, and many thought his riding style would suit the troublesome Ducati Desmosedici GP11 well.

While the beginning of the season often saw de Puniet the fastest of the Italian bikes, it was clear that the move to Pramac Ducati was a misstep in the rider’s career. Jumping ship for 2012, and clear that he did not want to race in World Superbike or on a CRT machine, de Puniet seemingly had a number of options in front of him despite the 2011 season winding to a close: a return to LCR Honda, a factory ride with Rizla Suzuki, and ties to the well-run Aspar MotoGP team.

Those options would be limited though, as 2011 Moto2 Champion Stefan Bradl was shoe-horned into the LCR Honda squad to keep the pretense alive that Moto2 prepared riders to race in MotoGP. Similarly the rug was pulled out from underneath the Frenchman, as Rizla Suzuki got its plugged pulled almost immediately after RdP tested the Suzuki GSV-R, with promising results we might add. Left with few other choices, and certainly none of them better, it comes with little surprise then that Jorge “Aspar” Martinez’s MotoGP team has announced that Randy de Puniet will be one of its two riders for the 2012 MotoGP season.

De Puniet will be joined by former-MotoGP/Moto2 racer Aleix Espargaró on the two bike team. Dropping Ducati and announcing that Team Aspar will run an all CRT effort, the Spanish team will use Aprilia-powered bikes (De Puniet tested one of these bikes at Jerez last week). While a chassis manufacturer has not been announced, paddock gossip has been suggesting that Aprilia could be supplying a custom chassis for the racing effort. If you’ve been following MotoGP and the CRT movement closely, your eyebrows should be raised right now.

Officially official now, Eugene Laverty will not only switch to riding the Aprilia RSV4 Factory in the next World Superbike season, but the Irishman will also be Max Biaggi’s teammate in the factory Aprilia squad. Now displacing Leon Camier, Laverty had been signed earlier this month by the Italian factory, but there was uncertainty regarding whether the former-Yamaha rider would enter the factory team or the satellite PATA Racing squad. That speculation of course has been ended by Aprilia’s announcement, though it raises some other worthy questions.

A&R reader and photographer extraordinaire Ben Davies is at Silverstone this weekend, shooting World Superbike’s stop at the British venue. Crashing during Superpole 1, Max Biaggi certainly has had better days of qualifying, especially during the Italian’s one and a half seasons in WSBK. Catching The Emperors’ fall, Davies sent us this photo of Biaggi on his back, swimming towards the gravel trap. Biaggi would go on and get through Superpole 1 elimination round, though Superpole 2 is an entirely different story. Thanks for the photo Ben!

Photo: Ben Davies / www.SMARTFotos.co.uk

Photo: © 2011 Jensen Beeler / Asphalt & Rubber – Creative Commons – Attribution 3.0