Not too different of an analysis from the one I did regarding the Ducati Diavel, the business case surrounding the Husqvarna Nuda is all about extending brand attributes, reaching new demographics, and putting more volume into sales figures. While I will reserve judgment on what the Nuda 900 is as a motorcycle for when A&R actually gets a chance to swing a leg over one, the positioning and reasoning behind Husqvarna’s first true-blooded street bike can be analyzed by us before the Nuda hits dealership floors early next year.

A Swedish brand based in Italy and owned by German company, there can be little wonder as to why Husqvarna suffers from an identity crisis. When the small, but eclectic, dirt bike manufacturer was brought into the folds of BMW, many loyal to the Husqvarna brand wondered and were concerned about what was in store for the company.

If brand loyalists were waiting for the first shoe to drop, then surely the release of the Husqvarna Nuda 900 & 900R is that moment. A departure from a history of motorcycles that like to get grime under their fingernails, the Nuda 900 represents Husqvarna’s attempt at a pure-street offering — a move both Husqvarna and BMW hope will pave the way for more street models, and thus more sales volume. The positioning and branding of the Nuda 900 is also especially interesting, as adding a street dimension to the Husqvarna name is certainly a new dynamic to the brand, but how to do so with parent company BMW looking over one’s shoulder is another affair all together.

The obvious point to make in the 2011 MotoGP Championship is that Ducati Corse is struggling to compete with Yamaha and Honda, despite having the G.O.A.T. himself, Valentino Rossi, riding for the Italian squad. The recent history of the Desmosedici is fraught with bullet points of issues, most of which coming back to the bike’s notoriously vague front-end. Though showing moments of promise, even brilliance, including a World Championship with Casey Stoner at the helm, the Ducati Desmosedici has earned the reputation as a career-ender and a confidence destroyer among its less fortunate pilots.

When the dream team of development came to Ducati, in the guise of Valentino Rossi and Jeremy Burgess et al, the talk before the 2011 season was that the nine-time World Champion and his perhaps even more impressive garage crew could have the Desmosedici figured out in no-time at all. With the now infamous quote from Burgess that the GP10 could be sorted out in about 20 seconds still resonating in the MotoGP paddock, we stand now well over half of the way through the current MotoGP season, and the Championship standings hide what’s been apparent from day one: the Desmoproblema requires more than a quick-fix.

The solution to fixing the Ducati Desmosedici can be broken down into three camps, and depending whose opinion you solicit, you’ll get one of the following causes for Ducati’s uncompetitive season: the motor, the chassis, or the rider. Walking us through that analysis is our good friend David Emmett (bookmark his site MotoMatters.com right now), who may not be the most astute automatic transmission driver we’ve ever seen, but when it comes to comprehensive MotoGP analysis, the man is second to none.

Putting together an exhaustive digest on the issues that are surrounding Valentino Rossi, Ducati Corse, and the Desmosedici, Emmett weighs and measures the different dynamics of the problem at hand. Head on over to MotoMatters with your beverage of choice in-hand, and hear what MotoGP’s most-enlightened journalist has to say on the biggest subject in MotoGP.

Photo: © 2011 Scott Jones Photography – All Rights Reserved