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News from San Francisco tell us that Alta Motors has begun production on its electric supermoto, the Alta Redshift SM. We have been waiting a long time for this powerful electric supermoto to come to reality, ever since we rode the prototype model waaaay back in 2011.

The Redshift SM is Alta’s second model, as the motocross-focused Redshift MX started shipping to customers in late-2015, and was the company’s first electric motorcycle out of the starting blocks. The first street-legal model from Alta, the Redshift SM will cost a pricy $15,495 MSRP.

Rumors of street-legal enduro model, and possibly even a street-tracker bike have been coming from San Francisco as well, as Alta is ramping up its production after closing a $27 million round in funding earlier this year.

Today’s news means that Alta dealers and pre-order customers can expect Redshift supermotos on showroom floors around Labor Day.

Like its off-roading counterpart, the Alta RedShift SM is built around the most powerful motor on the market, per pound (40hp coming from an 11 lbs motor), which is a proprietary design by Alta.

Building around that a proper supermoto package, complete with WP suspension and Brembo brakes, the Alta Motors crew hopes that it has built a supermoto that will blow away the competition on the track, whether it be another electric sumo, or a lites-class gas-powered machine.

The now newly named Alta Motors is ready to announce its production machines for the 2015 model year, and first up is the company’s off-road model: the Alta RedShift MX. Designed to take on the toughest gas-powered lites-class motocross bikes on the track (250cc four-strokes), the RedShift MX boasts some impressive electric figures as well.

With 40hp on tap, from only 11 pounds of motor, the RedShift platform has the most powerful motor per pound, anywhere. Add that to the fact that Alta says the RedShift MX tips the scales at 251 lbs, though feels lighter once it’s underway — a known benefit of electric motorcycles.

Revving to 13,750 rpm from Alta’s proprietary motor, the RedShift MX is good for 2 hours of “recreational” riding. For riders that want to keep going longer, Alta has designed the battery pack to be swappable, in about 10-15 minutes with two sets of hands working. This also means that future battery pack upgrades will be available as new battery tech comes to market as well.

We generally try to avoid reprinting the press releases of companies. Call it spin control, call it journalistic integrity, call it an over-fascination in hearing ourselves type — it just isn’t something we’re keen to do.

Every now and then though, a company’s press release really is the most succinct and well-worded form of the information. As is the case with BRD Motorcycles, which is now known as Alta Motors.

We could wax on about the various branding strategies at work here, the importance of a company’s name, and how BRD’s recent $4.5 million Series A funding is surely to blame for all this…but instead, Alta Motors release just a basic honest answer to it all. Read it after the jump, and yes…the above image was included in the press release.