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Airbag technology is the future of safety in the motorcycle industry, of this much I am certain.

Intelligent airbag suits allow for a level of impact protection previously unheard of in the motorcycle industry, or any industry for that matter, and the effects are already obvious both at the pinnacles of our sport and at the consumer level.

The business side of all this is incredibly lucrative, especially for companies who are inventing in this space and patenting their work. As such, it should probably not surprise us to learn that Alpinestars and Dainese have headed to court over their two respective airbag brands: Tech Air and D-Air.

The Grand Prix Commission, MotoGP’s rule-making body, met last week to make a few minor updates to the rules for MotoGP in 2016. The two biggest changes to the rules relate to the two biggest changes to the series for next year: the change of tire suppliers and the switch to spec-electronics.

The change that will most please the fans will be the official end of the Open class. All references to both the Open and Factory classes are to be removed from the regulations, as the switch to spec electronics, all teams running both the standard Magneti Marelli hardware and official Dorna unified software, mean there is only one class in MotoGP again.

This does not mean that all factories are equal, however. Special concessions remain for factories that have not won a race and have not yet accrued six concession points (based on podium positions).

Manufacturers with concessions will be allowed to use twelve engines for a season instead of seven engines, they will be allowed unlimited testing with factory riders instead of test riders, and engine development will not be frozen.

Any MotoGP can tell you that Alpinestars is one of the few brands making integrated airbag suits available to racers — perhaps one of the best safety features to come out thus far in the 21st century for motorcyclists.

How to take that technology off the track and onto the street though is a a tough proposition though, as there are infinitely more variable at play on public roads, when compared to a race course. Hence, we’ve had to wait a long time for this tech to trickle down to the masses.

The current trend of thinking seems for apparel manufacturer to partner with motorcycle manufacturers, as a way to popularize the expensive safety feature.

As such, rival apparel-maker Dainese has already made a very public deal with Ducati, which lead to the Ducati Multistrada 1200 D-Air, and the Vicenza-based company has (had?) other less-public deals in place, with companies like BMW.

It seems Alpinestars wants in on that action too, and has now signed an exclusive partnership deal with BMW Motorrad, which will see the German manufacturer and Italian maker enter into cooperation on designing and making jackets with the Alpinestars Tech-Air technology.

There are those who say that Marc Marquez is due for a big crash soon. He is always riding so close to the edge of traction that at some point, he will go over the limit and suffer the consequences, they reason. They will therefore not have been surprised to learn that Marquez had a huge highside on Friday morning.

What will surprise them is the cause of the crash. It was not due to pushing his Honda RC213V beyond the limits of adhesion, he explained to the media afterwards, but was caused by a minor slip of his foot. His toe touched the gear lever, clicking the bike into 3rd, and that caused the rear tire to grip momentarily and flick him off.

The crash happened at Turn 2. “You turn with the gas in second gear,” Marquez said. “I didn’t know at the time, but I was touching a little bit the gear lever.” In the last part of the corner, he accidentally engaged third, and as he kept the throttle in the same position, the bike highsided.

Marquez was thrown upside down, and landed on his neck. He was lucky to walk away, but walk away he did. He returned to the garages and was straight back on the bike again, posting the sixth fastest time, six tenths off the pace of Aleix Espargaro, and a third of a second behind Jorge Lorenzo.

By the afternoon, Marquez was back at full speed, and second quickest behind Aleix Espargaro once again. He still had some stiffness in his neck, he said, but it was not really hindering him.

“The neck feels a bit locked in some corners, but it is not a problem,” he said. Intensive physiotherapy kept his neck warm, and prevented it from seizing up and becoming painful. That only happened after the session was over, and his neck started to cool down.

There was some question of why Marquez was allowed to continue straight away. After what was obviously a very serious crash, Marquez was not subjected to a physical examination to check for signs of a concussion. This is a recurring problem in MotoGP, with pressure on riders to get back on the bike as soon as possible.

Only in very severe and obvious cases does the circuit doctor intervene, and so far this has not caused any problems. How long it will continue without a rider hurting themselves by going back out too soon remains to be seen. There may be a role here for more forceful action by the Medical Director and circuit doctor.

I was reading DealerNews last week when I stumbled across a brief story about how Harley-Davidson was being sued by a couple, because the Bar & Shield brand did not offer the 2012 Electra Glide Classic with an anti-locking brake option.

The lawsuit comes about as a couple was riding two-up on their motorcycle in Texas, when a car suddenly cut in front of them. Locking up the wheels of the Harley-Davidson, the motorcycle fishtailed out of control, and flung the couple quite some distance. They are subsequently suing Harley-Davidson for $75,000 in damages.

I can already foresee the pro-business comments below this article, deriding these motorcyclists for a series events that amount to “their fault” for their medical and financial woes — after all, it was they who chose to buy a motorcycle without ABS, right?

Legal scholars, and those familiar with tort law and product liability in the United States though, will see the case quite differently. And barring specific details and circumstances, the conclusion to this lawsuit will almost certainly side with the complainants, not Harley-Davidson.

Knowing that not everyone is in a position to watch qualifying and races when they are live, we try to operate a no-spoilers policy for at least a few hours after the event.

For us, this means no results in headlines, nor on the Twitter feed. But, as the mighty motorcycle racing Twitter personality SofaRacer put it today, “I know you don’t like to Tweet spoilers David. But ‘Márquez on pole’ and ‘Márquez wins’ technically, erm, aren’t.”

To the surprise of absolutely nobody, Marc Marquez took his sixth pole of the season, and his seventh pole in a row on Sunday. Marquez remains invincible, even at what he regards as his worst track of the year.

His advantage is rather modest, though. With just 0.180 seconds over the man in second place – the surprising Andrea Iannone – it is Marquez’s smallest advantage of the season, if we discount Qatar, where he was basically riding with a broken leg.

You get the sense that Marquez is holding something back, almost being cautious, after being bitten several times by the track last year, including a massive crash in free practice and then sliding out of the race.

It makes him almost vulnerable for the first time. His race pace is still fast, but he has others – Valentino Rossi, Jorge Lorenzo, Dani Pedrosa, even the Ducatis of Andrea Iannone and Andrea Dovizioso – all on roughly the same pace.

Marc Marquez would almost certainly like to forget this past weekend at Mugello for the Italian GP. Heads up to the spoiler alert, but not only did he make an unforced error during the race, crashing out of second place all by his lonesome (with a comfortable margin fore and aft, we might add), but the young Spanish rider also had one of the fastest crashes ever in the MotoGP Championship during Friday’s Free Practice 2 session.

Losing control of his Repsol Honda RC213V at 209.9 mph as he approached the San Donato corner during the race, Marquez had to jump away from his race bike, at roughly 170 mph, in order to avoid the rapidly approaching wall barrier. Escaping with a battered chin, a small fissure to his humerus bone, as well as minor soft-tissue injuries to his shoulder, Marquez came out of the incident in FP2 rather well, all things considered.

Now that Marquez has gotten a clean bill of health from doctors in Barcelona (he will have to undergo some physio the next few days though), Repsol and others in the paddock can breathe a sigh of relief, and begin to analyze the crash in more detail. Helping add insight to the crash, Alpinestars has released the telemetry from Marquez’s Tech Air race suit, which shows the g-forces involved during the crash, as well as the deployment time of the suit’s airbag.

For just a simple three-day test at the Circuit of the Americas, it is astounding how much marketing material that has poured out from the camps that surround the Honda and Yamaha factory MotoGP race teams. A true testament to the notion that if Dorna loosened its tight grip on recording video at MotoGP events, it could greatly benefit the sponsors, and thus the teams, and thus the riders of the sport.

Take our latest example with an Alpinestars’s “Ask Me Something” video installment that features HRC rider Dani Pedrosa. A simple four-minute promotional clip shot atop the observation tower at the Circuit of the Americas, Pedrosa gets some much needed fan interaction (and humanization), and Alpinestars has a cool promotional video to help justify the millions of dollars its spends in MotoGP each season.

If this had been an “official” test, where Dorna’s media bosses could impose its draconian rules about video, this short segment for one of the paddock’s greatest sponsors would never have occurred (or worse, Alpinestars would have had to pay tens of thousands of dollars to get permission to film its sponsored rider).

But instead since the COTA test was a “private” test, we get a glimpse into how the MotoGP paddock would function if it was a well-oiled media machine. We have never seen so much marketing material made for the US market come from MotoGP before now. It makes you wonder about something, doesn’t it?

Where does Crescent Suzuki’s Jon Kirkham go when he needs custom racing leathers made for his British Superbike Championship bid? Why Alpinestars of course. Testing in Spain before the 2011 season began, Kirkham stopped by the Alpinestars HQ in Italy to get fitted for his new racing suit, and the Crescent Suzuki team brought along its cameras to share the experience with everyone else.

You don’t have to follow the BSB series to appreciate the time and effort that goes into making a custom leather suit, and getting an inside look at one of the top brand’s operation is certainly enlightening. The process is more involved than just taking a stock suit and putting logos on it. Instead each piece is custom cut to the rider’s measurements, and hand sewn to make a completely unique garment for Kirkham.

Perhaps more impressive is the fact that if he bins it during practice or a race, a new custom suit can be made from scratch in just eight hours. Check the video out after the jump.

Sometimes I make an image which, at the time, seems fairly ordinary, but later emerges as something of an unexpected interest. When I saw Toni Elias about to mount up to begin his Moto 2 title chase, I thought it interesting that someone who had been in the premier class for five seasons couldn’t manage to take to the track with matching gloves. When Elias went on to become the first Moto2 champ, I included this image in the MotoMatters.com calendar, thinking it even more ironic that the future class champion had begun the season with this odd equipment choice.

During a speaking appearance at the San Francisco Dainese D-Store, I spoke to assistant manager Mike J. who shed some more insight on the photo. While holding a copy of the calendar open to the October page, Mike pointed out that while Elias had an Alpinestars glove on his right hand, the glove on his left was by Dainese. Due to Elias’ contract with A-stars, Elias had the logo and brand references covered up. I had not recognized the brand, only that the design was different from his Alpinestars glove.