Similar to how Alpinestars released the telemetry from Marc Marquez’s 209 mph crash at Mugello, the Italian motorcycle apparel company has downloaded the 0’s and 1’s from Jorge Lorenzo’s Air-Tech race suit, to show us the physics involved from his collarbone-breaking crash.
Marc Marquez would almost certainly like to forget this past weekend at Mugello for the Italian GP. Heads up to the spoiler alert, but not only did he make an unforced error during the race, crashing out of second place all by his lonesome (with a comfortable margin fore and aft, we might add), but the young Spanish rider also had one of the fastest crashes ever in the MotoGP Championship during Friday’s Free Practice 2 session.
Losing control of his Repsol Honda RC213V at 209.9 mph as he approached the San Donato corner during the race, Marquez had to jump away from his race bike, at roughly 170 mph, in order to avoid the rapidly approaching wall barrier. Escaping with a battered chin, a small fissure to his humerus bone, as well as minor soft-tissue injuries to his shoulder, Marquez came out of the incident in FP2 rather well, all things considered.
Now that Marquez has gotten a clean bill of health from doctors in Barcelona (he will have to undergo some physio the next few days though), Repsol and others in the paddock can breathe a sigh of relief, and begin to analyze the crash in more detail. Helping add insight to the crash, Alpinestars has released the telemetry from Marquez’s Tech Air race suit, which shows the g-forces involved during the crash, as well as the deployment time of the suit’s airbag.
For just a simple three-day test at the Circuit of the Americas, it is astounding how much marketing material that has poured out from the camps that surround the Honda and Yamaha factory MotoGP race teams. A true testament to the notion that if Dorna loosened its tight grip on recording video at MotoGP events, it could greatly benefit the sponsors, and thus the teams, and thus the riders of the sport.
Take our latest example with an Alpinestars’s “Ask Me Something” video installment that features HRC rider Dani Pedrosa. A simple four-minute promotional clip shot atop the observation tower at the Circuit of the Americas, Pedrosa gets some much needed fan interaction (and humanization), and Alpinestars has a cool promotional video to help justify the millions of dollars its spends in MotoGP each season.
If this had been an “official” test, where Dorna’s media bosses could impose its draconian rules about video, this short segment for one of the paddock’s greatest sponsors would never have occurred (or worse, Alpinestars would have had to pay tens of thousands of dollars to get permission to film its sponsored rider).
But instead since the COTA test was a “private” test, we get a glimpse into how the MotoGP paddock would function if it was a well-oiled media machine. We have never seen so much marketing material made for the US market come from MotoGP before now. It makes you wonder about something, doesn’t it?
Where does Crescent Suzuki’s Jon Kirkham go when he needs custom racing leathers made for his British Superbike Championship bid? Why Alpinestars of course. Testing in Spain before the 2011 season began, Kirkham stopped by the Alpinestars HQ in Italy to get fitted for his new racing suit, and the Crescent Suzuki team brought along its cameras to share the experience with everyone else.
You don’t have to follow the BSB series to appreciate the time and effort that goes into making a custom leather suit, and getting an inside look at one of the top brand’s operation is certainly enlightening. The process is more involved than just taking a stock suit and putting logos on it. Instead each piece is custom cut to the rider’s measurements, and hand sewn to make a completely unique garment for Kirkham.
Perhaps more impressive is the fact that if he bins it during practice or a race, a new custom suit can be made from scratch in just eight hours. Check the video out after the jump.
Sometimes I make an image which, at the time, seems fairly ordinary, but later emerges as something of an unexpected interest. When I saw Toni Elias about to mount up to begin his Moto 2 title chase, I thought it interesting that someone who had been in the premier class for five seasons couldn’t manage to take to the track with matching gloves. When Elias went on to become the first Moto2 champ, I included this image in the MotoMatters.com calendar, thinking it even more ironic that the future class champion had begun the season with this odd equipment choice.
During a speaking appearance at the San Francisco Dainese D-Store, I spoke to assistant manager Mike J. who shed some more insight on the photo. While holding a copy of the calendar open to the October page, Mike pointed out that while Elias had an Alpinestars glove on his right hand, the glove on his left was by Dainese. Due to Elias’ contract with A-stars, Elias had the logo and brand references covered up. I had not recognized the brand, only that the design was different from his Alpinestars glove.
A quick hat tip to the folks making these rider videos at Alpinestars (& Lexar this time around), as they always seem to come out telling a good story about our favorite motorcycle riders. Up again is another video with Ben Spies, whose determination and focus on winning a MotoGP race & MotoGP Championship are again evident with his spoken conviction. Spies also talks about why he rides bicycles in his downtime, and we get a pretty good look at his swank bachelor pad in Dallas. All-in-all it seems to be the good life for the Texan, but after last weekend’s race, we’re sure there’s a lot of “what if’s” going on in his mind.
Ben Spies is on the factory Yamaha YZR-M1 this year, and is already showing that he has the mettle to battle up front in MotoGP with the best of the best. A former AMA Champion and World Superbike Champion, Spies has his eyes on motorcycling’s ultimate prize, but it’s been a long road to where he is now for the young Texan racer.
Talking about his start in motorcycle racing, Alpinestars has done a quick video on Spies as a part of the company’s “Beyond the Riders” campaign. Like the videos with Jorge Lorenzo & the Repsol Honda riders, there’s some interesting things to hear from our stars of the Premier Class, which tell the story we don’t see on TV. Watch Ben’s story after the jump.
Alpinestars has cooked up the second part to its profile on reigning MotoGP World Champion Jorge Lorenzo. As a member of the new generation of GP riders, Alpinestars focuses on Lorenzo’s elevation in the sport, and what is different for these younger riders compared to their older counterparts. Coming from the soon-to-be defunct 125GP, more riders coming in from World Superbike, and talking to fans on Twitter & Facebook, are all budding issues for the Spanish rider. Check it out after the jump.
Alpinestars has been fancying itself a bit of a movie maker lately, and has a video with the three members of the factory-backed Repsol Honda MotoGP team. Talking to the three extremely talented riders, Alpinestars explores each racer’s path to motorcycle racing, and their early moments in the sport.
Perhaps the most interesting part of the interview is the question: “When did you realize you were special?”, which provides for some insightful replies. Check out the video (above) for the answer to that inquiry, and for bonus points there are some videos with Jorge Lorenzo after the jump that Alpinestars also made.
The Yamaha Racing factory MotoGP team may not have a title sponsor for the 2011 season, but reigning MotoGP World Champion Jorge Lorenzo has had no problem getting some personal sponsorships for next season. Rumors were rife a few weeks ago that Lorenzo had made a switch from Dainese to Alpinestars for his leathers, boots, and gloves sponsorship (making an inverse flop with Nicky Hayden who was making the switch from Alpinestars to Dainese), and last week we brought you the first photos of what looked like a photo shoot that Lorenzo did with Rockstar Energy Drink.
Entering into MotoGP for the first time, Rockstar is Lorenzo’s only American sponsor. No terms have been released on the deal, but we hope Lorenzo is getting a boatload of cash from the energy drink producer, as the Spaniard has had some sort of Rockstar emblazoned garment on him at all times during his trip to Indonesia (including scuba diving?).