Two New BMW R nineT Models Coming

Filings with the California Air Resources Board (CARB) suggest that BMW Motorrad has two more variations of its retro-styled motorcycle line coming to the USA: the BMW R nineT Pure and the BMW R nineT Racer. These two bikes would join the other two air-cooled models we have already seen from the Germans, the base model BMW R nineT and the recently released BMW R nineT Scrambler, which debuted at EICMA last year. Our friends at Motorcycle.com spotted the CARB filings, and believe one of the machines will be based off the BMW Lac Rose concept – an ADV throw-back to when the Dakar Rally actually raced to Dakar. The other model though, could be anyone’s guess, as BMW hasn’t dropped any other concepts or hints in the past months.

Q&A: KTM On-Road Technical Director Sebastian Risse – The Development of the KTM RC16 MotoGP Bike

Sebastian Risse is the man behind the KTM RC16 MotoGP bike which was presented on Saturday at the Red Bull Ring. An automotive engineer by training, Risse has been with KTM since 2008. He started out as a crew chief and chassis analyst on KTM’s now defunct RC8 Superbike project, but when KTM returned to Grand Prix racing in 2012, Risse took charge of the Moto3 project, which has gone on to be the benchmark in the class. Risse is currently head of all of KTM’s roadracing activities, and has overseen and led development of the RC16 MotoGP bike. After the KTM RC16 was presented, we spoke to Sebastian Risse about the differences and design choices which went into the bike.

Here’s a Custom Ducati XDiavel by Roland Sands Design

In the event’s 76-year history, this year marks the first time that Ducati has ever participated at the Sturgis Motorcycle Rally – the Italian company hoping to showcase its Harley-Davidson alternative, the Ducati XDiavel. Helping fuel that fire was a collaboration between Roland Sands Design and Ducati, which has given way to the creation of a one-off XDiavel with the usual RSD touches. This means a flowing single-piece body, the addition of a 19″ front wheel, and shotgun-style exhaust are added to the already stylish XDiavel. The RSD Ducati XDiavel is then finished off with metallic flake paint job, along with the usual bits and bobs from the RSD catalog. There is a lot of “Southern California” transmitted through RSD’s design into the Italian-born XDiavel.

2017 KTM RC16 Officially Debuts

The Austrian GP might be tomorrow, but today the news is all about MotoGP’s newest entrant, KTM Racing. The Austrian team used its home to debut officially its MotoGP program, showing the KTM RC16 MotoGP race bike in its officially Red Bull livery for next year. The livery itself is what you would expect between at KTM/Red Bull collaboration, with the same blue and orange paint scheme as can be found on the Red Bull KTM Moto3 squad. The big difference of course is the rumored fire-breathing, 270hp, V4, engine, which Bradley Smith and Pol Espargaro will attempt to tame. The bike’s next outing will be at Valencia, where Thomas Lüthi and Mika Kallio will ride with the MotoGP-regulars once again, competing as wild card entries.

MotoGP Considering Team Communication via Dashboards

Dorna is considering allowing communication between teams and riders via the dashboard. At a meeting today between Dorna and the teams, initial discussions took place over a system to allow teams to pass very brief messages to the dashboard of the bikes. The ability to pass messages between team and bike has been made possible thanks to the transponders currently being used in MotoGP. Those allow for a very limited and very short burst of communication as the bikes pass the timing loops at the track. Race Direction is currently using the system to pass signals to the dash in the case of a red flag, black flag or ride through penalty, but the system would also allow teams a limited ability to pass messages to the riders.

Norton Announces V4 Superbike, Again

A year ago, to the day, Norton announced that it was working on a street-going superbike that featured a 200hp, 1,200cc, V4 engine. Now, Norton confirms that news, saying that we will see the limited-production (200 units) machine later this fall. Yay. On the bright side, Norton posted a concept drawing of the new bike to its Facebook page, giving us at least something new to whet our appetites on the new motorcycle. The concept looks very similar to the sketch we saw last year, making today’s new a little bit about nothing. But, our friends at MotoFire report that Norton is still working on a 650cc project, which will debut later this year as well.

Is This the 2017 Yamaha YZF-R6?…Nope

Someone is trying to pass off the above photo as the eagerly awaited 2017 Yamaha YZF-R6 – unfortunately, it’s a fake. I’m actually surprised this piece of photoshop has some legs, and is making its way around the internet, considering how obvious the forgery. To verify its authenticity, all one would have to do is to compare the above photo with photos of the current generation Yamaha YZF-R1. Contrasting the two, it’s clear that the chassis and exposed parts of the engine are right off the Yamaha YZF-R1 (it’s easiest to see on the swingarm). The real smoking gun though is that the forger used a Yamaha press photo as their base. I was able to find the base photo, which clearly shows that the five-spoke wheels on the alleged R6 are in the exact same ones from a R1 press photo.

Former Skully Employee Alleges in Lawsuit that Executives Used Corporate Funds as “Personal Piggy Banks”

A former Skully employee, Isabelle Faithhauer, is bringing suit against Skully and its founders Marcus Weller and Mitchell Weller. Faithhauer is the former-assistant to Skully CEO Marcus Weller, and for a time, served as the company’s bookkeeper. In her complaint she alleges that Skully wrongfully terminated her, and brings several other causes of action that are related to that wrongful termination. However in her filing with the court, Faithhauer also lists a number of incidents where Marcus Weller and Mitchell Weller allegedly used company funds to buy exotic cars, rent expensive apartments in San Francisco, and travel around the world.

KTM Will Race in Moto2 Starting in 2017

KTM is working on Moto2 race bike, to compliment the Austrian brand’s move into the MotoGP Championship next year? We only learned about the project earlier this year in February, but KTM and WP suspension are supposedly quite far with their progress on the bike, and are now “ready to race” in earnest. It might seem a little strange to see a KTM building a race bike chassis around a rival manufacturer’s engine, but zie Austrian’s are serious about their Grand Prix racing presence, and feel that they need to be involved in all three of the championship’s classes. KTM CEO Stefan Pierer recently talked to Germany’s Speedweek publication about the Moto2 project recently, where Pierer revealed that the Austrian brand will race in the Moto2 Championship starting in 2017.

Understanding the Ducati XDiavel, A Review

The Ducati XDiavel is another big step for the Brand from Bologna, as the modell pushes further into the territory first pioneered by the Ducati Diavel, and hopes to give cruiser enthusiasts a design that speaks a little bit more of their native language. These changes though allow Ducati to move boldly into an area dominated by one brand: Harley-Davidson. That is a tall mountain to climb, as the Bar & Shield brand has a chokehold on the cruiser-riding faithful, who flock to the American brand not because of what it does, but because of who it is. This makes winning the hearts and minds of cruiser riders an exceptionally difficult task – one too that is not easily undertaken. The first step in mounting the assault on that summit is to develop a motorcycle that has no equal. In this regard, Ducati has a fighting chance.

Harley Continues to Chase a Younger Audience

08/24/2010 @ 8:05 am, by Jensen Beeler38 COMMENTS

We’ve gotten more than a few emails from readers between the ages of 18-30 saying they’ve been approached at motorcycling events by market research company representatives working for Harley-Davidson. In conjunction with beefing up its Sportster line-up (the goto motorcycle at Harley-Davidson for catering to Gen-Y/X riders) with more youth-oriented motorcycles, Harley-Davidson is clearly trying to latch onto a new generation of rider.

Looking for the next generation of rebels, Harley’s focus lately has been on the skateboarding inclined, hoping perhaps that the demographic’s lifestyle of “skateboarding is not a crime” is a value that transfers over easily to two-wheeled transportation. Of course this marketing effort wouldn’t be complete without a new ad campaign, and Harley is clearly making ads for the customer it wants, not the customer it has.

Giving credit where credit is due, this is one of the better ads to come out of the Milwaukee brand. Check the video out after the jump, and note how many times you see a woman behind the handlebars.

MotoGP Television Viewership Drops with Rossi Gone

06/22/2010 @ 5:54 am, by Jensen Beeler3 COMMENTS

The British GP was the first full GP weekend without The Doctor present to charm the television with his media moxie (did we mention his crash was “worth” $8 million?), and as such we get our first glimpse into what the repercussions are for MotoGP with Rossi out of commission. Checking TV viewership, MotoGP’s stop at Silverstone saw a 20% decline in total viewership when compared to the last two GP’s at Jerez and Le Mans. The result is that advertisers in some markets are asking the local stations that cover MotoGP to readjust there viewership claims and media rates to account for the loss of audience.

Yamaha FZ8/Fazer 8 Coming to Canada – USA Next?

06/11/2010 @ 7:57 am, by Jensen Beeler10 COMMENTS

Yamaha Canada has just announced that the 2011 Yamaha FZ8 and 2011 Yamaha Fazer 8 street bikes will be available in the Canadian market. Perhaps as a disappointment for some, both models of the new street-naked will come without the option for ABS.

Presumably the Canadian market has now cleared out its back-stock of Yamaha FZ6’s, which the 8-series has been replacing in European markets, and can now begin to offer the new middleweight.

With Canada getting the 8’s in its line-up, all eyes are now on the Yamaha USA to see if/when they’ll bring the bike to the US market. When they do, we can probably look forward to some great commercials, like these gems from the European campaign (that’s sarcasm for those keeping score). Check them out after the jump…did we mention they’re really bad?

Spoof: The Last Honest Harley-Davidson Ad

05/26/2010 @ 6:01 am, by Jensen Beeler25 COMMENTS

This is getting a chuckle around the A&R office this morning. It looks like some Buell owners are finding some extra time on their hands now that the American street bike company is out of business. That’s ok by us, because these boys have a good sense of humor, and some balls to grab some footage from a Harley-Davidson dealer.

Taking a couple good shots at Harley-Davidson, we’re left only with the question as to whether the Extra Soft Tail Deluxe Hyperglide American Bald Eagle Historical Limited VXFR1200 Patriot Skull Edition comes in Nightster Black.

Source: Bikers in the Fast Lane

Marissa Miller Poses for Harley-Davidson – Future Ambassador to Woman Motorcyclists?

05/13/2010 @ 9:09 am, by Jensen Beeler26 COMMENTS

Here’s an interesting one for you marketing mavens. Harley-Davidson has tapped Marissa Miller to help promote its Nightster series of motorcycle, which isn’t really news. After all this isn’t the first time that a blonde beauty and a motorcycle have been paired in marketing photoshoot, and it also isn’t the first time that Miller has posed for the Milwaukee brand: she was also the company’s spokesperson for Harley’s “Military Appreciation Month” campaign.

The real interesting aspect of this campaign is the fact that Miller comes from a family of motorcyclists, and is a Harley-Davidson rider herself. While some chalk this up to clever publicity statements, it could be a sign there’s some blood still pumping in the Milwaukee marketing department afterall. What better way is there to get women to enter a male dominated industry than with an uber-feminine sex symbol who still manages to maintain all that sex appeal while riding on one of the most recognizable symbols of our industry? Photos from the shoot, and a behind the scenes video after the jump.

Ducati Multistrada 1200 Video Recap

04/14/2010 @ 9:16 am, by Jensen Beeler1 COMMENT

How important is the 2010 Ducati Multistrada 1200 to the Italian company? Consider this, despite releasing a bevy of new and revised motorcycles for the 2010 model year, only the Multistrada 1200 has seen the Bologna company bend over backwards to market its sport-tourer with a bevy of videos. Part of this is due to the extra pocket change seen in the adventure segment of motorcycling, but an even more important reason for Ducati’s aggressive media push is the need for the Italian brand to stand for something more than just expensive sport bikes.

Before there were Hypermotards and Multistrada 1200’s, Ducati still saw the lion’s share of its sales come from the Monster line, despite the company being better known for its Superbike line. Unlike some other companies, Ducati was fortunate enough to realize that you can’t play in only one market segment, and began looking for new ways to expand it’s product lineup…thus the Multistrada 1200 was born. In an effort to keep up with all the marketing around the beak-nosed bike, we’ve compiled all of the Ducati Multistrada 1200 videos we could find, so sit back, grab a beverage, and enjoy them after the jump.

BMW Motorcycle Ads From Across the World

01/19/2010 @ 2:25 pm, by Jensen Beeler2 COMMENTS

Bikes in the Fast Lane is running a piece on a impressive collection of 35 BMW motorcycle ads from around the world, which shows how the German has branded itself across the globe. BMW’s marketing efforts run the gammet from very good to utterly bizzar. We grabbed a few of the good, bad, and ugly to share with you after the jump, but you’ll have to head to Bikes in the Fast Lane to see the rest.

Source Interlink Files for Bankruptcy – Motorcyclist Magazine and Others at Risk

05/06/2009 @ 12:42 pm, by Jensen Beeler2 COMMENTS

motorcyclist-magazine

Source Interlink, publisher of such motorcycle magazines as: MotorcyclistSport RiderDirt Rider, has filed for Chapter 11 bankruptcy. The company, which is owned by billionaire Ron Burkle’s Yucaipa Cos., is expected to privatize after the bankruptcy, with debtors losing nearly $1 billion in outstanding loans. 

It’s expected that heavy restructuring and cost cutting will now take place within the company’s publications, but it’s too early to determine which, if any, titles will be closed or sold. 

On the potential chopping block is the following motorcycle titles: ATV Rider, Baggers, Dirt Rider, Hot Bike, Motorcycle Cruiser, Motorcyclist, Sport Rider, Street Chopper, & Super Street Bike

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