MV Agusta F3 800 Ago Now Officially Debuts

We already announced the bike last November, and brought you a bevy of hi-res images of the special edition machine. Although now that we think of it, MV Agusta never released anything on this Giacomo Agostini tribute motorcycle — better late than never, right? Back at the EICMA show launch, where the MV Agusta F3 800 Ago was first shown to the public (and Agostini himself), the Varese brand promised us two additional motorcycle launches in early 2014. MV Agsuta made good on half that promise with the Dragster 800 model, hopefully this Ago special edition isn’t the other half of that statement, and MV Agusta still has something waiting in the wings. That being said, the Tricolore & Gold paint scheme is gorgeous, and looks even better in person.

Isle of Man TT Gets TV Deal for Australia & USA

Want to watch the Isle of Man TT from the comfort of your non-British TV, but haven’t been able to in the past? A new TV from the Isle of Man’s Department of Economic Development will do just that. Inking a new TV contract with North One TV, the Isle of Man TT will be televised in the American, Australian, and of course British markets, making it easier than ever to watch the iconic road race. With a five-year contract with the Velocity Channel in the US, the American cable channel will show seven one-hour race shows. Each segment will air within 24hrs of each race, and be tailored for the American market.

Castiglioni Denies Fiat Buyout of MV Agusta Is in the Works

After reporting 22% growth in Q1 2014, Giovanni Castiglioni had some closing words about the rumors that Fiat could acquire MV Agusta — a popular rumor that has been swirling around in the press the last two months. Denying outright that MV Agusta had, or was in, talks with the Fiat-Chrysler group about an acquisition (some reports linked even MV Agusta to being bought by Fiat-owned Ferrari), Castiglioni said the Italian company solely was focused on building growth, and building motorcycles. “Moreover, I’d like to take this opportunity to deny rumours circulated by the media over the last few days concerning supposed negotiations vis-à-vis the sale of a share of MV Agusta to the Fiat-Chrysler Group,” said Giovanni Castiglioni, the President and CEO of MV Agusta.

A 2WD Hybrid-Electric Motorcycle for the US Military?

In the coming years, US special forces may be riding a tw0-wheel drive, hybrid-electric, multi-fuel motorcycle co-developed by BRD Motorcycles and Logos Technologies. Helping make this project possible is a Small Business Innovation Research grant from DARPA. The goal is to make a single-track vehicle for US expeditionary and special forces that will be nearly silent in operation, yet also capable of traveling long distances. Details on the proposed machine are light, of course, but it sounds like the 2WD dirt bike will be based off the BRD RedShift MX (shown above), and use an electric drivetrain, as well as a multi-fuel internal combustion engine to achieve its goals.

Colin Edwards Will Retire from Racing after 2014 Season

Announcing his decision during the pre-event press conference for the Red Bull Grand Prix of the Americas, Colin Edwards told the assembled press that 2014 would be the Texan’s last season racing a motorcycle. Citing a lack of improvement on his performance in pre-season testing and at the Qatar GP, Edwards decision perhaps answers the lingering question in the paddock of when the American rider would hang-up his spurs after an illustrious career in AMA, WSBK and MotoGP. Talking about his inability to come to terms with the Forward Yamaha, which Aleix Espargaro was able to take to the front of the pack in Qatar, Edwards was at a loss when it came to understanding the Open Class machine and his lack of results.

MSF Updates Its Basic RiderCourse Curriculum

It is no surprise that statistics from the NHTSA show that motorcycle accidents and injuries are on the rise. According to the 2012 Motor Vehicle Crash report published by the NHTSA, motorcycle fatalities for that year rose to 4,957, up seven percent from 2011, while injuries increased 15% to 93,000. While the NHTSA statistics are misleading because the motorcycle category includes mopeds, scooters, three-wheelers, pocket bikes, mini bikes, and off-road vehicles, new riders need every advantage they can afford. The Motorcycle Safety Foundation has taken notice of these statistics and has revised the curriculum for its Basic RiderCourse to include a new Basic eCourse, which students will take prior to in-person instruction.

Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes. The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model. The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW.

Bell & COTA Create Texas-Themed Limited-Edition Helmet

Continuing its theme of making limited-edition helmets for premier-class US rounds, Bell Helmets has teamed up with the Circuit of the Americas and Chris Wood, of Airtrix, to create a Texas-themed Bell Star Carbon helmet, just in time for COTA’s MotoGP race next weekend. Available only until April 13th, the Bell/COTA helmet features a red, white, and blue flag motif on the front, with both the American and State of Texas flags visible, which then wrap around the rear to merge with a hardwood design, reminiscent of the floorboards in a Western saloon. The helmet is also crowned with a Longhorn cattle skull, which adds to the Texan motif. The specially designed helmet also features a horseshoe, the COTA logo, and the 2014 Red Bull MotoGP of The Americas logo.

Aprilia Mounting a Return to MotoGP in 2016

Towards the end of the 800cc era, MotoGP looked to be in dire condition. Grids were dwindling, factories were reducing their participation, and teams were in difficult financial straits indeed. By the end of 2011, there were just 17 full time entries, Suzuki was down to a single rider, and were about to pull out entirely for 2012. How different the situation looks today. In a recent interview with the official MotoGP.com website, Aprilia Corse’s new boss Romano Albesiano gave a brief outline of their plans. The Italian factory will continue to work with the IODA Racing team for 2014 to collect data on the electronics and tires, which they will use as input on an entirely new project being worked on for 2016.

This Is Pretty Much What the Monster 800 Will Look Like

With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800″ would be spotted, and unsurprisingly the machines have a great deal in common. The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale. With the spied Ducati Monster 800 looking ready for primetime, and a pre-fall launch isn’t out of the question. Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster.

Harley Continues to Chase a Younger Audience

08/24/2010 @ 8:05 am, by Jensen Beeler38 COMMENTS

Harley Continues to Chase a Younger Audience Harley Davidson Forty Eight 48 16 560x373

We’ve gotten more than a few emails from readers between the ages of 18-30 saying they’ve been approached at motorcycling events by market research company representatives working for Harley-Davidson. In conjunction with beefing up its Sportster line-up (the goto motorcycle at Harley-Davidson for catering to Gen-Y/X riders) with more youth-oriented motorcycles, Harley-Davidson is clearly trying to latch onto a new generation of rider.

Looking for the next generation of rebels, Harley’s focus lately has been on the skateboarding inclined, hoping perhaps that the demographic’s lifestyle of “skateboarding is not a crime” is a value that transfers over easily to two-wheeled transportation. Of course this marketing effort wouldn’t be complete without a new ad campaign, and Harley is clearly making ads for the customer it wants, not the customer it has.

Giving credit where credit is due, this is one of the better ads to come out of the Milwaukee brand. Check the video out after the jump, and note how many times you see a woman behind the handlebars.

MotoGP Television Viewership Drops with Rossi Gone

06/22/2010 @ 5:54 am, by Jensen Beeler3 COMMENTS

MotoGP Television Viewership Drops with Rossi Gone Valentino Rossi Silverstone British GP absent 560x373

The British GP was the first full GP weekend without The Doctor present to charm the television with his media moxie (did we mention his crash was “worth” $8 million?), and as such we get our first glimpse into what the repercussions are for MotoGP with Rossi out of commission. Checking TV viewership, MotoGP’s stop at Silverstone saw a 20% decline in total viewership when compared to the last two GP’s at Jerez and Le Mans. The result is that advertisers in some markets are asking the local stations that cover MotoGP to readjust there viewership claims and media rates to account for the loss of audience.

Yamaha FZ8/Fazer 8 Coming to Canada – USA Next?

06/11/2010 @ 7:57 am, by Jensen Beeler10 COMMENTS

Yamaha FZ8/Fazer 8 Coming to Canada   USA Next? 2010 yamaha fz8 official 4 560x420

Yamaha Canada has just announced that the 2011 Yamaha FZ8 and 2011 Yamaha Fazer 8 street bikes will be available in the Canadian market. Perhaps as a disappointment for some, both models of the new street-naked will come without the option for ABS.

Presumably the Canadian market has now cleared out its back-stock of Yamaha FZ6′s, which the 8-series has been replacing in European markets, and can now begin to offer the new middleweight.

With Canada getting the 8′s in its line-up, all eyes are now on the Yamaha USA to see if/when they’ll bring the bike to the US market. When they do, we can probably look forward to some great commercials, like these gems from the European campaign (that’s sarcasm for those keeping score). Check them out after the jump…did we mention they’re really bad?

Spoof: The Last Honest Harley-Davidson Ad

05/26/2010 @ 6:01 am, by Jensen Beeler25 COMMENTS

This is getting a chuckle around the A&R office this morning. It looks like some Buell owners are finding some extra time on their hands now that the American street bike company is out of business. That’s ok by us, because these boys have a good sense of humor, and some balls to grab some footage from a Harley-Davidson dealer.

Taking a couple good shots at Harley-Davidson, we’re left only with the question as to whether the Extra Soft Tail Deluxe Hyperglide American Bald Eagle Historical Limited VXFR1200 Patriot Skull Edition comes in Nightster Black.

Source: Bikers in the Fast Lane

Marissa Miller Poses for Harley-Davidson – Future Ambassador to Woman Motorcyclists?

05/13/2010 @ 9:09 am, by Jensen Beeler24 COMMENTS

Marissa Miller Poses for Harley Davidson   Future Ambassador to Woman Motorcyclists? Marissa Miller Harley Davidson Nightster 51 560x554

Here’s an interesting one for you marketing mavens. Harley-Davidson has tapped Marissa Miller to help promote its Nightster series of motorcycle, which isn’t really news. After all this isn’t the first time that a blonde beauty and a motorcycle have been paired in marketing photoshoot, and it also isn’t the first time that Miller has posed for the Milwaukee brand: she was also the company’s spokesperson for Harley’s “Military Appreciation Month” campaign.

The real interesting aspect of this campaign is the fact that Miller comes from a family of motorcyclists, and is a Harley-Davidson rider herself. While some chalk this up to clever publicity statements, it could be a sign there’s some blood still pumping in the Milwaukee marketing department afterall. What better way is there to get women to enter a male dominated industry than with an uber-feminine sex symbol who still manages to maintain all that sex appeal while riding on one of the most recognizable symbols of our industry? Photos from the shoot, and a behind the scenes video after the jump.

Ducati Multistrada 1200 Video Recap

04/14/2010 @ 9:16 am, by Jensen Beeler1 COMMENT

Ducati Multistrada 1200 Video Recap 2010 ducati multistrada 1200 canary islands 1 560x372

How important is the 2010 Ducati Multistrada 1200 to the Italian company? Consider this, despite releasing a bevy of new and revised motorcycles for the 2010 model year, only the Multistrada 1200 has seen the Bologna company bend over backwards to market its sport-tourer with a bevy of videos. Part of this is due to the extra pocket change seen in the adventure segment of motorcycling, but an even more important reason for Ducati’s aggressive media push is the need for the Italian brand to stand for something more than just expensive sport bikes.

Before there were Hypermotards and Multistrada 1200′s, Ducati still saw the lion’s share of its sales come from the Monster line, despite the company being better known for its Superbike line. Unlike some other companies, Ducati was fortunate enough to realize that you can’t play in only one market segment, and began looking for new ways to expand it’s product lineup…thus the Multistrada 1200 was born. In an effort to keep up with all the marketing around the beak-nosed bike, we’ve compiled all of the Ducati Multistrada 1200 videos we could find, so sit back, grab a beverage, and enjoy them after the jump.

BMW Motorcycle Ads From Across the World

01/19/2010 @ 2:25 pm, by Jensen Beeler2 COMMENTS

BMW Motorcycle Ads From Across the World BMW Mud Ad Belgium1

Bikes in the Fast Lane is running a piece on a impressive collection of 35 BMW motorcycle ads from around the world, which shows how the German has branded itself across the globe. BMW’s marketing efforts run the gammet from very good to utterly bizzar. We grabbed a few of the good, bad, and ugly to share with you after the jump, but you’ll have to head to Bikes in the Fast Lane to see the rest.

Source Interlink Files for Bankruptcy – Motorcyclist Magazine and Others at Risk

05/06/2009 @ 12:42 pm, by Jensen Beeler2 COMMENTS

Source Interlink Files for Bankruptcy   Motorcyclist Magazine and Others at Risk motorcyclist magazine

Source Interlink, publisher of such motorcycle magazines as: MotorcyclistSport RiderDirt Rider, has filed for Chapter 11 bankruptcy. The company, which is owned by billionaire Ron Burkle’s Yucaipa Cos., is expected to privatize after the bankruptcy, with debtors losing nearly $1 billion in outstanding loans. 

It’s expected that heavy restructuring and cost cutting will now take place within the company’s publications, but it’s too early to determine which, if any, titles will be closed or sold. 

On the potential chopping block is the following motorcycle titles: ATV Rider, Baggers, Dirt Rider, Hot Bike, Motorcycle Cruiser, Motorcyclist, Sport Rider, Street Chopper, & Super Street Bike

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