Millions of Motorcyclists Hacked in VerticalScope Breach

If you have ever joined a motorcycle forum, you should probably change all your passwords – right now. This is because VerticalScope, a Canadian company that owns the vast majority of motorcycle web forums (among other types of sites), is reporting that its servers were breached back in February, resulting in data the of 45 million users being compromised. As our friends at Canada Moto Guide pointed out, VerticalScope isn’t the most recognized name in the motorcycle industry, but they are a major player in the space with their holdings in forum communities. Asphalt & Rubber readers will surely recognize their top web property for motorcycles though, the aptly named Motorcycle.com.

Audi Says “Ducati is NOT FOR SALE”

After much buzz and fanfare regarding the future of Volkswagen, which in-turn called into question the future of Ducati, today we finally get a glimpse into how VW is going to soldier forth from the fallout of its “Dieselgate” scandal. Instead of announcing how the company was going to restructure itself, and review its current business holdings and ventures, as was reportedly widely in financial circles, instead today saw Volkswagen strongly staking its future in electric and autonomous cars. For Ducatisti, some good news does emerge, as Ducati certainly won’t be leaving its home in the Volkswagen Group. To drive that point further, a Ducati representative confirmed to A&R the words of Audi Chairman Rupert Stadler, who said emphatically that “Ducati is NOT FOR SALE”.

California Lane-Splitting Bill Moves Forward

California just moved closer to codifying lane-splitting in its vehicle code, as California Assembly Bill 51 (AB 51) just passed the California State Senate Transportation Committee, with a 11-0 vote. This means that AB 51 now will go before the State Senate Appropriations Committee, before it can be presented to the Senate floor. For those who don’t recall AB 51, the bill aims to codify lane-splitting into the California Vehicle Code, and the bill expressly permits state actors, like the California Highway Patrol (CHP), in developing and teaching educational guidelines for safe lane-splitting. California is America’s playground for motorcyclists, namely in that The Golden State permits motorcycles to split lanes between cars.

Ducati Debuting Two New Bikes at World Ducati Week

If you’re attending this year’s World Ducati Week, then you’re in for a treat, as Ducati is set to debut two new bikes at the gathering in Misano. Details are thin at the moment, but we do know that one of the machines will be a limited-edition motorcycle that celebrates Ducati’s 90th anniversary. Meanwhile the other bike is a new model to the Ducati range, which will be shown in a “closed room” setting as a sort of sneak peak before its official launch. The latter model is rumored heavily to be a large-displacement Scrambler model, with engine sizes of 1,000cc to 1,200cc being banded about. Loyal Ducatisti will remember that the first modern Ducati Scrambler debuted at World Ducati Week in a similar fashion, so there’s some precedent for the line to continue the trend of special “preview” events.

Suzuki’s Electric “Grom Killer” Coming to Market?

When the Honda Grom debuted in 2013, the other Japanese manufacturers took note. The first copycat was Kawasaki, which earlier this year debuted the Kawasaki Z125 Pro, but we shouldn’t forget the fact that Suzuki brought out its EXTRIGGER concept at the 2013 Tokyo Motor Show, as well. Listening to our calls, the Suzuki EXTRIGGER coming to market seems to be getting more likely now, as Suzuki has filed for patents in the China, Europe, and the United States for the plucky electric machine. Just in time, to battle with the freshly updated Honda Grom. With the Honda Grom showing great sales success and the Kawasaki Z125 Pro debuting to favorable reviews, there appears to be a demand for small unassuming motorcycles in markets that are normally dominated by big-displacement machines.

Indian Motorcycle Returns to Flat Track Racing

AMA Pro Flat Track is heating up. First, it was Harley-Davidson announcing its first flat track race bike in 44 years, the Harley-Davidson XG750R. And now, we get word that Indian Motorcycle is set to compete as well, debuting today a purpose-built v-twin engine for the job. The Indian Scout FTR v-twin engine is a 750cc liquid-cooled four-valve lump that is specifically designed for flat track racing. Using a specially built chassis, Indian aims to compete in AMA Pro Flat Track, with Jared Mees serving for now as the company’s test rider. Indian says it will compete at a single 2016 event, which is still to be announced, before going after the 2017 AMA Pro Flat Track title in full. Presumably Mees will headline that effort as well, which if the case, should make Indian’s entry a very potent one.

BMW Lac Rose Concept – A Vintage-Styled ADV Bike

What you see here is an homage back to a day when men were men, and the Dakar Rally actually went to Dakar, the capital of Senegal and the western-most point of Africa. Called the BMW Lac Rose Concept, this retooled BMW R nineT is named after Lac Rose (Lake Retba to some), which is just outside of Dakar – a picturesque locale, for a photogenic motorcycle. BMW Motorrad styled the Lac Rose concept after the Dakar Rally bikes of the 1980s, which adds to the retro flare that the German brand has been channeling though its R nineT platform. If you believe the rumors, the Lac Rose could very well go into production, as a 2017 model year machine, thus adding a trifecta of throwback machines to BMW’s R nineT lineup, with the R nineT roadster and scrambler models already strong sellers.

Updates Coming for the 2017 KTM 390 Duke

One of the hottest bikes on the market since its 2013 debut, the KTM 390 Duke is seemingly set for a model refresh, with cosmetic updates and other minor technical changes coming our way. This photo above shows the 2017 KTM 390 Duke with its new headlight, and in it you can also see some of the styling changes to the fairings and fuel tank, along with the updated switchgear and dash design. Designed in Austria, but built in India, it doesn’t surprise us to see this photo leak coming from the Bajaj factory near Pune, India – where production has surely already started in anticipation for the next model year. Analyzing this photo, it is interesting to see KTM adopt a very unique split headlight setup for the 390 Duke.

Michael Dunlop Sets New TT Record: 133.962 MPH

To say that Michael Dunlop rode to an impressive win on Friday’s Senior TT, might be an understatement. While winning the Senior TT is his second TT race win for the 2016 Isle of Man TT, Dunlop’s true accomplishment can be found on the time sheets, with his record-breaking pace. A fortnight of records dropping, this year’s Senior TT was no different, and Dunlop set not only the fastest lap of the Senior TT race, but also the fastest lap of any Senior TT race ever held at the Isle of Man TT: 133.962 mph. This mark is also the fastest lap ever recorded during an Isle of Man TT race, and is the fastest outright lap ever at the Isle of Man TT. In other words, this is the new mark that all other riders will aspire to surpass in the coming years.

Harley-Davidson Going Electric Within Next Five Years

Harley-Davidson will produce an electric motorcycle for customer within the next five years, so says the company’s Senior Vice President of Global Demand Sean Cummings, while talking to the Milwaukee Business Journal. This news comes almost exactly two years after Harley-Davidson debuted the LiveWire project, a demonstration model built with help from the now kaput Mission Motors. Details beyond this statement are lean however. The real news is that Harley-Davidson has finally green-lit its electric project, and has committed itself to bringing a commercially-viable version of the LiveWire to market, with the initial work on that new model now just beginning.

Harley Continues to Chase a Younger Audience

08/24/2010 @ 8:05 am, by Jensen Beeler38 COMMENTS

We’ve gotten more than a few emails from readers between the ages of 18-30 saying they’ve been approached at motorcycling events by market research company representatives working for Harley-Davidson. In conjunction with beefing up its Sportster line-up (the goto motorcycle at Harley-Davidson for catering to Gen-Y/X riders) with more youth-oriented motorcycles, Harley-Davidson is clearly trying to latch onto a new generation of rider.

Looking for the next generation of rebels, Harley’s focus lately has been on the skateboarding inclined, hoping perhaps that the demographic’s lifestyle of “skateboarding is not a crime” is a value that transfers over easily to two-wheeled transportation. Of course this marketing effort wouldn’t be complete without a new ad campaign, and Harley is clearly making ads for the customer it wants, not the customer it has.

Giving credit where credit is due, this is one of the better ads to come out of the Milwaukee brand. Check the video out after the jump, and note how many times you see a woman behind the handlebars.

MotoGP Television Viewership Drops with Rossi Gone

06/22/2010 @ 5:54 am, by Jensen Beeler3 COMMENTS

The British GP was the first full GP weekend without The Doctor present to charm the television with his media moxie (did we mention his crash was “worth” $8 million?), and as such we get our first glimpse into what the repercussions are for MotoGP with Rossi out of commission. Checking TV viewership, MotoGP’s stop at Silverstone saw a 20% decline in total viewership when compared to the last two GP’s at Jerez and Le Mans. The result is that advertisers in some markets are asking the local stations that cover MotoGP to readjust there viewership claims and media rates to account for the loss of audience.

Yamaha FZ8/Fazer 8 Coming to Canada – USA Next?

06/11/2010 @ 7:57 am, by Jensen Beeler10 COMMENTS

Yamaha Canada has just announced that the 2011 Yamaha FZ8 and 2011 Yamaha Fazer 8 street bikes will be available in the Canadian market. Perhaps as a disappointment for some, both models of the new street-naked will come without the option for ABS.

Presumably the Canadian market has now cleared out its back-stock of Yamaha FZ6’s, which the 8-series has been replacing in European markets, and can now begin to offer the new middleweight.

With Canada getting the 8’s in its line-up, all eyes are now on the Yamaha USA to see if/when they’ll bring the bike to the US market. When they do, we can probably look forward to some great commercials, like these gems from the European campaign (that’s sarcasm for those keeping score). Check them out after the jump…did we mention they’re really bad?

Spoof: The Last Honest Harley-Davidson Ad

05/26/2010 @ 6:01 am, by Jensen Beeler25 COMMENTS

This is getting a chuckle around the A&R office this morning. It looks like some Buell owners are finding some extra time on their hands now that the American street bike company is out of business. That’s ok by us, because these boys have a good sense of humor, and some balls to grab some footage from a Harley-Davidson dealer.

Taking a couple good shots at Harley-Davidson, we’re left only with the question as to whether the Extra Soft Tail Deluxe Hyperglide American Bald Eagle Historical Limited VXFR1200 Patriot Skull Edition comes in Nightster Black.

Source: Bikers in the Fast Lane

Marissa Miller Poses for Harley-Davidson – Future Ambassador to Woman Motorcyclists?

05/13/2010 @ 9:09 am, by Jensen Beeler26 COMMENTS

Here’s an interesting one for you marketing mavens. Harley-Davidson has tapped Marissa Miller to help promote its Nightster series of motorcycle, which isn’t really news. After all this isn’t the first time that a blonde beauty and a motorcycle have been paired in marketing photoshoot, and it also isn’t the first time that Miller has posed for the Milwaukee brand: she was also the company’s spokesperson for Harley’s “Military Appreciation Month” campaign.

The real interesting aspect of this campaign is the fact that Miller comes from a family of motorcyclists, and is a Harley-Davidson rider herself. While some chalk this up to clever publicity statements, it could be a sign there’s some blood still pumping in the Milwaukee marketing department afterall. What better way is there to get women to enter a male dominated industry than with an uber-feminine sex symbol who still manages to maintain all that sex appeal while riding on one of the most recognizable symbols of our industry? Photos from the shoot, and a behind the scenes video after the jump.

Ducati Multistrada 1200 Video Recap

04/14/2010 @ 9:16 am, by Jensen Beeler1 COMMENT

How important is the 2010 Ducati Multistrada 1200 to the Italian company? Consider this, despite releasing a bevy of new and revised motorcycles for the 2010 model year, only the Multistrada 1200 has seen the Bologna company bend over backwards to market its sport-tourer with a bevy of videos. Part of this is due to the extra pocket change seen in the adventure segment of motorcycling, but an even more important reason for Ducati’s aggressive media push is the need for the Italian brand to stand for something more than just expensive sport bikes.

Before there were Hypermotards and Multistrada 1200’s, Ducati still saw the lion’s share of its sales come from the Monster line, despite the company being better known for its Superbike line. Unlike some other companies, Ducati was fortunate enough to realize that you can’t play in only one market segment, and began looking for new ways to expand it’s product lineup…thus the Multistrada 1200 was born. In an effort to keep up with all the marketing around the beak-nosed bike, we’ve compiled all of the Ducati Multistrada 1200 videos we could find, so sit back, grab a beverage, and enjoy them after the jump.

BMW Motorcycle Ads From Across the World

01/19/2010 @ 2:25 pm, by Jensen Beeler2 COMMENTS

Bikes in the Fast Lane is running a piece on a impressive collection of 35 BMW motorcycle ads from around the world, which shows how the German has branded itself across the globe. BMW’s marketing efforts run the gammet from very good to utterly bizzar. We grabbed a few of the good, bad, and ugly to share with you after the jump, but you’ll have to head to Bikes in the Fast Lane to see the rest.

Source Interlink Files for Bankruptcy – Motorcyclist Magazine and Others at Risk

05/06/2009 @ 12:42 pm, by Jensen Beeler2 COMMENTS

motorcyclist-magazine

Source Interlink, publisher of such motorcycle magazines as: MotorcyclistSport RiderDirt Rider, has filed for Chapter 11 bankruptcy. The company, which is owned by billionaire Ron Burkle’s Yucaipa Cos., is expected to privatize after the bankruptcy, with debtors losing nearly $1 billion in outstanding loans. 

It’s expected that heavy restructuring and cost cutting will now take place within the company’s publications, but it’s too early to determine which, if any, titles will be closed or sold. 

On the potential chopping block is the following motorcycle titles: ATV Rider, Baggers, Dirt Rider, Hot Bike, Motorcycle Cruiser, Motorcyclist, Sport Rider, Street Chopper, & Super Street Bike

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