Nicky Hayden Revels in First World Superbike Win

“That’s why we line up on Sunday.” This was a throwaway comment from Nicky Hayden made during his MotoGP title winning campaign of 2006. The American was referring to the fact that anything could happen over the course of a race, but on Sunday he showed again that the true reason why racers line up on Sunday is to win. Hayden claimed a stunning maiden WorldSBK victory in difficult conditions at the Sepang International Circuit this passed weekend. For Hayden, having waited ten years for a vicotry, it was clear in the aftermath just how much it meant for The Kentucky Kid to finally win again. “I only felt confident of winning once I’d crossed the finish line. I learned a long time ago — and if you see me or my brothers, or my Dad — we never celebrate until the bike crosses the finish line…”

MotoGP: Maverick Viñales Jumps Ship to Yamaha

There has been a great deal of smoke around this fire, but Maverick Viñales has finally inked a deal with the Movistar Yamaha MotoGP team. Though there has been chatter on the subject since Friday, the news was confirmed to Asphalt & Rubber today. Together with the news of Dani Pedrosa staying at Repsol Honda, all of these reports should end one of the largest focal points of speculation in the GP paddock. The move will see Viñales racing alongside his childhood hero, Valentino Rossi, for the next two seasons; and it also means things are back to square-one for the Ecstar Suzuki MotoGP team, as it looks for a new rider to lead the project on the track.

Ride in Peace, Rob Harris – Founder of Canada Moto Guide

It is again with a heavy heart that we have to report the passing not only of a colleague, but also a friend, as Rob Harris passed away yesterday, while riding dirt bikes in Ontario, Canada. A Brit who found his way into Canada, “Editor ‘arris” was very much the engine that drove the Canadian motorcycle news website Canada Moto Guide, serving as its Founder, Publisher, and Editor-in-Chief. His departure will mean the creation of a huge hole in the Canada’s motorcycling landscape. The intersection of old-school journalism values, with new-school media savvy, Rob was one of the good ones. Our hearts are with Rob’s wife Courtney, and their two girls, Cate and Chloe. Along with the whole CMG team, we will be mourning the loss of our friend and colleague. Ride in peace, brother.

XXX: Team Kawasaki SRC Ninja ZX-10R World Race Bike

I know we have mentioned before our love for endurance racing machines. The FIM Endurance World Championship just doesn’t get nearly enough play to soothe our appetite. It is the last international motorcycle racing series that has a proper tire war; it has strong factory involvement that can see a number of brands winning on any given weekend; and it is also the only true “team sport” in motorcycle racing. What’s not to like, right? Leading the pack so far this season is Team Kawasaki SRC, which won the season-opener at Le Mans, with riders Greg Leblanc, Matthieu Lagrive, and Fabian Foret at the helm. Team Kawasaki SRC has always been one of the stronger teams in the Endurance World Championship, and this year it looks like thing could finally come together for “Team Verte”.

The SnoPed is An Evil Villain’s Snowbike

Summer is right around the corner for those of us in the Northern Hemisphere, so the obviously appropriate time to talk about a snowbike is now, right? What the SnoPed lacks in seasonal appropriateness, it absolutely makes up for in super-villain stature, as the modern-looking snowbike looks like it rolled (is that the right verb?) off the set of a Hollywood spy movie. The brainchild of American designer Joey Ruiter, SnoPed features a 90cc engine (out of a Chrysler Sno-runner) underneath its sculpted body, which isn’t exactly going to blow your socks off when knee-deep in the powpow, but is enough to scurry down a groomed cross-country trail. Ruiter’s project with the SnoPed is really a design exercise and a good excuse to play dress-up. We take it as such, at least.

The Next, Next Big Thing in Motorcycles: Action Cameras

I know what you are already thinking, everyone and their mom already has an action camera. To make matters worse, GoPro (the leader in this realm) has seen its stock price drop in what can only be described as a complete free fall for the past month, thanks mostly to lagging sales. So, how can action cameras be the next, next big thing in the motorcycle industry? The answer is a simple one, if you will allow me to explain. The next, next big thing for motorcycles isn’t the cameras themselves – those are basically already at commodity status for consumers – but instead the future for action cameras resides in integrated camera platforms for motorcycles.

Yamaha R1M Café Racer by Holographic Hammer

Even if most of it is just manipulating pixels, we are big fans of the work being done by the guys at Holographic Hammer, as they are bringing something fresh and unique to the industry, which is always a good thing. That being said, we wanted to take a minute to talk about one of HH’s recent pieces: a café racer design based off of the Yamaha R1M superbike. The idea is sort of out there, but yet also makes a reasonable amount of sense. Let’s be frank, the idea of using an R1 for a café racer concept is our kind of crazy. But, the design also makes some sense when you look at Yamaha’s recent focus on its “sport heritage” lineup, which is an attempt to appeal to the post-authentic crowd.

BMW Brings Emergency SOS “eCall” System to Motorcycles

In an effort to improve safety for motorcyclists, BMW Motorrad has developed what it calls an “Intelligent Emergency Call” system, which allows motorcyclists to call for help with the touch of a button on their motorcycle. The system is part of a larger push in Europe for an “eCall” emergency SOS program that would alert emergency personnel to a vehicle crash with greater expediency and efficiency. According to the pan-European eCall trial, systems like BMW’s can bring emergency services to a crash scene 40% to 50% faster, and the European Commission estimates that an eCall system like BMW’s could save up to 2,500 lives each year (saving €26 billion in the process, as well).

More Electronic Rider Aids Comes to the Dirt – Husqvarna’s 2017 Motocross Line Features Traction Control

The rise of electronic rider aids has come to consumer-level dirt bikes, with Husqvarna now offering traction control on all of its four-stroke motocross motorcycles for the 2017 model year. Traction control on dirt bikes isn’t a new concept, with racing machines featuring the technology for almost a decade now (in some form or another, and depsite what the rules say), but Husqvarna’s foray into the use of electronics marks a new era for consumer dirt bikes. As we see already in the on-road segments, traction control and other electronics are proving themselves to be the new horsepower.

What the Honda Kumamoto Factory Closure Means for You

After devastating tremors in the region, Honda’s Kumamoto factory, as well as the facilities of their nearby suppliers, were closed for equipment and structural repairs. Making progress on those repairs, Honda partially re-opened its Kumamoto facility two weeks ago, though the factory’s production capabilities currently remain limited. Now, the latest word from Honda is that Kumamoto will be back to full capacity by mid-August of this year, though it goes without saying that the production time will affect the rollout of several Honda machines. For those who don’t know, the Kumamoto factory is Honda’s flagship installation, and it produces many of Honda’s top motorcycles (Gold Wing, CBR1000RR, VFR1200F, CRF250X, etc).

Harley Continues to Chase a Younger Audience

08/24/2010 @ 8:05 am, by Jensen Beeler38 COMMENTS

We’ve gotten more than a few emails from readers between the ages of 18-30 saying they’ve been approached at motorcycling events by market research company representatives working for Harley-Davidson. In conjunction with beefing up its Sportster line-up (the goto motorcycle at Harley-Davidson for catering to Gen-Y/X riders) with more youth-oriented motorcycles, Harley-Davidson is clearly trying to latch onto a new generation of rider.

Looking for the next generation of rebels, Harley’s focus lately has been on the skateboarding inclined, hoping perhaps that the demographic’s lifestyle of “skateboarding is not a crime” is a value that transfers over easily to two-wheeled transportation. Of course this marketing effort wouldn’t be complete without a new ad campaign, and Harley is clearly making ads for the customer it wants, not the customer it has.

Giving credit where credit is due, this is one of the better ads to come out of the Milwaukee brand. Check the video out after the jump, and note how many times you see a woman behind the handlebars.

MotoGP Television Viewership Drops with Rossi Gone

06/22/2010 @ 5:54 am, by Jensen Beeler3 COMMENTS

The British GP was the first full GP weekend without The Doctor present to charm the television with his media moxie (did we mention his crash was “worth” $8 million?), and as such we get our first glimpse into what the repercussions are for MotoGP with Rossi out of commission. Checking TV viewership, MotoGP’s stop at Silverstone saw a 20% decline in total viewership when compared to the last two GP’s at Jerez and Le Mans. The result is that advertisers in some markets are asking the local stations that cover MotoGP to readjust there viewership claims and media rates to account for the loss of audience.

Yamaha FZ8/Fazer 8 Coming to Canada – USA Next?

06/11/2010 @ 7:57 am, by Jensen Beeler10 COMMENTS

Yamaha Canada has just announced that the 2011 Yamaha FZ8 and 2011 Yamaha Fazer 8 street bikes will be available in the Canadian market. Perhaps as a disappointment for some, both models of the new street-naked will come without the option for ABS.

Presumably the Canadian market has now cleared out its back-stock of Yamaha FZ6’s, which the 8-series has been replacing in European markets, and can now begin to offer the new middleweight.

With Canada getting the 8’s in its line-up, all eyes are now on the Yamaha USA to see if/when they’ll bring the bike to the US market. When they do, we can probably look forward to some great commercials, like these gems from the European campaign (that’s sarcasm for those keeping score). Check them out after the jump…did we mention they’re really bad?

Spoof: The Last Honest Harley-Davidson Ad

05/26/2010 @ 6:01 am, by Jensen Beeler25 COMMENTS

This is getting a chuckle around the A&R office this morning. It looks like some Buell owners are finding some extra time on their hands now that the American street bike company is out of business. That’s ok by us, because these boys have a good sense of humor, and some balls to grab some footage from a Harley-Davidson dealer.

Taking a couple good shots at Harley-Davidson, we’re left only with the question as to whether the Extra Soft Tail Deluxe Hyperglide American Bald Eagle Historical Limited VXFR1200 Patriot Skull Edition comes in Nightster Black.

Source: Bikers in the Fast Lane

Marissa Miller Poses for Harley-Davidson – Future Ambassador to Woman Motorcyclists?

05/13/2010 @ 9:09 am, by Jensen Beeler26 COMMENTS

Here’s an interesting one for you marketing mavens. Harley-Davidson has tapped Marissa Miller to help promote its Nightster series of motorcycle, which isn’t really news. After all this isn’t the first time that a blonde beauty and a motorcycle have been paired in marketing photoshoot, and it also isn’t the first time that Miller has posed for the Milwaukee brand: she was also the company’s spokesperson for Harley’s “Military Appreciation Month” campaign.

The real interesting aspect of this campaign is the fact that Miller comes from a family of motorcyclists, and is a Harley-Davidson rider herself. While some chalk this up to clever publicity statements, it could be a sign there’s some blood still pumping in the Milwaukee marketing department afterall. What better way is there to get women to enter a male dominated industry than with an uber-feminine sex symbol who still manages to maintain all that sex appeal while riding on one of the most recognizable symbols of our industry? Photos from the shoot, and a behind the scenes video after the jump.

Ducati Multistrada 1200 Video Recap

04/14/2010 @ 9:16 am, by Jensen Beeler1 COMMENT

How important is the 2010 Ducati Multistrada 1200 to the Italian company? Consider this, despite releasing a bevy of new and revised motorcycles for the 2010 model year, only the Multistrada 1200 has seen the Bologna company bend over backwards to market its sport-tourer with a bevy of videos. Part of this is due to the extra pocket change seen in the adventure segment of motorcycling, but an even more important reason for Ducati’s aggressive media push is the need for the Italian brand to stand for something more than just expensive sport bikes.

Before there were Hypermotards and Multistrada 1200’s, Ducati still saw the lion’s share of its sales come from the Monster line, despite the company being better known for its Superbike line. Unlike some other companies, Ducati was fortunate enough to realize that you can’t play in only one market segment, and began looking for new ways to expand it’s product lineup…thus the Multistrada 1200 was born. In an effort to keep up with all the marketing around the beak-nosed bike, we’ve compiled all of the Ducati Multistrada 1200 videos we could find, so sit back, grab a beverage, and enjoy them after the jump.

BMW Motorcycle Ads From Across the World

01/19/2010 @ 2:25 pm, by Jensen Beeler2 COMMENTS

Bikes in the Fast Lane is running a piece on a impressive collection of 35 BMW motorcycle ads from around the world, which shows how the German has branded itself across the globe. BMW’s marketing efforts run the gammet from very good to utterly bizzar. We grabbed a few of the good, bad, and ugly to share with you after the jump, but you’ll have to head to Bikes in the Fast Lane to see the rest.

Source Interlink Files for Bankruptcy – Motorcyclist Magazine and Others at Risk

05/06/2009 @ 12:42 pm, by Jensen Beeler2 COMMENTS

motorcyclist-magazine

Source Interlink, publisher of such motorcycle magazines as: MotorcyclistSport RiderDirt Rider, has filed for Chapter 11 bankruptcy. The company, which is owned by billionaire Ron Burkle’s Yucaipa Cos., is expected to privatize after the bankruptcy, with debtors losing nearly $1 billion in outstanding loans. 

It’s expected that heavy restructuring and cost cutting will now take place within the company’s publications, but it’s too early to determine which, if any, titles will be closed or sold. 

On the potential chopping block is the following motorcycle titles: ATV Rider, Baggers, Dirt Rider, Hot Bike, Motorcycle Cruiser, Motorcyclist, Sport Rider, Street Chopper, & Super Street Bike

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