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GoPro Begins “Trade-Up” Program for Older Models

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We know many of you ride with video cameras on your bikes or person, and that many of those cameras are made by GoPro. So, we thought this news from the action camera brand would interest you a bit, as GoPro is starting a “trade-up” program for GoPro owners.

Starting this week, and for a limited time, existing GoPro owners can receive $100 off a new HERO5 Black, or $50 off a HERO5 Session when they trade-in any previous-generation GoPro Hero camera. Boom goes the dynamite.

GoPro has some fine print about how the trade-in program works, but essentially you sign-up for the trade-in, ship them your camera, and then they send you your new Hero5 ($300) or Hero5 Session ($250).

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GoPro Karma Drone Debuts for Action Junkies

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The name GoPro has become synonymous with action cameras. As such, we are sure that there are quite a few GoPro owners amongst the Asphalt & Rubber readership.

Talk of a GoPro drone has been circulating for some time now, and today the GoPro Karma drone has finally debuted, along with the Hero5 series of the action camera.

The GoPro Karma drone is of course compatible with the latest generation of cameras, as well as the Hero4 Black and Hero4 Silver. The cost is $799 for the GoPro Karma, though you can buy a camera/drone bundle for $999.

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The Next, Next Big Thing: Action Cameras

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I know what you are already thinking, everyone and their mom already has an action camera. To make matters worse, GoPro (the leader in this realm) has seen its stock price drop in what can only be described as a complete free fall for the past month, thanks mostly to lagging sales.

So, how can action cameras be the next, next big thing in the motorcycle industry? The answer is a simple one, if you will allow me to explain.

The next, next big thing for motorcycles isn’t the cameras themselves – those are basically already at commodity status for consumers – but instead the future for action cameras resides in integrated camera platforms for motorcycles, and other action sports.

There is a lot of business school “bullshit bingo” in that last statement, so let me break it down to you in human-speak.

Motorcycle brands need to realize how consumers are using their vehicles, and adapt to meet those needs directly. In this case, it means offering an integrated video recording solution with their motorcycles.

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Nikon KeyMission Action Camera Offers 360° 4k Video

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Here is a fun fact: pretty much every regular photographer you see on Asphalt & Rubber swings a Nikon camera for their craft – even this lowly author. This is probably because Nikon and Canon are the big names when it comes motorsport photography, so the odds workout pretty well on that account.

We have another reason to like Nikon’s cameras though, as the iconic photography brand is keen on getting into the action camera market.

Hoping to give GoPro et al a run for their money, Nikon at CES this week entered wearable video camera market with the Nikon KeyMission.

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