The discourse in AMA paddock is palpable. From 2013′s surprise revelation that AMA Pro Road Racing’s TV package would not cover all the events, to 2014′s complete lack of television coverage, there have been serious questions raised about DMG’s ability to market the premier road racing series in the United States.
A constantly dwindling calendar of events has caused many to wonder about DMG’s ability to organize race weekends, as this year’s provisional five-event calendar was marked with the absence of any races west of The Rockies (the motorcycle industry’s sweet spot), a move that would cause John Ulrich of Roadracing World to start his own three-event “Superbike Shootout” series (Laguna Seca would later be added to the AMA calendar as a sixth event).
This year was also marked by an exodus of top-level teams (Michael Jordan Motorsports and Erik Buell Racing), as well as marquee sponsors (The Army National Guard and GEICO).
Just recently torrential rain, a field of Superbikes on slicks, and not a red flag in sight caused a dust-up just a few weeks ago at Road America, resulting in a modest investment in publication ink regarding the officiating at AMA Pro Road Racing events, especially in regards to rider safety.
American road racing has long been in decline, but never before has the frustration with the series been so evident across the series’ stakeholders of riders, teams, sponsors, fans, and journalists. The malcontent is evident whenever the subject is broached.
No one can say for certain what form American road racing will take for the 2015 season, but things do not seem to be taking a positive direction with DMG’s ownership of AMA Pro Racing.
American road racing is in serious danger of fracturing if the Superbike Shootout continues, and it could legitimately collapse altogether if DMG continues operating the way it has to date. As if that wasn’t enough, a third option is waiting in the wings: Dorna.