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2016 World Ducati Week

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Part 2 of our big catch-up, Episode 27 continues our conversation about my recent travels, with this episode focusing those trips with Ducati.

In the show, we talk about my recent interview with Claudio Domenicali, giving a teaser of what’s to come from A&R’s conversation with the Ducati CEO. We then turn our attention to my two trips to Italy, one for World Ducati Week, and the other for the DRE Enduro course.

On both trips I was riding the Ducati Multistrada 1200 Enduro, so Quentin and I talk a bit about that as well.

We finish up the show by talking an speculating about Ducati’s 2017 model lineup, which includes the Ducati 1299 Panigale Anniversario and the Ducati Supersport. If you’re a Ducatista, you won’t want to miss this show.

As always, you can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!

“It’s like drinking from a firehose” is the phrase I would use over and over while telling people about my recent trip to this year’s World Ducati Week.

The three-day event attracted 81,000 rabid Ducati fans through the gates of the Misano race track, which is just a stone’s throw from Italy’s Adriatic Coast. One of the best race tracks in the world, along one of Italy’s best beaches…the recipe for success here might seem obvious.

Beyond these factors though, World Ducati Week itself is a magnet event that attracts Ducatisti from the world over by offering them the ultimate Ducati experience.

Strangely enough though, you don’t even have to be a Ducati fan to attend – though it helps – as WDW2016 is something that any motorcyclist can enjoy.

For my part in this, I will admit to having more than one Ducati in my garage (none on press loan, mind you), so consider my glass of Kool-aid aptly filled, but truthful Ducati has put together a motorcycle enthusiast agenda that other brands and venues should take note of .

As such, World Ducati Week is a great example of how to get motorcyclists excited about being…well, motorcyclists.

Ducati does this by having no shortage of events and spectacles for fans to enjoy, and while the venue is a race track, most of what makes World Ducati Week special doesn’t take place on the Misano Circuit itself.

Instead, the key to World Ducati Week’s success is the carnival atmosphere, that immerses attendees in the very best that the Ducati brand has to offer.