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2015 sales

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BMW Motorrad and KTM are two European motorcycle brands growing at an expeditious rate. KTM has eclipsed BMW in terms of motorcycle sales, with 180,801 KTM and Husqvarna motorcycles sold in 2015, compared to BMW’s 136,963.

That is a 32% unit sales advantage for KTM, which has brought the Austrians roughly €1.02 billion in revenue.

While that’s an impressive figure, it is BMW Motorrad that will be laughing all the way to the bank, as the BMW Group has disclosed that its motorcycle sales generated almost double the figure, with €1.99 billion in total sales for 2015.

MV Agusta reports today that the company’s annual unit sales are up 30% for 2015, continuing the growth that the Italian brand has seen over the past years.

With nearly 9,000 units sold worldwide in 2015, MV Agusta is seeing the most growth outside of Italy, with a 140% increase in the UK, 54% increase in Spain, 26% increase in Germany, and 20% increase in France.

MV Agusta also saw strong gains in the United States, with a 50% increase in units sales reported. Interestingly, sales in Italy remained fairly flat, with a 0.1% decrease when compared to figures from 2014.