Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

European Motorcycle Sales Show Signs of Life

04/03/2014 @ 11:44 am, by Jensen Beeler12 COMMENTS

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Three points makes a trend, so refrain from the high-fives and ching-ching’s, but European bike sales are finally showing signs of life after seeing steady growth in January and February, compared to last year.

With motorcycle sales up 14.8%, and combined motorcycle and moped sales up 8.6%, two-wheelers in Europe seem to be headed in the right direction.

2014 April Fools Motorcycle Pranks Round-Up

04/02/2014 @ 11:42 am, by Jensen Beeler19 COMMENTS

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Another year, and another April Fools Day is in the bag. I am fairly certain that for journalists, April 1st is better than Christmas Day, as it marks the one day where media outlets make the news the wish they could report on daily. And as usual, the imaginations of the motorcycle media pool didn’t fail to disappoint.

David had a wonderful timely piece on Red Bull acquiring the media rights to the MotoGP Championship, ousting Dorna from its position as Bridgepoint Capital cashed out its position. Red Bull has of course had its own issues in the Formula One Championship, and with energy drinks being the new tobacco, the premise was at least plausible.

Speaking of tobacco, we also ran a story about California mandating tabacco-style warning labels for motorcycles, a nod to our more libertarian readers and their growing concerns of “freedom” on two-wheels. Thankfully this story was a complete fabrication and not grounded in any truth, though maybe unfortunately for some, so was David’s piece as well.

How about from the rest of the industry though? In case you missed them, the highlights of April Fools Day are after the jump.

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Bridgestone Releases New Color System for MotoGP

03/07/2014 @ 1:31 pm, by David Emmett14 COMMENTS

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Bridgestone is to introduce an improved method of marking slick tires for 2014. A new system of color-coding will make distinguishing between the various options much easier for fans to identify who is using which tire.

The four different compounds which could potentially be available at each round (two for the Factory Option category, two for the Open category) are identified using four different colors: red for hard, black (or no stripe) for medium, white for soft, and green for extra-soft. After the jump is the Bridgestone press release explaining the color-coding system.

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Suzuki Motor America Shuffles in New Company President

01/17/2014 @ 9:59 am, by Bryan Delohery3 COMMENTS

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Suzuki Motor of America Inc. (SMAI) has announced that company veteran Takeshi Hayasa has been appointed President to the American subsidiary, replacing the recently appointed Toru Muraki. According to a press release from SMAI, Mr. Hayasa has many years of experience serving as an executive with Suzuki Motor Corporation and his sales experience make him a vital asset to the company.

“We’re glad to have Mr. Hayasaki’s business experience and leadership as we plan for continued growth,” said Larry Vandiver, Suzuki’s Motorcycle/ATV Vice President. “The introduction of new products such as the Suzuki V-Strom 1000 ABS and the Burgman 200 ABS shows just part of our growth plan, and Mr. Hayasaki’s experience will help Suzuki Motor of America with these new products and much more.”

Rating the Riders of MotoGP: Nicky Hayden – 6/10

01/10/2014 @ 10:09 am, by David Emmett8 COMMENTS

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In the penultimate part of our restrospective on the season just past, we look back at Nicky Hayden. Here is our view of his final season with Ducati, and his move to Aspar for 2014. To read the rest of our reviews of last year, you can read part 1, Marc Marquezpart 2, Jorge Lorenzopart 3, Dani Pedrosapart 4, Valentino Rossipart 5, Cal Crutchlowpart 6, Alvaro Bautistapart 7, Stefan Bradl; and part 8, Andrea Dovizioso.

It’s been a tough few years for Nicky Hayden. Since joining Ducati in 2009, his results have been in steady decline, along with the performance of the Desmosedici. The 2013 season was the second season in a row where the American did not score a single podium, Hayden finishing in the same position as 2012, with four more points than last year.

This year was probably his toughest with the Italian manufacturer. Hayden found himself battling with teammate Andrea Dovizioso just about all year long, starting from the first race in Qatar. The Ducatis were a match only for each other, not for the other prototypes.

In twelve of the eighteen races, Dovizioso and Hayden finished behind each other, the only other rider they regularly tangled with being Bradley Smith, a MotoGP rookie. More times than not, Hayden emerged as loser of the intra-Ducati battles, finishing behind Dovizioso nine times, and ahead of him only seven times.

The fact that Hayden was not beating his teammate would end up costing him his job. The American was left waiting for a long time for word from Ducati, though by the time the circus rolled up in Assen, Hayden could see the writing on the wall. “I’m not feeling it,” he said, Ducati not even approaching him about a renewal.

At the Sachsenring, he was told there was no place in the factory team for him, though Ducati were keen to keep him in the family, trying to persuade him to switch to World Superbikes to race the Panigale, or else line up in the Pramac team with factory backing.

Rating the Riders of MotoGP: Stefan Bradl – 7/10

01/09/2014 @ 10:23 am, by David Emmett7 COMMENTS

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Continuing our look back at 2013, we come to seventh place man Stefan Bradl. Here’s how he fared in 2013. To read the rest of our reviews of last year, you can read part 1, Marc Marquezpart 2, Jorge Lorenzopart 3, Dani Pedrosapart 4, Valentino Rossipart 5, Cal Crutchlow; and part 6, Alvaro Bautista.

In his first season of MotoGP, Stefan Bradl did exactly what was expected of him, learning slowly, building speed, and getting better week after week. He impressed his team, crew chief Christophe ‘Beefy’ Bourguignon expressing admiration at his calm and intelligent approach after the first test on the bike.

He did not crash too often, finished inside the top six on a regular basis, and even got close to his first podium.

After such a strong start, he was expected to do even better in year two. The target was the occasional podium, and to be the best of the satellite riders.

Strong support from Honda meant that Bradl had the tools to do the job, though starting the season using Nissin brakes instead of Brembo put him at a slight disadvantage, the Nissins offering fractionally inferior brake release.

Though Bradl improved, consistently finishing inside the top six, it was not what he or Honda had hoped. The Aragon test in June gave Bradl a boost, trying the same forks which the factory riders had already been using, and switching to Brembo brakes, at least at the front.

Analyst Predicts Indian Will Outsell Victory in 2014

01/08/2014 @ 4:03 pm, by Bryan Delohery14 COMMENTS

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According to an analyst from UBS Investment Research, Indian Motorcycles is on track to outsell its sibling company Victory Motorcycles in 2014, its first full year of sales since the company’s recent rebirth.

If this prediction turns out to be accurate, this will be a huge feat for Indian, considering the fact that the American brand only sells three models since its relaunch in August of last year, compared to Victory’s current 15 model lineup.

Ducati to Race as an “Open” Entry in MotoGP for 2014?

01/08/2014 @ 3:23 pm, by David Emmett28 COMMENTS

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After a year of evolution in MotoGP which brought them few rewards, Ducati looks set for a radical shake up for next season. Respected Italian website GPOne.com is reporting that Ducati is considering racing in MotoGP as an Open entry, instead of under the Factory option.

In practice, Ducati would be free of the engine freeze in place for Factory Option teams in 2014, have 24 liters of fuel instead of 20, and twelve engines per season instead of just five. In addition, they have more freedom to test with factory riders Andrea Dovizioso and Cal Crutchlow.

In exchange, they will have to forego the freedom to develop their own software, and will run the spec Dorna-supplied software instead.

Casey Stoner Will Continue His Role as a Test Rider for HRC

12/20/2013 @ 2:54 pm, by David Emmett11 COMMENTS

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Casey Stoner is to continue as test rider for Honda in 2014. The Australian double world champion will once again take the track to help develop Honda’s RC213V during the 2014 season, according to British publication MCN.

Stoner took up his role as test rider in the middle of 2013, after HRC’s regular test rider Kousuke Akiyoshi broke his femur at a Japanese Superbike round. The Australian worked on the 2013 RC213V, as well as a rain-shortened test on Honda’s RCV1000R production racer.

According to the report on MCN, Stoner’s testing schedule for 2014 has yet to be fixed. It appears that Stoner will not be present at the special tire test put on by Bridgestone at Phillip Island, which all three factory teams will attend, but he will take on further testing duties at Motegi later in the season.

Harley-Davidson Issues Clutch Recalls for 2014 Bikes

12/09/2013 @ 2:21 pm, by Jensen Beeler10 COMMENTS

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Harley-Davidson is recalling many of its 2014 models for issues with their clutch systems. Issuing two recalls, the first one affects the FLHRSE, FLHTCU, FLHTK, FLHTKSE, FLHTP, FLHX, and FLHXS models, and centers around the clutch master cylinder possibly allowing air into the clutch system.

Harley-Davidson says that these motorcycles may also have been assembled with an incorrect clutch release plate. Either condition could cause the clutch not to disengage.