Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Marc Coma Questionable for the Dakar Rally

12/20/2012 @ 3:01 am, by Jensen Beeler1 COMMENT

Bad news for KTM rally fans, as Marc Coma’s ability to race in the upcoming 2013 Dakar Rally is being questioned this week. According to Spanish sport news authority AS, Coma has not fully recovered from a crash he had at the Rally of Morocco.

Injuring his left shoulder in the fall, Coma is reportedly sitting out events leading up to the Dakar Rally’s start on January 5th in order to give his shoulder the maximum amount of time to recover. Coma is expected at a press conference in Barcelona this Friday, where an update on his condition is expected, as well as his final commitment to racing The Dakar.

Video: Cyril Despres Talks Dakar

11/27/2012 @ 11:35 am, by Jensen Beeler2 COMMENTS

Carrying the #1 plate this year, Cyril Despres is one of the winningest motorcycle racers in the Dakar Rally’s history, having won the rally four times now (fellow Frenchman Stéphane Peterhansel is the outright winningest motorcycle racer at Dakar, with six career wins).

Looking for his fifth win in 2013, the KTM rider has stiff competition, namely in the form of his teammate Marc Coma, who has won Dakar three times in his career. Separated by only seconds after thousands of miles of racing, the 2013 Dakar Rally is expected to be just as close between the two factory KTM riders.

With only a few more weeks until the green flag drops in Peru, we have already seen the official unveiling of the 2012 KTM Rally team, and now title sponsor Red Bull is doing its pre-game promotions as well, with a short video that features the Frenchman Despres. Visually stunning, here is a good five-minute distraction from your cubicle drone routine.

Honda Will Race in the 2013 Dakar Rally with Factory Team

07/02/2012 @ 10:25 am, by Jensen Beeler4 COMMENTS

Honda has announced that it will field a factory entry in the upcoming 2013 Dakar Rally, which starts January 2013 and goes through Peru, Argentina, and Chile. Enlisting four riders to ride on the yet to be released HRC adventure racer, the return of HRC factory team to The Dakar is a boon for the series, which has been dominated by KTM in recent years.

Coming into the series with a pedigree of winning in the 1980’s, HRC hopes that Portuguese rider Helder Rodrigues, who came in third in the 2012 Dakar Rally, will be able to contend with KTM’s factory-backed efforts for Marc Coma and Cyril Despres.

The 2013 Dakar Rally – Peru, Argentina, & Chile

03/21/2012 @ 10:26 am, by Jensen Beeler2 COMMENTS

The Dakar Rally has already released its route for the 2013 Dakar, and the famous endurance race will once again compete in South America (Africa what?). Choosing to do a reversal of its previous routes, The Dakar will travel from north to south by starting in Lima, Peru and ending in Santiago, Chile.

Though this will be the fifth time the Dakar Rally has run in South America, the 2013 edition should be a grueling one right off the bat. Since the race is starting in Lima, it means competitors will be in the sand dunes of Peru right away — the first time the race has ever started in the desert. With all eyes watching to see if Cyril Despres can defend his 2012 victory against rival Marc Coma, racing action for the 2013 Dakar Rally starts Janurary 5th and ends January 20th.

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