WSBK’s worldwide television audience grew by 33% from the 2009 to 2010 season. According to Infront, the “championship reached a cumulative audience of 498 million” for the 2010 season, meaning each WSBK race garnered around 40 million viewers. While still a considerably smaller number than MotoGP, which claims around 300 million viewers for each race, this is the sort of jump in audience that makes sponsorship dollars appear more easily. The official WSBK website had “a 30% increase of unique visitors compared to 2009,”with a total of four million individual visitors in 2010.
BMW November Motorcycle Sales Up 7.8%
BMW Motorrad continues to shine in this down economy, as the company has reported a 7.8% worldwide sales increase compared to November of last year. For the rest of 2010, BMW’s sales have increased every month compared to last year’s figures, from January to November. In the same time period, BMW Motorrad sold 94,283 units internationally, up 15% from the 81,946 units sold during the same duration last year.
While it isn’t saying much that sales are improving over the devastating numbers from 2009, the motorcycle industry is still considered to be down by roughly 11%, which makes BMW still an outlier from the industry norm.
While Dani Pedrosa has been spared the surgeon’s knife for his broken collarbone, Valentino Rossi underwent his surgery this weekend for his injured shoulder, which will see the new Ducati rider out of action for 90 days. Rossi’s shoulder, which was a bigger factor in the 2010 season than the rider’s broken leg that saw him miss four races, was injured in April during a motocross cross-training accident, and plagued the Italian throughout the latter half of the 2010 season.
Surgeons at the Cervesi di Cattolica hospital preformed an arthroscopic procedure on Rossi’s supraspinatus tendon and glenoid ligament, encountering no complications in the procedure. Recovery times for this type of surgery typically last 12 weeks, which should mean that Rossi will be fit enough to test early next year at MotoGP’s second testing session.
More bad news for BMW owners as the German manufacturer has also released a recall notice for a number of its K-bikes. A problem with the front-wheel bearing could lead the bearing’s corrosion, which would affect the movement of the linkage lever. BMW has not said how many motorcycles this recall will affect, but the issue spans the 2004 to 2010 model years of the following bikes: K1200GT, K1200R, K1200S, K1300GT, K1300R, & K1300S.
After teasing us with some sketches of the MINI Scooter E Concept before the Paris Motor Show, MINI has finally taken the wraps off its two-wheeled excursion. Showing a variety of flavors, MINI has tried to synthesize the unique elements of its automobile brand into scooter form with the MINI Scooter E Concept. Styling and features come straight from the cars, although they don’t share a common parts bin, while the general ethos remains: an individualistic, yet practical, form of transportation that has the urban commuter in mind.
The important part about the MINI Scooter E Concept though isn’t its fun styling or urban-hipster appeal, but instead the fact that OEM’s are coming out of their holes after weathering the recession’s storm, and getting serious about electrics and electric motorcycles. The fact that a small automobile manufacturer is considering an electric two-wheeled vehicle should send a message to the traditional motorcycle OEM’s and electric startups alike.
According to Polaris Industries, Victory motorcycle sales were up 48% in the second quarter of 2010. Polaris’ on-road division, which is essentially the Victory cruiser brand, posted sales of $15.5 million, up from the $10.5 million in sales the company did in Q2 2010. In North American, sales for Victory cruisers were up 10% over last quarter, the third quarter in-a-row of sales growth for the brand.








