Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Ducati Multistrada 1200 at EICMA: Birds of a Feather, Flock Together

12/02/2009 @ 3:06 pm, by Jensen Beeler2 COMMENTS

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If you’ve ever been to San Marco Square in Venice, Italy, then you’ve surely been bombarded by the flying-rats we call pigeons that lay reign over the city’s square. Milan, located only about a couple of hours away from Venice, had an avis rex of its own during the EICMA motorcycle show: the 2010 Ducati Multistrada 1200.

Taking the show’s honors as the top bike on display, and surely one of the most hyped motorcycles of the year, the Multistrada 1200 won over crowds, despite its face…literally. Love it or hate it, but the bird-beaked bike is here to stay, and we’ve got all sorts of delicious pictures of it after the jump.

Ducati Releases Delivery Dates for 2010 Models

11/29/2009 @ 10:07 pm, by Jensen Beeler2 COMMENTS

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Ducati North America has announced the delivery dates of its 2010 model line-up to the US dealerships, with the bulk of the new Ducati’s arriving in February, while the Multistrada 1200 comes to us in April & May. Click past the jump for a full price and arrival schedule.

Render: Ducati Multistrada 1200 Gets a Nose Job

11/23/2009 @ 7:54 am, by Jensen Beeler7 COMMENTS

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By now you’ve surely seen the new 2010 Ducati Multistrada 1200, which was launched at the EICMA motorcycle show in Milan. Replacing the collectively agreed upon ugly Multistrada, the MS 1200 also has questionable taste in its design. Love it or hate it, the new Multistrada 1200 competes with the BMW GS at every turn, even in the ugliest bike category.

2010 Ducati Multistrada 1200 Pricing Broken Down

11/21/2009 @ 1:16 pm, by Jensen Beeler4 COMMENTS

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After unveiling the 2010 Ducati Multistrada 1200 in Milan this past week, Ducati has now also released pricing information on the new model in its various forms. The new Multistrada 1200 will range in prices which begin at $14,995 and go all the way up to $19,995. Click past the jump for a full price breakdown.

2010 Ducati Multistrada 1200 Unveiled at EICMA

11/09/2009 @ 4:40 pm, by Jensen Beeler7 COMMENTS

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Ducati held their press meeting today, just before tomorrow’s opening of the EICMA motorcycle show. The biggest announcement of course was the new 2010 Ducati Multistrada 1200, which will come in three variants, the: 1200 (base), 1200S, and 1200S Touring. All three variants will feature Ducati’s first ABS setup, and the “S” models will have Ducati’s new electronic suspension (DES). More after the jump.

2010 Ducati Multistrada 1200 Photos Leaked

11/08/2009 @ 12:23 am, by Jensen Beeler17 COMMENTS

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UPDATE: Click here for Ducati’s official unveiling of the Multistrada 1200 at EICMA.

EICMA must be leaking like a sieve, as this is the third leak we’ve gotten ahead of next week’s show (check for a view of the 2010 Aprilia Shiver 750 & 2010 Aprilia Dorsoduro Factory). This time, we’ve gotten pictures of highly anticipated (or is it hyped?) 2010 Ducati Multistrada 1200.

These photos appear to be the first official shots of the new Multistrada 1200, and they show off not only the “S” version with its Öhlins suspension, but also give a good look at the bike with its OEM saddle bags (could this be the “T” touring model that was rumored?). Click after the jump to see what the fuss is all about.

2010 Ducati Multistrada 1200 Officially Teased

10/30/2009 @ 1:27 pm, by Jensen Beeler2 COMMENTS

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Ducati has officially acknowledged the existence of the upcoming Multistrada 1200, making a dedicated mini site for the adventure tourer. There’s not a lot there now in regards to information (there’s only a countdown timer to EICMA and a teaser video), but it does at least confirm the rumor of the bike’s name not being Stradaperta (we still like that name better). We’ll be in Milan in 10 days, bringing you as much information about the most hyped Ducati to date. Video and pictures after the jump

Rumor: It’s Multistrada 1200, Not Stradaperta

10/18/2009 @ 9:00 am, by Jensen Beeler11 COMMENTS

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UPDATE 2: Get the latest news on the 2010 Ducati Multistrada 1200 here.

UPDATE: Ducati has officially announced the Multistrada 1200 name, no word on model variations.

The usually accurate folks at SoloMoto have broken an interesting plot twist to the ever unfolding drama of the soon to be released Stradaperta, and that is the bike is to be called instead the Multistrada 1200. Taking the nomenclature of the machine it replaces, Ducati is allegedly hoping to build of the reputation and brand that the Multistrada motorcycle has made in the industry. With this break, also comes news that four variations of the motorcycle will be offered. More on that after the jump.

Spy Shots: Ducati Stradaperta Gets Dirty

10/14/2009 @ 3:04 pm, by Jensen Beeler1 COMMENT

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The 2010 Ducati Stradaperta adventure bike continues is world spy shot tour. Taking to the dirt for the first time, the Stradaperta looks to be testing its off-road capability. Luckily, the folks at MCN had an undercover agent around to snag some shots of the BMW GS killer taking some jumps, and getting some air. More photos after the jump.

2010 Ducati Stradaperta Unmasked

10/10/2009 @ 9:08 am, by Jensen Beeler8 COMMENTS

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Finally it has happened, photos of the Ducati Stradaperta have been leaked, and they show the bike’s true form. With the bevy of camofloged photos that we’ve seen already, there aren’t too many surprises here, but we do get to see a clear view of the “beak” of the new adventure-tourer, as well as the front fairings. Photos after the jump.