Isle of Man TT Gets TV Deal for Australia & USA

Want to watch the Isle of Man TT from the comfort of your non-British TV, but haven’t been able to in the past? A new TV from the Isle of Man’s Department of Economic Development will do just that. Inking a new TV contract with North One TV, the Isle of Man TT will be televised in the American, Australian, and of course British markets, making it easier than ever to watch the iconic road race. With a five-year contract with the Velocity Channel in the US, the American cable channel will show seven one-hour race shows. Each segment will air within 24hrs of each race, and be tailored for the American market.

Castiglioni Denies Fiat Buyout of MV Agusta Is in the Works

After reporting 22% growth in Q1 2014, Giovanni Castiglioni had some closing words about the rumors that Fiat could acquire MV Agusta — a popular rumor that has been swirling around in the press the last two months. Denying outright that MV Agusta had, or was in, talks with the Fiat-Chrysler group about an acquisition (some reports linked even MV Agusta to being bought by Fiat-owned Ferrari), Castiglioni said the Italian company solely was focused on building growth, and building motorcycles. “Moreover, I’d like to take this opportunity to deny rumours circulated by the media over the last few days concerning supposed negotiations vis-à-vis the sale of a share of MV Agusta to the Fiat-Chrysler Group,” said Giovanni Castiglioni, the President and CEO of MV Agusta.

A 2WD Hybrid-Electric Motorcycle for the US Military?

In the coming years, US special forces may be riding a tw0-wheel drive, hybrid-electric, multi-fuel motorcycle co-developed by BRD Motorcycles and Logos Technologies. Helping make this project possible is a Small Business Innovation Research grant from DARPA. The goal is to make a single-track vehicle for US expeditionary and special forces that will be nearly silent in operation, yet also capable of traveling long distances. Details on the proposed machine are light, of course, but it sounds like the 2WD dirt bike will be based off the BRD RedShift MX (shown above), and use an electric drivetrain, as well as a multi-fuel internal combustion engine to achieve its goals.

Colin Edwards Will Retire from Racing after 2014 Season

Announcing his decision during the pre-event press conference for the Red Bull Grand Prix of the Americas, Colin Edwards told the assembled press that 2014 would be the Texan’s last season racing a motorcycle. Citing a lack of improvement on his performance in pre-season testing and at the Qatar GP, Edwards decision perhaps answers the lingering question in the paddock of when the American rider would hang-up his spurs after an illustrious career in AMA, WSBK and MotoGP. Talking about his inability to come to terms with the Forward Yamaha, which Aleix Espargaro was able to take to the front of the pack in Qatar, Edwards was at a loss when it came to understanding the Open Class machine and his lack of results.

MSF Updates Its Basic RiderCourse Curriculum

It is no surprise that statistics from the NHTSA show that motorcycle accidents and injuries are on the rise. According to the 2012 Motor Vehicle Crash report published by the NHTSA, motorcycle fatalities for that year rose to 4,957, up seven percent from 2011, while injuries increased 15% to 93,000. While the NHTSA statistics are misleading because the motorcycle category includes mopeds, scooters, three-wheelers, pocket bikes, mini bikes, and off-road vehicles, new riders need every advantage they can afford. The Motorcycle Safety Foundation has taken notice of these statistics and has revised the curriculum for its Basic RiderCourse to include a new Basic eCourse, which students will take prior to in-person instruction.

Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes. The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model. The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW.

Bell & COTA Create Texas-Themed Limited-Edition Helmet

Continuing its theme of making limited-edition helmets for premier-class US rounds, Bell Helmets has teamed up with the Circuit of the Americas and Chris Wood, of Airtrix, to create a Texas-themed Bell Star Carbon helmet, just in time for COTA’s MotoGP race next weekend. Available only until April 13th, the Bell/COTA helmet features a red, white, and blue flag motif on the front, with both the American and State of Texas flags visible, which then wrap around the rear to merge with a hardwood design, reminiscent of the floorboards in a Western saloon. The helmet is also crowned with a Longhorn cattle skull, which adds to the Texan motif. The specially designed helmet also features a horseshoe, the COTA logo, and the 2014 Red Bull MotoGP of The Americas logo.

Aprilia Mounting a Return to MotoGP in 2016

Towards the end of the 800cc era, MotoGP looked to be in dire condition. Grids were dwindling, factories were reducing their participation, and teams were in difficult financial straits indeed. By the end of 2011, there were just 17 full time entries, Suzuki was down to a single rider, and were about to pull out entirely for 2012. How different the situation looks today. In a recent interview with the official MotoGP.com website, Aprilia Corse’s new boss Romano Albesiano gave a brief outline of their plans. The Italian factory will continue to work with the IODA Racing team for 2014 to collect data on the electronics and tires, which they will use as input on an entirely new project being worked on for 2016.

This Is Pretty Much What the Monster 800 Will Look Like

With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800″ would be spotted, and unsurprisingly the machines have a great deal in common. The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale. With the spied Ducati Monster 800 looking ready for primetime, and a pre-fall launch isn’t out of the question. Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster.

Photos of the Mugen Shinden Ni sans Fairings

Given the competitive nature of the electric racing realm, its rare to see the big high-power bikes without their fairings, as teams are reluctant to reveal their secret sauce. Debuting the Mugen Shinden San this past weekend in Tokyo though, Team Mugen did just that, giving us a glimpse into the inner workings of the team’s 2013 race bike, the Mugen Shinden Ni. You don’t have to be an electron-head to get excited by these photos, as any race bike with a carbon fiber frame and swingarm is pretty drool-worthy, though the Shinden Ni’s carbon fiber battery enclosure does hide a great deal of the electric superbike’s geek factor. While the sheer size of the battery bike is impressive, it was expected when the Shinden was first announced.

Ducati: We’ll Put Our Logo on Anything

03/18/2010 @ 12:49 pm, by Jensen Beeler11 COMMENTS

Ducati: Well Put Our Logo on Anything Toshiba Ducati laptop 560x420

Ducati owns probably the most valuable brand name in motorcycling, and like many brands Ducati finds ways to monetize this asset by licensing it out to other companies. One great marriage and example of this is the Ducati branded apparel available from Puma, which sees both brands benefitting from a racing/apparel association. One not so great example of this concept however is the Toshiba Satellite U500 Ducati Edition laptop, which sees the vanilla of portable computers get stamped with the mark of Corse Rosa.

When you think of Ducati motorcycles, many attribute a quality of refinement, styling, and exclusivity. However, how one is supposed to make that association with this bulky 13.3in laptop sporting a 2.53GHz Core 2 Duo P8700 processor with a big fat “Toshiba” logo on the back is beyond us. There’s an argument to be made about how this sort of branding and promotion works and adds value to a brand, but I still say pick your partners wisely…this means you too Ducati. Thanks for the tip Dan!

Source: RegHardware

Comment:

  1. Collyer says:

    This is why you never buy a product just for the logo.

    Now, if Apple had allowed Ducati to put a logo on a mouse or keyboard or iPhone cover….. you’d get a good product with a great logo.

  2. michael says:

    We need a special Ducati branded carbon fiber iPad.

  3. Sean Mitchell says:

    Bulky? Listen, I’d put this Toshiba up against any of the Ferrari or Lamborghini branded Acer laptops that came up. Toshiba’s a quality brand, Acer not so much. Not that any Apple worshippers would know that.

  4. i wish i had a logo that everyone wanted to pay me money to put on their product, haha
    -peter

  5. froryde says:

    2 words fer ya – BRAND DILUTION.

    And if you’re going to whore your logo out like that, at least do some homework so that the products match the brand image. I just lost a whole lot of respect for Ducati (not that there’s much left after the logo change).

    Shame on you Ducati!

  6. Ouch. RT @Asphalt_Rubber: Ducati: We'll Put Our Logo on Anything – http://bit.ly/bl9bwF #motorcycles #branding #business

  7. CarbonWarrior says:

    Asus makes the Lamborghini branded Laptops. They are ferociously fast and considerably comparable to other gaming laptops. Too bad they’re priced so far above what’s reasonable that I’ll never buy another again. But… it IS nice to have the Carbon Fiber edition. My CF Lambo laptop gets almost as many stares as my Carbon’ed up Benelli Cafe Racer. Now, THERE’s a brand that would look good on some clothing. Maybe I’ll market the Adidas/Benelli apparel to compete with the Puma/Ducati stuff. Hmmm… the complete whoring of Italian market paraphenalia seems to be nearing completion…

  8. RT @Asphalt_Rubber: Ducati: We'll Put Our Logo on Anything – http://bit.ly/bl9bwF #motorcycle (WTF #Ducati!?!? Toshiba? SRSLY?!?!)

  9. walkingshadow says:

    (sorry for my crappy english)

    … and you have “missed” (that’s could be luck) : “Ducati corse” the sport socks, “Ducati corse” the umts-internet key …
    Is it a strategy to survive the crisis ?
    IMHO The wrong thing is that i don’t recognize Ducati quality or real ducati customizing in that “Ducati” products, so Ducati in my mind now has less “value points” if I consider all the Ducati-branded product fleet as a real, valid product from D.
    I know marketing is a war, sometimes for make a firm living, but there is too much “Ducati”

    p.s. : I’m waiting (hoping not) the “ducati corse” the corn flakes and some dolls too … something like the scene in the movie “spaceballs” :-D

  10. Skip says:

    God, soon Ducati will be like Harley Davidson and we will have Ducati nose picker gloves, do-rags and crotchless leathers.

  11. peter says:

    asus makes some of the best motherboards out there. toshiba do not even deserve to be in the same sentence with asus. oops/