MV Agusta has announced its plan to grow the Italian motorcycle manufacturer’s presence in the USA, which includes strengthening the US dealer network, “enhancing connections” with existing customers, and increasing marketing investments.
To help implement these goals, MV Agusta has turned to E.I.M. for interim and permanent executive management solutions. MV Agusta also announced its intention for similar plans in Brazil, Asia, and select European counties (read: Germany, France, and the UK).
“MV Agusta is the most exclusive motorcycle brand with a long history of racing, exceptional design, and great product distributed all over the globe. Over recent years, we have supported our growth through a strong product development pipeline launching exceptional technically advanced products across many segments”, said Giovanni Castiglioni, Chairman and President of MV Agusta Motor S.p.A.
“Now, with the right products available to meet consumer demand, we are investing our efforts in restarting and restructuring our on-the-ground operations in the USA and other selected markets.”
“We are pleased to announce that we are on track to appropriately strengthen our important markets. Recently, we have secured new leadership in the USA as well as UK and France” said Gabriele Galeani, Global Commercial Director. “We are pleased to announce that Helen Vasilevski will join us in the USA. She comes with experience at Ducati and BRP (Bombardier Recreational Products). We are finalizing plans in the other markets.”
The news should be met with enthusiasm by American MV Agusta fans, as the Italian brand has long-suffered from a mismanaged dealer network in the United States. Sparse dealership coverage and long turnaround times on parts, have soured MV Agusta’s reputation in the US, and abroad.
With MV Agusta’s best opportunities residing outside the borders of Italy, the company’s future growth is reliant on MV Agusta’s ability to make headway on other European, American, and Asian markets — especially now that MV Agusta has broadened its range of machines to include the machines like the F3, Rivale, and Turismo Veloce.
Source: MV Agusta