A 2WD Hybrid-Electric Motorcycle for the US Military?

In the coming years, US special forces may be riding a tw0-wheel drive, hybrid-electric, multi-fuel motorcycle co-developed by BRD Motorcycles and Logos Technologies. Helping make this project possible is a Small Business Innovation Research grant from DARPA. The goal is to make a single-track vehicle for US expeditionary and special forces that will be nearly silent in operation, yet also capable of traveling long distances. Details on the proposed machine are light, of course, but it sounds like the 2WD dirt bike will be based off the BRD RedShift MX (shown above), and use an electric drivetrain, as well as a multi-fuel internal combustion engine to achieve its goals.

Colin Edwards Will Retire from Racing after 2014 Season

Announcing his decision during the pre-event press conference for the Red Bull Grand Prix of the Americas, Colin Edwards told the assembled press that 2014 would be the Texan’s last season racing a motorcycle. Citing a lack of improvement on his performance in pre-season testing and at the Qatar GP, Edwards decision perhaps answers the lingering question in the paddock of when the American rider would hang-up his spurs after an illustrious career in AMA, WSBK and MotoGP. Talking about his inability to come to terms with the Forward Yamaha, which Aleix Espargaro was able to take to the front of the pack in Qatar, Edwards was at a loss when it came to understanding the Open Class machine and his lack of results.

MSF Updates Its Basic RiderCourse Curriculum

It is no surprise that statistics from the NHTSA show that motorcycle accidents and injuries are on the rise. According to the 2012 Motor Vehicle Crash report published by the NHTSA, motorcycle fatalities for that year rose to 4,957, up seven percent from 2011, while injuries increased 15% to 93,000. While the NHTSA statistics are misleading because the motorcycle category includes mopeds, scooters, three-wheelers, pocket bikes, mini bikes, and off-road vehicles, new riders need every advantage they can afford. The Motorcycle Safety Foundation has taken notice of these statistics and has revised the curriculum for its Basic RiderCourse to include a new Basic eCourse, which students will take prior to in-person instruction.

Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes. The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model. The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW.

Bell & COTA Create Texas-Themed Limited-Edition Helmet

Continuing its theme of making limited-edition helmets for premier-class US rounds, Bell Helmets has teamed up with the Circuit of the Americas and Chris Wood, of Airtrix, to create a Texas-themed Bell Star Carbon helmet, just in time for COTA’s MotoGP race next weekend. Available only until April 13th, the Bell/COTA helmet features a red, white, and blue flag motif on the front, with both the American and State of Texas flags visible, which then wrap around the rear to merge with a hardwood design, reminiscent of the floorboards in a Western saloon. The helmet is also crowned with a Longhorn cattle skull, which adds to the Texan motif. The specially designed helmet also features a horseshoe, the COTA logo, and the 2014 Red Bull MotoGP of The Americas logo.

Aprilia Mounting a Return to MotoGP in 2016

Towards the end of the 800cc era, MotoGP looked to be in dire condition. Grids were dwindling, factories were reducing their participation, and teams were in difficult financial straits indeed. By the end of 2011, there were just 17 full time entries, Suzuki was down to a single rider, and were about to pull out entirely for 2012. How different the situation looks today. In a recent interview with the official MotoGP.com website, Aprilia Corse’s new boss Romano Albesiano gave a brief outline of their plans. The Italian factory will continue to work with the IODA Racing team for 2014 to collect data on the electronics and tires, which they will use as input on an entirely new project being worked on for 2016.

This Is Pretty Much What the Monster 800 Will Look Like

With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800″ would be spotted, and unsurprisingly the machines have a great deal in common. The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale. With the spied Ducati Monster 800 looking ready for primetime, and a pre-fall launch isn’t out of the question. Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster.

Photos of the Mugen Shinden Ni sans Fairings

Given the competitive nature of the electric racing realm, its rare to see the big high-power bikes without their fairings, as teams are reluctant to reveal their secret sauce. Debuting the Mugen Shinden San this past weekend in Tokyo though, Team Mugen did just that, giving us a glimpse into the inner workings of the team’s 2013 race bike, the Mugen Shinden Ni. You don’t have to be an electron-head to get excited by these photos, as any race bike with a carbon fiber frame and swingarm is pretty drool-worthy, though the Shinden Ni’s carbon fiber battery enclosure does hide a great deal of the electric superbike’s geek factor. While the sheer size of the battery bike is impressive, it was expected when the Shinden was first announced.

Mugen Shinden San (神電 参) Electric Superbike Revealed

Mugen’s third purpose-built electric superbike for the Isle of Man TT, the Mugen Shinden San, has been revealed in Japan. Campaigning two machines for this year’s TT Zero race, Mugen has John McGuiness and Bruce Anstey at the helm of its “Shinden San” bikes, as the duo looks for a one-two finish in this year’s race. With MotoCzysz not racing at the Isle of Man this year, Mugen is a hot favorite to take the top podium spots, as well as crack the 110 mph barrier for electrics on the historic Snaefell Mountain Course (Mugen is targeting a 115 mph lap). An evolution on the company’s previous designs, the Shinden San fits 134hp — 10hp more than last year, thanks to a new smaller three-phase brushless motor provided by Mission Motors — into its 529lbs bulk.

Trackside Tuesday: The Winning Personality of Jack Miller

Chatting with a couple of NASCAR fans recently, I was reminded that any competition is boring if you don’t care who wins. But if you do care, then even cars driving around in circles can be very compelling entertainment. Those NASCAR fans really cared about how their favorite drivers finished, and not only how they finished in the latest race, but what and how those drivers were doing off the track as well. Those fans had been captured by the personalities of those drivers. One of the things NASCAR does well is sell personalities. All major sports-related businesses do this to some extent, but some organizations do it better than others.

Marissa Miller Poses for Harley-Davidson – Future Ambassador to Woman Motorcyclists?

05/13/2010 @ 9:09 am, by Jensen Beeler24 COMMENTS

Marissa Miller Poses for Harley Davidson   Future Ambassador to Woman Motorcyclists? Marissa Miller Harley Davidson Nightster 51 560x554

Here’s an interesting one for you marketing mavens. Harley-Davidson has tapped Marissa Miller to help promote its Nightster series of motorcycle, which isn’t really news. After all this isn’t the first time that a blonde beauty and a motorcycle have been paired in marketing photoshoot, and it also isn’t the first time that Miller has posed for the Milwaukee brand: she was also the company’s spokesperson for Harley’s “Military Appreciation Month” campaign.

The real interesting aspect of this campaign is the fact that Miller comes from a family of motorcyclists, and is a Harley-Davidson rider herself. While some chalk this up to clever publicity statements, it could be a sign there’s some blood still pumping in the Milwaukee marketing department afterall. What better way is there to get women to enter a male dominated industry than with an uber-feminine sex symbol who still manages to maintain all that sex appeal while riding on one of the most recognizable symbols of our industry? Photos from the shoot, and a behind the scenes video after the jump.

Kudos Harley-Davidson…now don’t mess it up.

Source: Top Speed


  1. doug says:

    Nice! Finally H-D does it right… Almost makes me want to go buy one so I can feel closer to Marrissa

  2. Had it with HD says:

    More Harley Davidson stupid advertising. Why can’t HD just make a decent motorcycle and skip all the outlaw bullshit. I am so sick of loud harley davidson motorcycles and the morons who dress like the Village People who ride them just to show off there loud exhaust and do stupid shit like this commercial.

  3. Sean Mitchell says:

    This is marketing to men, not women. And she could be strattling a toaster and we’d be saying “Kudos, Kitchenaid!”

    Is it hot? Yes. Is it genius marketing? No.

  4. Vic says:

    There is not a commercial made that would get me interested in buying a Harley. Harley Davidson should be spending money trying to improve there aging line of bikes instead of making commercials.

  5. johnrdupree says:

    Who the hell is Marissa Miller and why should any of us care if she’s in a Harley ad? Their marketing department is missing the boat (still) in that bike ads should be about bikes, not some pseudo-celebrity tart.

  6. Ry_Trapp0 says:

    Say what you want, but I’m calling you a homosexual if you don’t like this ad. Call me immature or what have you, but, hey, it’s primal instinct to find this attractive! Props to H-D, both your advertising and your bikes!!!

  7. Hahahaha, ohh you guys crack me up. This is as simple as marketing can get, but boy, oh boy, do i like it! ;)

  8. only problem is… what bike?!

  9. Ray says:

    I suddenly feel the need to grab a handful of…wait for it…throttle.

    Nice job, Harley. Finally an ad campaign I’d like to get behind.

  10. Sean Mitchell says:

    Also, she’s much too cosmopolitan for most HD guys. Not enough junk in the trunk.

  11. wayne says:

    For the love of God, would someone please buy that girl a decent meal? And guess what: it’s STILL a Harley.

  12. Marissa Miller Poses for Harley-Davidson – Future Ambassador to Woman Motorcyclists? – http://aspha.lt/10h #motorcycle

  13. Doctor Jelly says:

    Heh, they did the burnout just off the pavement edge in the sandy dirt to get it to break loose…

  14. @johnrdupree: Marissa Miller is the hot new thing in the modeling world. She was on the cover of Sport Illustrated’s Swim Suit Edition, and she is a Victoria Secret Angel

    Yes, this is the same vein of “pretty girl on a bike” marketing, but the kicker is Miller actually rides. No one in the industry has really cracked how to bring the ladies into the industry in a meaningful way, and honestly it’s because no one has really made a concerted effort to appeal to them in a way that resonates with that demographic of buyer. Having someone like Marissa Miller be a spokesperson for Harley-Davidson could bridge the gap needed to breakdown the stereotypes of what a lady biker is (over-masculine), and show women that they can remain feminine and attractive while being on two wheels.

    Over course it’s entirely possible HD marketing misses the opportunity they have here, uses this add like any-other pin-up, and continues it’s death spiral into the lower rings of hell…it really could go either way.

  15. Warren says:

    I am not even interested in watching the useless ad. There is nothing in the HD line of lead sleds that would interest me. I am interested in motorcycles company’s that are on the leading edge of technology not old school out dated motorcycles with stupid names.

  16. bob says:

    @ Doctor Jelly: Yeah! I was thinking “photoshop” when I saw that photo too! Funny how she is EFFORTLESSLY holding that bike back…. And I mean EFFORTLESSLY! It doesn’t even look like her hand is actuating the brake…. oh but “she rides”……. puh-leeze. Just one more fail for HD…..

  17. Dora Fang says:

    nice campaign! RT @Asphalt_Rubber: Marissa Miller Poses for Harley-Davidson – Future Ambassador to Woman Motorcyclists? http://aspha.lt/10h

  18. Willie says:

    Rather pathetic isn’t it . . . I mean the level of desperation ? BTW what happened to the KKR
    story ? You could probably pick up close to $10/share selling the stock here. But use a stop above the recent highs.

    And I am sorry Jensen, but the “opportunity” Marissa ! brings to this eludes me.

    Weeks on now from the initial post on this I still see no change in trend.

    Again, its over.


  19. I haven’t heard anything more on KKR, there’d obviously be a post if I did.

    The opportunity I see here is that 50% of the American population is automatically routed out of being the target audience for motorcycle ads. If OEM’s want to get women on bikes, they need to effectively communicate to women (not just women riders) about motorcycling, and start addressing the reason women in general don’t ride.

    If a company can show women that they can retain their femininity and still ride a motorcycle, they’ll be taking one step closer to capturing that market. My point in this article was that Marissa Miller could be that bridge to that market, since she already hocks lady undergarments, and rides herself. The bonus too is that an ad campaign with her wouldn’t alienate the male market in the process, which is the trap that wait for marketers with this goal.

    But yeah, does Harley-Davidson see it that way? I dunno, but they’ve read this post, and the choice is there’s.

  20. unclewill says:

    Excuse me while I get “Harley Davidson” tatooed on my face…

  21. Willie says:

    I applaud your optimism and willingness to find a solution. History does not give much support however to the notion that women will take to motorcycling in any significant numbers. Haven’t scooter sales to this segment also disappointed ? So “50% of the American population” represents a base beyond real prospects.

    I could be persuaded though that an expanded campaign (and I mean a large budget) featuring “regular” Harley gals mixing it up with celebrities might have potential. That complemented by dealer supported “Lady’s Ride” events, etc. could create something that might catch fire in specific markets. Seems like a long term investment.

    Unfortunately the headwinds of Global economic weakness, a highly competitive leisure market and the natural life cycle (brand and demographic) seem most daunting.

    A tough nut, indeed.

  22. A kid can dream right Willie?

  23. Dotty Montine says:

    Harley marketing mistakes is a group project for my marketing course.This ad simply proves my point that HD has never attempted to gain a female client bass. If I were a lesbian
    I may think this ad was aimed at me but real women do not consider super models as real people.

    Although sex sells, HD has alienated average American females by sprawling women out all
    over their bikes and then suggesting that the ad was for them. A little suggestion, put some really hot hunk in the Bitches Seat with his flesh glistening in the sun. That would be an ad for us ladies. It worked for Coca-Cola.

  24. Ysabeau says:

    I am no lesbian, but call me vain, because I found this all exremely appealing ^^’