Thursday Summary at Jerez: On Bridgestone’s Withdrawal, Slower Lap Times, & Stopping Marquez

05/01/2014 @ 7:07 pm, by David Emmett13 COMMENTS

Thursday Summary at Jerez: On Bridgestones Withdrawal, Slower Lap Times, & Stopping Marquez jerez circuit track design map 635x423

There’s a race on Sunday, but all the talk is of 2016. Why the seemingly absurd preoccupation with a date that is so ridiculously distant in the future? Because from 2016, MotoGP will have a new tire supplier, after Bridgestone announced they will be pulling out of MotoGP at the end of 2015. Why does this matter?

Because tires are the single most important component of a motorcycle, and determine the performance of a machine to a massive extent. No matter how much power your engine produces, if you can’t get it to the ground, it becomes irrelevant. No matter how powerful your brakes, if the front tire collapses when you squeeze the front lever, you won’t be doing much slowing down.

Even if you can brake and accelerate as much as you like, if the bike wanders around like drunken poodle on a skateboard when you tip it into the corner, your laptimes won’t be up to much.

It is hard to overstate just exactly how important tires are to motorcycle performance. Why is Aleix Espargaro so consistently fast during qualifying, on a bike that is two years old and with an engine under strict control by Yamaha? Because the Open class entries have a softer rear tire available, and that tire itself is worth half a second or more.

That is not to belittle the elder Espargaro’s performance, as clearly, he is riding exceptionally well, but the softer rear tire makes a big, big difference.

Another example: during the press conference today, Marc Marquez was asked by Thomas Baujard of the excellent French magazine Moto Journal about how he manages to enter the corners on the front wheel, and tip his Repsol Honda into the turn while the rear wheel is still in the air. It looks spectacular, and seems to defy the laws of physics. Yet Marquez manages it, and manages it consistently.

How does he do it? Controlling the stoppie is the easy part, Marquez said. “But when the rear wheel comes back down, the movement of the bike is so aggressive. So you need to adapt the riding style and the set up of the bike to be a little bit smoother at that point.” The real key, however, was having faith in the front tire. “Of course, you also need to have good confidence in the front tire and with the front part of the bike,” Marquez emphasized.

“In Moto2, it was impossible to do. But even when I tried the MotoGP bike for the first time, I felt that you can push a lot with this front tire. With the [Moto2] Dunlop, it was the opposite. You cannot push with the brakes. You have to keep speed in the middle of the corner. With Bridgestone it’s the opposite: you need to push on entry to the corner, but it is more difficult to keep the speed in the middle of the corner.”

So when the riders get their first taste of the tires made by the manufacturer that will replace Bridgestone, they will be in for a bit of a shock. The factories, too, will have their work cut out, and will have to redesign their bike around the new tires. Shuhei Nakamoto told me that adapting to a new tire would be “very, very difficult.”

The HRC boss harked back to 2012, and the new front which Bridgestone brought early in the year. “For 2012, Bridgestone changed the front tire construction. We made a new machine [to handle the new tire],” Nakamoto said. “We will have to do so trial and error to understand the new tire.”

How long would it take to build a bike capable of coping with tires from a new manufacturer? “Minimum of six months,” Nakamoto told me. The HRC boss was resigned to the change, however. “This is normal,” he said, “when you change the tire, you spend the money.” This was not something for which the factories could turn to Dorna for help with, however. “Bridgestone decided [to leave MotoGP], so we can do nothing.”

Just how quickly will we hear who the new supplier is? Race Director Mike Webb believed it would be around the middle of the season. The tender process starts today, 1st May, and concludes on the 22nd. It will then take a few weeks to evaluate the various bids, before a winner is selected. Bids would be evaluated based on commercial and technical aspects.

Despite the fact that the three main candidates – Dunlop, Pirelli and Michelin – all have recent experience at the highest levels of racing, matching the performance of the Bridgestones would be difficult. That, however, was not a particular concern, although Webb was keen to emphasize that safety would be paramount. If the riders lapped slower on the new tires than on the Bridgestones, so be it. “I don’t care what lap time they do,” Webb said, “As long as they are racing.”

In fact, reducing performance could have a positive effect on some of the traditional venues for racing like Jerez. At Turn 1, Webb explained, they were having to put up a lot of air fence, because the bikes were arriving at the corner far faster than in the past.

Reduced tire performance would slow the bikes up, make them brake earlier, and reduce corner speed, all aspects which reduce the distance the bikes travel when something goes wrong.

That would mean that tracks would not have to look at pushing back walls even further: Turn 1 at Jerez sits underneath a hill, and moving it would mean moving a lot of earth. Turn 1 at the Sachsenring is even worse, trying to move the run off back further there would mean encroaching on the section between Turns 10 and 11, making it almost impossible to move the barrier back much further.

The irony of Bridgestone leaving was that for the first time, the riders were unanimous in their praise for the tires supplied by the Japanese firm. The company has faced much criticism over the years for the performance of the tires. But they had improved vastly, especially in the past few years, everyone was keen to emphasize.

Jorge Lorenzo singled out the changes made to improve warm up performance, an aspect which had caused major problems for a number of riders over the years.

Lorenzo had been caught out and thrown from the bike a few times, Valentino Rossi broke his leg at Mugello in 2010 after backing off by just a fraction to allow Hector Barbera to get past, and Hiroshi Aoyama badly damaged his back in 2010 in a cold tire highside, and has never really regained the form which won him the final 250cc championship in 2009.

All praised the performance of the front tire, especially. “I think the Bridgestone tires, especially the front one, has enormous performance. From my switch from Michelin to Bridgestone I just felt from the beginning that the front tire was unbelievable,” Lorenzo said.

Teammate Valentino Rossi concurred. “The last time I used a MotoGP bike without Bridgestone tires was in 2007 and when I switched and I tried the Bridgestones it was a huge step. A big difference,” Rossi said.

Having a new tire supplier would transform MotoGP. “Our sport will change very much in 2016,” Rossi said. “It looks like less electronics on the bike and if you change the tires it means that the bike has to change a lot, especially the riding style. I think the quality of the Bridgestones is very, very high and I don’t know if another supplier can arrive at the same level.”

For Dani Pedrosa, there was only concern. “The first thing you have to ask for is safety,” Pedrosa said earnestly. He then added impishly, “but obviously, then we will complain about the performance!” Most of all, the riders’ wishes had to be paramount. “I hope the new company will listen to the riders,” Lorenzo said.

So why is Bridgestone leaving? “We have achieved the objectives we set out when we entered MotoGP,” Bridgestone’s Global Motorsports Manager Kyota Futami told a press conference convened in the tire firm’s hospitality unit.

They had set out to learn in four different areas: tire technology and research and development; brand enhancement; business relationships; and employee development and pride. They had reached the goals they had set themselves in all those areas, and it was time to move on.

They had learned a massive amount, much of which was directly applicable to road tires. The most significant areas where they had benefited were in terms of durability, and in tire warm up from cold. Being able to build tires which were easy for everyone to ride had been another lesson from MotoGP.

Why pull out now? Futami would not be drawn, reiterating only that Bridgestone had achieved their goals. The decision was not related to requests from Dorna, or other demands being placed upon them, nor had the criticism they had faced over the years played a role. Criticism was normal, Futami said, riders never satisfied with what they have and demanding more.

Pushed to answer whether their investment had been worth it, and whether they had gotten the return on investment they had hoped for, Futami remained vague. It was impossible to measure, he said, but they believed their money had been well spent. Would withdrawing make a difference? “Their might be an impact, but not so big,” Futami said.

Hiroshi Yamada, added that in the year after they left Formula One, Bridgestone had their best year in terms of sales and profit. It would appear that the link between involvement at the highest level of racing and actual sales to consumers is extremely hard to pin down.

This something which I have run into previously: all my attempts to extract information from factories on exactly what the financial return is from racing have met with failure. Factories have been neither been willing nor able to quantify the return on their investment. Factories go racing because factories want to go racing.

There is, of course, the small matter of a race on Sunday. This is the only track where Marc Marquez has never won at, in any class. But that does not mean he cannot win at Jerez. How will his rivals attempt to counter the dominance of Marquez at Jerez? “We have to finish ahead of him,” Pedrosa answered drily.

This is a track at which Pedrosa has always performed well, never having finished off the podium since he entered the premier class, and where he has won two races, including the edition last year.

But it is also a track where Lorenzo has won, and where Valentino Rossi used to dominate. With Rossi gaining confidence in the Yamaha M1 and improving his riding, this is the first real test of his competitiveness.

Early season form has been promising, but question marks remain. Jerez, and then Mugello in four weeks’ time, are circuits where Rossi will want to show his form. The Spanish Grand Prix promises to be a much closer run affair than the last two races.

This article was originally published on MotoMatters, and is republished here on Asphalt & Rubber with permission by the author.

Comment:

  1. paulus says:

    Let’s see what new cost cutting measures are introduced to offset the costs of having to completely redesign bikes from the ground up….

  2. If your bull-sh-t-ohmmeter is going off while you’re reading this article, then your likely unfamiliar with anything to do with writing, PR, marketing, propaganda or the sad state of journalism today.

    I’m sorely tempted to go through this article section by section, dismantling it and pointing out exactly what came from where, but I’ll spare Y’all that because I don’t imagine most of you would appreciate or understand it anyway.

    I’ll just say that the sheer volume of BS coming from the Bridgestone people, the riders and those supposedly in the know behind-the-scenes who contributed to this, which apparently the writer swallowed book line and sinker, is utterly staggering.

    I suppose I would be in embarrassed for this publication and it’s choice to republish this dreck, If I didn’t realize that there are so few sources and so few people who actually have any idea what’s really going on, that I suppose they have little choice but to publish what amounts to hardly more than a PR release by someone who is obviously doing some serious brown nosing in the hopes that it might gain him opportunities and access down the road. Yeah keep dreaming you pseudo-journalist hack. Maybe he’ll get a pit pass and be allowed to drink some of the cheap champagne in the B press room.

    If the stuff about the front tires is to be believed, they are so stiff and so noncompliant that the riders literally have to load up the front break into the turn in order to create a flattened patch that simultaneously creates increased traction, scrubs significant speed, and generates the necessary heat to keep the tire operable. So it seems that in the end Bridgestone snatched victory from the hands of defeat, and we’ll all be begging them to come back to MotoGP before you know it.

    Wow, that’s some amazing tire engineering, kudos to Bridgestone and their monumental achievement, that no other tire manufacturer has a hope of re-creating. Let me bow down and kiss your Corporations bunghole, we’re not worthy, we’re not Worthy! *SARCASM*

    So if Tyer development were to continue along this line, eventually MotoGP bikes could go through the corner entirely on the front wheel under something the equivalent of full braking, with the back wheel free-floating only coming down when it’s time to accelerate again?

    And according to Bridgestone these tires with their microscopic heat retention performance envelope, and what they’ve learned from them, will help them develop better road tires for street bike *Wink wink*

    Yeah right. Excuse me I just puked a little of my mouth.

    It seems to me that the reality of the situation is that the state of tire technology has not advanced on pace with that of the mechanical abilities of the Moto GP bikes. No one has come up with the technology necessary to address this problem, so that leaves the bike builders, set up people, and their riders, to try and come up with adaptations. And of course all the various companies involved in the game are not going to come out and admit the truth of this publicly, because that wouldn’t be advantageous to anyone’s bottom line.

  3. FafPak says:

    @Aaron B. Brown

    No, it isnt that tire technology has not advanced on pace with the mechanical abilities of MotoGP bikes or that Bridgestone cant “improve” on their technology/provide a better tire. It is simply because it is not cost ieffective for them to continue to do so.

    There was an article here the other day about how much more it would cost Bridgestone to provide a third option front for each rider, in terms of freight and other logistics (forget the actual tire manufacturing) and it was really an eye opener.

    Crutchlow said it best during Thursday’s press conference, no matter how good the tires/tire manufacturers are, the riders/teams will always want something better because they keep seeking a hire limit to go faster. They will always complain about the tire (even one offs like the 2013 Phillip Island debacle, although an extreme circumstance, make my point below).

    It is really simple. Bridgestone has spent millions of dollars and time with R&D efforts by being a tire supplier tin MotoGP and now they want to do the following:
    1. Trottle back R&D efforts and expenses (they will not be able to do so if they are still a GP tire supplier)
    2. Reap maximum profits/rewards from their time and money spent in R&D. (the logistics cut into their profit margin)

    It is simply business. They cannot say in the game at their expense.

  4. Manny varela says:

    @aaron brown, your absolutely right. This article is full of baloney, lmao.
    You beat me to the mark. Good job pal

  5. JoeD says:

    Your assessment would be much improved with proper spelling and syntax. I cannot dispute the BS aspect you so correctly identified.

  6. mudgun says:

    @Aaron Brown: I might have felt my bull-sh-t ohmmeter buzzing a little during the article, but your letter set it off so loud I could hardly concentrate. Too bad Bridgestone didn’t think to have you do their P.R., Marketing, propaganda, writing and perhaps some research and test riding for them.

  7. Starmag says:

    Jeez, I almost get the hook here for saying new bikes are ugly or that a certain video is click bait, but Mr. Brown gets away with “pseudo-journalist hack”. Go figure.

  8. Mudgun says:

    @ Starmag: I’ve known the name of David Emmett for many years. I don’t think I’ve heard anyone call him a “pseudo-journalist hack”. I just didn’t know till Aaron pointed it out.

  9. mudgun says:

    The artwork, posters and pictures are worth the time and the information content is priceless. davidst.com/motorcycle_link.html

  10. Lewis Dawson says:

    David Emmett has worked full-time as a MotoGP journalist for a number of years, and has a well-earned reputation at the top of the heap. His reportage is complete and timely. His analysis/op-ed pieces start from the available facts and build upon that with logic and experience. Emmett is a straight shooter. And more than most, Emmett knows what is more important and what is less important in MotoGP.

    Aaron Brown, who has none of those credentials, has launched yet another mindless rant that is conspicuously lacking in facts, logic, and insight. And that makes it the trifecta winner of bullshit. Yeah, my BS meter is pegged on the redline.

  11. zootcadillac says:

    @Aaron B. Brown it’s comical how my bulshitometer goes off whenever you lapse into one of you rants. Be it against Ducati, Dorna, This site ot certain people you never fail to entertain.

    I will say this. I’ve read a lot of your nonsense over a few years now and I’d like to inform you that you know a great deal less than you profess to know.

    Your comments about this article aimed at the Author are just ludicrous. There is little here that is opinion. It’s reporting the comments and facts as they are presented to journalists and some creative penmanship to tie that into a flowing read.
    David Emmet is a stalwart fixture in the GP paddock and whilst not always endearing himself to the powers at Dorna he says what he means and he reports honestly. He’s more than well respected. He’s certainly better placed to report and opine on the goings on in the paddock than the armchair experts who feel the need to attack his pieces.

    If you want to write your opinion down then do so. But don’t attack people you don’t know. You never know when you might accidentally have to look one of them in the eye. Say what you have to say about the sport so those that actually know a few things can then point out where you are sadly mistaken.

    I have no comment on the article’s content. Bridgestone walked. They did not have to. Make of that what you will.

  12. There are certain things that are a litmus test of someone’s opinion. I’m not talking about opinions that live in the 50 shades of grey on an issue, but instead the thoughts that exist so many standard deviations away from what can be argued as reasonable, that they they instead lend themselves to give away their perpetrator’s own ignorance, unintelligence, or bias.

    I have no doubt that there are experts in the MotoGP paddock that disagree some of David’s conclusions and writings, as reasonable people often find themselves doing. But on that same token, I also have zero doubt that any person worth a damn in the MotoGP paddock would accuse David of some of the things being said here.

    Opinionated? Yes. A corporate shill? No. Sometimes being a constant cynic mean wearing the mask of Don Quixote. Enjoy your windmills.

    There are a lot of people phoning it in inside the MotoGP paddock. David is amongst the very few who are doing real work, doing real journalism, and holding all the sport’s stakeholders accountable. I offer the following as an example.

    Skip to roughly the 17:30 mark to see how the sausage is made, you can really tell who is doing the work at around 25:00 though.

  13. crshnbrn says:

    “When ignorant folks want to advertise their ignorance, you don’t really have to do anything, you just let them talk.” Barrack Obama

    Or in this case, type.