After hosting its first ever round of Formula one, the Yas Marina Circuit outside of Abu Dhabi has its eyes on bringing MotoGP to the capital of the Emirates. Like most things in the UAE, the $1 billion circuit is impressive and brand new, and its owners hope to have the track MotoGP ready in the next two to three years, despite Dorna has yet to sign off on bringing the premiere motorcycle class to the UAE.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
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The last time we met up with Michael Czysz, he gave us the lowdown on why allowing dustbin fairings for use in road racing events was a poor decision for sanctioning bodies to make. Thankfully, Czysz has put his words to paper (computer screen?), and explained his thoughts on the subject more deeply in a blog post.
Making comparison to the salt flats of Bonneville, where streamlining is the name of the game, and close-circuit road course races like the Isle of Man, Czysz drives home the point that this is not a technology that transcends racing venues, saying “if Bonneville was 24’ wide and lined with stone walls streamlining would be banned- and so it should be at the IOM.” You can read his full post here for more of his analysis, and click past the jump to see what all the fuss is about.
After hearing the hubbub about Ruben Xaus, his four crashes, and his rumored early departure from World Superbike if he doesn’t get his act together, we thought we’d share this video that the folks at WSBK put together that highlights all the off’s at Phillip Island. Right up front you’ll get a chance to see Xaus taking out Haga from a variety of angles, and you can also see why Xaus didn’t participate in PI’s races because of disorientation. Check it out after the jump.
After crashing four S1000RR’s during WSBK’s stop at Phillip Island, and then missing the race entirely, Ruben Xaus hasn’t exactly put his best foot forward in the 2010 World Superbike Championship season. For some the continuation of the Spanish rider’s career on a factory supported Superbike seems to have a death clock already running, and the rumor is that Xaus has to prove his worth or risk being shown the door from the BMW WSBK team.
The day has come for FB Corse to make its big track debut, and also to prove to Dorna and the IRTA that they have what it takes to race in MotoGP. This March 15th thru 17th will see the Italian team take to the track at Valencia, where they will have their first track shakedown.
In attendance March 17th will be Dorna’s Franco Uncini and an IRTA representative. The purpose of these men is to assess the FB01’s competitive ability, during what is being called a “timing test’. Intially this has been reported to mean that Dorna and the IRTA are interested in seeing as to whether or not Garry McCoy can take the FB01 around the course within three seconds of last season’s slowest qualifying MotoGP lap time. However, that doesn’t seem to be the case now.
BMW announced today that it will send a factory backed team to compete in the Isle of Man’s Superbike and Senior TT’s. This announcement ends over 30 years of the Bavarian brand’s absence at the Isle of Man. For Austrian-based KTM, this will be their first time running at the Isle of Man TT. The KTM RC8 R will be entered in the Superstock, Superbike, and Senior TT’s. More after the jump.
Phillip Island served up another nail-biter for WSBK fans this Sunday. With the race winner making a last lap pass, no one could have guessed the top four finishers in this race. With a few familiar faces, along with a few new hopefuls, wrapping up the first stop on the World Superbike Championship only wets the appetite further for the rest of the WSBK season. Rider quotes, video highlights, and race standings after the jump.
The wait is over, World Superbike racing action is back as Race 1 was underway at Phillip Island today. Perhaps a glimpse into the racing year, the action from down under did not disappoint race fans, and sets up WSBK to have a excitingly close season. Click past the jump for all the racing news of Race 1 at Phillip Island, including rider quotes, video highlights, and race standings.











