Harley-Davidson Livewire Teaser Site Setup

06/18/2014 @ 6:17 pm, by Jensen Beeler3 COMMENTS

Harley Davidson Livewire Teaser Site Setup harley davidson logo blank 635x424

Three Harley-Davidson posts on Asphalt & Rubber in a single day? Surely the gods must be crazy. But like a Coke bottle to the head, things are about to get pretty out of control in the American motorcycle landscape in a big way. Setting up a dedicated launch site for its first electric motorcycle, Harley-Davidson isn’t tipping its hands too much officially, though in 11 hours we should know a lot more.

Usually with marketing lingo, you can see the hyperbole for what it is, but in the case of the Harley-Davidson Livewire, the Bar & Shield brand’s statement seems more like an honest assessment, rather than typical industry grandstanding:

“There are milestones that change history – those pivotal moments where the future is defined. This is one of them. Just like this country, Harley-Davidson has reinvented itself many times in our 111 years. This is the next chapter of our journey. Whether you’re a rider or not, we’re inviting you to take part in the experience, and be there for this historic ride forward.”

Stay tuned to the simple “project” micro-site for more details, and of course keep coming back to Asphalt & Rubber for detailed information and analysis on Harley-Davidson’s first electric motorcycles.

Source: Harley-Davidson

Comment:

  1. Campisi says:

    “… Like a Coke bottle to the head…”

    I see what you did there.

  2. Spamtasticus says:

    It comes with loudspeakers that blare out a soundloop synched to the throttle… “Potato…potato…potato…”

  3. @Campisi: Well-cultured readers, that’s what A&R is bringing to the table for the motorcycle industry!