Isle of Man TT Gets TV Deal for Australia & USA

Want to watch the Isle of Man TT from the comfort of your non-British TV, but haven’t been able to in the past? A new TV from the Isle of Man’s Department of Economic Development will do just that. Inking a new TV contract with North One TV, the Isle of Man TT will be televised in the American, Australian, and of course British markets, making it easier than ever to watch the iconic road race. With a five-year contract with the Velocity Channel in the US, the American cable channel will show seven one-hour race shows. Each segment will air within 24hrs of each race, and be tailored for the American market.

Castiglioni Denies Fiat Buyout of MV Agusta Is in the Works

After reporting 22% growth in Q1 2014, Giovanni Castiglioni had some closing words about the rumors that Fiat could acquire MV Agusta — a popular rumor that has been swirling around in the press the last two months. Denying outright that MV Agusta had, or was in, talks with the Fiat-Chrysler group about an acquisition (some reports linked even MV Agusta to being bought by Fiat-owned Ferrari), Castiglioni said the Italian company solely was focused on building growth, and building motorcycles. “Moreover, I’d like to take this opportunity to deny rumours circulated by the media over the last few days concerning supposed negotiations vis-à-vis the sale of a share of MV Agusta to the Fiat-Chrysler Group,” said Giovanni Castiglioni, the President and CEO of MV Agusta.

A 2WD Hybrid-Electric Motorcycle for the US Military?

In the coming years, US special forces may be riding a tw0-wheel drive, hybrid-electric, multi-fuel motorcycle co-developed by BRD Motorcycles and Logos Technologies. Helping make this project possible is a Small Business Innovation Research grant from DARPA. The goal is to make a single-track vehicle for US expeditionary and special forces that will be nearly silent in operation, yet also capable of traveling long distances. Details on the proposed machine are light, of course, but it sounds like the 2WD dirt bike will be based off the BRD RedShift MX (shown above), and use an electric drivetrain, as well as a multi-fuel internal combustion engine to achieve its goals.

Colin Edwards Will Retire from Racing after 2014 Season

Announcing his decision during the pre-event press conference for the Red Bull Grand Prix of the Americas, Colin Edwards told the assembled press that 2014 would be the Texan’s last season racing a motorcycle. Citing a lack of improvement on his performance in pre-season testing and at the Qatar GP, Edwards decision perhaps answers the lingering question in the paddock of when the American rider would hang-up his spurs after an illustrious career in AMA, WSBK and MotoGP. Talking about his inability to come to terms with the Forward Yamaha, which Aleix Espargaro was able to take to the front of the pack in Qatar, Edwards was at a loss when it came to understanding the Open Class machine and his lack of results.

MSF Updates Its Basic RiderCourse Curriculum

It is no surprise that statistics from the NHTSA show that motorcycle accidents and injuries are on the rise. According to the 2012 Motor Vehicle Crash report published by the NHTSA, motorcycle fatalities for that year rose to 4,957, up seven percent from 2011, while injuries increased 15% to 93,000. While the NHTSA statistics are misleading because the motorcycle category includes mopeds, scooters, three-wheelers, pocket bikes, mini bikes, and off-road vehicles, new riders need every advantage they can afford. The Motorcycle Safety Foundation has taken notice of these statistics and has revised the curriculum for its Basic RiderCourse to include a new Basic eCourse, which students will take prior to in-person instruction.

Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes. The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model. The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW.

Bell & COTA Create Texas-Themed Limited-Edition Helmet

Continuing its theme of making limited-edition helmets for premier-class US rounds, Bell Helmets has teamed up with the Circuit of the Americas and Chris Wood, of Airtrix, to create a Texas-themed Bell Star Carbon helmet, just in time for COTA’s MotoGP race next weekend. Available only until April 13th, the Bell/COTA helmet features a red, white, and blue flag motif on the front, with both the American and State of Texas flags visible, which then wrap around the rear to merge with a hardwood design, reminiscent of the floorboards in a Western saloon. The helmet is also crowned with a Longhorn cattle skull, which adds to the Texan motif. The specially designed helmet also features a horseshoe, the COTA logo, and the 2014 Red Bull MotoGP of The Americas logo.

Aprilia Mounting a Return to MotoGP in 2016

Towards the end of the 800cc era, MotoGP looked to be in dire condition. Grids were dwindling, factories were reducing their participation, and teams were in difficult financial straits indeed. By the end of 2011, there were just 17 full time entries, Suzuki was down to a single rider, and were about to pull out entirely for 2012. How different the situation looks today. In a recent interview with the official MotoGP.com website, Aprilia Corse’s new boss Romano Albesiano gave a brief outline of their plans. The Italian factory will continue to work with the IODA Racing team for 2014 to collect data on the electronics and tires, which they will use as input on an entirely new project being worked on for 2016.

This Is Pretty Much What the Monster 800 Will Look Like

With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800″ would be spotted, and unsurprisingly the machines have a great deal in common. The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale. With the spied Ducati Monster 800 looking ready for primetime, and a pre-fall launch isn’t out of the question. Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster.

Photos of the Mugen Shinden Ni sans Fairings

Given the competitive nature of the electric racing realm, its rare to see the big high-power bikes without their fairings, as teams are reluctant to reveal their secret sauce. Debuting the Mugen Shinden San this past weekend in Tokyo though, Team Mugen did just that, giving us a glimpse into the inner workings of the team’s 2013 race bike, the Mugen Shinden Ni. You don’t have to be an electron-head to get excited by these photos, as any race bike with a carbon fiber frame and swingarm is pretty drool-worthy, though the Shinden Ni’s carbon fiber battery enclosure does hide a great deal of the electric superbike’s geek factor. While the sheer size of the battery bike is impressive, it was expected when the Shinden was first announced.

Royal Enfield Understands Motorcycle Branding

07/31/2012 @ 4:55 pm, by Jensen Beeler12 COMMENTS

Royal Enfield Understands Motorcycle Branding Royal Enfield Tripping ads 08 635x448

The concept that motorcyclists define themselves by the motorcycles that they ride seems like a fairly obvious notion to us, but you wouldn’t know it by most of the advertisements you currently see in the motorcycle industry. Some brands get the whole lifestyle approach to motorcycle marketing, with Harley-Davidson & Ducati being the two prime examples in the industry of how a motorcycle brand can mean more than just traveling from Point A to Point B.

An integral component to demand generation, the business side of this kind of branding is where marketing becomes less objective and more subjective. To be frank, the reason we have a scarcity of good ad campaigns in the motorcycle industry is because few motorcycle companies are a) willing to recognize the importance of lifestyle branding (for some, it’s a four-letter word), b) willing to acknowledge the craftsmanship that is involved with that kind of marketing campaign (or worse, recognize it if they saw it), and c) are willing to pay for marketing managers with that skill set (they aren’t cheap).

Unsurprisingly, the brands that do see the value in running these kind of campaigns are seeing it payoff in dividends. Have you heard of Russian sidecar maker Ural? How about MV Agusta? Yeah, we thought so. But yet, here are two companies that continually struggle to reach five-digit unit volume figures, yet have a cult following of owners and non-owners alike. I’ve waxed on about how larger OEMs like Honda need to create a more personal link with their product to consumers, so I won’t get into it again.

Instead, after jump find a small selection of Royal Enfield ads from the company’s Tripping campaign. Someone should have checked the international usage of the slogan “tripping ever since” — but that oversight aside, it is a pretty flawlessly executed demand generation campaign. Enjoy, and thanks for the tip 梁聰!

Royal Enfield Understands Motorcycle Branding Royal Enfield Tripping ads 01 635x448

Royal Enfield Understands Motorcycle Branding Royal Enfield Tripping ads 02 635x448

Royal Enfield Understands Motorcycle Branding Royal Enfield Tripping ads 03 635x448

Royal Enfield Understands Motorcycle Branding Royal Enfield Tripping ads 04 635x448

Royal Enfield Understands Motorcycle Branding Royal Enfield Tripping ads 05 635x448

Royal Enfield Understands Motorcycle Branding Royal Enfield Tripping ads 06 635x448

Royal Enfield Understands Motorcycle Branding Royal Enfield Tripping ads 07 635x448

Royal Enfield Understands Motorcycle Branding Royal Enfield Tripping ads 09 635x448

Source: Imgur

Comment:

  1. Tyler says:

    FYI – TYPO – “because few motorcycle companies are a) unwilling (WILLING) to recognize the importance of”

    Sorry to be “that” guy… Thanks for sharing this!

  2. Campisi says:

    I’m deeply tempted by Royal Enfields; but, their biggest problem is that the Ural Solo sT does everything the Royal Enfields are good at better, while also being good at things the Royal Enfields are terrible at.

  3. Pushkar says:

    The RE ads have always been tempting!

  4. I wish they made motorcycles as good as they talk!

  5. Check out Gaurav Jani
    http://www.60kph.com/
    http://www.dirttrackproductions.com/
    He’s an inspiration for his videos of riding Enfields in the remotest parts of India and the Himalayas.

  6. Deepak Dongre

    Agreed. Their quality is average low.

  7. oml says:

    Am I the only one who thinks that advertising money could be well used in developmend / lower prices?

    Buying a motorcycle, i go by data, and then maybe looks (dont want do be ashamed while sitting on the bike)
    So build a good bike, price it reasonable and dont be assholes => the customer will come runing to you.
    Well, at least that I imagine it, but the world seems to work another way :|

    I mean .. on a general economy level, money spent on advertising is money down the drain (except that the people paid for now can buy stuff themselves … but they could by doing real work, too), so i really dont like it.

    oml

  8. Seriously great ad campaign. Big 4, Pay attention!

  9. Westward says:

    oml

    Most of what you say is difficult to disagree with, however, it is possible that you could have he best motorcycle on the planet, but if no one knows you still exist, then I guess you don’t sell any of them…

    Marketing cost is only a waste if the campaign it is spent on is terrible. But if it works, then that is a winning story…

    The method which you describe simply takes much longer to develop a marketing presence…

  10. Very well done ads. Interesting and Authentic.

  11. Eric says:

    Well said, Jensen. For those who may not know, Honda’s “you meet the nicest people” campaign in the 60′s was their introduction to the US market, and we see how well that worked out. Honda used to do this better than anyone, and made bikes that worked for real, everyday purposes. They seem to have lost their way.

  12. arkangel says:

    Really loved this print campaign
    - it touched my soul that there are such diverse people in love with a similar lifestyle.

    I also wish to point out that all ‘advertising’ is to the benefit of the consumer (especially if it is effective)
    as it creates a demand and the demand creates mass and the mass production reduces the cost per item !!

    If one looks at so many consumer items, (EG: a pen or a lighter) these are actually great value for money, but only because they are mass made. The same applies to a motorcycle – brands like Honda who make 13 million bikes a year can make high quality low, priced bikes . So brands like Ducati, make so few bikes comparatively – ergo they are more expensive and for more selective buyers.

    Royal Enfield is not an expensive brand and it has a charm – which is beautifully portrayed in the campaign

    Thanks for sharing it.